Design Crimes: corporations ditching classic logos for newer logos that are duds

http://www.commarts.com/CA/feadesign_d/timeline/inside/images/137.gif

new:

http://blog.tmcnet.com/blog/tom-keating/images/at-t-logo.jpg

xp

so is that

http://static.flickr.com/55/109581899_9c989dd23b.jpg

Still, if nothing else, trying to change the thing reminds you of what you liked about the classic version in the first place.

http://www.ponyvillagemall.com/images/directory/full/41bcf56dac85d.jpg

http://images.businessweek.com/ss/06/04/red_blue/image/exxon.jpg

http://www.markvictorhansen.com/images/cnn.gif

2. http://news.bbc.co.uk/olmedia/1130000/images/_1130544_tt150.jpg

3. http://www.allaboutweybridge.co.uk/aaw/images/poferries_logo.gif

New one looks like a disgruntled kid!

Reminds me of 'Look In' magazine.

For fuck's sake. The old logo was the only thing that set Payless apart from the other cheap shoe stores.

I also like the "spoon" in the new FedEx.

No bowtie, no credibility.

xp

this however is glorious, especailly @ night (although not so much in this picture, best i could find)

vs.

http://www010.upp.so-net.ne.jp/us-hi/photo/sign-03.jpg

"Current" here means "c. 1998".

http://tobaccoonline.co.uk/images/products/1010200425749PMDunhill-19.gif

...

http://www.discount-cigarettes-store.com/images/product_details/dunhill-filter.gif????

the Citi arc is the Travelers umbrella

Even the first one is a bit mangled by the addition of the red and blue bits

Inside the "e" of the FedEx logo.

http://newsimg.bbc.co.uk/media/images/42090000/jpg/_42090432_torylogo_bbc203.jpg

http://image.guardian.co.uk/sys-images/Guardian/Pix/if/2006/10/03/20061003_if.jpg

http://image.guardian.co.uk/sys-images/Guardian/Pix/if/2006/10/05/20061005_if.jpg

Inside the "e" of the FedEx logo.

Ever notice the arrow in the Ex? I think that's more intentional.

This observation is very OTM, however, the story I heard was that when Phil Knight was in his selling-shoes-out-the-back-of-his-car days, he noticed a co-worker doodling on a note pad. He said that he liked the little soosh design he had drawn and offered to buy the "rights" to it for something like $35.

Also:

http://www.codinghorror.com/blog/images/Old_Microsoft_Logo.gif

<3 that old

MICRO
SOFT

logo? Does anyone know a font that looks like that?

It looks a little like Mexcellent, but not quite.

I thought this revive was going to be about Walmart's (formerly Wal-Mart) new logo.

http://images.businessweek.com/story/08/190/0702_walmart.jpg

http://www.businessweek.com/innovate/content/jul2008/id2008072_324653.htm?campaign_id=innovation_related

http://www.underconsideration.com/brandnew/archives/xerox_logo.gif

I like the new xerox font. Looks like those 3D beach ball logos are very in.

Walmart looks like the most generic design-your-own ever!

http://www.logo-design99.com/nwa_logo2.gif

TOO MUCH LOWER CASE

the lower case here means that the logo doesn't "work" as well too

http://www.guidebookgallery.org/pics/gui/startupshutdown/splash/win101.png

would it be politically incorrect to turn AJ into a white woman with the excuse that they're trying to distance themselves from poor representations of past choices? Yes! They're screwed for life!

-- Butt Dickass (Dick Butkus), Friday, October 6, 2006 10:06 PM (1 year ago) Bookmark Link

B-but Aunt Jemima is shapely and thoroughly bangable. If the guilty liberals replace her with an assless white girl, I'll have nothing to masturbate to at the breakfast table!

-- King-a-Ling (King-a-Ling), Friday, October 6, 2006 10:18 PM (1 year ago) Bookmark Link

truly it was a golden age

I like the new xerox font. Looks like those 3D beach ball logos are very in.

urghhh way too snuggly, and facebook + xbox doesn't compute on any level. i can almost understand moving away from the (classic) rock of gibraltar thing but if so 'speed' and/or and 'intelligence' would have been more industry appropriate.

