Dancing Transformer Citroen Ad (not guerilla marketing)

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watch it here...

http://www.citroen.co.uk/c4/homepage.asp?pagetype=c4

click "see the tv ad" on the bottom left...

surely a Transformers CGI summer blockbuster is due?

― Tannenbaum Schmidt (Nik), Monday, 27 December 2004 22:15 (twenty years ago)

Ooh, I was going to start this thread as I just saw the ad and thought "I totally want one of them". However, I am a little concerned that the car's dance is the same as the dance Hugh Grant does in Love Actually. (My husband is more concerned that I recognised this)

― ailsa (ailsa), Monday, 27 December 2004 22:18 (twenty years ago)

surely a Transformers CGI summer blockbuster is due?

apparently already was, prior to the ad. seeing the ad gives some idea of how it might work/look tho i.e. rather good.

― Frankenstein On Ice (blueski), Monday, 27 December 2004 22:22 (twenty years ago)

is it a Chris Cunningham thing? It reminds me a lot of an Aphex twin video- the one where he dances wuth the umbrella-

― Porkpie (porkpie), Monday, 27 December 2004 23:04 (twenty years ago)

it doesn't have Cunningham's flair or wierdness.

― jed_ (jed), Monday, 27 December 2004 23:05 (twenty years ago)

once it starts dancing it's just a guy in a suit right?

― s1ocki (slutsky), Monday, 27 December 2004 23:06 (twenty years ago)

I saw this in Ghana 2 weeks back, quite liked it.

― Captain GRRRios' Giggletits (Barima), Monday, 27 December 2004 23:21 (twenty years ago)

it was done by the embassy -i think they are canadian: http://www.theembassyvfx.com/main.html
the main guy from there also made a much cooler short called tetra vaal, which is a fascinating, chilling fake promo for sort of robocops to police the third world. you can d/l it here: http://analogik.com/mm_rev_tetra.asp

― Conor (Conor), Tuesday, 28 December 2004 01:49 (twenty years ago)

what's that song? can't put my finger on it.

― Elliot (Elliot), Tuesday, 28 December 2004 02:13 (twenty years ago)

jacques your body!

― s1ocki (slutsky), Tuesday, 28 December 2004 02:31 (twenty years ago)

OH MY GOD I WANT ONE

― The Ghost of Dan Perry (Dan Perry), Tuesday, 28 December 2004 20:53 (twenty years ago)

(do they make that add-on for the Rav4?)

― The Ghost of Dan Perry (Dan Perry), Tuesday, 28 December 2004 20:54 (twenty years ago)

bah, that's no Transformer. it's just a Gobot!

― contribute, Tuesday, 28 December 2004 21:23 (twenty years ago)

les rhythmes digitales put that tune out in 1997! its now 2004! is there always a 8 yr time lag on music in adverts?

― ambrose (ambrose), Wednesday, 29 December 2004 18:54 (twenty years ago)

ha, i know they rejected more recent suggestions as made by someone i know. said someone is kicking themselves for not thinking of LRD but the instinct would be to go for a new unreleased tune wouldn't it?

― Frankenstein On Ice (blueski), Wednesday, 29 December 2004 18:58 (twenty years ago)

director = neil blomkamp

took months to make, apparently.

― mark p (Mark P), Wednesday, 29 December 2004 18:59 (twenty years ago)

well you try teaching a transformer to dance

― s1ocki (slutsky), Wednesday, 29 December 2004 19:28 (twenty years ago)

yeah just seems weird cos jacques yr body is such an obvious tune for loads of adverst really, its perfect for loads of things, it seems weird that one one has done it until now

― ambrose (ambrose), Wednesday, 29 December 2004 19:40 (twenty years ago)

i think it was used in an advert a few years back but forget what for (there's a website to check this out at somewhere)

― Frankenstein On Ice (blueski), Thursday, 30 December 2004 14:08 (twenty years ago)

I like the Ad, but couldn't recall which brand of automobile it was advertising afterwards. Therefore, as a piece of advertising it's fatally flawed.

― jel -- (jel), Thursday, 30 December 2004 18:41 (twenty years ago)

sure, but as a piece of artistic and technical work, pretty hot

― Stevem On X (blueski), Tuesday, 11 January 2005 16:19 (twenty years ago)

Those dance moves are not very fresh

― TOMBOT, Tuesday, 11 January 2005 16:25 (twenty years ago)

I'd like to see you do any better if you were 16ft tall and made of metal.

