cinema PRODUKT PLAZEMENT haha FUCKING K-L@M3

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Last night, I was on thee way 'ome via thee shopping mall, and as I usually do, I looked in this shop that sells giant television sets - they usually have DVDs of recent cinema filmz on show to show off the mighty 1/2 ton flat screen thing that costs 7000 quid. They were showing a scene from the w|ll S|\/|ith film, "I RObot", in which my smith is seen driving his motor-car through a tunnel. 2 gigantick lorries sandwich smith's car between them, and all the mean robots jump out and attempt to fuck him over. Smith prevails, b/c he is handsome & heroic, and all the robots get crushed under the wheels of the lorries, and the lorries explode, BADDIEZ=CRWN3D.

However, what I was thinking during this thrilling scene was not OH NO HOW WILL HE ESCAPE!? or even EAT ROBOT DEATH MOTHERFUKCER, it was JEEZUZ XHRIST, HOW THE FUCK MUCH DID IT COST V.A.G. TO GET SMITH'S FUTURISTICK MOTOR CAR BADGED AS AN AUDI AND DESIGNED TO LOOK LIKE A TT!! and WHO THE FUCK DO THEY THINK THEY ARE KIDDING THINKING YOU COULD PULL ANY KIND OF FANCY DRIVING STUNT LIKE THAT IN A P.O.S. LIKE A FUCKING TT???? Perhaps this piece of product placement was counterproductive for the makers of the film? I mean even if V.A.G. paid them shitloads of $$$ for it, if all you can think of during the action sequence is "man, how lame, it's an audi!" then they've shot themselves in the foot, no?

Pashmina (Pashmina), Tuesday, 8 February 2005 15:04 (twenty-one years ago)

Its an audi is it? Ooh.

mark grout (mark grout), Tuesday, 8 February 2005 15:06 (twenty-one years ago)

ha ha close bold tags properly next time.

Pashmina (Pashmina), Tuesday, 8 February 2005 15:07 (twenty-one years ago)

The car in the film is a slightly stylised version of Audi's Le mans concept first shown at the geneva show about 18 konths ago. This concept was released in part to allay stockholders fears that the enormouse costs implicated in developing the new 800 bhp horsepower bugatti would never be covered by that model alone, thus the Audi concept was an example of how the platform could be shared. Images of the Audi certainly proceeded the relase of I robot, but the chicken/egg arguument is hard to satisfactorally conclude in this case.

lukey (Lukey G), Tuesday, 8 February 2005 15:21 (twenty-one years ago)

the stupid cadillac SUVs in the second matrix movie annoyed me in the same way...

also, i robot had placement with converse (his 'retro' all stars came out in leather special robot edition for a while) and orange did something with phones as well. it annoys me when it's overdone like this.

colette (a2lette), Tuesday, 8 February 2005 15:27 (twenty-one years ago)

BMW should have exclusive licence on cars in films because, true to real life BMWs, people driving cars in films always always drive like arseholes with no regards to the safety of others on the road. like they own the whole traffic network/world.

ken c (ken c), Tuesday, 8 February 2005 15:28 (twenty-one years ago)

I crashed with a bmw two days ago!

roxymuzak (roxymuzak), Tuesday, 8 February 2005 15:38 (twenty-one years ago)

see!!! as he stepped off his BMW he was rapping about being sent from philadelphia to a highschool in LA didn't he??? i bet at the time that guy thought he was will smith!

omg there is a Bel Air in Tennessee!!!

ken c (ken c), Tuesday, 8 February 2005 16:24 (twenty-one years ago)

I really liked the car in the movie! In general, I liked the only slightly undated future and the brands fit the design (and influenced the design). I mean it's not like a bottle of Budweiser in Mordor or something. It was recognizably Chicago in a few decades - why wouldn't Will Smith wear retro sneakers ("vintage 2004") and drive an Audi?

Spencer Chow (spencermfi), Tuesday, 8 February 2005 17:38 (twenty-one years ago)


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