If anyone's seen it, what do you think? Will it catch on? Do blokes need such a mag? Do they really care?
― Rob M (Rob M), Friday, 16 January 2004 13:18 (twenty-one years ago)
― hmmm (neil simpson), Friday, 16 January 2004 13:22 (twenty-one years ago)
― pete s, Friday, 16 January 2004 13:23 (twenty-one years ago)
― Fred B., Friday, 16 January 2004 13:31 (twenty-one years ago)
― DJ Martian (djmartian), Friday, 16 January 2004 13:39 (twenty-one years ago)
― pete s, Friday, 16 January 2004 13:41 (twenty-one years ago)
― badger Kitten, Friday, 16 January 2004 14:57 (twenty-one years ago)
― DJ Mencap (DJ Mencap), Friday, 16 January 2004 15:07 (twenty-one years ago)
― Dan Perry (Dan Perry), Friday, 16 January 2004 15:14 (twenty-one years ago)
― Anna (Anna), Friday, 16 January 2004 15:24 (twenty-one years ago)
― badger Kitten (badger Kitten), Friday, 16 January 2004 15:27 (twenty-one years ago)
― N. (nickdastoor), Friday, 16 January 2004 15:33 (twenty-one years ago)
― Anna (Anna), Friday, 16 January 2004 15:37 (twenty-one years ago)
http://www.bookpalace.com/acatalog/Nutty.jpg
― robster (robster), Friday, 16 January 2004 15:37 (twenty-one years ago)
Is that the point of it?
― mark grout (mark grout), Friday, 16 January 2004 15:38 (twenty-one years ago)
― Pashmina (Pashmina), Friday, 16 January 2004 15:39 (twenty-one years ago)
It really is a pitiful read.
― Rob M (Rob M), Friday, 16 January 2004 15:43 (twenty-one years ago)
Will issue two have a three-page interview with Tubgirl?
― Matt DC (Matt DC), Friday, 16 January 2004 15:46 (twenty-one years ago)
― @lex K (Alex K), Friday, 16 January 2004 15:50 (twenty-one years ago)
― mark grout (mark grout), Tuesday, 20 January 2004 12:33 (twenty-one years ago)
― Enrique (Enrique), Tuesday, 20 January 2004 12:37 (twenty-one years ago)
― Tracer Hand (tracerhand), Tuesday, 20 January 2004 12:44 (twenty-one years ago)
― ken c (ken c), Tuesday, 20 January 2004 12:45 (twenty-one years ago)
― mark grout (mark grout), Tuesday, 20 January 2004 12:46 (twenty-one years ago)
Are men ready to look (and learn) once a week?By Adam Sherwin, Media Reporter
A MEN’S magazine war starting next week will decide whether the British male is prepared to swap Loaded for learning and finds science and engineering a greater turn-on than beer and breasts. Newsagents are about to receive one million copies of Nuts, the first weekly magazine targeted at men since Roy of the Rovers subscriptions were cancelled.
Published by IPC, part of the AOL/Time Warner empire, Nuts promises to appeal to men aged 18 to 40 by reviving schoolboy enthusiasms. With “boy’s own” news features on fighter jets, fast cars and space travel, the magazine could remind older readers of classic titles such as Look and Learn and the Eagle comic.
“This is a magazine fathers and sons can read,” Phil Hilton, the editor, said. “When you take out the pension plan and the rap star 50 Cent, boys and men have the same eternal interests.”
But Nuts is facing immediate competition from a magazine designed for the unreconstructed male. “Beer, breasts and footy”, is the motto of Zoo Weekly, launched by Emap, home of the topselling celebrity title Heat. It is designed to put the squeeze on Nuts readers.
IPC and Emap are investing £8 million each in the new titles, which could eat into the established monthly men’s market dominated by FHM, which sells 600,000 copies. FHM and Loaded (down to 260,000 sales from its mid-90s peak) guarantee their readers a semi-naked cover model and much more inside.
A dummy edition of Zoo Weekly paraded a “breast count” of above 30 and contained an extensive feature on the “world’s sexiest arse”.
According to Mr Hilton, however, “Nuts man” wants to raise his eyes to higher matters. “Yes, we will have pictures of women where appropriate,” he said. “But it does a disservice to men to say they are only interested in one thing.
“All men want to see pictures of amazing engineering feats. It probably began at school. They want to look at the inside of a fighter jet, look at the surface of Mars and see the first pictures of an amazing new football stadium with a revolving roof.”
While Heat has uncovered an insatiable appetite for celebrity gossip among a largely young, female audience, Nuts man is seen as more concerned with world affairs. “This isn’t about the world of Sarah Jessica Parker’s handbag,” Mr Hilton said.
His magazine will examine whether, in the light of Ozzy Osbourne’s crash, quad-biking is a dangerous activity and assess the impact of a sky marshal firing a bullet in a pressurised aircraft cabin.
