Nu Rave Olympics!

http://www.london2012.com/about-newlook-video.html

I suppose this pop-video type promo beats a pompous speech about getting involved and being inspired etc.

http://main.london2012.com/NR/rdonlyres/66925BAB-8252-4B26-B8DE-7D1682170A08/0/newlogo_390x220.jpg

If you squint, it's quite clearly a stylised cartoon of Paula Radcliffe squatting to piss in the street.

Bad.

Also, Swastika.

wow

it's a diagram of operational rail links, midway through the games

I'm warming to it more and more. Esp. good that there will be colour variants.

On first look, it looks like the worst fucking logo ever.

Maybe it'll grow on me.

The BBC are frantically trying to remove all the "Lisa Simpson giving head" posts - but it's too late. Once you picture it you just can't get it out of your mind.

It does look a bit like a shotputter assuming the position.

But more like a broken pink swastika.

I find it annoying that the 2s aren't the same. As anyone who ever spent a boring O-level Geography class trying to design a logo for the 1992 Manchester Olympics (hey, it coulda happened) and found drawing two identical 9s freehand pretty tricky, this is tantamount to a slap in the face.

Currently 83% of people are voting it a "wooden spoon" in the BBC poll. I don't think it looks anything like a wooden spoon.

I've only just realised it spells 2012. I feel very silly, but I honestly thought they were just a bunch of random 'dynamic' shapes.

Ha, I've only just realised that the four random blocks are meant to be numbers. Makes slightly more sense now.

x-post!

There's a kind of five-eyed space gorilla thing going on too.

Now I think of it, that is def. not the worst Olympic logo ever. Examples include Sydney 2000 (let's get as many Australian cliches in as possible in a logo) and Atlanta 1996 (faux-Olympic corporate symbol crap).

But it's no Barcelona 1992!

http://www.mapsofworld.com/olympic-trivia/images/olympic-posters/mexico1968.jpg

you guys lose, pretty much

pwned

http://www.spudart.org/blog/images/2006/2016-chicago-olympics-logo.gif

Colours inspired by ilx icon.

ahahahahaha

http://www.gothamist.com/images/2004_04_olylogo.jpg

^^^^ special olympics??????? yay, you won the race and also you are the statue of liberty yay!

i wouldn't have seen it as "2012" either. it's shite. they'd have been better with this:

http://sparky.thehold.net/pix/dobber.jpg

http://b3ta.com/board/

Mexico 68 is great.

www.amazon.com/Passover-Black-Angels/dp/B000EPF76S

I wish i'd never read the Lisa Simpson thing.

Seb Coe it's not a logo it's a brand

more rubbish...

Prime Minister Tony Blair said: 'When people see the new brand, we want them to be inspired to make a positive change in their life.'

what, like never voting labour again?

we need this again:
http://www.imcmascots.com/mascots/olympics-mascot-izzy.jpg

here's some suggested improvements that a friend knocked together in a few hours.. i think you can see where he's going with it

http://img.photobucket.com/albums/v134/tracerhand/OlympicLogoProposedImprovements.jpg

Good, but I don't like the way it cuts off Hainault.

that Chicago logo is too 'fantasist' and ridiculously tall.

is he implying that the olympics is a bag of shit and that nobody is even going to notice the logo much less give a shite. is that it?

ENGLANDE surely (xpost)

i'm going to puke. this thing is terrible. delete olympics.

i might've been tempted to put the 'london' underneath the numbers in a nice chunky but stylish font. i don't like it when they try and fit words into shapes like this really - it's not too bad a compromise tho.

Countdown to "political correctness gone mad" headlines.

Cost of developing the Visual Brand = £ 400,000 [received by a top branding consulting company]

a cheaper alternative...
a GCSE competition for London Schools, winning school and pupil get a small cash prize

tell it to Damien Hirst, Martian

waht

Now I want the diamond skull to be the logo.

holy shit, that's awesomely bad.

