Cleverly designed corporate logos

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There's no way anything can top this:

http://www.baseball-almanac.com/logos/brewers2.jpg

― jaymc (jaymc), Thursday, 22 May 2003 21:26 (twenty-two years ago)

The M! The B! The ball! The glove! It's all there, in one compact logo!

― jaymc (jaymc), Thursday, 22 May 2003 21:27 (twenty-two years ago)

but it's not their logo any more!

― hstencil, Thursday, 22 May 2003 21:31 (twenty-two years ago)

that's a good one.

I've always liked this:

http://www.franz.com/images/logos/nwa.gif

― RJG (RJG), Thursday, 22 May 2003 21:33 (twenty-two years ago)

Hstencil, I know! I hated when they went all Notre Dame-ish.

― jaymc (jaymc), Thursday, 22 May 2003 21:44 (twenty-two years ago)

nothing beats this

http://www.speedzilla.com/images/vwsign.jpg

― Ed (dali), Thursday, 22 May 2003 21:55 (twenty-two years ago)

EXCUSE ME

http://www.medfordfuel.com/clipart/tfi76.gif

― gabbneb (gabbneb), Thursday, 22 May 2003 21:59 (twenty-two years ago)

That's certainly cool, but is it clever?

― jaymc (jaymc), Thursday, 22 May 2003 22:02 (twenty-two years ago)

VW wins.

― Millar (Millar), Thursday, 22 May 2003 22:03 (twenty-two years ago)

*sits in corner*

― gabbneb (gabbneb), Thursday, 22 May 2003 22:13 (twenty-two years ago)

For a time I smoked Lucky Strikes just because of the logo. I'm not sure if I was giving into advertising and branding in an 'ironic' fashion or not.

― miloauckerman (miloauckerman), Friday, 23 May 2003 00:02 (twenty-two years ago)

the red circle of efficiency

http://java.sun.com/javaone/images/lucent.gif

― electric sound of jim (electricsound), Friday, 23 May 2003 00:05 (twenty-two years ago)

http://images.fedex.com/images/globalhome/globalhome_fedex_corp_logo.gif

It took me forever to see the secret arrow in that logo.

― Sean Carruthers (SeanC), Friday, 23 May 2003 00:08 (twenty-two years ago)

holy crap!

― Kim (Kim), Friday, 23 May 2003 00:18 (twenty-two years ago)

shit, that's cool! You could put all kinds of sinister hidden messages in a logo that everyone sees every day.

― dog latin (dog latin), Friday, 23 May 2003 00:22 (twenty-two years ago)

Crudders took mine! Same thing, I never noticed the arrow.

― teeny (teeny), Friday, 23 May 2003 00:25 (twenty-two years ago)

WOW!

― Spencer Chow (spencermfi), Friday, 23 May 2003 00:29 (twenty-two years ago)

fnord-o-rama

― electric sound of jim (electricsound), Friday, 23 May 2003 00:31 (twenty-two years ago)

lol!

― dog latin (dog latin), Friday, 23 May 2003 00:33 (twenty-two years ago)

Forget the hidden arrow, what about the hidden microcock?

― Dan Perry (Dan Perry), Friday, 23 May 2003 01:32 (twenty-two years ago)

sorry gabbneb!

― jaymc (jaymc), Friday, 23 May 2003 01:34 (twenty-two years ago)

(you can come out of the corner now)

― jaymc (jaymc), Friday, 23 May 2003 01:35 (twenty-two years ago)

That Northwest logo is just brilliant, though.

― Dan Perry (Dan Perry), Friday, 23 May 2003 01:38 (twenty-two years ago)

http://www.base58.com/misc/ilx2.gif

― Mark C (Mark C), Friday, 23 May 2003 12:11 (twenty-two years ago)

http://www.askmk.com/wimbledon/wimbledonlogo2.jpg

Can you make otu how the gold feathers spell "MK"? DO YOU SEE?

― Mark C (Mark C), Friday, 23 May 2003 12:15 (twenty-two years ago)

Is Wimbledon twinned with Milton Keynes?

