Have we not discussed the MooLatte?

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It's a new coffee drink. From Dairy Queen. It's a milky light-brown. They've named it the MooLatte. Umm, yeah.

Here's a comical interview [from Slate], in which two guys from the Houston Press speak with a DQ spokesman about the drink:

Q: This drink, it's not the "Mulatto"?

A: No. No. No. "Moo," meaning cow, and then "latte," meaning—

Q: OK. We were thinking of some other possible items, and I just wanted to run them by you. How about the High Yellow Butterscotch Sundae?

A: I'm not sure if I understand what that is.

Q: Just like a sundae with butterscotch topping, but this would be High Yellow butterscotch.

A: You mean like a higher quality?

Q: Yeah. That's just something to consider. We were also thinking—the MooLatte has three separate flavors, but if you took eight flavors and combined them, you could call it the Octoroonie.

A: Octoroonie?

Q: Yeah.

A: Actually—wow, that's actually a pretty good idea.

Q: And then one more here … Sambo's Extra Dark Triple Chocolate Shake. How's that grab you?

A: Actually, Dairy Queen doesn't make shakes. They make Blizzards.

Q: OK—Sambo's Extra Dark Triple Chocolate Blizzard.

A: What would that be?

Q: I would say you would find the blackest cone you could find and fill it with chocolate ice cream. And go from there.

A: All right. Interesting.

Q: Well, it's just something to think about.

― nabisco (nabisco), Wednesday, 18 August 2004 16:48 (twenty-one years ago)

I forgot to actually ask a question.

My question is:

IS DAIRY QUEEN INSANE???

― nabisco (nabisco), Wednesday, 18 August 2004 16:49 (twenty-one years ago)

I think Noah's too overwrought.

― hstencil (hstencil), Wednesday, 18 August 2004 16:49 (twenty-one years ago)

roffle roffle roffle

― g--ff (gcannon), Wednesday, 18 August 2004 16:50 (twenty-one years ago)

not saying it's a good name 'cause it ain't but who cares I don't eat there anyway.

― hstencil (hstencil), Wednesday, 18 August 2004 16:50 (twenty-one years ago)

these guys must have totally solid pokerfaces, there's no way i could pull this off

― g--ff (gcannon), Wednesday, 18 August 2004 16:51 (twenty-one years ago)

High Yellow Butterscotch Sundae!

Can't... breathe... too... funny...

― Harold Media (kenan), Wednesday, 18 August 2004 16:51 (twenty-one years ago)

I'm less "upset" by the name and more just baffled at Dairy Queen's apparent idiocy. I mean, next time someone tells you that political correctness has gone "too far," please point out that an entire phalanx of DQ marketing people somehow managed to conclude that it was a great idea to make race puns in the name of a beverage.

― nabisco (nabisco), Wednesday, 18 August 2004 16:53 (twenty-one years ago)

I mean, I'm still trying to imagine the product development / marketing-and-branding meeting that settled on this name. Did no one involved, like, question this idea?

― nabisco (nabisco), Wednesday, 18 August 2004 16:54 (twenty-one years ago)

but unless you prove it was intentional, you've got no case.

― hstencil (hstencil), Wednesday, 18 August 2004 16:54 (twenty-one years ago)

maybe no one did! Shit happens!

― hstencil (hstencil), Wednesday, 18 August 2004 16:55 (twenty-one years ago)

Also from Slate:

Moreover, the name of a commercial product should never spotlight, even unintentionally, the physical similarity between that product's appearance (in this case, hue) and that of any class of human beings. Being of Jewish ancestry, Chatterbox would certainly object loudly if Dairy Queen started selling coffee-flavored Italian ice cream with a big-nosed logo on the cup and called it the JooLato.

― Harold Media (kenan), Wednesday, 18 August 2004 16:57 (twenty-one years ago)

yeah nabisco, sadly (or not??) i think you could go your whole life never hearing these terms unless you took a "special topic: the civil rights struggle 1900-1970" in college. maybe i'm wrong.

― g--ff (gcannon), Wednesday, 18 August 2004 16:59 (twenty-one years ago)

But Stencil, if the name's not intentional, it simply doesn't make sense: I can't imagine why you'd think to put "Moo" in front of "Latte" except as a pun. I mean, if it was a subconscious pun ("MooLatte, that sounds nice, it reminds me of ... some word ... it sounds nice!"), then surely it's doubly embarrassing. Seriously, I just can't imagine how they could develop this name. It doesn't compute.

xpost: You could go your whole life without hearing the word "mulatto?" ("High yellow," yes, maybe, but c'mon.)

― nabisco (nabisco), Wednesday, 18 August 2004 17:02 (twenty-one years ago)

well, do you think the DQ spokesman was feigning not getting it?

― g--ff (gcannon), Wednesday, 18 August 2004 17:03 (twenty-one years ago)

I have no idea. I realized, a few moments after reading it, that he may have gotten it completely, and just refused to acknowledge. ("That's actually a good idea" could very well be a sarcastic thing to have said.)

― nabisco (nabisco), Wednesday, 18 August 2004 17:05 (twenty-one years ago)

I wouldn't give them too much credit. I mean, they did name a drink "Moo-Latte," a light brown drink, no less. "Octoroonie" probably sounds like something the kids would really dig. A great idea! It's got eight things in it!