£400,000!

isn't the Olympics meant to be about "Community Involvement"

i bet MIA likes it

you don't think it's about "making money" instead, surely

don't be so crass

I applaud the first ever use of comic sans in an olympic logo.

should've been a poll thread (do u like it y/n)

how much did they spend on the original dull-as-ditchwater proposal enblem?

dazzle ship camouflage, classic or dud?

nearly 15 months work to develop that visual brand / logo. The company that developed it, were awarded the contract back in March 2006.

Leading agency chosen to design new London 2012 Games logo
http://tinyurl.com/yuta4o

http://main.london2012.com/NR/rdonlyres/66925BAB-8252-4B26-B8DE-7D1682170A08/0/newlogo_390x220.jpg

not sure why they've stuck with yellow background each time other than the neutrality and positive vibe.

i would've liked to have seen even more flexibility colour-wise. like what Nevill Brody and his crew did for Homechoice.

DJ Martian's alternative 2012 badge - with NO TIME and NO TAXPAYERS MONEY wasted on BUREAUCRATIC design agencies from BRUSSELS.

http://extremecatholic.blogspot.com/images/portsmouth-fc.gif

ARE YOU LISTENING TONY?!

http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg

Sean Stayte: "Here is my design for the Olympic logo. It is very simple and so memorable. The hands represent Britain pulling together to reveal the Olympics."

hahhahahahahahahahaha

that's showed him, mattdc

these reader submissions demonstrate why the official logo was probably worth the time and money after all.

Isn't it obvious? The top left blob is a poor sketch of England and Scotland, undneath is a way-too-big Ireland, and bottom right is a grotesquely over-sized Wales on which Anglesey is being pushed out of position by Australia, which has been added to the top right because London's so multi-cultural and stuff.

"Lisa Simpson giving head"

went to a party like this once

Was it fancy dress or did you just fancy going like that?

the chicago 2016 logo was designed by ayn rand.

The BBC are frantically trying to remove all the "Lisa Simpson giving head" posts - but it's too late. Once you picture it you just can't get it out of your mind.

-- King Boy Pato, Monday, June 4, 2007 1:47 PM (4 hours ago) Bookmark Link

it was a halloween party

scary

Jennifer: "I think the Olympic logo is awful! This is my version."

http://newsimg.bbc.co.uk/media/images/43007000/jpg/_43007327_jennifer_rose416.jpg

That's a gold star for you, Jennifer.

the party was like that not me, sorry

http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006859_mattle_gresley_416.jpg

HAHAHA

http://www.benettontalk.com/roadsigns.jpg

http://newsimg.bbc.co.uk/media/images/43007000/jpg/_43007325_angus_walker220.jpg

"Dear BBC, I knocked up this running figure in 10 minutes in my lunch hour. Please may I have my £400,000."

I KNOCKED UP THIS RUNNING FIGURE

I reckon they were all done by student friends of a bored BBC employee, or perhaps colleagues of same.

I think Jennifer's is the real deal. I really like how the earth has flames shooting out of it and how she drew a fairly accurate but upside down South America.

http://img03.picoodle.com/img/img03/8/6/4/f_london2012m_a106a87.jpg

HAHAHAHAHA.

It's like the emperor's not wearing any clothes, or something.

Seb Coe:

It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. It is an invitation to take part and be involved.

Tony Blair:

When people see the new brand, we want them to be inspired to make a positive change in their life.

Tessa Jowell:

This is an iconic brand that sums up what London 2012 is all about - an inclusive, welcoming and diverse Games that involves the whole country. It takes our values to the world beyond our shores, acting both as an invitation and an inspiration.

Anyone who genuinely believes this shite is too stupid to be allowed anywhere near public office of any form. Anyone who says this knowing it's bollocks is too duplicitous to be allowed anywhere near public office.

Am I the only person who thinks this doesn't matter?