Zoo Weekly is gambling that the way to a young man’s wallet is still through the groin. “There’s nothing wrong with a bit of naked flesh,” said Paul Merrill, the editor, who is lining up Jordan and Pamela Anderson as cover stars.
Male icons for Zoo readers are the comedian Ricky Gervais and Roy Keane, the uncompromising Manchester United captain. Mr Merrill is also offering the first “bloke’s TV listings” with satellite soft porn shows flagged up at the expense of lifestyle and property programmes.
“Zoo man” appears to be in a state of arrested development. Mr Merill said: “Lads have become more sophisticated and discerning since the Loaded generation of the mid-90s. But they never stop being interested in football and even in their 40s they will hark back to the fun times of their youth.”
Yet even Zoo will doff its baseball cap in the direction of current affairs. Mark Thomas, the left-wing comedian, will write a column, and market research has shown that Michael Moore, the American satirist, is a popular figure with the target audience. Reports on news stories will, however, favour conspiracy theories; photographic agencies across the world will be scoured for bold images of the bizarre.
Both Nuts and Zoo Weekly agree on one thing: football is a massive attraction to the target audience. Nuts will run photo-spreads on big match controversies, such as whether a ball crossed the line or not.
Nuts will be given away free next week, with the first £1.50 edition on sale the following week. IPC hopes to reach 200,000 readers, while Zoo (£1) has a target of 150,000. Advertising revenue is crucial to the survival of both magazines: the 18-35 male with disposable income is a much-sought-after animal.
Both editors are surprised that no one has tapped the weekly market for male readers. “Men mark their lives out by weeks,” Mr Merrill said. “Pub on Thursday night, football on Saturdays and probably sex on Friday.”
Oh. My. God. Please kill me if I come close to this. Represent, all guys who aren't like this!! Restore my faith!
― Enrique (Enrique), Tuesday, 20 January 2004 12:49 (twenty-one years ago)
― the river fleet, Tuesday, 20 January 2004 12:52 (twenty-one years ago)
― Matt DC (Matt DC), Tuesday, 20 January 2004 12:55 (twenty-one years ago)
― Pinkpanther (Pinkpanther), Tuesday, 20 January 2004 13:00 (twenty-one years ago)
― Matt DC (Matt DC), Tuesday, 20 January 2004 13:02 (twenty-one years ago)
― Anna (Anna), Tuesday, 20 January 2004 13:03 (twenty-one years ago)
― Enrique (Enrique), Tuesday, 20 January 2004 13:06 (twenty-one years ago)
― Pashmina (Pashmina), Tuesday, 20 January 2004 13:09 (twenty-one years ago)
word isn't weekly and doesn't do pubs and sport, does it? also it's def aimed at an older age group. i do quite like it, though.
― toby (tsg20), Tuesday, 20 January 2004 13:09 (twenty-one years ago)
― Anna (Anna), Tuesday, 20 January 2004 13:10 (twenty-one years ago)
― C-Man (C-Man), Tuesday, 20 January 2004 13:14 (twenty-one years ago)
― C-Man (C-Man), Tuesday, 20 January 2004 13:15 (twenty-one years ago)
― ken c (ken c), Tuesday, 20 January 2004 13:17 (twenty-one years ago)
Well done Mr Hilton. Serious non-girly world affairs of utmost importance like:
― The Lex (The Lex), Tuesday, 20 January 2004 13:17 (twenty-one years ago)
― C-Man (C-Man), Tuesday, 20 January 2004 13:18 (twenty-one years ago)
I thought you preferred Playboy types, Calum? Lowering yr expectations?
― Tracer Hand (tracerhand), Tuesday, 20 January 2004 13:18 (twenty-one years ago)
x-post
― Pinkpanther (Pinkpanther), Tuesday, 20 January 2004 13:19 (twenty-one years ago)
― C-Man (C-Man), Tuesday, 20 January 2004 13:22 (twenty-one years ago)
― El Diablo Robotico (Nicole), Tuesday, 20 January 2004 13:22 (twenty-one years ago)
(Nicole: it was nearly Knutz - so it could, just, have been worse)
― Anna (Anna), Tuesday, 20 January 2004 13:23 (twenty-one years ago)
― Pinkpanther (Pinkpanther), Tuesday, 20 January 2004 13:25 (twenty-one years ago)
― The Lex (The Lex), Tuesday, 20 January 2004 13:26 (twenty-one years ago)
― Pinkpanther (Pinkpanther), Tuesday, 20 January 2004 13:26 (twenty-one years ago)
― Pete (Pete), Tuesday, 20 January 2004 13:27 (twenty-one years ago)
― Pashmina (Pashmina), Tuesday, 20 January 2004 13:27 (twenty-one years ago)
― DJ Mencap (DJ Mencap), Wednesday, 21 January 2004 14:24 (twenty-one years ago)
― Dave Stelfox (Dave Stelfox), Wednesday, 21 January 2004 15:05 (twenty-one years ago)
― Pinkpanther (Pinkpanther), Wednesday, 21 January 2004 15:06 (twenty-one years ago)
― Enrique (Enrique), Wednesday, 21 January 2004 15:07 (twenty-one years ago)
― mark grout (mark grout), Wednesday, 21 January 2004 15:22 (twenty-one years ago)
― Pashmina (Pashmina), Saturday, 14 August 2004 15:31 (twenty-one years ago)
Tory politician reckon Nuts and Zoo are responsible for broken Britain..