― Harold Media (kenan), Wednesday, 18 August 2004 17:07 (twenty-one years ago)

Okay, but you guys realize you're defending DQ by saying, umm, "Maybe they're not insane, maybe they're just massively ignorant and clueless as to the ramifications of naming a drink that's receiving a national marketing push?"

― nabisco (nabisco), Wednesday, 18 August 2004 17:12 (twenty-one years ago)

yeah i think that's what's happened, seriously.

― g--ff (gcannon), Wednesday, 18 August 2004 17:15 (twenty-one years ago)

...and for christmas they're offering the misceggnog.

― amateur!!!st, Wednesday, 18 August 2004 17:16 (twenty-one years ago)

See, that's the part that's just blowing my mind. Surely there are dozens and dozens of people involved in the creation and marketing of a product like this; it sort of blows my mind that not one of them pointed out a potential problem with the name. (Because I imagine that if one of them did, an institution like DQ would probably just come up with a new name, rather than risking any possible offense or outrage or even just embarrassment over the issue.)

― nabisco (nabisco), Wednesday, 18 August 2004 17:17 (twenty-one years ago)

Are you guessing that they did this in order to receive angry backlash, on an "any press is good press" assumption?

― Harold Media (kenan), Wednesday, 18 August 2004 17:18 (twenty-one years ago)

http://klax.tula.ru/~igor/kai_fanny.jpg

― Sir Chaki McBeer III (chaki), Wednesday, 18 August 2004 17:18 (twenty-one years ago)

maybe they have ceded the marketing department to vice magazine?

― amateur!!!st, Wednesday, 18 August 2004 17:18 (twenty-one years ago)

I should clarify that I have no idea why they did it, and am not proposing any particular reason. I am strictly baffled.

― nabisco (nabisco), Wednesday, 18 August 2004 17:22 (twenty-one years ago)

I have no idea what the creative team for Dairy Queen looks like, but judging from the usual after-Church crowd I see patronizing them, it seems reasonable to assume it's a cracker-fest.

Maybe they knew good and well what it meant, but honestly didn't find it offensive, thinking that it referred only to skin tone. Maybe they thought it was like Creole Shrimp. At any rate, I doubt they hit upon the fact that this distinction was invented to give less property to people who were part black.

― Harold Media (kenan), Wednesday, 18 August 2004 17:24 (twenty-one years ago)

I have no idea what the creative team for Dairy Queen looks like, but judging from the usual after-Church crowd I see patronizing them, it seems reasonable to assume it's a cracker-fest.

er, all kinds of people go to dairy queens. the one on howard ave. is usually full of teenagers (of all races) on a friday night.

kenan: i think "mulatto" is kind of an archaic, somewhat offensive term in itself.

― amateur!!!st, Wednesday, 18 August 2004 17:25 (twenty-one years ago)

I've always been really offended that Nabisco actually sells cookies called, ok get this, "Oreos"!

― Spencer Chow (spencermfi), Wednesday, 18 August 2004 17:26 (twenty-one years ago)

So you should really be one to talk!

― Spencer Chow (spencermfi), Wednesday, 18 August 2004 17:26 (twenty-one years ago)

er, all kinds of people go to dairy queens.

I'm sure you're right. I was thinking of my childhood, is all.

kenan: i think "mulatto" is kind of an archaic, somewhat offensive term in itself.

Exactly.

http://en.wikipedia.org/wiki/Mulatto

― Harold Media (kenan), Wednesday, 18 August 2004 17:27 (twenty-one years ago)

racist idiots or just idiots, i'm sure the drink is fucking nasty.

― g--ff (gcannon), Wednesday, 18 August 2004 17:27 (twenty-one years ago)

DQ probably cynically uses Half & Half in their moolattes too!

― Spencer Chow (spencermfi), Wednesday, 18 August 2004 17:28 (twenty-one years ago)

They're also probably working on an energy drink called 'Hybrid Vigor'.

― Spencer Chow (spencermfi), Wednesday, 18 August 2004 17:29 (twenty-one years ago)

ok, I'm done.

― Spencer Chow (spencermfi), Wednesday, 18 August 2004 17:29 (twenty-one years ago)

http://www.ferris.edu/news/jimcrow/links/chicken/sign.jpg

― amateur!!!st, Wednesday, 18 August 2004 17:30 (twenty-one years ago)

Here's my thinking, though. Even if you think of "mulatto" as a simple non-offensive racial designation, it's still very odd -- as noted above -- to pun on such a word in the name of a light-brown mass-market beverage. I mean, please. Beyond which it's reasonable to imagine that there are people in the US who would be offended and upset by said naming. And since an institution like DQ has no particular "truth" to try and uphold in the naming of their drinks, it stands to reason that they'd reject any name that has even the potential to upset people, even if the people making the decision don't think anyone should be offended. I mean, who the hell wants to unnecessarily bring race into coffee-drink naming?

I suppose sheer dumbness is the only answer here.

― nabisco (nabisco), Wednesday, 18 August 2004 17:34 (twenty-one years ago)

How come no one ever gets pissed about Cheese Nips? C'mon, sexual and racial connotations.