Yes, apparently:
http://www.bbc.co.uk/blogs/sporteditors/2007/06/new_2012_logo_sparks_big_backl.html

They used the Lisa Simpson line! I was surprised

i think it looks better as orange on white, at least.

the comments people are making on bbc and elsewhere inc. dumbass MPs smacks more of unimaginative conservatism and kneejerk resistance to radicalism rather than any insightful criticism tho i think the 'designed for designers rather than everyone' thing may have something in it. they probably should've tried to curry public favour more during the design process, to make sure they were on the right track, but getting a 6yr old and a 60yr old to like the same thing v difficult in Design without pandering to recognisable but unoriginal tropes.

many people keep saying how 80s it looks. why do you suppose this is? personally it feels more mid 90s/Japan/DR/Wipeout etc. to me.

Personally I'm not a fan, but wouldn't shriek about it. But the inanities spouted by the three people I quoted above makes me want to shit blood through my eyes.

it's the jagged edges. and the colours too, v 80's.
xpost

ihttp://www.get80s.com/images/get80slogo.gif

shitfuck
http://www.get80s.com/images/get80slogo.gif

i think the colours and shapes transcend any particular 'recent' decade. it feels as 80s as it does 30s as it does 60s as it does 2007 to me going by what i've seen and know. they've done quite well in this respect but you can't expect anyone to really recognise that without some knowledge and appreciation of graphic design perhaps - it's got that elitist aspect seemingly by default because it's not a bog-standard corporate affair like the proposal enblems from all the bidding cities were (because they had to play it safer then i guess).

It's not a great logo, but it's better than any summer olympics logo since Moscow '80. And it's far better than London '48.

http://img01.picoodle.com/img/img01/8/6/4/f_london1948m_c584fc5.gif

http://www.davno.ru/posters/collections/olimpiada80/img/poster-01.jpg

oh god let's not even get into the horrible menagerie of olympic mascots.

i think the colours and shapes transcend any particular 'recent' decade. it feels as 80s as it does 30s as it does 60s as it does 2007 ... you can't expect anyone to really recognise that without some knowledge and appreciation of graphic design perhaps

yes, it's not just shite. it's thoroughly postmodern shite.

mexico's is clearly better than all the others on this thread put together

it looks like the cover of Merzbow's PULSE DEMON, for god's sake

Daily Mail front page says it's the work of "£400,000-a-time trendy design agency."

"Trendy." The word the Mail uses to describe anything that wasn't designed before 1946. The word that sends shivers down the spine of Mail-reading pensioners up and down the country. The word that nobody has actually used to describe anything in a positive way since about 1983.

Paul Dacre: He's down with the kids.

The word that nobody has actually used to describe anything in a positive way since about 1983.

au contraire!

The fact that lots of people can reel off half a dozen reasons for why it's horrible before even noticing the comic sans shows just how fugly this thing is.

haven't actually seen anyone really explain well why/how it's ugly beyond just 'it's ugly'

and it's not comic sans, it's an angular but still 'friendly' typeface to fit the rest of the theme.

i bet all the scandinavian countries will boycott because this shit is so offensive to their design sensibilities

http://img.photobucket.com/albums/v204/Emmelinemay/london.gif

not my work

goatse on BBC news :D :D :D
http://www.youtube.com/watch?v=2W_gInR3gXs

that gif is strangely arousing

oh ya - logo porn - WORK THAT SHAFT

I have now moved on from Lisa Simpson and have spotted an interpretation that fits entirely with Britain today - it's a teenager being sick in a park on Electric White.

(Bit with the rings is his head, left hand 2 is his upper body, 1 is his legs, right hand 2 is the stream of vomit. Loose blob is his other arm, or maybe a bit of turkey twizzler.)

everyone's going to start liking this

After everyone's eyes fall out of their heads?

I am already warming to it, if only because of the amount of Ire it has promoted.

Yep, I'll stick up for it. It only takes a few dozen comments and MS Paint efforts from the GBP for me to rush back into its spiky embrace.

Having said that, I only have to go to the London Transport Museum shop to see any number of gorgeous, radical pieces of commercial design which I find lot more pleasing that this but, y'know, it's not 1936, so I should probably get 1x new aesthetic.