Lad mags 'linked to social ills' http://news.bbc.co.uk/1/hi/uk_politics/7540113.stm
"Shadow education secretary Michael Gove linked the publications to relationship breakdown and fatherless children in a high-profile speech."
― djmartian, Monday, 4 August 2008 12:27 (seventeen years ago)
This government gets more like the "TALIBAN" everyday, Ban smoking, drinking alcohol, reading lads mags.
If I wanted to live in Afganistan I would emigrate there.
pete tong
― DJ Mencap, Monday, 4 August 2008 12:35 (seventeen years ago)
more comments from Brits.. http://newsforums.bbc.co.uk/nol/thread.jspa?forumID=5195&edition=1&ttl=20080804133702
― djmartian, Monday, 4 August 2008 12:40 (seventeen years ago)
At least HYS is attacking a Tory for once.
― The stickman from the hilarious "xkcd" comics, Monday, 4 August 2008 12:42 (seventeen years ago)
I can't say I've ever found the compunction to buy a lads' mag, Linux Format & Computer Shopper are more my scene.
^^^presumably working on his own 'weird science' project
― DG, Monday, 4 August 2008 12:48 (seventeen years ago)
lol was about to quote that, thing is i agree with him
too cowardly to buy real pornography
is my favourite
― Ste, Monday, 4 August 2008 12:50 (seventeen years ago)
how likely is it that Zoo Weekly is just a complete pisstake to generate publicity? i'm hoping it actually treats it's readership with genuine contempt as well - that would actually be potentially amusing - taglines to include 'If you had pockets this would fit right in them you moronic sub-ape', 'Putting the sex in sexism - not that we expect you to get that joke you fucking nonce' and 'Because you're worthless' -- stevem (blueski), Tuesday, 20 January 2004 13:58 (4 years ago) Bookmark Link
That music magazine Zero (which I've never actually read) used that last example as an actual slogan. This always puzzled me
― DJ Mencap, Monday, 4 August 2008 12:51 (seventeen years ago)
I wonder what "lads' mag" publisher and major Conservative Party donor Richard Desmond has to say on the matter.
― Dingbod Kesterson, Monday, 4 August 2008 12:58 (seventeen years ago)
plz can we have the old socialists v nazis style of politics back again kthnxbye.
― Dingbod Kesterson, Monday, 4 August 2008 12:59 (seventeen years ago)
Lads mags', harmless photographs of attractive women willing to pose for them and give interviews, are probably read by a maximum of a million men each week. 'Loose Women', a TV show that is powered by feminism's universal hatred of males, gets over two million views daily. Yet the latter will probably be ignored - or, worse, praised - while sanctions are placed on the literary 'filth'.
I joked about this once during open mic stand-up. How poignant my words seem now.
Political Madness Gone Correct, Brighton, United Kingdom
― DG, Monday, 4 August 2008 13:14 (seventeen years ago)
brings a tear to yr eye, eh?
― Merdeyeux, Monday, 4 August 2008 13:17 (seventeen years ago)
"It just makes me wonder what Bill Hicks would have made of it all"
― DJ Mencap, Monday, 4 August 2008 13:18 (seventeen years ago)
Ah, that cheery old populist libertarian Bill Hicks who called Thatcher's Britain a "socialist fucking nightmare."
― Dingbod Kesterson, Monday, 4 August 2008 13:22 (seventeen years ago)
i'm amazed that loose women really gets to some people
― DG, Monday, 4 August 2008 13:29 (seventeen years ago)
can LZBC pls make this their latest meme?
― stevie, Monday, 4 August 2008 15:10 (seventeen years ago)
Seconded
― DJ Mencap, Monday, 4 August 2008 15:15 (seventeen years ago)
-- Ste, Monday, 4 August 2008 12:50 (3 hours ago) Link
is a jonathan ross quote, i'm pretty sure.
― darraghmac, Monday, 4 August 2008 16:40 (seventeen years ago)
New monthly men’s style magazine, BUCK, has announced a national launch date of Thursday 30th October. The first issue features Jethro Cave, son of indie rocker Nick Cave, styled in winter knits, bands Ipso Facto and Golden Silvers talking about London style, and Xfm DJ Rick Edwards discussing his personal take on fashion.
