Jackson Beck, ‘It’s bird! It’s a plane! It’s Superman!’ announcer dead at 92
NEW YORK (AP) — Jackson Beck, a master of voice-overs who bellowed: “It’s a bird! It’s a plane! It’s Superman!” to introduce the Superman radio show and used his versatile voice to promote everything from toothpaste to roach killer, died Wednesday.
He was 92.
Beck had a series of small strokes four or five years ago, said Jeff David, a friend.
In addition to narrating Superman’s adventures, Beck doubled as villains, supporting characters and the Daily Planet copyboy, Beany, on the popular radio broadcasts of the 1940s.
He also portrayed the bully Bluto in more than 300 Popeye cartoons, was the voice of the Cisco Kid and was known for his impersonations of world leaders in The March of Time, an enactment of the week’s news from Time magazine.
Beck was heard on television commercials for Sugar Frosted Flakes, Pepsi, Brawny paper towels, GI Joe figures and other products, as well as football and boxing promotions for NBC.
He also did voice-over for two Woody Allen movies, Radio Days and Take the Money and Run, and could be heard on National Lampoon radio broadcasts and Saturday Night Live. He worked well into his 80s.
Beck helped found the American Federation of Radio Artists, now the American Federation of Television and Radio Artists.
― Huk-El (Horace Mann), Friday, 30 July 2004 18:02 (twenty-one years ago)