― eat fudge banana swirl (Nick A.), Wednesday, 18 August 2004 17:34 (twenty-one years ago)

Was it George Carlin who pointed out that "tits" would be a good name for a snack food? "New corn tits!"

― Harold Media (kenan), Wednesday, 18 August 2004 17:36 (twenty-one years ago)

In all seriousness, it's really astonishing. I mean, you'd think that *somewhere* along the way - from product development, to marketing, to vendors (someone at the printing plant, come on!) - this name would have been questioned.

― Spencer Chow (spencermfi), Wednesday, 18 August 2004 17:37 (twenty-one years ago)

SPIC and SPAN

― dean? (deangulberry), Wednesday, 18 August 2004 17:39 (twenty-one years ago)

Maybe we should be blaming our lackluster public education system for not teaching anyone anything about race relations.

― Harold Media (kenan), Wednesday, 18 August 2004 17:39 (twenty-one years ago)

No, but nabisco is right, if they didn't know what a mulatto was, where the hell did the name MooLatte come from? It doesn't make sense outside of the racial pun context.

― eat fudge banana swirl (Nick A.), Wednesday, 18 August 2004 17:44 (twenty-one years ago)

Nabisco, you do realize your handle comes from removing letters from National Biscuit Company. So yes, I think it's possible that somebody could think up something as stupid as MooLatte.

― hstencil (hstencil), Wednesday, 18 August 2004 18:01 (twenty-one years ago)

what on earth does that mean?

― amateur!!!st, Wednesday, 18 August 2004 18:03 (twenty-one years ago)

National - tional
Biscuit - cuit
Company - mpany

Nabisco

― hstencil (hstencil), Wednesday, 18 August 2004 18:04 (twenty-one years ago)

i knew that. but i didn't understand how the second sentence in your post followed from the first.

unless you find the word "biscuit" to be offensive.

― amateur!!!st, Wednesday, 18 August 2004 18:05 (twenty-one years ago)

What's dumb about that? Brevity is the soul of wit, dude.

― eat fudge banana swirl (Nick A.), Wednesday, 18 August 2004 18:06 (twenty-one years ago)

it's not offense, just foofy.

― hstencil (hstencil), Wednesday, 18 August 2004 18:06 (twenty-one years ago)

did u know amoco means american oil company?? assholes!

― g--ff (gcannon), Wednesday, 18 August 2004 18:06 (twenty-one years ago)

No, he's saying that it's possible to have thought up "MooLatte" while never having heard the word "mulatto."

Seems pretty darn unlikely, though.

― Harold Media (kenan), Wednesday, 18 August 2004 18:07 (twenty-one years ago)

If all that was dumb about the MooLatte was its foofiness, I don't think we'd be having this conversation.

― jaymc (jaymc), Wednesday, 18 August 2004 18:07 (twenty-one years ago)

the past century-and-a-half of American financial history is littered with stupid foofy names for companies and products.

― hstencil (hstencil), Wednesday, 18 August 2004 18:07 (twenty-one years ago)

o come on - nationalizing women's biscuits??? don't you see how that's a very slippery slope amateurist?

― cinniblount (James Blount), Wednesday, 18 August 2004 18:08 (twenty-one years ago)

"slippery"

― Harold Media (kenan), Wednesday, 18 August 2004 18:08 (twenty-one years ago)

How does Barack Obama feel about this issue?

― jaymc (jaymc), Wednesday, 18 August 2004 18:09 (twenty-one years ago)

I give up, y'all are right (for a bunch of Timothy Noah readers, geez). DQ is run by a bunch of miscegenation-hatin' crackers. Yep, uh huh.

― hstencil (hstencil), Wednesday, 18 August 2004 18:10 (twenty-one years ago)

blount have you ever heard the mississippi sheiks' "sales tax" ("they put a sales tax on the women"...)?

― amateur!!!st, Wednesday, 18 August 2004 18:10 (twenty-one years ago)

is it anything like "tip drill"?

― cinniblount (James Blount), Wednesday, 18 August 2004 18:12 (twenty-one years ago)

I don't understand Stencil on this thread! I am, like, cognizant of Nabisco's existence and name. It's one of many major corporations whose name kids called me in grade school, along with Mitsubishi and Nissan.

And I'm not sure anyone is saying the drink-name is some sort of blatant racist choice that reflects on the politics of DQ. More that it's just a really weird and in my opinion stupid name for a beverage, and that one wonders ("one" = I) how an American corporation would ever wind up selecting such a name.

― nabiscothingy, Wednesday, 18 August 2004 18:18 (twenty-one years ago)

Because corporations are run by stupid people! Just like everything else! Why did they call it I Love Everything when all there is is bitching on it 24/7? I don't freakin' know!

― hstencil (hstencil), Wednesday, 18 August 2004 18:19 (twenty-one years ago)

Oh, that's rich.

It's not outright racist, but it's a little bit... *edgy* for a milkshake, ya know?

― Harold Media (kenan), Wednesday, 18 August 2004 18:20 (twenty-one years ago)

I'm sure a few peons said, "It sounds like 'mulatto', which might be seen as offensive."

And some moronic marketing team said, "No, no one's going to be offended by it. Most people aren't going to make that connection."

