"You Too Can Look THIS Good!"

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At work yesterday I was looking through some magazines from the early-mid 70's. They were things like Hotspur and Victor and Marvel type stuff. I kept coming across this advert:

"Prove in seven days that you can build hansome muscle. Don't waste your time and evergy with strenuous exercises, weights and other contraptions. Now you can waily have a strong, healthy body crammed with live, rippling handsome muscles. How will you do it? With "Dynamic-Tension" - the discovery that transformed Charles Atlas from a 7 stone weakling into the World's Champion. Send the coupon TODAY for FREE Proof

Here's the kind of body I'd like: MORE MUSCLE : BIGGER CHEST : BIG ARM MUSCLES : TIRELESS LEGS : MORE WEIGHT"

I am intrigued by this. Did anyone ever send off for the booklet? What is Dynamic-Tension? Why don't people use the phrase "7 stone weakling" anymore?

― Madeleine (Madeleine), Friday, 4 April 2003 07:39 (twenty-one years ago) link

Dastoor would duff you up.

― Mark C (Mark C), Friday, 4 April 2003 08:39 (twenty-one years ago) link

b..b..but...i am an 11 stone weakling.

― g-kit (g-kit), Friday, 4 April 2003 08:42 (twenty-one years ago) link

I'm a 13 stone weakling. I get plenty of tension at work.

― robster (robster), Friday, 4 April 2003 08:46 (twenty-one years ago) link

Paul Merton:

"Charles Atlas says, You too can have a body like mine. He's been dead since the 70's! You wouldn't want that, would you? Down the disco, do that [does John Travolta-style disco point] and your arm falls off..."

― Chriddof (Chriddof), Friday, 4 April 2003 11:48 (twenty-one years ago) link

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