Anything that winds up readers of the Daily Mail is alright by me.

quickest turnaround ever?

nah this is the tailwind speed so it doesn't count.

goatse's been taken off bbc's website now

i like that people think it matters

i always liked this.

shame about the multi-billion pound boondoggle it represents.

enrique otm, fuck the summer olympics

hating on it reminds me of the current ZOMG GORDON BROWNS WASN'T EVEN ELECTED!1!!!1!! meme -- thoroughly lame -- ie fuck off, yes he was, you don't "elect" ministers president-style; was winston cocking churchill "elected" in 1940? no -- but at the same time, yes, gordon brown is a cunt.

who's being saying that??

and how is brown a cunt?

the lisa simpson thing may have provided the british public £400k worth of amusement today at any rate

brown 'not elected' is commonplace of columnists and current affairs-based comedy.

he is a cunt for masterminding ridic city-oriented, uber-indebted, poverty-gap-widenening economy for past ten years.

i bet he thinks u r cunt too

The worst thing about the Lisa Simpson thing is that I keep seeing the left side as Bart :(

> The following are some of the current items that make up the Games' Marks:
> ...
> * The words "London 2012" and *"2012"*

Brown has achieved leadership of a party which normally elects its leaders by making damn sure there would not be an election. It's not a shit meme - it gets to the heart of his 'rebuilding trust in democracy' cockfarmery.

who 2 vote 4 :(

i dont think brown is going to be very popular as leader at all, in a chickens come home to roost kind of way. well he made his own bed, and soon it will be time for us all to sleep in it

more unpopular than Blair? this isn't the thread for this tho eh

he won all his elections. and, depending on iraq, he'll walk away teflon style

Has this been linked? BBC readers' efforts AND A POLL:
http://news.bbc.co.uk/1/hi/in_pictures/6723027.stm

Woeful. What does "2012don" mean?

Of those, I like the official one best, they left out the tube interchange one, also whoever compsed that image cannot shot photoshop.

the '2012don' one is actually a neat way of combining the year and place but still too boring. the rest are all v poor and make the official one look even better.

goatse on BBC news :D :D :D

okay, i just laughed so hard i need new trousers.

Also in the news, apparently some promotional film on the 2012 website, featuring the logo, has been giving people epileptic fits.

It's like the whole thing will hopefully be a complete fucking disaster.

http://news.bbc.co.uk/1/hi/england/london/6724245.stm

I am still looking forward to the olympics

i am looking forward to arts spending cutbacks including the british library. it's all for the best really.

Also in the news, apparently some promotional film on the 2012 website, featuring the logo, has been giving people epileptic fits.

DO NOT WATCH IF YOU HAVE PHOTOSENSITIVE EPILEPSY

http://www.youtube.com/watch?v=d6vuccmcbCM

The monkey’s trainer Jim Clubb said he preferred it to the £400,000 official logo — and we agree.

The 'we can do so much better' carping reaches dizzy new heights of 'irony':

http://base58.com/ilx/sun2012.jpg

from a distance the official logo looks like the old Ninja Tune logo

wow i can't believe some people are defending the logo.

what's wrong with it?

it looks horrible?

also: the rather fundamental "2012" thing has been lost on everyone?

the more i look at it, the more i loathe it.

i think it doesn't look horrible. i prefer it to the chicago one upthread.

lots of logos for important/big things look horrible without attracting anywhere near the same level of kneejerk ignorant derision tho. it's the complaints about the cost and the assertions that 'my 2 year old pet moth could do better' that grate as most of them come from people who don't have a clue about how these things actually work. i guess it's like when some guy disses some weird piece of music that you think is okay because you appreciate what the ideas behind it were if not the results to the same level whereas they're alarmingly insistent that they have better taste/knowledge about these things than you do.

Coudal came up with all these reasons to love it:
http://coudal.com/olympics.php
which is so like fucking designers.
"Love it because it works well in CMYK offset"
"But it's really fucking ugly!"
"It is timeless"

lots of logos for important/big things look horrible without attracting anywhere near the same level of kneejerk ignorant derision tho.
Very few are destined to be so ubiqitous while also accompanied by the most overpowering amount of bullshit about how they will "bring light into our lives" and "redefine a city in a bold and striking gesture" but

that stuff isn't the logo's fault.

there's a "public outcry" / lame-o media derision campaign whenever there's a big brand / logo launch like this, and i guess the point is to vent the hopeful feeling that roast beef-chomping no-nonsese john bull types Don't Get Taken In & know better than all those pseudo-gay designer types.

