I'm sure the Americans will whip our collective English butt on this one, but anyway.
There's this advert for Evian water that ends with "l'evian, live young". Live Young? What sort of semantically dubious bollocks is that? And then the barrel-scraping desperation of the whole thing hits you when they do the voiceover. The two parts are meant to sound the same! Except they don't, even though parts are selectively pronounced in a comedy French accent . And where did the l' come from. Don't get me started on the rest of the advert
So what's left you in shock that someone (or more likely an entire focus group) was actually paid big piles of wonga to come up with it?
― Graham, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
(Ambassador = Nazi lieutenant whose face is melted off by angel-demons in Raiders of the Lost Ark)
― mark s, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
― Ned Raggett, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
I work in a library in the USA and I was in charge of getting tourism info from each state. New Jersey's slogan was "What a difference a state makes". I was stupefied...I mean, WHAT DOES THIS MEAN?? Is anything positive being said or implied? Is, in fact, anything being communicated??
― Chris Cook, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
"Buxted Chickens....they're so economic"
― David, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
― Otis Wheeler, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
Well it's punning on "what a difference a day makes" and implying that there's a qualitative difference in what's available in NJ compared to other states.
"Weis?"
"ERRRRR!"
I would include the painfully awful "Whassup?" campaign, but the first "How are you doing?" spot was wicked funny.
― Dan Perry, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
― Richard Tunnicliffe, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
(intoned in a calm, patrician voice on b&w British advert placed by the Cheese Council - at a guess - c.1959; this doesn't really count in that the slogan sounds other-worldly / quaint today but *at the time* the polite mild enjoyment of it all fitted exactly with Britain escaping from austerity.)
The most nauseating to me for many years was "Gilette: The Best A Man Can Get", especially the 80s rock soundtrack to said ad.
― Robin Carmody, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
Incidentally focus groups dont come up with slogans - usually they are forced to give their reactions to 4 or 5 of equally staggering badness, and finally a consensus of mild-non-loathing develops.
― Tom, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
― AP, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
― Geoff, Wednesday, 27 June 2001 00:00 (twenty-four years ago)
― Matt D'Cruz, Thursday, 28 June 2001 00:00 (twenty-four years ago)
Who're they?
Exacly
― Ed Lynch-Bell, Thursday, 28 June 2001 00:00 (twenty-four years ago)
― gareth, Thursday, 28 June 2001 00:00 (twenty-four years ago)
(a) It's 'how', not 'why'. Asking why they make it so creamy would be tantamount to dissing their own custard for being too creamy, which would be dumb.
It's not quite a advert, but when you drive across the home counties, you may come across a sign that reads 'Bedfordshire: A Progressive County', which is funny just because it's such a bare-faced lie. There's a badly typed list of these city/state/county straplines here< /a>. I particularly like "Bradford, a surprising place". Otis, did you make that sliced bread-oatmeal one up?― Nick, Thursday, 28 June 2001 00:00 (twenty-four years ago)
Otis, did you make that sliced bread-oatmeal one up?
― Nick, Thursday, 28 June 2001 00:00 (twenty-four years ago)
The best is for Persil Capsules. Take us to your laundry.
― Emma, Thursday, 28 June 2001 00:00 (twenty-four years ago)
― mark s, Thursday, 28 June 2001 00:00 (twenty-four years ago)
You're so right, Emma! Hints of industrial espionage when Unilever and Procter & Gamble virtually simultaneously launch single-dose washing liquid capsules. But here's where P&G get their arses whupped - the Ariel ones are just boring capsule-shaped things but the Persil ones look like flying saucers. Wuh-ho!! And then they come up with that genius 'Take us to your laundry' line! Which one are you gonna buy? It's a no-brainer!
I think Persil capsules are the only thing I have every (consciously) bought cos of an advert. And I quite like adverts. However I must say that in real life they are not as good as on the telly. Although they do get my clothes nice and clean.
I fear we may be alienating the American audience with our ostentatious and vicarious tales of washing clothes in our own homes.
Stupidest and fabourite strapline at the monet - as mentioned in the Ketchup thread: Heinz Tomato Ketchup: Faster than rocks.
― Pete, Thursday, 28 June 2001 00:00 (twenty-four years ago)
If Sour-Cream-&-Onion Pringles did so, it would be TRUE — but of course they don't need to advertise (any more than crack does)
"Better than crack" is a metafilter.com tagline, isn't it? (Metafilter.com for the uninitiated is like ILE for squares, though with billions of tasty features, grr.)