― Matt DC (Matt DC), Tuesday, 11 January 2005 16:28 (twenty years ago)

(I am now deleting my duplicate thread in a sulk)

― Matt DC (Matt DC), Tuesday, 11 January 2005 16:29 (twenty years ago)

Haha he's 6ft tall and made out of human and still can't do differently than that car's moves.

― Allyzay Needs Legs More (allyzay), Tuesday, 11 January 2005 16:30 (twenty years ago)

Aren't the dance moved ripped-off straight from John Travolta's solo-bit in Saturday Night Fever?

Good advert though - I'm tempted to buy one of those cars just do I can get a refund a week later when I "Discover" it doesn't actually dance. False advertising, innit.

― Chewshabadoo (Chewshabadoo), Tuesday, 11 January 2005 16:59 (twenty years ago)

those Red Bull people haven't heard the last of this...

― Stevem On X (blueski), Tuesday, 11 January 2005 17:01 (twenty years ago)

It's very '1998' isn't it? The music, the general Daft Punk-ness.

― Baxter, Friend of Bears, Wednesday, 12 January 2005 11:23 (twenty years ago)

I like how the car is actually akin to most Hasbro car transformers, it's very similar to Jazz or Prowl's transformation mechanism.

me to brain: Just.. shut up. shut up.

― Ste (Fuzzy), Wednesday, 12 January 2005 12:16 (twenty years ago)

those were the two i thought of as well

― Stevem On X (blueski), Wednesday, 12 January 2005 12:20 (twenty years ago)

although Jazz would dance way cooler.

― Ste (Fuzzy), Wednesday, 12 January 2005 12:57 (twenty years ago)

not with that name

― Stevem On X (blueski), Wednesday, 12 January 2005 13:30 (twenty years ago)

yeahi watched this again last night. the ad would be pretty good, but the dancing is lame! this ruins it for me :(

― ambrose (ambrose), Wednesday, 12 January 2005 14:27 (twenty years ago)

It wouldn't be nearly as good if the dancing was any good. I mean, how do you think a robot *would* dance? Like yer freaking drunk uncle at a wedding, which is just about right.

― Masonic Boom-Boom (kate), Wednesday, 12 January 2005 14:28 (twenty years ago)

jesus ambrose what kind of dance moves would you have preferred?!

i guess it's more Travolta than Jacko, the latter already having been plagiarised in Antoine Bardou-Jacquet's excellent video for Playgroup's 'Number One' (less impressive/more obvious CGI robot tho)

― Stevem On X (blueski), Wednesday, 12 January 2005 14:48 (twenty years ago)

poppin' and lockin'?

― Ste (Fuzzy), Wednesday, 12 January 2005 14:50 (twenty years ago)

there was also the online 3d animation a couple of months back of CGI Soundwave and Rumble breakdancing to electro. Decepticons got the best moves.

― Stevem On X (blueski), Wednesday, 12 January 2005 14:50 (twenty years ago)

yeah i guess youre right, i just find it a bit irritating that the default for "people dancing" is the travolta thing. i was juts kind of imagining the sort of dnaincg you would see in a club if some was actually lpaying jacques your body, but that would be exteremly uninteresting visually i guess. i think some sort of of breakdancing would be as corny, but a bit better somehow though.

anyway, way to overanalyse an ad on my part..

― ambrose (ambrose), Wednesday, 12 January 2005 15:18 (twenty years ago)

the animators found it too difficult trying to get the robot to do the David Brent

― Stevem On X (blueski), Wednesday, 12 January 2005 15:25 (twenty years ago)

Do all Citroens do that?

― Spencer Chow (spencermfi), Wednesday, 12 January 2005 17:46 (twenty years ago)

If it was a Volvo it'd be doing the ironic dads twist.

― Billy Dods (Billy Dods), Wednesday, 12 January 2005 18:27 (twenty years ago)

five months pass...

boardsmag.com/screeningroom/commercials/1785/

― mark p (Mark P), Thursday, 30 June 2005 17:48 (twenty years ago)

That is the most revolting thing I've ever seen.

― walter kranz (walterkranz), Thursday, 30 June 2005 18:06 (twenty years ago)

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