"Love it because it works well in CMYK offset"

hahaha I was going to mention this earlier - nothing to make you hate a complicated 4-color logo like seeing endless crappy reproductions of it.

that stuff isn't the logo's fault.

er, no: that's because it's a logo.

but it is part of the whole branding of the olympics; it is pish ... and, to be brutally honest, although blueski's comments about "kneejerk ignorant derision" certainly have some truth about them, the fact remains that the haters are OTM: this is just absolutely fucking bollocks (as a designer of sorts, i get to use technical terms like that with impunity).

reasons i like it/sympathise:

- it is original and relatively radical
- it is practical (fits in a square shape - this versatility is key for multimedia platforms)
- low colour palette = good for print/screen display - reduces compatibility problems
- it is quite ambiguous. different people can take difefrent things from it/interpret it in different ways. the event it represents means different things to different people in the same way plus it's a large and open affair (yeh yeh the goatse one also captured this lol)
- it challenges assumptions about what is important. does it actually have to spell out the year the event is taking place so dryly? why? everyone who cares knows when they are happening. and they know where...you start to wonder if including the time and place are even necessary at all. the size of the 'london' and the unconventional type of the year imply this to me and i like that.
- it's a dynamic collection of shapes that still mirrors in abstraction the contortions of an athlete on track/field. ya rly.
- the '0' tip does remind me a bit of the torch flame. intentional or not i like this subtle nod to convention.

There's usually an outcry whenever there's a really shit logo launch, and designers try to tell the public they're stupid for not liking it. I can't think of any outcry over great logos

When BA redesigned their planes in 1997 to have a variety of "ethnic" tail plane designs done by international artists, in place of the good ol' red white and blue, Thatch registered her discontent at a tory party conference by draping a hankie over a model plane displaying one of the designs. Every jingoistic, parochial, and aesthetically ignorant media outlet crowed its delight. The designs were changed back in 2001.

The BA designs were great though; I still need some convincing over this.

er, xpost. The BA designs were great!

i have also decided that i love it, and the args made in that coudal link are tough to contradict

one arg they didn't make but which perhaps TRUMPS all others: surely the outpouring of PHOTOSHOP FANFIC by those who supposedly hate it is the sign that they're onto a winner??

For every good design there (the Japanese one was great, IIRC) there was a *lot* of spattery pish. xp

and i guess the point is to vent the hopeful feeling that roast beef-chomping no-nonsese john bull types Don't Get Taken In & know better than all those pseudo-gay designer types.

definitely agree with this even tho it may be straw man vs straw man. i think it's to empower people who may otherwise feel threatened by ideas and approaches they would never consider themselves. the numerous efforts submitted by defiant but unskilled individuals, monkey included, demonstrate this - terribly pedestrian and poorly executed as they all are.

sorry tho i don't mean to imply that everyone who doesn't like it is completely wrong/ignorant/whatever. i would agree with them on some points.

perhaps clive owen, clutching a bottle of scotch, wearing a 2012 t-shirt, could be the mascot. i'd back that.

- it is original and relatively radical

that old chestnut.

- it is practical (fits in a square shape - this versatility is key for multimedia platforms)
- low colour palette = good for print/screen display - reduces compatibility problems

practical not aesthetic considerations

it is quite ambiguous. different people can take difefrent things from it/interpret it in different ways.

yeah that's good.

it challenges assumptions about what is important.

Sounds a bit like "it is radical" but fleshed out a bit more. Yup I buy it.

- it's a dynamic collection of shapes that still mirrors in abstraction the contortions of an athlete on track/field. ya rly.

Potentially the best thing about it, perhaps it could have been less abstract in that resemblance but that might have comprised its original and unique radicality.