― Tom, Thursday, 28 June 2001 00:00 (twenty-four years ago)
― masonic boom, Thursday, 28 June 2001 00:00 (twenty-four years ago)
Those french connection ads are a bit tiresome too...oooh look, it almost sez "fuck"!!!! How much more edge can one possibly get? (yawn)
― Norman Fay, Thursday, 28 June 2001 00:00 (twenty-four years ago)
― Otis Wheeler, Thursday, 28 June 2001 00:00 (twenty-four years ago)
― Tracer Hand, Thursday, 28 June 2001 00:00 (twenty-four years ago)
― Graham, Thursday, 28 June 2001 00:00 (twenty-four years ago)
The Christchurch one has always amused me, because it's so true. There are few more pleasant places to my knowledge (it's totally unspectacular and has nothing much going for it but is so definitively *pleasant*).
I remember that Sheffield promo being used in a BBC series in 1995, before The Full Monty. Brilliant period stuff. And I wonder whether anyone who knows not of the League of Gentlemen spotted the deliberate mistake?
But Nick: why is Bedfordshire any less progressive than anywhere else?
― Robin Carmody, Thursday, 28 June 2001 00:00 (twenty-four years ago)
Gareth: Accrington Stanley went bankrupt and had to withdraw from the Football League in 1962. However they reformed and, the last I heard, were still playing somewhere non-league. Ambrose could be right, or confused: who knows?
― Emma, Friday, 29 June 2001 00:00 (twenty-four years ago)
― Nick, Friday, 29 June 2001 00:00 (twenty-four years ago)
― Pete, Friday, 29 June 2001 00:00 (twenty-four years ago)
― masonic boom, Friday, 29 June 2001 00:00 (twenty-four years ago)
Accrington Stanley are in the Unibond League Premier Division, only one promotion from the conference. Northern non-league football is nowhere near as classic as London non-league football, by the way.
― Tim, Friday, 29 June 2001 00:00 (twenty-four years ago)
― gareth, Friday, 29 June 2001 00:00 (twenty-four years ago)
The Guardian (01 Aug 1990) 'Threats' close Dynamoes By CYNTHIA BATEMAN COLNE DYNAMOES , the non-League club which rose from its inception 25 years ago to the verge of the Fourth Division, has gone into voluntary liquidation.
The owner Graham White, a 46-year-old local businessman who has spent a small fortune trying to take the club into the Football League, yesterday blamed threats of violence believed to include death warnings against himself, his wife and three sons.
He has also suffered other setbacks: a leaner time in his business and the ineligibility of the club to join the GM Vauxhall Conference after winning promotion there.
The Holt House ground, where Colne attracted average gates of 1,000 last season, was too small and a study cast doubt on plans to build a 20,000-capacity stadium. White was unable to secure ground-sharing arrangements with Blackburn or Burnley and according to a Conference spokesman was 'unable to give the financial assurances the Conference required'. In May he withdrew Colne's application.
White founded Colne Dynamoes when he was 20. They won promotion through seven leagues and took the FA Vase in 1988.
His decision to close the club that costs an estimated Pounds 500,000 a year to run leaves a playing staff of 22 17 of them full-time professionals on wages reputed to be as high as Pounds 450 a week looking for clubs. Colne's place in the HFS Loans League will not be filled this season.
'We are heartbroken,' said a club spokesman, Mike King. 'We have been doing so well. But Graham has received abuse and threats for some time.'
White, whose family helped run the club on match days, was in tears as he announced the closure. The threats, he said, had made 'the quality of our lives unbearable'.
What a tertrible story
You'll find adventure At Catskill Game Farm - Adventure is in our nature
― David Raposa, Friday, 29 June 2001 00:00 (twenty-four years ago)
Fucking hell, the south-east outside London is easily my least favourite part of Britain, but at least I don't go about making assumptions on *that* little evidence. Exhibit A for the decentralisation of the British press.
― Robin Carmody, Friday, 29 June 2001 00:00 (twenty-four years ago)
If there's anyone here who grew up around Philadelphia, you may also remember the old Krass Brothers clothing store TV ads (with some some geeky, Peewee Herman-lookalike who always got the shit beat outta him by some skanky-looking models).
― Tadeusz Suchodolski, Saturday, 30 June 2001 00:00 (twenty-four years ago)
― AP, Monday, 9 July 2001 00:00 (twenty-four years ago)
― Robin Carmody, Thursday, 12 July 2001 00:00 (twenty-four years ago)
― DG, Thursday, 12 July 2001 00:00 (twenty-four years ago)
― Nick, Friday, 10 August 2001 00:00 (twenty-four years ago)
― Nude Spock, Friday, 10 August 2001 00:00 (twenty-four years ago)
― nathalie (nathalie), Friday, 10 August 2001 00:00 (twenty-four years ago)
This is dumb for so many reasons (What does 'eaty' mean? Would you buy something advertised as being 'wheaty'? The damn things are called 'Wheat Crunchies' you don't have to tell me their crunchy and wheaty)
Walkers ran a competition a while back for new slogans. The winner got his name and slogan printed on millions of packets of crisps. This meant there were millions of packets of crisps bearing the legend:
"They're wicked and tasty" - Scott Walker
― jamesmichaelward, Friday, 10 August 2001 00:00 (twenty-four years ago)
Did no one else think this was a cottaging reference?
