❀ the cult of: ➥motivational speakers ➥life coaches ➥personal growth gurus ➥new-age charlatans ➥AWESOMENESS FEST

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the line between legit marketers and mindvalley marketers is really thin, and it's really thin because the line between legit and marketing is really thin, and really almost the entire field of management which often taps into really weird stuff and crosses over into mindvalley kind of nonsense all the time, like newt gingrich + sigma six ( also: http://www.theatlantic.com/magazine/archive/2006/06/the-management-myth/4883/)

Mordy, Friday, 3 February 2012 22:36 (twelve years ago) link

the cover of that book is scary

― lag∞n, Friday, February 3, 2012 5:30 PM Bookmark Flag Post Permalink

I know! The mask on the cover looks like something you would be made to wear while being executed.

happiness is the new productivity (Hurting 2), Friday, 3 February 2012 22:44 (twelve years ago) link

six sigma is huge. the hotel i work at has a full time "director of six sigma". its kind of silly but it has way more to do with math and economics and things that directly contribute to a corporation being profitable than "personal growth" or "quantum jumping"

⚓ (gr8080), Friday, 3 February 2012 22:45 (twelve years ago) link

only superficially though. management stuff is itself really suspect

Mordy, Friday, 3 February 2012 22:46 (twelve years ago) link

like they'll give companies all kinds of serious sounding, math based directives but the actual impact their techniques have on the results of the company is, i think, really hard to pin down

Mordy, Friday, 3 February 2012 22:47 (twelve years ago) link

enh

RYVITA® (Lamp), Friday, 3 February 2012 22:48 (twelve years ago) link

idk dude the shit i see is like "hey fix the way you're issuing these coupons" "stop ordering napkins this way and start doing it this way" in order to save a dollar here or a dollar there

⚓ (gr8080), Friday, 3 February 2012 22:49 (twelve years ago) link

I wear my yellow belt daily. It's like sacred underwear.

Jeff, Friday, 3 February 2012 22:51 (twelve years ago) link

enh

tbh my opinion on this is heavily informed by the atlantic article i posted and i could copy/paste numerous paragraphs with little otm comments underneath but it's a really interested, provocative article and i believe u should read it

Mordy, Friday, 3 February 2012 22:53 (twelve years ago) link

interesting*

Mordy, Friday, 3 February 2012 22:54 (twelve years ago) link

that article is sorta like that n+1 piece on 'ladyblogs' in that it mistakes a very narrow, selective view of something as representative of a whole but im not at all interested in defending mgmt consulting on ilx so really w/e

obv mindvalley et al borrow really heavily from mgmt jargon which is p vacuous and ugly and borrows from self-help speak in the first place &c &c

RYVITA® (Lamp), Friday, 3 February 2012 23:22 (twelve years ago) link

if you want to succeed in consulting you have to get a job in consulting... which you get w/ an mba

iatee, Friday, 3 February 2012 23:24 (twelve years ago) link

mgmt jargon which is p vacuous and ugly and borrows from self-help speak in the first place &c &c

you've made the mistake of thinking that the deliverable and the ecosystem are two separate things. a radically alligned vision understands that our deliverable is the ecosystem itself.

Milton Parker, Friday, 3 February 2012 23:27 (twelve years ago) link

(I'm sorry, someone said that at a meeting a few months ago and I'm still getting over it. I understand Grady's allergy to widening the thread to tried-and-true parodies of corporate-speak, but Hurting 2's post only serves to remind us how periously thin the line is)

“If you’re not in it, you’re just reading about it,” concludes Ertas. “You really have to be in it.”

Milton Parker, Friday, 3 February 2012 23:34 (twelve years ago) link

https://www.youtube.com/watch?v=UsEL_0T-0CI

this is kinda amazing to me

― the parable is the parable of the (Lamp), Friday, February 3, 2012 9:20 AM (4 hours ago) Bookmark Flag Post Permalink

finally getting around to watching this and its fucking insane.

how is no one in the room standing up and asking "cool story bro, but WHAT THE FUCK IS REMOTE VIEWING?!"

⚓ (gr8080), Friday, 3 February 2012 23:35 (twelve years ago) link

also: Vishen lived in Scotland!

