Tommy Hilfiger's latest campaign -- does it bother you?

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It's like they're a bunch of fuckin' evil replicants. Am I right? Who else gets creeped out by this?

― Alex in NYC (vassifer), Saturday, 16 August 2003 02:04 (twenty-two years ago)

What's spooky is that they're all staring directly at the camera with the same expression.

― Sean (Sean), Saturday, 16 August 2003 02:15 (twenty-two years ago)

Hence Alex's "replicant" observation. If I hadn't known it was a Hilfiger ad, I'd have thought it was a still from some prep-school movie.

― j.lu (j.lu), Saturday, 16 August 2003 02:16 (twenty-two years ago)

usually i'd be right with you against tommy hilfiger, but as someone who likes shaggy-haired boys in schoolboy uniforms, i just can't muster the hate this time.

― lolita corpus (lolitacorpus), Saturday, 16 August 2003 02:17 (twenty-two years ago)

Those are good clothes though.

― Ally (mlescaut), Saturday, 16 August 2003 02:17 (twenty-two years ago)

I know I suffer a bit from "everyone in a shirt and tie looks the same," but to me it doesn't look any different from a J. Crew catalogue, etc.

― Tep (ktepi), Saturday, 16 August 2003 02:19 (twenty-two years ago)

Damn. Those are some pretty, pretty men. Maybe a little too much eyeliner, but apart from that...

― Kenan Hebert (kenan), Saturday, 16 August 2003 02:20 (twenty-two years ago)

considering how popular tommy hilfiger clothes are among blacks and latinos, i'm more surprised with how there's only one black person in that ad and at most two people who might be latino.

― Tad (llamasfur), Saturday, 16 August 2003 02:21 (twenty-two years ago)

Rather interestingly, I think the blonde almost in the middle of the photo looks the most "Hispanic". ("Latina"? I have no idea what the politically correct words are re: this situation anymore.) In fact, she sorta looks like some of my classmates from high school. If said classmates were to have lost two stone each, that is.

― Just Deanna (Dee the Lurker), Saturday, 16 August 2003 03:00 (twenty-two years ago)

Oh yeah, and the photo doesn't bother me. Just looks like Yet Another Example of Fashion Photography. Almost cliched, really.

― Just Deanna (Dee the Lurker), Saturday, 16 August 2003 03:00 (twenty-two years ago)

What annoyingly serious fuxors - is smiling out?

― Kim (Kim), Saturday, 16 August 2003 03:06 (twenty-two years ago)

Actually looks less like a Nazi propoganda poster than most fashion photography nowadays.

Why are the women dressed as burglars?

― Lord Byron Lived Here, Saturday, 16 August 2003 03:29 (twenty-two years ago)

They were naughty and have been sentenced to boys' boarding school.

― Tep (ktepi), Saturday, 16 August 2003 03:32 (twenty-two years ago)

Like every other Hilfiger ad, they look like Ayrian ubermensch. I loathe the fashion industry...

― Trayce (trayce), Saturday, 16 August 2003 03:36 (twenty-two years ago)

Well said, Trayce.

― Alex in NYC (vassifer), Saturday, 16 August 2003 03:39 (twenty-two years ago)

"We're marching to a faster pace
Look out, here comes the master race!"

― Kenan Hebert (kenan), Saturday, 16 August 2003 03:42 (twenty-two years ago)

Incidentally, it's not just that one pic above that bugs me, it's the whole campaign. I can't seem to walk past a phone booth or a bus stop or a billboard without those unblinking, evil waifs in their blinding stripey tops and carefully messed coifs eyballing my myriad imperfections and targeting me as genetically flawed. The fact that they all look alike (i.e. cookie cutter models) creeps me out....as if they're from some Hi Fashion Village of the Damned somewhere. Eeeek.

― Alex in NYC (vassifer), Saturday, 16 August 2003 03:43 (twenty-two years ago)

ok, yeah, you're right. it's creepy.

considering how popular tommy hilfiger clothes are among blacks and latinos, i'm more surprised with how there's only one black person in that ad and at most two people who might be latino.

but this is how their marketing works! to sell some weird white rich country club aesthetic as a new kind of bling bling. that's what puff daddy is all about too. there are many types of this kind of marketing. showing the audience an idealized slightly-better version of themselves to establish desire is old hat, but there are many examples of companies giving the impression they are something totally different and not addressing the real clientele at all to attract that very clientele. express clothing is for girls but they act like they're for women and girls get to feel they're shopping at a women's store. playgirl is mostly for gay men, but find it more comfortable reading a 'women's magazine'. etc. etc. it really goes for weirder, underlying motives than "i just want to be prettier, skinnier, better, etc."

― lolita corpus (lolitacorpus), Saturday, 16 August 2003 05:01 (twenty-two years ago)

Prettier, skinnier, better, fitter, happier, more productive...

― Leee (Leee), Saturday, 16 August 2003 05:54 (twenty-two years ago)

i like how the boys and girls are coded with totally different designs that are nonetheless not heavily gendered (no frills, no pastel, etc.)

― amateurist (amateurist), Saturday, 16 August 2003 06:20 (twenty-two years ago)

I think its unbelievable sexy

― phil-two (phil-two), Saturday, 16 August 2003 06:37 (twenty-two years ago)

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