- the '0' tip does remind me a bit of the torch flame. intentional or not i like this subtle nod to convention.

hmm...

comprisedcompromised

- it is practical (fits in a square shape - this versatility is key for multimedia platforms)
- low colour palette = good for print/screen display - reduces compatibility problems

practical not aesthetic considerations

these ARE practical considerations - how the logo ends up being displayed ultimately determines how well it carries its aesthetic.

No matter how many arguments I read it'll always be Lisa blowing Bart :(

aye but it's not hard to imagine a square/lo color logo that would have appealed to mr and mrs dailymailhaveyoursay. xpost.

does it actually have to spell out the year the event is taking place so dryly? why?

no! it doesn't have to. but it's chosen to ... and done it really, really badly.

i can't believe people are citing the colour/shape as reasons it's a great logo. that smacks of desperation. the only thing i'd agree with, to a small extent, is this:

it's a dynamic collection of shapes that still mirrors in abstraction the contortions of an athlete on track/field

but even then, the word "meh" springs inexorably to mind.

practical not aesthetic considerations

these ARE practical considerations

er, yeh! your point? :)

if, of course, you meant to say "aesthetic" ... no. practicality is important, but it's categorically not an aesthetic value, by anyone's standards.

citing the colour/shape

sorry, that's not what i meant ... citing the practicalities of the colour and shape is what i was driving at. GAH I HAVE A CAR TO PICK UP, I REALLY MUST STOP POSTING TO ILX ...

but it's chosen to ... and done it really, really badly.

why is it 'really really bad'?

that smacks of desperation.

bullshit. it's just good sense.

you're not actually coming up with real reasons as to why it's as bad as you're making out.

GAH I HAVE A CAR TO PICK UP

You going for World's Strongest Man this year?

"good for offset CMYK" sounds wonky but ultimately if it gets printed better more often that's "aesthetically" better, rite?

I'm with cap'n save-a-logo on this one, it really isn't that bad, and it's not garishly patronising like most Olympic efforts. Athens '04 set my teeth on edge. The one problem, and it is a problem, is the whole blow-job thing. I wouldn't have noticed if I hadn't been told, but now it's inescapable.

in what universe is that a problem??!?

it's certainly not good to set aesthetics and practicality up as enemies of each other (Design vs Art). the best logos probably tip more towards practicality/functionality than they do towards any strong or particularly inspirational aesthetic pleasure, tho often the latter seems to stem from the former e.g. tube roundel.

the 2012 logo does feel like a real compromise of the Design/Art stools tho, and seems to stumble between them as a result. But not disastrously so for the reasons I gave on why I like it upthread.

i just.. i guess nobody told me that ilx had become so anti-blowjob.

i don't get this blowjob thing at all (uh oh out of context thread beckons). you weird sick weirdo sickos.

http://img28.picoodle.com/img/img28/8/6/6/f_2012m_02e6f31.jpg

london u has a winner

yeah i mean come on! i guess the haters are actually into all that faux-primitive coffee shop brushtroke crap

obviously the london one doesn't look enough like a potato stamp compared to the others.

http://www.azartsandgraphics.com/images/Kokopellis-05-01/KokosXmas-09-2006/Kokopelli-Diff-01-web.jpg

INSERT NAME OF OLYMPIC TOWN HERE

It's only a problem because I'll never be able to take it particularly seriously now that someone's pointed the Rorshach-test verisimilitude of it all.

there was a great feature in the March 207 Creative Review about Otl Aicher's 'total design solution' for the Munich '72 games. Helvetica, pictograms, earth colours - all looked very early 00s!

http://www.ucv.ve/judo/GIF/munich1972.jpg

Interesting how simplicity is used both as a criticism (my child could have done it) and as praise (good design = simple design). There's obviously a few different meanings hiding away in that word "simple". The positive meaning implies uncomplicated, the negative implies artless. And it is, on the fact of it, artless, in a way that e.g. the Mercedes logo is not. It really does look as though it could be something that a child knocked up out of coloured paper in school.

lol @ Beijing's. playing it safe but that bendy-legged stick guy really has problems.

