Marketeers: Help!

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I have a job interview in one hour. Really great job but it involves marketing, something I know absolutely nothing about. What should I remember and say in the interview?

― dog latin (dog latin), Thursday, 5 February 2004 11:48 (twenty-two years ago)

"Confessions of a Door-to-Door Salesman"

― Markelby (Mark C), Thursday, 5 February 2004 11:50 (twenty-two years ago)

Always Be Closing!

― sym (shmuel), Thursday, 5 February 2004 12:12 (twenty-two years ago)

"I am good at selling myself, TAKE ME!"

― nathalie (nathalie), Thursday, 5 February 2004 12:18 (twenty-two years ago)

just insert these buzzwords:

price, product, place, promotion

customers

targeting

niche markets

market segmentation

customer focused market research

analysing sales figures

advertising

competitor analysis

product offering

unique selling point

― DJ Martian (djmartian), Thursday, 5 February 2004 12:21 (twenty-two years ago)

direct marketing

sales promotion

database marketing

― DJ Martian (djmartian), Thursday, 5 February 2004 12:22 (twenty-two years ago)

what is the industry/ business activity of the company? doglatin

― DJ Martian (djmartian), Thursday, 5 February 2004 12:23 (twenty-two years ago)

They produce plastic access and credit cards and stuff as far as I know. The agency only told me about the job this morning so I'm scared of drawing a complete blank when it comes to the interview.

― dog latin (dog latin), Thursday, 5 February 2004 12:27 (twenty-two years ago)

so it's business-2-business marketing

specialist hi-technology field

most of this marketing, would be targeted either:

by mailshot, direct marketing
trade fairs/ events
specialist press advertising: trade/ business magazines

you we need to be skilled in marketing copy at techinical sector people but still focused to business benefits

probably targeting: facilties management for example

― DJ Martian (djmartian), Thursday, 5 February 2004 12:33 (twenty-two years ago)

Martian, you're a star.

― dog latin (dog latin), Thursday, 5 February 2004 12:35 (twenty-two years ago)

"I'm good at selling myself, and today I'm half off, ladies"

― Andrew Farrell (afarrell), Thursday, 5 February 2004 12:42 (twenty-two years ago)

*gets trampled in the rush*

― Pinkpanther (Pinkpanther), Thursday, 5 February 2004 12:52 (twenty-two years ago)

Woohoo! The interview went really well. Not counting my chickens yet though. Didn't need to use too much marketing speak but thanks for the help guys!

― dog latin (dog latin), Thursday, 5 February 2004 14:07 (twenty-two years ago)

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