what's the deal with caffeine-free diet coke? it doesn't have caffeine. it doesn't have sugar. it doesn't taste that good? why do people drink it? and then it has this slogan, "enjoy coke, enjoy life." but what is there to enjoy? is it some superegoic imperitive built into the functioning of late capitalism, fetishizing the consumptive act itself? i can't figure it out...
― Sterling Clover (s_clover), Saturday, 23 April 2005 00:30 (twenty years ago)