― Carrie Bradshaw Layfield (The stickman from the hilarious 'xkcd' comics), Wednesday, 8 October 2008 11:52 (seventeen years ago)
indie rocker Nick Cave
Cold
― The Slash My Father Wrote (DJ Mencap), Wednesday, 8 October 2008 11:59 (seventeen years ago)
http://www.buckstyle.com
― CharlieNo4, Wednesday, 8 October 2008 12:11 (seventeen years ago)
Lord knows the world needed a GQ for the Old Blue Last crowd.
― Matt DC, Wednesday, 8 October 2008 12:13 (seventeen years ago)
jesus christ
― Tracer Hand, Wednesday, 8 October 2008 12:16 (seventeen years ago)
please tell me that's a mcsweeneys article
http://www.buckstyle.com/?s=9
Hey guys, thanks for unearthing this previously obscure "Breakfast Club" cafe in Soho I'd never heard of it before.
Maybe next issue you can do a 20 page feature on Hummus Bros?
― Carrie Bradshaw Layfield (The stickman from the hilarious 'xkcd' comics), Wednesday, 8 October 2008 12:26 (seventeen years ago)
references to pop culture hang from the wallsreferences to pop culture hang from the wallsreferences to pop culture hang from the wallsreferences to pop culture hang from the wallsreferences to pop culture hang from the walls
― CharlieNo4, Wednesday, 8 October 2008 12:30 (seventeen years ago)
BUCK?!
― easy, lionel (grimly fiendish), Wednesday, 8 October 2008 12:36 (seventeen years ago)
C'mon on then media cru, let's deadpool this. My guess is four issues.
― Carrie Bradshaw Layfield (The stickman from the hilarious 'xkcd' comics), Wednesday, 8 October 2008 12:36 (seventeen years ago)
hang on, i'm still getting my head round that title. fucking BUCK??!!
― easy, lionel (grimly fiendish), Wednesday, 8 October 2008 12:37 (seventeen years ago)
Think it'll fold two issues after the Russell Brand cover, whenever that is. They'll have run out of ideas by then as well.
― Matt DC, Wednesday, 8 October 2008 12:37 (seventeen years ago)
has this fallen through a hole in time from 2002 or something?
three issues. maybe even two. wow.
― easy, lionel (grimly fiendish), Wednesday, 8 October 2008 12:39 (seventeen years ago)
Seeing as the 'fashion' section of the website seems to be entirely promotions for Topman, I would guess that they have zero advertising and will therefore make it to issue three if they're lucky.
― Matt DC, Wednesday, 8 October 2008 12:42 (seventeen years ago)
i hope the two curves on the B and the connecting bottom line are really faded out
― Annoying Display Name (blueski), Wednesday, 8 October 2008 12:44 (seventeen years ago)
Those mocking Buck have obv not seen Australia's contribution to the men's mag oeuvre: RALPH
http://ralph.ninemsn.com.au/img/cover/Oct_issue_slant.jpg
http://ralph.ninemsn.com.au/
― CharlieNo4, Wednesday, 8 October 2008 12:45 (seventeen years ago)
ralph doesn't look like it takes itself very seriously, though.
― easy, lionel (grimly fiendish), Wednesday, 8 October 2008 12:46 (seventeen years ago)
they've got their own Keeley too?
― Annoying Display Name (blueski), Wednesday, 8 October 2008 12:47 (seventeen years ago)
it's the same one...
― CharlieNo4, Wednesday, 8 October 2008 12:50 (seventeen years ago)
"British babe Keeley Hazell is saving the world, one spectacular breast at a time"
― CharlieNo4, Wednesday, 8 October 2008 12:51 (seventeen years ago)
That doesn't actually make sense.
― Matt DC, Wednesday, 8 October 2008 12:54 (seventeen years ago)
When you think about maybe the world is just one spectacular breast and humanity is merely the rapidly cooling C
― The Slash My Father Wrote (DJ Mencap), Wednesday, 8 October 2008 13:10 (seventeen years ago)
i think it's missing the word "using"...
― CharlieNo4, Wednesday, 8 October 2008 13:12 (seventeen years ago)
.. running into the valleys...
― Mark G, Wednesday, 8 October 2008 13:18 (seventeen years ago)
is the breakfast club in soho now as well?
― ILX Systern (ken c), Wednesday, 8 October 2008 13:38 (seventeen years ago)
pouring one out ;_;
http://www.bbc.co.uk/news/blogs-magazine-monitor-26837490
― Angkor Waht (Neil S), Tuesday, 1 April 2014 21:06 (eleven years ago)
requiem for deez nuts
― panettone for the painfully alone (mayor jingleberries), Tuesday, 1 April 2014 21:11 (eleven years ago)