⚓ (gr8080), Friday, 3 February 2012 23:35 (twelve years ago) link

how is no one in the room standing up and asking "cool story bro, but WHAT THE FUCK IS REMOTE VIEWING?!"

one of the really interesting things about that seminar is that he never tells the audience that a big part of the reason he makes money from these things is by picking up on stuff like 'remote viewing' or 'chakra alignment'. like he skirts around it but his ~~techniques~~ couldnt really be applied to a blog about power tools or courier services or w/e.

RYVITA® (Lamp), Friday, 3 February 2012 23:46 (twelve years ago) link

exactly. i want to find ground zero for this shit... someone had to be doing seo+new age bullshit before vishen, right?

⚓ (gr8080), Friday, 3 February 2012 23:48 (twelve years ago) link

SIx Sigma is kind of showings its age, they had to graft on some Japanese-influenced manufacturing ideas and now they have Six Sigma LEAN!!

mh, Friday, 3 February 2012 23:49 (twelve years ago) link

lol is he just telling them how to tumblr

puff puff post (uh oh I'm having a fantasy), Friday, 3 February 2012 23:49 (twelve years ago) link

what you do is first you find pictures of dogs ok, people really like pictures of dogs, have you seen a dog?, they go bark, now we want to get from meow to bark, the meow is everywhere in our world, but the bark?, where's the bark?, find the bark, now once you have the bark you have to find some sunglasses, have you every listened to joanna newsom?

puff puff post (uh oh I'm having a fantasy), Friday, 3 February 2012 23:51 (twelve years ago) link

mod request I have a typo

puff puff post (uh oh I'm having a fantasy), Friday, 3 February 2012 23:52 (twelve years ago) link

lol at vishen's body language

https://www.youtube.com/watch?v=rUbWjIKxrrs

dayo, Friday, 3 February 2012 23:52 (twelve years ago) link

we had no products, we became the #1 affiliate for every product in the industry. we became the dominant site on google for the industry, we developed the biggest list in the niche, and all of this was fully on autopilot. see what had happened was, I had created a virtual sales personality, outsourced to asia, honestly after month six I even stopped writing for the blog. I just used people on e-lands to create the content. A virtual salesman, outsourced to asia, he doesn't really exist, his name was fake, yet he is responsible for moving a million dollars worth of products on autopilot. The only thing I had to do was lend my voice.

People think that in order to become a trusted authority, you need to be a teacher. No. You don't have to. You can be the reviewer, you can be the host, the guidepost, the guy who tells the market what to buy.

Milton Parker, Friday, 3 February 2012 23:53 (twelve years ago) link

dying @ e-lands

dayo, Friday, 3 February 2012 23:56 (twelve years ago) link

i've worked with a lot of six sigma people. it's pretty basic process improvement methodology wrapped up in a bunch of goofy terminology that is designed to make ppl pay money for books, seminars, and certifications.

call all destroyer, Friday, 3 February 2012 23:57 (twelve years ago) link

"The only thing I had to do was stop taking my psych meds...."

Christine Green Leafy Dragon Indigo, Friday, 3 February 2012 23:57 (twelve years ago) link

i really want to figure out how to come up with something dumb that i could market to corporations. or a new professional certification that no one actually needs.

call all destroyer, Friday, 3 February 2012 23:57 (twelve years ago) link

the way he's totally chill with using "fuck" and "shit" while speaking about enlightened stuff is pretty nxt lvl
https://www.youtube.com/watch?v=-LjnL0gUrBg

⚓ (gr8080), Friday, 3 February 2012 23:58 (twelve years ago) link

http://www.youtube.com/all_comments?v=3bRsCKD20EE

What office is this? There are dozens of pretty lady and just one good looking bloke who can do 50 push ups in a minute. Yes I noticed another balding fat loser on the side.