I've worked with enough out-of-touch, arrogant, moronic marketing fucks to know that they think they're always right, and there's no talking to them.

― dave225 (Dave225), Wednesday, 18 August 2004 18:34 (twenty-one years ago)

I'm thinking this, Metis in Canada is an offical, proper, ethnic desgination for half aborgianals, and half caucasion...can we compare that to mulattos.

― anthony, Wednesday, 18 August 2004 19:45 (twenty-one years ago)

It's not nearly that simple.

― Harold Media (kenan), Wednesday, 18 August 2004 20:01 (twenty-one years ago)

I had never considered the racial implications of the MooLatte until now. I have even discussed them w/someone who was eating one. Didn't sound too tasty. I also don't know what 'high yellow' means.

― artdamages (artdamages), Wednesday, 18 August 2004 20:14 (twenty-one years ago)

this isn't any worse than saying Alan Keyes is on crack.

― hstencil (hstencil), Wednesday, 18 August 2004 20:15 (twenty-one years ago)

(And like I said, even if we take it as a simple term to designate race, it's still A WEIRD NAME FOR A DRINK.)

― nabisco (nabisco), Wednesday, 18 August 2004 20:17 (twenty-one years ago)

i don't know if i agree, hstencil. but then, we don't see eye-to-eye on the alan keyes & crack issue.

― kelsey (kelstarry), Wednesday, 18 August 2004 20:19 (twenty-one years ago)

ah well I'm kidding. Mostly.

― hstencil (hstencil), Wednesday, 18 August 2004 20:22 (twenty-one years ago)

i did notice that there are references to the MooLatte on websites like Slate (the links don't work), but on DQ's site, you can't find it listed or named at all.

― kelsey (kelstarry), Wednesday, 18 August 2004 20:26 (twenty-one years ago)

this whole "controversy" is Slate-driven!

― hstencil (hstencil), Wednesday, 18 August 2004 20:26 (twenty-one years ago)

I submit to you that if most of the participants on this thread didn't read Slate, none of us would've heard of a MooFREAKINLatte, much less compare it to Joe Xmas or something.

― hstencil (hstencil), Wednesday, 18 August 2004 20:27 (twenty-one years ago)

i don't read slate . . . i was searching for a picture of it & that's how i found the slate connection.

― kelsey (kelstarry), Wednesday, 18 August 2004 20:29 (twenty-one years ago)

I'm not talking about you!

― hstencil (hstencil), Wednesday, 18 August 2004 20:29 (twenty-one years ago)

Arty, "high yellow" refers to a very light-skinned black person. Used by people both white and black, and these days probably more and more just by the latter; the only times I've ever heard it used in my personal, it was always as a mocking ("anti-snobbish") insult from one black person to another. Though, as you can probably imagine, the extent to which this term is a slur depends entirely on who's saying it, and how and why, and etc.; I'm sure there are people (older people) who still use it as a natural designation. At this point it's just somewhat archaic, and like lots of other words tends to just sound backward and race-obsessed, since there are much simpler, more modern ways of saying the same thing.

Stencil: I saw a MooLatte window ad the other day, so ner. I didn't even know there were DQs in NYC, but there's a window ad out there. Anyway, your objections do nothing to help with my bafflement. If, as you say, this whole thing is Slate-driven, then the next source of bafflement is WHY? Do we really live in a nation where DQ puts out a drink called the MooLatte and nobody bats an eyelash? (That could be a cool nation, in certain spirits, but I don't think that's where we are or what's going on.)

― nabisco (nabisco), Wednesday, 18 August 2004 20:30 (twenty-one years ago)

And clearly the Houston Press is down with this too, so hopefully Noah isn't the only guy in the media who finds the whole thing sort of odd.

― nabisco (nabisco), Wednesday, 18 August 2004 20:31 (twenty-one years ago)

oh like a freaking alt-weekly writer has ever had an original idea.

― hstencil (hstencil), Wednesday, 18 August 2004 20:32 (twenty-one years ago)

Stencil your not-caring is impressive and, umm, convincing.

― nabisco (nabisco), Wednesday, 18 August 2004 20:33 (twenty-one years ago)

I saw TV ads for this drink months ago (and I thought, "What the fuck is up with that name?"). It exists, I promise you. Slate did not invent it.

― Harold Media (kenan), Wednesday, 18 August 2004 20:35 (twenty-one years ago)

i'm just wondering if DQ pulled it after slate's article?

― kelsey (kelstarry), Wednesday, 18 August 2004 20:36 (twenty-one years ago)

I am not saying Slate invented the DRINK you numbskull, but this so-called "controversy." Goddammit, I've mostly been joking this whole time, but now I'm a little perturbed that you guys think out of all the problems in the world and this country right now that THIS is important.

― hstencil (hstencil), Wednesday, 18 August 2004 20:37 (twenty-one years ago)

okay numbskull is too harsh but I do like that word so.

― hstencil (hstencil), Wednesday, 18 August 2004 20:37 (twenty-one years ago)

btw I'm still not angry or anything, just really into ACTING.

― hstencil (hstencil), Wednesday, 18 August 2004 20:38 (twenty-one years ago)

I prefer "knuclehead," sil vous plait.