― Andrew Farrell (afarrell), Friday, 23 May 2003 12:15 (twenty-two years ago)

Nope

A better version...

http://www.afcw.co.uk/franchise_crest2.jpg

― Dave B (daveb), Friday, 23 May 2003 12:37 (twenty-two years ago)

Dan, Dan, Dan...does it always have to be about the cock? (Dumb question, I know)

― Sean Carruthers (SeanC), Friday, 23 May 2003 13:13 (twenty-two years ago)

three months pass...

this is more related to naming (and I'll probably get a couple of "no shit sherlock's), but this sleep aid name is pure genius!

http://www.ambien.com/images/top/t_01.jpg

at first I thought it was just connoting "ambient", but then the weight of the "AM" part made me realize that it also means "AM" bien, or 'good morning'!!!

― Spencer Chow (spencermfi), Wednesday, 27 August 2003 06:22 (twenty-one years ago)

what secret arrow???

― phil-two (phil-two), Wednesday, 27 August 2003 06:33 (twenty-one years ago)

between the e and the x!

― Spencer Chow (spencermfi), Wednesday, 27 August 2003 06:53 (twenty-one years ago)

think white stripes.

― Spencer Chow (spencermfi), Wednesday, 27 August 2003 07:00 (twenty-one years ago)

http://ilxor.petfield.com/images/bigten.jpg

I like this one. The Big Ten Conference originally had ten members, hence the name, but now has 11.

― Alfie (Alfie), Wednesday, 27 August 2003 07:36 (twenty-one years ago)

i've always loved how the sun microsystems logo reads sun in all directions

http://www.centuryclub100.org/img/sun_logo.jpg

― JasonD (JasonD), Wednesday, 27 August 2003 07:48 (twenty-one years ago)

Hmmm. An 'N' with a shadow or a fancy arrow?

http://www.foxpeterborough.fsnet.co.uk/necoach2.jpg

― j0e (j0e), Wednesday, 27 August 2003 08:17 (twenty-one years ago)

You could put all kinds of sinister hidden messages in a logo that everyone sees every day.

http://www.texemarrs.com/images/proctor.jpg

― Tad (llamasfur), Wednesday, 27 August 2003 08:21 (twenty-one years ago)

http://website.lineone.net/~alan.c.edwards/br1.gif

― ambrose (ambrose), Wednesday, 27 August 2003 15:19 (twenty-one years ago)

Milo the Lucky Strikes logo was designed by an Italian train designer.... the red part of the target was originally olive drab but then WWII intervened and that color was rationed so they switched to red (I was told this by a lovely but dotty old lady so it may not be true)

― Tracer Hand (tracerhand), Wednesday, 27 August 2003 15:24 (twenty-one years ago)

http://www.1800gotjunk.com/images/main_img_lady.jpg

Really I just like the concept of "Junk Removal Service"

― Dale the Titled (cprek), Wednesday, 27 August 2003 16:11 (twenty-one years ago)

Is she having all of that removed from her trunk?

― Dan Perry (Dan Perry), Wednesday, 27 August 2003 16:16 (twenty-one years ago)

http://rarara.v21hosting.co.uk/photos/logo.gif

― N. (nickdastoor), Wednesday, 27 August 2003 16:21 (twenty-one years ago)

Oh oof. there's the secret arrow. spatial relationships aren't my thing.

― phil-two (phil-two), Wednesday, 27 August 2003 17:11 (twenty-one years ago)

Have you found the secret microcock?

― Dan Perry (Dan Perry), Wednesday, 27 August 2003 17:14 (twenty-one years ago)

I'm afraid to admit how long I've been looking for the microcock...

(The arrow r0x0r.)

― Tep (ktepi), Wednesday, 27 August 2003 17:15 (twenty-one years ago)

I haven't but I know it'll come to me in a minute

― lawrence kansas (lawrence kansas), Wednesday, 27 August 2003 17:16 (twenty-one years ago)

This thread is totally making my day.

― Dan Perry (Dan Perry), Wednesday, 27 August 2003 17:17 (twenty-one years ago)

i think i've found the microcock.... it's definitely got a hard-on, right?

― phil-two (phil-two), Wednesday, 27 August 2003 17:18 (twenty-one years ago)

Oh yeah.