I can't be the only one to think of this

http://www.logo-design99.com/nwa_logo2.gif

http://www.logo-design99.com/nwa_logo2.gif

http://musicmoz.org/img/editors/newwave/nwa1.gif

can't believe Northwest ditched the elegant "NW" design of their logo, but felt like it needed to keep a scrap of red triangle?

http://www.signmachine.us/images/nw_03.jpg

http://i.imgur.com/Aig3i.jpg

http://www.starbucks.com/blog/looking-forward-to-starbucks-next-chapter

http://upload.wikimedia.org/wikipedia/en/6/6a/Telecom_%C3%89ireann.png

http://www.insideireland.ie/uploads/image/ICT/EircomStory.jpg

starbucksgate

actually i dont mind the new logo tbqh

My favorites are the ugly black and red logos. Yo, you are on the internet, don't lead me to think I am doing business with some angry macho steroids guy.

i like the lower case, minimal logos so common these days. the latest pepsi one is cool.

http://adland.tv/files/imagecache/storyinside/Ilovecum.jpg

I thought this thread was revived for the new comedy central logo. Not that it is horrible, but looks too much like the copyright symbol.

HA!

Love how in the Starbucks thing "We become a publicly traded company" coincides with "Mermaid chick is no longer visibly spreading her tail-leg thingies"

The new logo makes it look more like a government agency.

I like it though.

Now it looks kinda more like "I brought you these two fish"

Actually it's appropriate because starbucks coffee kinda tastes like there were fish in the coffeemaker

What is starbuck?

the (now invisible) opening post to the thread was this btw:

http://www.shamoonaltaf.com/blog/wp-content/uploads/2008/03/ups-logo.gif

^don't really mind that one, but for the first time in my life I read that as "upz"/oopz

the new one isn't terrible (apart from the shineyness effect thing) but the old one is so charming.

Looks the badge a brigade of retiree gift-wrappers would pin on themselves

"We're the Oops brigade!"

http://i.imgur.com/PcGgp.jpg

Do people have affection for the original ebay logo? I had to google it to even remember what it looked like.

http://blog.brightonagency.com/wp-content/uploads/2012/09/ebay-logos.jpg

I like the new one a lot better.

http://az204679.vo.msecnd.net/media/images/other/1968-1981-logo_129833211273375862_216x147.jpg
http://az204679.vo.msecnd.net/media/images/other/2008-logo_129833221216979757_300x73.jpg

the ebay logo's fine but the new favicon is driving me up the fucking wall

oh yeah, it looks like a damned test pattern

http://i2.cdnds.net/12/46/300x225/media_new_itv_logo.jpg

the old one was shit too tbf but still

Looks like choppy waters.

that would be real good except for the um, dog-diarrhea green?

The old ebay logo was ugly as hell, so step in the right direction IMO. The latest Walmart logo is heinous. Friend said "it looks like a butthole" and that's all I've been able to see since.

http://www.la-juice.com/wp-content/uploads/2011/11/greendale_communit_college_logo.jpg

http://www.whiskeyandbeans.com/wp-content/uploads/2010/12/vonnegut-asshole.jpg

There was discussion of this in another thread, but I still think Arby's blew this one.

http://xk9.com/bones/wp-content/uploads/2012/10/RB.png

Don't love this either

http://geekalabama.files.wordpress.com/2012/10/wendys.jpg

anything that keeps people from eating at arby's is a net positive but gah

"Slicing up freshness!" sounds like the slogan of a serial killer.

plus with the arby's thing the issue for me is that the hat is three-dimensional and rendered but the text logo is flat- what is their point? what's that about? is there some hat-as-signified / corporation-as-signifier thing going on? whatever semiotics, it mostly reminds me that a friend of mine had the theory that looking at the Arby's sign was bad luck- if we drove by certain stripmalls he would suddenly say, in a serious voice, "don't look at the hat"

Now in his honor I intone that warning everytime I see an Arby's.

lol i love that

to be honest he thought that the Arby's hat was a penis hidden in plain sight and it was probably just a case of "Schwanzangst"

"don't look at the hat"

LOL

I see "slicing up freshness" and just think "slicing up eyeballs" every damn time.

hahahaha

DON'T LOOK AT ARBY'S, I WANT YOU TO KNOWW

dying @ "dnt look at the hat"

http://4.bp.blogspot.com/_TNKyjGPbA44/SlJUHg4B-QI/AAAAAAAAA4A/WLxyZJEq4_8/s400/drugstore-cowboy_156.jpg

http://hipsterbranding.tumblr.com/

Kentucky Fried Chicken is genius.-

Yahoo!'s old logo was no great shakes, and I realize they're not a top tier player in the internet world anymore, but surely they could've paid for better than this:

http://i.imgur.com/bUYzxvu.png

I think they are showing a new one every day for thirty days.
https://www.youtube.com/watch?v=agRxG-X_TEQ#at=17

Oh, I guess that's a cool way to roll it out. I hope today's isn't the winner.