I think it makes sense to have a logo that looks like it could have been done by a child when the idea of the olympics is that it's pretty much the world's biggest playground contest.

"knocked up out of coloured paper" - like this?

http://www.artlex.com/ArtLex/c/Images/cutout_mat.snail.lg.jpg

the other thing that bugs me. the older logos don't tend to include the century in the year. time people got over it and just called it London 12 (i think it's good that the London logo makes actual use of the 20 beyond just labelling in this respect).

http://www.giantant.com/antenna/archive/images/munchen_72.jpg

key thing people are forgetting here is that the one of the highlights of the 2012 games will be the doctor lighting the olympic flame so a playful space spirit thing will stop turning children into drawings. this logo i feel reflects this.

ha i was thinking of matisse as i was writing that. xposts.

now THAT is awful (re Matisse) ;)

http://img34.picoodle.com/img/img34/8/6/6/f_matissem_0a398bc.jpg

matisse's contemporaries at the time sneered at his colored-paper cut-outs (many of which he designed from his hospital bed); they felt that he'd sort of lost the plot

as for the olympic rings themselves, i think they look better as just all white or all black. altho this thread does make me want to listen to this:

http://image.blog.livedoor.jp/hajime_513/imgs/b/9/b928ad4b.jpg

even more than i usually do.

is that an example of progressive, multi-layered electronic music?

i think you'll find it's a Bangin Tune.

Choon shurely

LJ's posh, I thought even dropping the 'g' was a bit much for his sensibilities.

fookin' 'ell mate

progressive AND monotonous. just like ILX.

Good. Anyway, like I said, once I get over the somewhat immature stigma so crudely appended to this Olympic logo, I'm sure I'll appreciate its installment as a good decision.

have china actually completed ripped the sydney one off there or what?

Ah but Sydney ripped off Barcelona:

http://www.whisperbrand.com/blog/i/1992olympicsposter.jpg

...

right, i has a car again, even though its bumper is now held together with what might as well be a piece of string. where were we?

why is it [ie its representation of the date] 'really really bad'?

because people are completely failing to realise what it's doing. if you've got a logo that's meant to say "2012" and a lot of people (okay, this is based on a not-very-scientific sample of knobs moaning on message boards and, er, me -- which'd be an interesting venn diagram) aren't actually seeing it, that strikes me as a failure.

from a purely personal point of view: i'd never have seen "2012" in there unless someone had pointed it out. and i'm still not sure what the hyphen (or whatever it is) is about.

i'm not saying i could do better. i'm not saying my eight-year-old godson could do better. i'm simply saying that i think it's ugly, garish and so difficult to decode that it might as well be abstract. furthermore: the typeface for the "london" bit is ugly as sin, and might as well be comic sans.

ultimately, aesthetics is in the eye of the beholder. and this beholder thinks this sucks. (perhaps literally, as louis points out, although i think "paula radcliffe taking a shit" is nearer the mark.)

it's certainly not good to set aesthetics and practicality up as enemies of each other

no, i agree; however, in this instance "practicality" isn't being used to mean "is this an appealing logo which represents the event in question" (to which i'd argue the answer is "no", natch) but "will it print well?" which is, of course, a consideration -- i mean, i've had many arguments with the picture desk in which i have to point out that it might be a beautifully composed photograph but that red background is gonna look SHIT once it's come out the other end of our presses -- but isn't something i was thinking about at all when my jaw was on the floor looking at this thing.

in what universe is that a problem??!?

joking aside: that meme is all over the place already (a quick and unscientific google of "olympic logo lisa blowjob" yields predictable results) and it's gonna stick. of course the artists wouldn't have considered that ... but if you're going to come up with a (semi-)abstract design, you have to think very carefully about what other people are going to see in it, and be prepared for wacky japesters to go "LOL IT LOOKS LIKE A COCK OR SOME TITS OR A BIG SHIT" (hello b3ta; in fairness, i find all that very amusing, but then i also subscribe to viz, so hey).

i guess the haters are actually into all that faux-primitive coffee shop brushtroke crap

eh? why would you think that? not at all: the beijing one is particularly atrocious. (still, chicago, while taking "uninspired" to new depths, at least has a reasonably appealing typeface.) but "hey, it's not as bad as these" != "this is good".

