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Rebranding

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Just been sent this news item. Is there anything else we should rename to spare our sensitive mail blushes?

Billy Dods, Sunday, 9 September 2001 00:00 (twenty-five years ago)

It is just a novelty news story that has generated stacks of free publicity for Tesco. National media, Radio and now the web.

DJ Martian, Sunday, 9 September 2001 00:00 (twenty-five years ago)

"Results of their survey on 1,200 people showed men were most bashful about buying the sponge and raisin dessert. "

Are they sure it's just the name that's putting people off this stuff? I haven't had it myself, but anything that contains 'sponge' sounds outright yucky. But really, there are actually people embarrassed over a dessert purchase? How do these men even manage to buy themselves condoms? Or, perhaps the mystery is solved and these men are simply confusing it with a contraceptive product - have some 'Today' sponge-cake anyone?

Kim, Sunday, 9 September 2001 00:00 (twenty-five years ago)

You'd think the inhabitants of the planet Uranus would've ditched their PR firm by now.

dave q, Monday, 10 September 2001 00:00 (twenty-five years ago)

They appear to be using similar marketing techniques to Heinz, who threatened to take their salad cream off the market - sales were miraculously boosted after every tv and radio station reported on it.

Madchen, Monday, 10 September 2001 00:00 (twenty-five years ago)

you have a heinz salad dressing? what is it like?

Sam, Monday, 10 September 2001 00:00 (twenty-five years ago)

Can we make banners saying things like, "Don't take away my spotted dick!" and picket the supermarkets?

Dan Perry, Monday, 10 September 2001 00:00 (twenty-five years ago)

Heinz Salad Cream is (I think) a very British phenomenon. Like mayonnaise, but runnier, yellower and more vinegary, it accompanied salad in the days when that meant a few limp leaves of lettuce, some pickled beetroot and a nice slice of ham. It is absolutely gorgeous stuff.

Madchen, Monday, 10 September 2001 00:00 (twenty-five years ago)

My other flatmate (ie not Katie) is addicted to the stuff. Nearly every meal is accompanied by a big dollop of Sainsbury's economy salad cream. He even puts it on curry.

Richard Tunnicliffe, Monday, 10 September 2001 00:00 (twenty-five years ago)


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