― Harold Media (kenan), Wednesday, 18 August 2004 20:38 (twenty-one years ago)

i don't know that people think this is a most pressing issue. i don't...it's just interesting to think about.

― kelsey (kelstarry), Wednesday, 18 August 2004 20:39 (twenty-one years ago)

Since when do we discuss anything "important" on ILX?

― eat fudge banana swirl (Nick A.), Wednesday, 18 August 2004 20:40 (twenty-one years ago)

I don't think it's important, I think it's weird and noteworthy and... weird. And there's *always* something worse to worry about -- bad argument.

― Harold Media (kenan), Wednesday, 18 August 2004 20:40 (twenty-one years ago)

Since when do we discuss anything "important" on ILX?

Whaddaya mean "we," white man?

― hstencil (hstencil), Wednesday, 18 August 2004 20:42 (twenty-one years ago)

Nick is actually 1/32nd negro. He lives in shame and fear that he will be discovered.

― Harold Media (kenan), Wednesday, 18 August 2004 20:43 (twenty-one years ago)

man, Ukrainian Village has changed.

― hstencil (hstencil), Wednesday, 18 August 2004 20:44 (twenty-one years ago)

okay this isn't really funny now.

― hstencil (hstencil), Wednesday, 18 August 2004 20:45 (twenty-one years ago)

it sounds awful to say it but I think hstencil may be the american mark c.

― RJG (RJG), Wednesday, 18 August 2004 20:48 (twenty-one years ago)

More "important" topics and problems Stencil has focused on today:

- Going out "on the pull" (12 matching messages)
- Tom Cruise is Fuckin' Passionate, Man. (9 matching messages)
- WORLD'S LARGEST HAMBURGER (9 matching messages)
- which is better? fried or scrambled eggs? (8 matching messages)
- Stuffin' envelopes (5 matching messages)

― nabisco (nabisco), Wednesday, 18 August 2004 20:48 (twenty-one years ago)

(NB Stencil I totally agree about egg-poaching, it is the highest calling an egg can aspire to.)

― nabisco (nabisco), Wednesday, 18 August 2004 20:49 (twenty-one years ago)

dude those topics are more important, absolutely! Case closed!

(nabisco one of the many reasons I hate Leo's Lunchroom is because that fucker wont poach an egg.)

― hstencil (hstencil), Wednesday, 18 August 2004 20:51 (twenty-one years ago)

stay on topic people we are flaming each other

― amateur!!!st, Wednesday, 18 August 2004 20:52 (twenty-one years ago)

Not so much flaming as lightly toasting.

― eat fudge banana swirl (Nick A.), Wednesday, 18 August 2004 20:52 (twenty-one years ago)

I thought you were oops, for a moment. how's about that?

― RJG (RJG), Wednesday, 18 August 2004 20:54 (twenty-one years ago)

Nick is flaming, true, I don't know about the rest of y'all.

― hstencil (hstencil), Wednesday, 18 August 2004 20:54 (twenty-one years ago)

RJG if that was to me, you hurt me in my heart (tho oops and I have been getting along better lately).

― hstencil (hstencil), Wednesday, 18 August 2004 20:54 (twenty-one years ago)

oops, no, not you.

― RJG (RJG), Wednesday, 18 August 2004 20:56 (twenty-one years ago)

okay.

― hstencil (hstencil), Wednesday, 18 August 2004 20:57 (twenty-one years ago)

seven months pass...

I can't believe this is *still* on the menu. Outrageous!

― Spencer Chow (spencermfi), Wednesday, 30 March 2005 20:51 (twenty years ago)

I can't believe I didn't read this thread the first time around! And it's a good thing I didn't because I would have completely lost my shit at the willful obtuseness of some of the white people on this message board.

― The Ghost of Dan Perry (Dan Perry), Wednesday, 30 March 2005 21:04 (twenty years ago)

There are white people on this message board?

― jaymc (jaymc), Wednesday, 30 March 2005 21:07 (twenty years ago)

was i right, about it being nasty?

― f--gg (gcannon), Wednesday, 30 March 2005 21:09 (twenty years ago)

hi dan!

what's worse are the commercials for it with the lady being shocked every time she tries to grab it. hellooooo abu grahib.

― hstencil (hstencil), Wednesday, 30 March 2005 21:10 (twenty years ago)

I SEE WHITE PEOPLE

(HI STENCE! You are completely OTM with the Abu Grahib reference; my wife and I watch the commercial completely appalled every time it comes on, which is a shame because we both were big DQ boosters before that drink came on the scene.)

― The Ghost of Marlon Wayans in "Scary Movie 2" (Dan Perry), Wednesday, 30 March 2005 21:12 (twenty years ago)

the commercials for it with the lady being shocked every time she tries to grab it

but she just can stay away from the sweet, sweet chocolate. Oh, you know what I'm talkin' bout.

― sunburned and snowblind (kenan), Wednesday, 30 March 2005 21:13 (twenty years ago)

standing for hours on end isn't torture

― hstencil (hstencil), Wednesday, 30 March 2005 21:14 (twenty years ago)

Yeah, why th fuck hasn't someone banded together and complained about this drink yet, in an official capacity? Fuck steriods in baseball. Get rid of the weirdly racist milkshakes.

