He is embarrassing, obnoxious and talks rubbish but David Brent is set to make it big in the US.
American TV bosses are in talks to buy the rights to BBC2's The Office, starring Ricky Gervais as 'boss from hell' Brent.
The award-winning comedy, set in a Slough paper merchant, has the makings of a cult TV show, according to Universal Television.
Chairman Michael Jackson said he could envisage the show - a work of 'sheer genius' - being transferred to Manhattan. The deal could make millions for the show's creators, Stephen Merchant and Gervais.
But changes might be needed to crack the notoriously difficult US audience.
Conor Dignam, editor of Broadcast magazine, said: 'They may have to change it so much that it is not the same comedy.'
Other British hits, such as Men Behaving Badly and Cold Feet, failed in the US. Mr Jackson is also working on an American version of another BBC2 hit, Coupling.
The Office was one of BBC2's biggest hits of the year, pulling in 4.4 million - one in five of those watching TV - for the closing episode of the second series.
Viewing figures for the opening episode touched 5 million.
Brent tries to impress his staff with motivational management talks, dancing and offensive jokes about black and disabled employees.
― Madchen (Madchen), Tuesday, 19 November 2002 13:40 (twenty-three years ago)
Metro, how I dee love thee...
― Mr Swygart (mrswygart), Tuesday, 19 November 2002 13:45 (twenty-three years ago)
― MarkH (MarkH), Tuesday, 19 November 2002 13:51 (twenty-three years ago)
― gareth (gareth), Tuesday, 19 November 2002 13:59 (twenty-three years ago)
We have remade American shows anyway. Days Like These (That 70's Show) and Brighton Belles (The Golden Girls) initially spring to mind.
― Pete (Pete), Tuesday, 19 November 2002 14:00 (twenty-three years ago)
― mark s (mark s), Tuesday, 19 November 2002 14:01 (twenty-three years ago)
― Marcello Carlin, Tuesday, 19 November 2002 14:03 (twenty-three years ago)
― Madchen (Madchen), Tuesday, 19 November 2002 14:04 (twenty-three years ago)
― mark s (mark s), Tuesday, 19 November 2002 14:11 (twenty-three years ago)
― Tracer Hand (tracerhand), Tuesday, 19 November 2002 14:23 (twenty-three years ago)
― mark s (mark s), Tuesday, 19 November 2002 14:29 (twenty-three years ago)
― Dan Perry (Dan Perry), Tuesday, 19 November 2002 14:36 (twenty-three years ago)
― Fuzzy Wuzzy (Madam Plinky), Tuesday, 19 November 2002 14:40 (twenty-three years ago)
― Tracer Hand (tracerhand), Tuesday, 19 November 2002 14:45 (twenty-three years ago)
ITV used to show it. It was shit.
― Mr Swygart (mrswygart), Tuesday, 19 November 2002 15:30 (twenty-three years ago)
I like coupling
― Alan (Alan), Tuesday, 19 November 2002 15:43 (twenty-three years ago)
― gareth (gareth), Tuesday, 19 November 2002 15:45 (twenty-three years ago)
― RickyT (RickyT), Tuesday, 19 November 2002 15:49 (twenty-three years ago)
― mark s (mark s), Tuesday, 19 November 2002 15:56 (twenty-three years ago)
― mark s (mark s), Tuesday, 19 November 2002 15:57 (twenty-three years ago)
― Dan Perry (Dan Perry), Tuesday, 19 November 2002 16:07 (twenty-three years ago)
I really liked Moffat's earlier sitcom "Joking Apart" -- I don't know why it wasn't more successful. The chris rea theme tune might have had something to do with it i spose
― Alan (Alan), Tuesday, 19 November 2002 16:13 (twenty-three years ago)
― Rebecca (reb), Tuesday, 19 November 2002 16:19 (twenty-three years ago)
― mark s (mark s), Tuesday, 19 November 2002 16:26 (twenty-three years ago)
― Pete (Pete), Tuesday, 19 November 2002 16:31 (twenty-three years ago)
― gareth (gareth), Tuesday, 19 November 2002 16:42 (twenty-three years ago)
― CarsmileSteve (CarsmileSteve), Tuesday, 19 November 2002 16:43 (twenty-three years ago)
― Alan (Alan), Tuesday, 19 November 2002 17:54 (twenty-three years ago)
But crap, obviously.
― Martin Skidmore (Martin Skidmore), Tuesday, 19 November 2002 19:27 (twenty-three years ago)