― Dan Perry (Dan Perry), Wednesday, 27 August 2003 17:21 (twenty-one years ago)

Show me the microcock!

― Tep (ktepi), Wednesday, 27 August 2003 17:22 (twenty-one years ago)

bingo! I found it!

― lawrence kansas (lawrence kansas), Wednesday, 27 August 2003 17:23 (twenty-one years ago)

Show the microcock a little lapdance first.

― phil-two (phil-two), Wednesday, 27 August 2003 17:24 (twenty-one years ago)

Wait, is that it?

― Tep (ktepi), Wednesday, 27 August 2003 17:24 (twenty-one years ago)

Surely you don't mean the secret plastic butter knife?

― Chris P (Chris P), Wednesday, 27 August 2003 18:25 (twenty-one years ago)

It's either that or the cubist porn, so I figure that's gotta be it.

― Tep (ktepi), Wednesday, 27 August 2003 18:26 (twenty-one years ago)

what secret arrow???

between the e and the x!

(and between the F and the e)

― gabbneb (gabbneb), Wednesday, 27 August 2003 18:35 (twenty-one years ago)

Milo the Lucky Strikes logo was designed by an Italian train designer....

yep that logo was designed by a guy called raymond loewy (initailly an industrial designer rather than a train designer - he designed coca cola vending machines among other things) but he designed some phenomenal logos, including Shell Oil, Exxon, BP, Us Mail, Lucky strike - an almost endless list.

maybe someone can post these if they are bored cos i dunno how to do it.

http://www.io.tudelft.nl/public/vdm/fda/loewy/lwy67.jpg

http://www.ucad.fr/pubgb/virt/mp/lu/graphics/sigle4low.jpg

http://www.designboom.com/portrait/loewy/8.gif

I wish i could find one of his New Man Logo - which is very beautiful and clever.

― jed_e_3 (jed_e_3), Wednesday, 27 August 2003 21:51 (twenty-one years ago)

...also he was french!

― jed_e_3 (jed_e_3), Wednesday, 27 August 2003 21:53 (twenty-one years ago)

maybe someone can post these if they are bored cos i dunno how to do it.

Jed, with ILX (not generally), if you'd just made the https ihttps, then it would have made them appear as images in the thread.

― N. (nickdastoor), Wednesday, 27 August 2003 22:21 (twenty-one years ago)

excellent - cheers

― colin o'hara (jed_e_3), Wednesday, 27 August 2003 23:33 (twenty-one years ago)

http://www.io.tudelft.nl/public/vdm/fda/loewy/lwy67.jpg

http://www.ucad.fr/pubgb/virt/mp/lu/graphics/sigle4low.jpg

http://www.designboom.com/portrait/loewy/8.gif

― colin o'hara (jed_e_3), Wednesday, 27 August 2003 23:38 (twenty-one years ago)

http://www.io.tudelft.nl/public/vdm/fda/loewy/lwy67.jpg

http://www.ucad.fr/pubgb/virt/mp/lu/graphics/sigle4low.jpg

http://www.designboom.com/portrait/loewy/8.gif

― jed_e_3 (jed_e_3), Wednesday, 27 August 2003 23:38 (twenty-one years ago)

hmmm

― jed_e_3 (jed_e_3), Wednesday, 27 August 2003 23:39 (twenty-one years ago)

Like the FedEx logo, I've always thought that the "G" in the Greenpoint Bank logo is really a circular GREEN ARROW (what it's pointing to, I'm not sure...)

http://www.greenpoint.com/images/logo.gif

― Scaredy Cat, Thursday, 28 August 2003 00:26 (twenty-one years ago)

the skies!

― electric sound of jim (electricsound), Thursday, 28 August 2003 00:27 (twenty-one years ago)

I guess it's pointing to the Green, as in "lettuce" or "cabbage" or "money."

― scaredy, Thursday, 28 August 2003 00:27 (twenty-one years ago)

Anyway, it's pointing UP, so that's a good sign. I'll invest all my wads of dough there.

― scaredness pussy, Thursday, 28 August 2003 00:28 (twenty-one years ago)

but that's a WHITE arrow!