Judging from their Flickr redesign, you can rest assured that there is much, much worse to come, and that the worst of all will be the final selection.

I don't hate the Flickr redesign like some people do, but I admit there's a certain amount of fun in ragging on Yahoo.

Hipsterbranding is awesome.

If only because our SU's last design team basically covered everything in that style and we mocked them for it.

always think of this thread whenever i'm shopping and come across either of these

http://vintagefashionguild.org/files/images/_big_vintagefashionguild_28195.jpg

http://vintagefashionguild.org/files/images/_big_vintagefashionguild_105969.jpg

would love to meet the cunt that decided to do that someday, just to stare into the void like

otoh it's quite handy having an instant indicator of quality so maybe points for honesty i guess

This has to be one of the all-time worst - replacing a truly classic, industry-changing, universally recognized, spectacularly distinctive logo/signage with this generic, utterly forgettable POS....

http://imageshack.us/scaled/landing/827/holidayinn72nightpleasa.jpg --> http://media-cdn.tripadvisor.com/media/photo-s/01/83/6e/f9/new-sign-went-up-april.jpg

c'mon you're pulling the old before/after photo trick there, everything looks great in neon.

those were actually incandescent light bulbs for many of the animated parts, which were U&K. The cost of keeping the signs lit is cited by the company as one reason they were removed.

An environmental disaster mind you, but it could be replicated nowadays using low-power LEDs for less than the fluorescent tubes in the new signs cost to run.

i'm ok with this one:

1968:

http://i.imgur.com/VEbzTcb.png

2014:

http://i.imgur.com/id2GdxP.png
http://i.imgur.com/g4YWopP.png

When i was in design class that Morton Salt thing was very much admired.

Pretty sure I know someone with a tattoo of it, in fact.

I've met at least two people with that as a tattoo

I know one.

Both of the ones I met were from or had lived in Chicago which didn't surprise me

I used that as my Livejournal user icon when I was in high school

This one was such an obvious mistake that they switched back:

http://creativeroots.org/wp-content/uploads/2011/01/jal-japan-airlines-logo1.jpg

Come on, Holiday Inn, you know what to do now!

The og Morton Salt girl is iconic, the new one looks like clip art.

http://i.imgur.com/LBGwHIL.jpg

http://i.imgur.com/zqZuAcf.png

er xpost

btw, Payless logo in my neighborhood remains unchanged eight years later:

http://i.imgur.com/sojq0Ho.png

Wait, does that street go: Wendy's, Burger King, McDonald's, KFC, Taco Bell, ???, Payless, and then? Heart clinic?

you never been to america before or what

That's not a Burger King, it's a Shell, jeez.

Burger King's across the street.

*in the Shell

I don't know what this is, but it's currently appearing on the tv network's Youtube page and it's only applied to the promo of Samantha Bee's upcoming late night show...

http://i.imgur.com/Qz6WiFc.jpg

Best Western went from looking like the king of the road to looking like a throat lozenge:

https://i.imgur.com/kzuFqDQ.png https://i.imgur.com/fKJZILB.png

should never changed off the 1966 version

!963 + a better font (maybe Copperplate Gothic) would have been ideal.

that one looks cool but also looks old. white outline around the blue makes it illegible. the '66 on looks like a simpler, more modern iteration of what preceded it, timeless imo. they basically kept it (just shoehorned some other stuff in) until 93.

they somehow managed to make the 2016 one worse with the new one.

whoa they were "Best Eastern" from 1964-1966? *mind-blown.gif*

lol didnt even notice, weird

maybe they were trying to get in on the British Invasion action

I thought the W had slipped, but no, that would mean it was advertising Best Wastern. Could've been a good compromise!

Couldn't get past those clever front desk clerks though:

In California, a network of independent hotel operators began making referrals of each other to travelers. This “referral system” consisted of phone calls between one desk operator and another.

I mean, now that's how you make a network! Operators calling each other from their respective desks.

Also, BW tried to pass itself off as a co-op (instead of a franchisor) until the NORTH DAKOTA SUPREME COURT stepped in and knocked off the funny business.

