Lipton's Iced Tea: is the ad campaign floating your boat or wot?

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I mean, brilliant reverse psychology, huh? Make it look the worst bollocks ever, associate it with all things awful, and the dumb public will think, 'Hey, it must really be GREAT!'

But does this really work? Surely the ironic Cult of Naffness has had its day?

― ChristineSH (chrissie1068), Wednesday, 11 June 2003 11:00 (twenty-two years ago)

I like it but its nowhere near as great as the Xelibri "That's So Tomorrow" advert.

― Pete (Pete), Wednesday, 11 June 2003 11:18 (twenty-two years ago)

Is that the one where the guy is dancing? That is so great!

Hey Christine! I cant really recall this ad campaign, but I dont think anything could persuade me to drink iced tea, i hate cold tea, so surely it must be the same! (i havent actually ever tried it, but i dont really want to.

― Pinkpanther (Pinkpanther), Wednesday, 11 June 2003 11:19 (twenty-two years ago)

No, I've never tried it either. The ad is where this guy has some of the tea and then gets a mullet and does a load of other naff/horrible things, while the Diff'rent Strokes theme plays in the background. Or something like that. So the message seems to be: 'Try this, you might dig it, and it might lead to you digging lots of other crap too!' Only I guess it's ironic.

I don't think it's persuading anyone to try the stuff, really. :)

― ChristineSH (chrissie1068), Wednesday, 11 June 2003 11:31 (twenty-two years ago)

The theme to Diff'rent Strokes sounds really tinny in it though.

― Pete (Pete), Wednesday, 11 June 2003 11:46 (twenty-two years ago)

It just reminds me of the daft Dr Pepper ads, working that whole thing of 'hey, you might think this sounds revolting / outlandish, but just try it and you'll be hooked'. They're all just sugar-packed, nutritionally valueless crap anyway. bah.

― Emma, Wednesday, 11 June 2003 11:50 (twenty-two years ago)

i dont get that Xelibri one - what is the significance of everyone having the same face?

― stevem (blueski), Wednesday, 11 June 2003 11:50 (twenty-two years ago)

They're all just sugar-packed, nutritionally valueless crap anyway. bah.

hooray!

― stevem (blueski), Wednesday, 11 June 2003 11:51 (twenty-two years ago)

Xelibri ad = in a world of conformity where everyone's mobile is the same, you can stand out as a kerrazy individual. Pete I cannot believe you like an ad for a mobile.

PS the Orange trainer kids must DIE.

― Emma, Wednesday, 11 June 2003 11:54 (twenty-two years ago)

There is no significance (which is why its grebt) The doll in particular and the donut munching cop. The dog wot turns into a stereo is good enough.

Just cos I don't have a mobile, doesn't mean I cannot enjoy the advert (which has a pretty minimal mobile content anyway). In a few years time when I actually have one we'll look back at this thread and laff.

― Pete (Pete), Wednesday, 11 June 2003 11:56 (twenty-two years ago)

WHATTT??? THere are people my age who have NEVER had iced tea? That is a crying shame. Sun tea for everyone! With peppermint leaves of course.

― Sarah McLUsky (coco), Wednesday, 11 June 2003 11:59 (twenty-two years ago)

Lipton's Iced Tea is nummy. That is all.

― Alan (Alan), Wednesday, 11 June 2003 12:02 (twenty-two years ago)

In a few years time when I actually have one we'll look back at this thread and laff.

But by that time Tom will have sold the rights to ILE for advertising, and you'll look back on this thread == your mobile conversations will be interrupted every minute on the minute by Mike Myers shouting a random thread in a "Scotch" accent.

― Andrew Farrell (afarrell), Wednesday, 11 June 2003 12:02 (twenty-two years ago)

I love that dancing ad (that's the one i meant!) the doll is great! I apologise, I have never had iced tea, i just always imagine it to taste horrible.

― Pinkpanther (Pinkpanther), Wednesday, 11 June 2003 12:03 (twenty-two years ago)

Oh come on Pete, the whole point of the ad is the Xelibri phone selling itself on its nonconformist mobile appearance hence the rigid regimented & funless world the stupid dancing man lives in. I hate fun.

― Emma, Wednesday, 11 June 2003 12:37 (twenty-two years ago)

That's a lie - I've seen you like fun before.
Obv that is the rationale but by making everyone look so different (male/female/black/white/old/young) with the same face its just a little bit more whacked out than that simplistic reading implies.