― Graham, Friday, 10 August 2001 00:00 (twenty-four years ago)
"Why do you like Wheat Crunchies"
"Because they're so eaty"
"Oh, I like them because they're crunchy and wheaty"
― DG, Friday, 10 August 2001 00:00 (twenty-four years ago)
― Richard Tunnicliffe, Friday, 10 August 2001 00:00 (twenty-four years ago)
― Dan Perry, Friday, 10 August 2001 00:00 (twenty-four years ago)
― nathalie, Friday, 10 August 2001 00:00 (twenty-four years ago)
― mark s, Friday, 10 August 2001 00:00 (twenty-four years ago)
Your daily cup of info - It's Capitalism served fresh daily.
― Nick, Thursday, 16 August 2001 00:00 (twenty-four years ago)
xoxo
― Norman Fay, Friday, 17 August 2001 00:00 (twenty-four years ago)
― rainy, Friday, 17 August 2001 00:00 (twenty-four years ago)
"Read. It will grow your mind."
― Curt1s St3ph3ns, Wednesday, 17 September 2003 22:15 (twenty-two years ago)
― dog latin (dog latin), Wednesday, 17 September 2003 22:51 (twenty-two years ago)
― cuspidorian (cuspidorian), Thursday, 18 September 2003 04:37 (twenty-two years ago)
I saw a JJJ (national "yoof" radio station) ad on a tram the other day that said something like "its ok, we hate you too"
I couldnt decide wether it was stupid or the BEST THING EVER.
― Trayce (trayce), Thursday, 18 September 2003 04:45 (twenty-two years ago)
― Trayce (trayce), Thursday, 18 September 2003 04:46 (twenty-two years ago)
― cuspidorian (cuspidorian), Thursday, 18 September 2003 04:54 (twenty-two years ago)
― Trayce (trayce), Thursday, 18 September 2003 05:01 (twenty-two years ago)
― dog latin (dog latin), Thursday, 18 September 2003 05:45 (twenty-two years ago)
Capitalism served fresh daily would be more like a punch in the face every morning...
― Tuomas (Tuomas), Thursday, 18 September 2003 08:56 (twenty-two years ago)
― caitlin (caitlin), Thursday, 18 September 2003 09:57 (twenty-two years ago)
― smee (smee), Thursday, 18 September 2003 10:12 (twenty-two years ago)
― Matt DC (Matt DC), Thursday, 18 September 2003 10:25 (twenty-two years ago)
YOU SOUND LIKE SOME SMUG NAGGY CUNT, VODAFONE. I'LL FUCKING MAKE THAT CALL WHEN *I* WANT TO. AND I'M WITH ORANGE ANYWAY.
― Mark C (Mark C), Thursday, 18 September 2003 11:02 (twenty-two years ago)
― N. (nickdastoor), Thursday, 4 December 2003 12:59 (twenty-one years ago)
― Johnney B (Johnney B), Thursday, 4 December 2003 13:33 (twenty-one years ago)
― Tuomas (Tuomas), Thursday, 4 December 2003 13:33 (twenty-one years ago)
Druggists, hoho.
― g-kit (g-kit), Thursday, 4 December 2003 17:00 (twenty-one years ago)
― Spinktor the Unmerciful (mawill5), Thursday, 4 December 2003 20:03 (twenty-one years ago)
― brian badword (badwords), Thursday, 4 December 2003 20:08 (twenty-one years ago)
brrrr.
― Lord Custos Omicron (Lord Custos Omicron), Thursday, 4 December 2003 20:12 (twenty-one years ago)
― kirsten (kirsten), Thursday, 4 December 2003 20:15 (twenty-one years ago)
― Lord Custos Omicron (Lord Custos Omicron), Thursday, 4 December 2003 20:17 (twenty-one years ago)
― kirsten (kirsten), Thursday, 4 December 2003 20:18 (twenty-one years ago)
― Lord Custos Omicron (Lord Custos Omicron), Thursday, 4 December 2003 20:31 (twenty-one years ago)
"Orange. Fair."
Its the way he says it so emphatically that pisses me off. Well that and the fact they have these FREAKY ALBINO BLONDE TWINS in the commercial cutting a choco bar in half.
― Trayce (trayce), Thursday, 4 December 2003 21:31 (twenty-one years ago)