Interesting how simplicity is used both as a criticism (my child could have done it) and as praise (good design = simple design)

oh, absolutely ... although i don't think the london logo is remotely simple. it's fussy, garish and over-designed.

There's no mention of which Olympiad this is, either. I can't even remember. I guess big f-off Roman numerals is a bit Superbowl, though.

I like the logo. It's both slapdash and geometrically precise. Jaunty with an undercurrent of violence.

(Many x-posts)

it's not so much 'will it print well' as 'will it display well' (on screen, on page, as an actual physical object thinking exhibitons etc.) and i think the answer to that is a definite yes and it will display better in these ways than previous Olympics logos because of it's bulk and the way everything is joined together.

you have to think very carefully about what other people are going to see in it, and be prepared for wacky japesters to go "LOL IT LOOKS LIKE A COCK OR SOME TITS OR A BIG SHIT"

but this is a plus! you'd have clouds outlawed next, i daresay

i'm pretty sure people will find a shape to resemble genitals in any logo. see what you want to see etc.

http://www.thesneeze.com/art/fx.gif
can you see the hidden penis?

I'm warming to it, but what was wrong with this one?

http://www.scilt.stir.ac.uk/images/London20201220Olympics20logo.jpg

that one looks like the logo for a 5k fundraiser walk.

or the 5k pride walk.

I'm warming to it, but what was wrong with this one?

as someone with five balls and a multicoloured cock, i find it offensive.

Pulled due to risk of seizures!

what, my multicoloured cock?

LONDON - An animated display of London’s jigsaw-style 2012 Olympics logo, which has drawn an unfavorable public response, was removed from an official Web site Tuesday following concern it could trigger epileptic seizures.

Epilepsy Action, a British health charity, said 10 people had complained about the animation and some had suffered seizures from watching images depicting a diver plunging into a pool.

Here's the video which they removed from the site:

http://www.youtube.com/watch?v=txXC6PwgEmc

It starts out very nicely (and helps to show where they wanted to go with the logo), but at the end it turns into BATTLE-SEIZURE-ROBOT.

haha just twitching with menace at the end! exactly capturing the real sense of overwhelming looming dread the olympixx represents.

i love london for this.

London Olympics Logo vs Saved By The Bell

http://youtube.com/watch?v=hPjF8iL8qA4

best ever cock logo
http://www.kantor.com/blog/badlogo.jpg

hahahah

"riding low in my chair, she won't know that i'm there" at the same time as jazzy paralympic footage!!!!!!!!!!! A+++++++++++++ would lolz again

pah, you've nicked that from b3ta, ken, they published it about three years ago...I like the Atherton Car Centre one (or whatever it is) most.

well at the very least all this has generated a good amount of "buzz". so it has kinda done it's job on that front.

you're right, the olympics are usually lacking for buzz

5 years ahead tho

well, for exaple, i did not know they were going to be in london in 2012 (or i forgot), nor did i particularly care. but this shit - i will remember!

Apparently skateboarding is going to be an Olympic sport from 2012.

will this spell the end of the x-games??

ok so they pulledremoved the goatse pic from the 'your logos' but unless i missed it in this thread already

http://news.bbc.co.uk/1/hi/in_pictures/6722205.stm

pic 8

http://newsimg.bbc.co.uk/media/images/43010000/jpg/_43010245_glenn_holland_2202.jpg

hmmm

I was listening to some random phone-in on Five Live over the weekend, and one person complained that the logo was "politically correct".

http://radicalmuslim.blogsome.com/2007/06/10/olympic-zion-logo/

^ timed out

That epi-inducing video above = Queen's It's a Kind of Magic.

to my mind ALL of the proposed alternatives are shit. at least the nu rave one is striking and distinctive.

http://radicalmuslim.blogsome.com

go here and scroll down past the post claiming Naked Bike Day is a zionist conspiracy. It's just above 'In Defence of Saddam'.

is that an agent provocateur or what?