Flipside of this thread: corporations keeping absolutely terrible logos around forever and ever. If the Container Store logo was good, it'd be dope that they've stuck by it, but somehow they have chosen to stay loyal to the most incredibly bland thing possible, all their branding makes them look like a drug store that got a peppy refresh in 1990, and presumably sells tupperware and the like, even as the actual contents of their stores seem to be going for a slightly stylish "mini-IKEA" of semi-designy shelving, desks, and miscellaneous housewares.

http://icanstyleu.com/christiemoeller-old-blog/wp-content/uploads/2012/05/photo-2.jpg

"contain yourself" is also a really bad slogan. no fuck you, contain YOURself

https://i.imgur.com/WryikbM.gif

Of course, I would probably begin with that last one by suggesting a whole new name altogether.

BOral

they should rebrand to Oral β and make the beta look like a toothbrush. my invoice will be in the mail, proctor and gamble

I can't make heads or tails of the Sears rebrand:

https://i.pinimg.com/originals/0b/be/14/0bbe14122d5cc358b677f20f35d7b19a.jpg

corporations keeping absolutely terrible logos around forever and ever.

Ooh, I've got one! Whenever I see one of these trucks on the road, I assume some executive in 1961 was like "we're a trucking company, I don't give a fuck about branding, just draw something up and get back to doing real work. You have five minutes.", and the company has steadfastly maintained that position ever since:
http://www.genesys.com/images/social/meta/JB_Hunt_EN.png

Haha, 'ol J.B Hunt himself seems like just the kind of guy who'd say something like what I imagined:
https://en.wikipedia.org/wiki/Johnnie_Bryan_Hunt
https://upload.wikimedia.org/wikipedia/en/a/af/Johnnie_Bryan_Hunt.gif

boring media stuff but i find the new Avid logo really cognitively distressing

https://upload.wikimedia.org/wikipedia/commons/e/ec/Avid_logo_purple_2017.svg

lol old lunch xp

RS Components
https://upload.wikimedia.org/wikipedia/en/thumb/e/ea/RS_Components_logo.svg/150px-RS_Components_logo.svg.png
Same logo since at least the early 80s. Looks like it was made with a potato stamp.

https://static.designboom.com/wp-content/uploads/2021/01/warner-bros-new-logo-pentagram-designboom-001.jpg

https://cdn.mos.cms.futurecdn.net/wWW3LRdUi3kmEsy5d3thJM-970-80.png

Gm and Kia have also both just unveiled some very lacklustre redesigns.

GM
https://www.dezeen.com/2021/01/11/general-motors-logo-redesign-2021/

KIA
https://www.caranddriver.com/news/a30222126/kia-new-logo/

I mean, the Kia one looks a bit better than the old one, but Trent Reznor might not be pleased and no way does it read as K I A

oof that gm one

GM discovers the instagram logo

I think the WB one isn't too bad as far as these things go. It's just a bit of a throwback. Usually logos without shading and gradients and beveling and and that kind of crap are better imo.

the GM one reminds me of this fancy top shelf ice cream brand that uses chemical symbols for their flavors ... Like Pb for Peanut Butter Stracciatela

The Kia one looks like a stretched version of the Nxivm sex cult brand -- the one the women got

any company that goes from upper case to lower case letters in its logo is a washed up company that refuses to age with dignity. it has the same impact of a 60 year old wearing clothes featuring the supreme logo.

i agree about the kia nxivm-inspired logo. that is a company trying to build new associations in the mind of the consumer. exploiting neurolplasticity. growth hacking.

sarahell's comparison of "gm" to fancy ice cream logo is otm.

https://pantograph0.goldbelly.com/cfill-h630-w1200/uploads/product_image/image/71903/gelato-choose-your-own-4-pints.fd0025518acac3307859dd3d0504ff23.jpg

for comparison

kinda annoyed now that I did this image search finding out that they have an Orange Honey Cardamom flavor that is not sold at my grocery store

new Petco logo:

https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/888/cached.offlinehbpl.hbpl.co.uk/news/ORP/petcoMAIN_1.png

For once, I'm thinking the new logo may be an improvement.

https://i.imgur.com/zVDspde.png

Coulda just removed the cracker and the barrel in the first place.

looooool

What is the shape of that kidney bean thing supposed to be? Does it have a connection to an actual object??