One of them is voice activated only, which I thought had vanioshed in the past as a bad idea (accidentally calling people when you are bitching about them).

― Pete (Pete), Wednesday, 11 June 2003 12:44 (twenty-two years ago)

My boat?

Emma are you some kind of nutrition rockist?

― Tim (Tim), Wednesday, 11 June 2003 12:54 (twenty-two years ago)

YES if I have to eat fruit & veg and drink pure clean water everyone else should have to as well goddammit. Also I am upset after reading in Heat that Daniel Bedingfield would die if he drank a whole can of coke as he is allergic to sugar and was obnoxious as a child cos he ate Sugar Puffs.

― Emma, Wednesday, 11 June 2003 13:02 (twenty-two years ago)

Also any 'whacked out'ness in the ad is entirely down to the fact that the ad people are all on a heady cocktail of illegal & legal drugs. It is about as wacky as Timmy bloody Mallett. Pete I think you have been watching too many arty movies.

― Emma, Wednesday, 11 June 2003 13:06 (twenty-two years ago)

Pete in 'watching too many movies' shockah.

― Tim (Tim), Wednesday, 11 June 2003 13:09 (twenty-two years ago)

I'm trying to make sense of Emma's post abt Daniel Bedingfield. Why would he die if he drank a whole can of Coke, but eating Sugar Puffs merely made him obnoxious? Admittedly this was Heat and not the International Journal of Nutrition, but still....

― MarkH (MarkH), Wednesday, 11 June 2003 13:17 (twenty-two years ago)

You mean you don't get the annoying adds about Mongolia not having the Nestea plunge?

― Mr Noodles (Mr Noodles), Wednesday, 11 June 2003 13:24 (twenty-two years ago)

Bedingfield is a nonce anyway - he said he'd rather work in Starbucks then be a web designer again. i cried for days.

― stevem (blueski), Wednesday, 11 June 2003 13:25 (twenty-two years ago)

Okay, maybe you do hate fun after all.
(Is Bedingfield allergic to sugar or daibetic?)

Wacky != whacked-out.

― Pete (Pete), Wednesday, 11 June 2003 13:26 (twenty-two years ago)

It is just possible that Heat cast journalistic integrity to the winds and slightly exaggerated the gravity of Mr Bedingfield's sugar 'intolerance'. And thanks for the vocabulary tips, Pete, you know what I meant.

― Emma, Wednesday, 11 June 2003 13:28 (twenty-two years ago)

Daibetic = welsh person allergic to sugar.

Maybe he got grumpy cos he almost died.
Angelica Huston is a Nonce.

― Pete (Pete), Wednesday, 11 June 2003 13:32 (twenty-two years ago)

Is that Angelica Houston is a Nonce thing part of a wider publicity stunt? And if not, is it from a genuine psychopath or from art students?

― N. (nickdastoor), Wednesday, 11 June 2003 13:36 (twenty-two years ago)

I've no idea. Where have you seen it (if it is where I have seen it - ie Archway Tube then possibly not). I'll Google.

― Pete (Pete), Wednesday, 11 June 2003 14:07 (twenty-two years ago)

PS the Orange trainer kids must DIE.

Oh yes!. Initially, the new Orange ads were welcome respite from the hard-nosed business man ones, but now I think these new ones are more annoying. They seem to be trying to market Orange as a cult. I've become uneasy about the cult prefix since seeing adverts for The Dark Side of the 80s. I used to listen to this sort of stuff and, at the time, felt that in some way I was rejecting the mainstream. Somewhere along the line, marketeers have realised that cults are just self-elevated pockets of mainstream within the wider (deeper?) mainstream and nowadays a newly released movie gets labelled a 'cult film' as if they're aiming for a reasonably-sized, if smaller market because they don't think it will be that popular and something's better than nowt.

Dave Lee Travis is a fan of Daniel Bedingfield. There was a bizarre article in the Guardian last month or so ago where DLT explained what was wrong with music today. He came up with some reasonable - you could kind of see what he was trying to say - arguments against manufactured-pop before spoiling it all with the statement: "There is good stuff out there, don't get me wrong: the better end of the new stuff that people like me lock on to - Daniel Bedingfield is a good new artist, Kylie is doing some great stuff, and Eternal, too."

― Alfie (Alfie), Wednesday, 11 June 2003 14:11 (twenty-two years ago)

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