But that's pretty much it. Wondering how many ladies would he be taking home on his bday night.

wildeashu 6 months ago

@wildeashu The guy you called "balding" is really a legend in his industry (web design) who also runs a capoeira school and can do spectacular martial arts stunts with his body. He has a near genius level IQ, a brilliant wit and is the organizer of several amazing networking events in the city. He is seen as a leader among his peers. He's also married to a gorgeous, tall, leggy women who is a brilliant entrepreneur. Never judge someone by their appearance. Never. :-)

vishenlakhiani 5 months ago

⚓ (gr8080), Saturday, 4 February 2012 00:08 (twelve years ago) link

that's from this:
https://www.youtube.com/watch?v=3bRsCKD20EE

⚓ (gr8080), Saturday, 4 February 2012 00:09 (twelve years ago) link

:-)

Spectrum, Saturday, 4 February 2012 00:17 (twelve years ago) link

this is a paper from 2009(?) that gives a little more background on Mindvalley and def makes them sound more like a six sigma thing:

http://www.slideshare.net/fedeeli/agileentrepreneurship

⚓ (gr8080), Saturday, 4 February 2012 00:25 (twelve years ago) link

it's really thin because the line between legit and marketing is really thin

knew this was going to come up in this thread eventually but for real: no. granted that a lot of things get called "marketing" that are actually "bottom-feeding," but ime marketing is a pretty legit process of defining an offering, letting people who might actually care know about it, measuring how well that's working for ya, and improving the process to 1) make the offering better, 2) reach more people who might care and annoy less who might not, 3) measuring again.

ymmv

all yoga attacks are fire based (rogermexico.), Saturday, 4 February 2012 00:31 (twelve years ago) link

ehh a lot of marketing is fucking w/ peoples subconscious

iatee, Saturday, 4 February 2012 00:32 (twelve years ago) link

I don't get how you could watch 3 minutes of tv ads and think 'this is about letting people who might actually care know about these products and services'

iatee, Saturday, 4 February 2012 00:34 (twelve years ago) link

dude marketers wish they had the mojo or knowhow to get into people's subconscious. seriously.

see discussion itt: Advertising's 15 Basic Appeals

all yoga attacks are fire based (rogermexico.), Saturday, 4 February 2012 00:37 (twelve years ago) link

if advertising didn't get into people's subconscious then companies wouldn't be spending billions of dollars on it. that doesn't necessarily mean anyone has the perfect tools or really understands how it works.

iatee, Saturday, 4 February 2012 00:40 (twelve years ago) link

I think you two are agreeing

dayo, Saturday, 4 February 2012 00:41 (twelve years ago) link

does anyone know anything about kundalini yoga

puff puff post (uh oh I'm having a fantasy), Saturday, 4 February 2012 00:46 (twelve years ago) link

is it a cult is what I'm asking I guess, this may not be the thread for this

puff puff post (uh oh I'm having a fantasy), Saturday, 4 February 2012 00:47 (twelve years ago) link

xxpost maybe. i am genuinely saying that while we can stroke our chins and note how something like this plays ever-so-subtle nostalgic chords on the hearts of folks who might just now happen to be in the market for a family sedan, it's entire content can be summarized as: if you happen to be in the market for a car this week, please please please don't overlook your VW dealer

https://www.youtube.com/watch?v=R55e-uHQna0

all yoga attacks are fire based (rogermexico.), Saturday, 4 February 2012 00:50 (twelve years ago) link

Is this the most adorable commercial ever?

⚓ (gr8080), Saturday, 4 February 2012 00:51 (twelve years ago) link

vishen creation newsun

mh, Saturday, 4 February 2012 00:53 (twelve years ago) link

roger r u fn srs dawg

lag∞n, Saturday, 4 February 2012 00:53 (twelve years ago) link

dude if that is the entire content and it doesn't have appeals to nostalgia, parenthood, and a bunch of other shit then my film analysis skills are shit

mh, Saturday, 4 February 2012 00:54 (twelve years ago) link

do spectacular martial arts stunts with his body

omar little, Saturday, 4 February 2012 00:55 (twelve years ago) link

even *if* the whole thing was 'if you happen to be in the market for a car this week, please please please don't overlook your VW dealer' - that's still fucking w/ peoples subconscious. you think people don't know VWs exist? you think that they're making a rational decision based on absolutely nothing but the consumer guide, but oh, they might forget that VWs exist, so it's good to remind them that VWs exist, cause they were gonna forget?

iatee, Saturday, 4 February 2012 00:59 (twelve years ago) link

regretable thread drift, considering what choice morsels of wtf we are drifting away from and what overplowed ground we are drifting toward

Aimless, Saturday, 4 February 2012 01:04 (twelve years ago) link

be the change u want to see bra

lag∞n, Saturday, 4 February 2012 01:07 (twelve years ago) link


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