I heard (or read?) somewhere that businesses that used affected Ks in place of Cs for things like "Kountry Kitchen" were a thinly (if at all) veiled sign of alignment with racist/segregationist values and the KKK. Now I see it everywhere.

missed opportunity not changing it to just Cracker

or perhaps Crackerly

xps maybe in some cases, idk? but most often simply to get a distinctive mark

It is a kidney bean, according to their trademark:

Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized outline of a kidney bean containing a stylized image of a man in overalls leaning against a stylized barrel, which appears within the kidney bean outline to the right of the man. To the right of the barrel, and inside the larger kidney bean outline appears the stylized wording "CRACKER BARREL OLD COUNTRY STORE" with the "CRACKER" wording connecting to the kidney bean outline through the top right portion of the "K" and appearing in large font above the "BARREL" wording, which itself appears in large font above the "OLD COUNTRY STORE" wording.

Dunkin what???

https://1000logos.net/wp-content/uploads/2023/04/Dunkin-Donuts-logo.png

In fairness, everyone was already calling them Dunkin or Dunkies and really no organization with any self-respect is going to officially rebrand itself as Dunkies

In Spain, it's called Dunkin' Coffee (or was, maybe they have dropped the "Coffee" by now):

https://www.dunkin.es/wp-content/uploads/2018/09/1080x609_noticia_torre_sevilla_v1.png

Confusingly, there is also a Spanish knockoff called Duffin Dagels:

https://www.therockysafari.com/cdn-cgi/image/width=1220,height=915,fit=crop,quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2017/01/IMG_2785.jpg

I wanna dunk my balls in it (?)

I'll have the Everything Dagel thanks

In my fantasy land there is a Cracker Barrel competitor, always across the street, called Honky Bucket.

Dad calls it The Country Bucket.

You'd think he'd call it Kountry Bucket, but give him credit, he's not like that.

Yesterday I noticed that Zappos had changed their logo:
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRE5UjJFzujusXLArfOJVvtuEQOzWCdhhTn1w&s
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQJGazGqTONsP5TjMgBhgggAV3Vv88PrR1dHQ&s

I bought a lot of stuff from them in the past and that blue accent on the logo gave their boxes a distinct identity.

they shoulda made it more simple— sans serif, fewer colors, less bold. maybe not even letters. they should have just reduced it to a vague feeling or memory.

I feel like I've seen a lot of corporate redesigns that basically streamline the logo to something approaching the Clarendon typeface, just like the Zappos one. Cracker Barrel is one step away from that.

All corporate logos should be like wordless ribbons, twisting in the air

I wanna dunk my balls in it (?)

Dunkin' D'nuts

I LOVE... EVERYTHING?

whoops... maybe not

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name.

Some longtime Cracker Barrel fans took to social media to express disappointment with the company's new logo, with some calling on the chain to change it back.

"The new rebrand took the feeling away," one person wrote on Cracker Barrel's Instagram. "Cold and sterile."

Another said, "I’m feeling like this new logo is ruining my life."

Cracker Barrel fans

didn't realize this was a thing

I get that change can be hard. What I don't get is why some people think that this change is "woke"??

And by some people I mean Rep. Byron Donalds:

https://cdn.bsky.app/img/feed_fullsize/plain/did:plc:ks3gpa6ftoyaq7hmf6c4qx4c/bafkreiczvk3mays2drj6gat4o6hy32cdke5ypivognbyvdeaq4b635soku@jpeg

yeah if anything this is a KFC-like attempt to approach something more generic, shed of any associations with any specific place or any specific past. i never thought about it, but the old logo was one of the last vestiges of 1970s restaurant branding/design, with all that visual excess and clutter. TGI Friday's and Pizza Hut's slashed theirs down years ago. Apparently Steak & Ale still have theirs, although that's partly because they went bankrupt in 2008 and only have one or two restaurants still in existence.

they're trying to take away our white heritage!!!

xxp wait he gave Christ a blowjob in the CB parking lot?

So apparently they found out that the current CEO is a woman... that's why they went woke, and got rid of the cracker man

Vance was all over this

(where were all these anti-wokers when they rebranded KFC??)

I heard (or read?) somewhere that businesses that used affected Ks in place of Cs for things like "Kountry Kitchen" were a thinly (if at all) veiled sign of alignment with racist/segregationist values and the KKK. Now I see it everywhere.

There was an urban myth when I was a teenager that there were three Ks in the design of the Marlborough cigarette packet.

So apparently they found out that the current CEO is a _woman_... that's why they went woke, and got rid of the cracker man

Vance was all over this

Good he’s keeping busy

That OG CB logo is pretty sick. The font looks like an early 80's political thriller paperback.

I feel like I've been in a Cracker Barrel once twenty years ago (on tour) but didn't eat anything because I was hungover

It's not the worst road trip chain restaurant. Better than Denny's.