― Curt1s St3ph3ns, Thursday, 28 August 2003 00:42 (twenty-one years ago)

On the BUILDING it's green, I think. I just remembered it wrong, maybe. But, being WHITE it therefore points to the GREEN. Or does it? Maybe it's just a crooked G.

Anyway, back to the FedEx thing-- I'm surprised how many DESIGNERS that I point that out to that go, "... oooohh YEAH! HOLY SHIT! I NEVER NOTICED THAT!" Really, it's in the dozens because I started pointing it out almost 10 years ago.

― Natola (Scaredy Cat), Thursday, 28 August 2003 00:48 (twenty-one years ago)

http://www.childrensmemorial.org/hosp_info/locations/images/redesign/newschlogoCsm.gif

― jaymc (jaymc), Thursday, 28 August 2003 03:22 (twenty-one years ago)

I know that's blurry, but it was a super-small image so I tried to resize it. Hopefully, you can see the clever logo: there's a white hospital cross embedded in the SC.

― jaymc (jaymc), Thursday, 28 August 2003 03:23 (twenty-one years ago)

(My mom hates the logo because she does marketing for a competing hospital.)

― jaymc (jaymc), Thursday, 28 August 2003 03:24 (twenty-one years ago)

All hail the Death Star!

http://www.nobell.org/~gjm/nobell/images/attlogo-1p108vcv.gif

― Chris Barrus (Chris Barrus), Thursday, 28 August 2003 05:11 (twenty-one years ago)

PLEASE SOMEONE EXPLAIN THE MICROCOCK.

― Mark C (Mark C), Thursday, 28 August 2003 10:48 (twenty-one years ago)

yes that AT&T one is so perfect.

― jed_e_3 (jed_e_3), Thursday, 28 August 2003 11:25 (twenty-one years ago)

nine months pass...

i couldn't find a particularly clever one but i just wanted to revive the thread so.....:

http://www.jeb.be/images/Apple/apple_logo_(640x480).jpg

― jed_ (jed), Tuesday, 8 June 2004 00:58 (twenty-one years ago)

http://www.items.com.gt/images/apple%20logo.gif

― jed_ (jed), Tuesday, 8 June 2004 01:00 (twenty-one years ago)

It's certainly true that there's an implied arrow in the FedEx logo between the F and e, too. Since the two arrows are pointing in the same direction and the microcock is between them, maybe it's an indication that they'll dick you over somewhere during the shipment...but just a little bit.

― Sean Carruthers (SeanC), Tuesday, 8 June 2004 01:07 (twenty-one years ago)

http://www.bugbase.de/WYSLOGAN.GIF

― latebloomer (latebloomer), Tuesday, 8 June 2004 01:13 (twenty-one years ago)

I opened this thread, to post the northwest airlines logo, haha.

― RJG (RJG), Tuesday, 8 June 2004 01:15 (twenty-one years ago)

I love how

http://www.clivebanks.co.uk/Doctor%20Who%20Pictures/Doctor%20Who%20Logo.jpg

became

http://www.virgovision.co.uk/drwho/basicimages/logo40A.gif

for the 40th anniversary. It's brilliant. I want to shake the hand of the person who thought of it.

― New No New Age Advanced Ambient Motor Music Almanac (Autumn Almanac), Tuesday, 8 June 2004 01:17 (twenty-one years ago)

eight years pass...

thought this was cleaver / lucky:

http://boomkat.com/downloads/627846-etienne-de-crecy-essentials-best-of

http://assets.boomkat.com/images/643454/333.jpg

― koogs, Monday, 17 December 2012 11:49 (twelve years ago)

figure/ground shit is the best.