― sunburned and snowblind (kenan), Wednesday, 30 March 2005 21:16 (twenty years ago)

feed it to terri

― hstencil (hstencil), Wednesday, 30 March 2005 21:17 (twenty years ago)

http://www.entopia2002.com/screenshots/dvd/aquaTeen_vol1_masterShake.jpg

― The Ghost of XPOST (Dan Perry), Wednesday, 30 March 2005 21:17 (twenty years ago)

shake zulah, the mic rulah, the old schoolah

― hstencil (hstencil), Wednesday, 30 March 2005 21:18 (twenty years ago)

what's worse are the commercials for it with the lady being shocked every time she tries to grab it.

THAT COMMERCIAL IS FUCKING FUCKED

― mark p (Mark P), Wednesday, 30 March 2005 21:25 (twenty years ago)

This is the kind of inexplicable bullshit that people form conspiracy theories around. How the fuck did that get through? Who thought of it? Who didn't know how tasteless it was? WHAT THE DICK?

But then, that's kinda the tone of this whole thread, innit?

― sunburned and snowblind (kenan), Wednesday, 30 March 2005 21:27 (twenty years ago)

er uh i havent seen this commercial but why do shocks now = abu graib. what is going on.

― the questionizer, Wednesday, 30 March 2005 21:28 (twenty years ago)

They keep going back and forth between shots of the MooLatte and shots of a woman recieving shocks via clamps on her labia.

― The Ghost of Dan Perry (Dan Perry), Wednesday, 30 March 2005 21:30 (twenty years ago)

it'd be a better commercial with lynndie in it, obv.

― hstencil (hstencil), Wednesday, 30 March 2005 21:30 (twenty years ago)

i didn't really make the abu grahib connection either. mostly i just thought 'holy, this commercial is FUCKING FUCKED.'

― mark p (Mark P), Wednesday, 30 March 2005 21:31 (twenty years ago)

they should have darius rucker do a lynddie at the end of it!

― j blount (papa la bas), Wednesday, 30 March 2005 21:31 (twenty years ago)

haha

― mark p (Mark P), Wednesday, 30 March 2005 21:32 (twenty years ago)

oh man that would be sweet.

― hstencil (hstencil), Wednesday, 30 March 2005 21:32 (twenty years ago)

(I can't believe I wrote that last post.)

Basically, a woman is wired up and receives a shock every time she touches the MooLatte, but it's SO GOOD that she grabs hold and shocks the shit out of herself for some wonderful miscegeny goodness! HOW FUNNY!

(xpost oh my god my sides)

― The Ghost of Dan Perry (Dan Perry), Wednesday, 30 March 2005 21:33 (twenty years ago)

i know what you guys are thinking, you're thinking "i wonder what calgary alberta's karl plesz thinks of those moolatte commercials?"

two words: shockingly funny
http://whitenois.blogspot.com/2005/03/shockingly-funny.html

― mark p (Mark P), Wednesday, 30 March 2005 21:33 (twenty years ago)

http://www.snarkhunting.com/2004/07/moolatte-product-name-context/

There's some purposeful obtuseness at work in this blog!

― BOATPEOPLEHATEFUCK (ex machina), Wednesday, 30 March 2005 21:34 (twenty years ago)

http://www.snarkhunting.com/2004/08/dairy-queen-moolatte-revisited/

Marketing people stick together?

― BOATPEOPLEHATEFUCK (ex machina), Wednesday, 30 March 2005 21:35 (twenty years ago)

im gonna find out who did those ads and host them just so you guys can see it. so fucking fucked.

― mark p (Mark P), Wednesday, 30 March 2005 21:35 (twenty years ago)

It is just this kind of analysis that would knock a name like Starbucks off the table. Won’t people think Starbucks is a troupe of male strippers?

Well, I- HUH???

― The Ghost of Dan Perry (Dan Perry), Wednesday, 30 March 2005 21:37 (twenty years ago)

yeah, i dunno, i always think of it re: moby dick and battlestar galactica.

― hstencil (hstencil), Wednesday, 30 March 2005 21:37 (twenty years ago)

This comes up on a google image search for MooLatte:

http://www.kctr.com/timages/page/189th%20Bumper%20Sticker.jpg

― BOATPEOPLEHATEFUCK (ex machina), Wednesday, 30 March 2005 21:38 (twenty years ago)

errr:

http://www.kctr.com/timages/page/189th%20Bumper%20Sticker.jpg

― BOATPEOPLEHATEFUCK (ex machina), Wednesday, 30 March 2005 21:38 (twenty years ago)

I can't believe this is *still* on the menu. Outrageous!

I started reading this thread, thinking "Mmmmm, milky coffee shake...". Then I saw that the posts were coming from the year 2004, and thought, "Oh, well."

Now I find out that the drink is still available, and even though it sounds tasty, I have conflicted emotions about it. After all, I never hesitated to eat Cherry Clans when I was in college.