The only one I've ever seen somehow ended up a very good Thai restaurant/cooking school but still retained its name, which I can't believe they'd continue paying franchise fees for, so I just assumed Cracker Barrel was a slipshod neglectful company who would not even notice if every single one of their locations turned into a Thai cooking school and just stopped paying.

lol

actually it's the Kra Khao Barrel but they just haven't bothered to change the sign

hmm, i think i'm seeing why he's so upset

https://i.imgur.com/iVpcq7a.png

he is so full of shit

(that's a quote from Hillbilly Elegy)

no one wants to admit that the tariffs caused the man, chair, and barrel to be too expensive to maintain

Hillbilly Elegy is full of shit as well, fuck that knob goblin

In the 90s I worked at a place called po folks. They later dropped the po and then subsequently went out of business

Hillbilly Elegy is full of shit as well, fuck that knob goblin

I would not couch it in those terms

ahh okay, I didn't know it meant that as well

https://www.crackerbarrel.com/about/uncle-herschel

^ Features a statuary monument of Uncle Herschel listening to a woman.

OK, having one of those rough nights where I can't pick a side.

https://i.imgur.com/F7pRJw4.png

https://i.imgur.com/DLEn7uo.png

https://i.imgur.com/3TEe9Mq.png

I'm definitely going to pay closer attention to the t-shirts in the gift shop next time.

Celebrate Halloween with Cracker Barrel’s Spooktacular Collection

I mean, it's not just me, right? I'm not going to point it out, but it can't just be me.

Cracker Barrel fans

didn't realize this was a thing

― Andy the Grasshopper, Friday, August 22, 2025 5:47 AM (five hours ago) bookmarkflaglink

Check out autobiographies from the various Ramones. Cracker Barrel was a rare place they could all agree on while touring (between NYC & Florida anyway). Johnny grumpily ate gas station sardines in the Cracker Barrel parking lot while considering the others to be wasting their food stipend inside; Dee Dee hid drugs in their favoured Cracker Barrels because he could pick them up on the way back, and they had a major band bust up there at least once, iirc amplified by a changed menu item. I never pass a Cracker Barrel without thinking about them.

Ramones tour manager Monte Melnick:

On the road we'd discover certain restaurants that we liked and try to find them along the way. Cracker Barrel and Bob Evans were two of our favorites. We discovered with Cracker Barrel that, if you were a known band, and usually all the waiters and dishwashers knew us, you can get free meals in exchange for some autographed photos. I'd bring along stacks of promotional photos for this very purpose. I would get the national directories and in the morning we'd plot where the closest Cracker Barrel was.

Dee Dee Ramone giving me a new braintwister that's more fun than that stupid golf tee game.

https://i.imgur.com/2lXqdvr.jpeg

I want to bring up a different design crime. This logo:
https://thedogtale.com/wp-content/uploads/2021/03/farmers-dog-logo.png

Somebody, who was presumably paid to try hard to do good work, robbed their client. On the other hand, I have no reason to GAF about the client. The logo still makes me mad. 45 seconds of "work"

lol, it looks suspiciously like they forgot to switch on the layers that contained a happy cartoon dog and farmer on the right-hand side.

Right?! There's no apparent reason for the text to be off-center; the blob looks like a tomato, which isn't dog food; and the text looks like the first free font somebody found online (except the lowercase Es and Rs are different from each other, so I guess this is hand-scrawled by a right-handed person using their left hand, and the g looks like a 9).

I'd been thinking about how people don't seem to be embarrassed by typos or malaprops as much maybe because it signals that you're human? So maybe incompetence is a deliberate aesthetic? Like if this is for a dogfood company, it signals that the dogfood is human-made slop, not machine-made slop.

xxxp the idea that there may still be drugs stashed in various Cracker Barrels courtesy of Dee Dee Ramone makes me want to actually visit one (with my dog, of course)

There's no apparent reason for the text to be off-center

Also, the designer probably presented several versions, with the text in different positions, and someone decided this one was the way to go.

...with the reasoning that it makes it look interesting... and here we are talking about it :/

Yeah, I don't want to give this crap too much oxygen — especially since I hijacked a thread whose remit it doesn't really fit to gripe about it. But I see ads for this product every day on a phone game I otherwise enjoy, and had to have a little blowup.

You're not hijacking nothin.

https://i.imgur.com/UOrlzaM.png

In fact, I'm a bit tickled that someone offered whatever that is above to a designer and said, "What can you do with this?" and the response was, "I dunno, something shittier?"

omg lol