― ledge, Monday, 17 December 2012 11:53 (twelve years ago)

one year passes...

i never realized the chevrolet bowtie could be a car

― j., Monday, 25 August 2014 21:25 (ten years ago)

three years pass...

my last one has broken. it was this: https://www.discogs.com/Etienne-De-Cr%C3%A9cy-Essentials-Best-Of/master/875313

saw another one last night, as seen on 1000 london buses:

http://ticketimage.interpark.com/PlayDictionary/DATA/PlayDic/PlayDicUpload/040001/08/06/0400010806_4819_01.gif

― koogs, Tuesday, 12 September 2017 19:02 (seven years ago)

http://ticketimage.interpark.com/PlayDictionary/DATA/PlayDic/PlayDicUpload/040001/08/06/0400010806_4819_01.gif

― koogs, Tuesday, 12 September 2017 19:02 (seven years ago)

(the pupil-dancers)

― koogs, Tuesday, 12 September 2017 19:03 (seven years ago)

five months pass...

Not a visual pun, but the Teva Pharmaceuticals English/Hebrew logo looks like graf

https://1.next.westlaw.com/Link/Document/Blob/29be957f-b9bd-48f5-ae39-dbd0cb7fc35c.jpg?targetType=NEWSROOMIMAGE&rendition=rend:viewImage

― Fedora Dostoyevsky (man alive), Thursday, 1 March 2018 14:59 (seven years ago)

This one?

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS84MTlqH8EsxjrnxjvF4M9LEzOOJR9SNN9Kqn4kWB-1ttVw9iO6w

― koogs, Thursday, 1 March 2018 18:07 (seven years ago)

three weeks pass...

cambridge analytica's logo -- it's a connect-the-dots of the brain. You get enough data points and you can create a picture of a person's mind.

https://tr1.cbsistatic.com/hub/i/2018/03/19/d0ee280e-1e87-4094-8358-496427b583b5/s6cambridgeanalytica.jpg

― Fedora Dostoyevsky (man alive), Tuesday, 27 March 2018 17:56 (seven years ago)

six months pass...

From the mists of 40 years ago, I just remembered the Kaufman Carpets logo (lower right)...

https://s1.nyt.com/timesmachine/pages/1/1976/09/26/113450646_360W.png

...which can be read either as "Kaufman Carpet, The Experts" or "Kaufman, The Carpet Experts"

It kinda blew my 12-year-old mind.

― Hideous Lump, Sunday, 30 September 2018 18:02 (six years ago)

With the comma placement it can also be read as (lastname, firstname) Carpet Kaufman.

Private First Class Carpet Kaufman.

― El Tomboto, Sunday, 30 September 2018 18:42 (six years ago)

the experts by carpet kaufman (underrated postwar novels i have owned)

― difficult listening hour, Sunday, 30 September 2018 18:48 (six years ago)

two months pass...

this was brought to my attention recently... toblerone:

https://farm2.staticflickr.com/1150/1380466813_c9fedd5e94.jpg

― visiting, Friday, 7 December 2018 20:28 (six years ago)

five months pass...

https://freight.cargo.site/w/1000/i/5d4534da768177c0ea3ad48e1ad93bd1d80e41209689397e7ba5efeaad02c695/AN_CityofBasketball2.jpg

― koogs, Friday, 10 May 2019 12:30 (six years ago)

Where is the city of basketball?

― Ned Caligari (Tom D.), Friday, 10 May 2019 12:38 (six years ago)

it's not a real city

https://adriannewell.co.uk/City-of-Basketball

― StanM, Friday, 10 May 2019 12:40 (six years ago)

Right, I thought it might have been invented in Wolverhampton or somewhere.

― Ned Caligari (Tom D.), Friday, 10 May 2019 12:44 (six years ago)

five months pass...

more negative space fun

https://www.itsnicethat.com/system/files/102019/5daef67a7fa44c19370004ae/images_slice_large/paris_2024_olympic_paralympic_logo_marianne_graphic_design_itsnicethat5.jpg

― koogs, Tuesday, 22 October 2019 14:43 (five years ago)

(actual logos on the paris website are in some .json format, like svg but .json. not seen that before.)

― koogs, Tuesday, 22 October 2019 14:44 (five years ago)

Clara Bow?

― I don't get wet because I am tall and thin and I am afraid of people (Eliza D.), Tuesday, 22 October 2019 14:55 (five years ago)

Marianne

https://www.itsnicethat.com/news/paris-2024-olympics-and-paralympics-logo-marianne-graphic-design-221019

― koogs, Tuesday, 22 October 2019 15:20 (five years ago)

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