― Pleasant Plains /// (Pleasant Plains ///), Wednesday, 30 March 2005 21:39 (twenty years ago)

http://www.vergant.com/img/dining/Morans.jpg

― hstencil (hstencil), Wednesday, 30 March 2005 21:40 (twenty years ago)

http://www.clifdenchamber.com/thumbs2/morans.jpg

― hstencil (hstencil), Wednesday, 30 March 2005 21:40 (twenty years ago)

http://www.clifdenchamber.com/2004/morans-pharmacy.jpg

― hstencil (hstencil), Wednesday, 30 March 2005 21:41 (twenty years ago)

The Egg McMuffin product name is surely more offensive than MooLatte. Why should women of Irish descent sit quietly by while McMuffin insensitively debases their gender specific genitalia as well as their ethnic origins?

...

This can't be serious?

― The Ghost of Dan Perry (Dan Perry), Wednesday, 30 March 2005 21:42 (twenty years ago)

http://web.tiscali.it/memobox/media/telefilm/hd04.jpg

― charleston charge (chaki), Wednesday, 30 March 2005 21:49 (twenty years ago)

I have seriously always been so skeeved out by that commercial that I never noticed the name of the product!

― teeny (teeny), Wednesday, 30 March 2005 21:50 (twenty years ago)

http://news.mywebpal.com/partners/981/images/news/DQ-Moolatte-006.jpg

― fauxhemian (fauxhemian), Wednesday, 30 March 2005 21:54 (twenty years ago)

http://www.advertisementave.biz/images/preview/dq-1.jpg

― fauxhemian (fauxhemian), Wednesday, 30 March 2005 21:55 (twenty years ago)

isn't McDonalds SCOTTISH? Wasn't there a movie where characters keep on refering to it as "the Scottish restauraunt"?

― BOATPEOPLEHATEFUCK (ex machina), Wednesday, 30 March 2005 21:58 (twenty years ago)

Dan I was just about the quote the part of the article you just quoted. As a woman of some Irish origin, I can only say...WTF?

― Allyzay Subservient 50s-Type (allyzay), Wednesday, 30 March 2005 22:04 (twenty years ago)

what the foick?

― mark p (Mark P), Wednesday, 30 March 2005 22:04 (twenty years ago)

I must have a heart of stone. I came nowhere near as close to freaking out like some of you did about that ad.

― Pleasant Plains /// (Pleasant Plains ///), Wednesday, 30 March 2005 22:05 (twenty years ago)

White Noise!

― Spencer Chow (spencermfi), Wednesday, 30 March 2005 22:05 (twenty years ago)

wonderful miscegeny goodness!!!!

― Spencer Chow (spencermfi), Wednesday, 30 March 2005 22:05 (twenty years ago)

isn't McDonalds SCOTTISH? Wasn't there a movie where characters keep on refering to it as "the Scottish restauraunt"?

Was this, by chance, Scotland, PA?

― jaymc (jaymc), Wednesday, 30 March 2005 22:11 (twenty years ago)

Isn't that too obvious?

― BOATPEOPLEHATEFUCK (ex machina), Wednesday, 30 March 2005 22:13 (twenty years ago)

i still don't see this as "offensive" so much as "blindingly dumb"--which may amount to the same thing, i dunno.

― Amateur(ist) (Amateur(ist)), Wednesday, 30 March 2005 22:16 (twenty years ago)

I don't know, Jon, it wasn't that popular of a movie, so it seems like something one might forget.

― jaymc (jaymc), Wednesday, 30 March 2005 22:19 (twenty years ago)

I think it was a timetravel movie though....

― BOATPEOPLEHATEFUCK (ex machina), Wednesday, 30 March 2005 22:46 (twenty years ago)

maybe it was a book that my dad told me about

― BOATPEOPLEHATEFUCK (ex machina), Wednesday, 30 March 2005 22:46 (twenty years ago)

Wasn't it Coming to America, where the dad had the fake McDonalds restuarants and he wore a kilt?

― n/a (Nick A.), Thursday, 31 March 2005 14:56 (twenty years ago)

jons links are making my hands quake with anger and reflexively ball into fists of death, and destruction, desperately seeking ad major fuckos to pummel then choke to death, ah release oh sweet release unfurl my hands so i may strangle thee, and type this out. thankx.

― j0n williams yr name isnt work safe, Thursday, 31 March 2005 15:12 (twenty years ago)

sorry about the name :D

― absolutego (ex machina), Thursday, 31 March 2005 16:24 (twenty years ago)

three weeks pass...

http://slate.msn.com/id/2117270/

― a banana (alanbanana), Saturday, 23 April 2005 00:11 (twenty years ago)

It's not outright racist, but it's a little bit... *edgy* for a milkshake, ya know?

maybe kelis should do the moolatte ad campaign.

first time i heard of the moolatte was just about a year ago and i was all "WTF WTF WTF."

― my friend flicka (Jody Beth Rosen), Saturday, 23 April 2005 00:35 (twenty years ago)

taken out of its racial trappings, "moolatte" is a completely pointless word: "latte" already implies that there's milk in the drink, so why bother with the "moo" (unless, like, there's BEEF in the drink, which i'm pretty sure there isn't)?

― my friend flicka (Jody Beth Rosen), Saturday, 23 April 2005 00:38 (twenty years ago)

Why can't you people appreciate this pun on the word "umlaut"? It's a Möölättë!

― Casuistry (Chris P), Saturday, 23 April 2005 01:21 (twenty years ago)

haha this thing popped into my head the other day, totally w/o reason: "it comes in 3 sizes, regular, large, and tragic"

― g e o f f (gcannon), Saturday, 23 April 2005 04:29 (twenty years ago)

http://ixamxnotxalonexixamxmany.punt.nl/upload/LogPics/Imitation_of_Life.jpg

― my friend flicka (Jody Beth Rosen), Saturday, 23 April 2005 04:39 (twenty years ago)

OMG GEOFF

― The Ghost of Dan Perry (Dan Perry), Saturday, 23 April 2005 16:03 (twenty years ago)

Honestly, MooLatte did not remind me of "mulatto" at all, but when I opened the thread and read it I found it pretty funny.

I wasn't familiar with "High Yellow" so that joke was lost on me.

"Octaroon" is something I only heard about in the last few years. I can imagine this DQ spokesman might not have heard of it.

Sambo. It is possible if he didn't get the other jokes, that he also didn't get this or just began to vaguely catch on and wasn't sure what to say.

― Lemonade Salesman (Eleventy-Twelve), Saturday, 23 April 2005 16:13 (twenty years ago)

To be completely fair, it isn't really that shocking that someone from Minnesota wouldn't know what "high yellow" and "octaroon" meant; I didn't know about octaroon and quadroon etc until... 1996? AND I AM BLACK, that type of stuff is supposed to come inthe introductory pamphlet.

― The Ghost of Dan Perry (Dan Perry), Saturday, 23 April 2005 16:17 (twenty years ago)

"W.E.B. DuBoisenberry"!!!!

― Amateur(ist) (Amateur(ist)), Saturday, 23 April 2005 16:38 (twenty years ago)

"with a talented 10% real cream!"

― Amateur(ist) (Amateur(ist)), Saturday, 23 April 2005 16:41 (twenty years ago)

haha dq should promote the moolatte by having their customers take 'the paper bag test', it could be like the pepsi challenge.

― j blount (papa la bas), Saturday, 23 April 2005 19:04 (twenty years ago)

what about a poll test or a grandfather clause tho?...

yeesh.

― hstencil (hstencil), Saturday, 23 April 2005 20:48 (twenty years ago)

two months pass...

To put everyone at ease, the movie in which McDonald's was referred to as "that Irish restaraunt" (or something close... was it Scottish?) was Time After Time (directed by Nicholas Meyer, of Star Trek II and VI fame).
It was HG Wells who said that, as he had time-travelled to the present day (1979) in pursuit of Jack the Ripper.
Saw it a long time ago and always remembered that line.

You're welcome.

― Brandon Mitchell (A.H.), Sunday, 17 July 2005 07:25 (twenty years ago)

Thanks! That is actually very interesting!

― Spencer Chow (spencermfi), Sunday, 17 July 2005 10:30 (twenty years ago)

i actually had a moolatte a few months ago

― Amateur(ist) (Amateur(ist)), Sunday, 17 July 2005 18:59 (twenty years ago)

RACIST

― kyle (akmonday), Sunday, 17 July 2005 19:19 (twenty years ago)

http://www.library.gatech.edu/about_us/news/banned/images/lester3.jpg

― Amateur(ist) (Amateur(ist)), Sunday, 17 July 2005 19:22 (twenty years ago)

THANK YOU BRANDON!!!!

― OLD SPICE® CHEMTRAILS!!!!!!!!!!!!!!!!!!!!!!!!!!!!! (ex machina), Sunday, 17 July 2005 19:35 (twenty years ago)

I'm just a guy who loves helping people.

― Brandon Mitchell (A.H.), Sunday, 17 July 2005 19:36 (twenty years ago)

five months pass...

http://www.sixsixfive.com/images/Nigger-Treat.mp3

― $#@!, Monday, 26 December 2005 00:40 (twenty years ago)

hahahahahahahaaaaa

― Paunchy Stratego (kenan), Monday, 26 December 2005 01:00 (twenty years ago)

http://www.pki.com/images/events/nickortreat.jpg

― deej.. (deej..), Monday, 26 December 2005 02:34 (twenty years ago)

one year passes...

Revive!!! Do they still serve this?

― Spencer Chow, Monday, 14 May 2007 21:46 (eighteen years ago)

OMG, I can't believe I missed nick-or-treat.

― Hurting 2, Monday, 14 May 2007 21:47 (eighteen years ago)

I don't know if they still serve this but I am still roffling hardcore at "it comes in 3 sizes, regular, large, and tragic"

― HI DERE, Monday, 14 May 2007 21:49 (eighteen years ago)

LOL

― Spencer Chow, Monday, 14 May 2007 21:55 (eighteen years ago)

LEELOO DALLAS MOOLATTE

― nabisco, Monday, 14 May 2007 22:07 (eighteen years ago)

MOOLATTEPASS

― nabisco, Monday, 14 May 2007 22:08 (eighteen years ago)

dan i think that's my finest moment in six years of ilxoring

― gff, Tuesday, 15 May 2007 13:38 (eighteen years ago)

nine years pass...

i could have sworn they stopped doing this because they realized it was bad but nope

http://www.dairyqueen.com/us-en/Menu/Drinks/Mocha-MooLatte/

― the klosterman weekend (s.clover), Thursday, 1 December 2016 02:43 (nine years ago)

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