How Have I Watched Months Of Surreal Burger King Commercials Only To Just Realize That The King Is Wearing A Dookie Gold BK Chain w/ Medallion?

Burger King

Michael Holden
Saturday August 5, 2006
The Guardian

Burger King have never had much luck with adverts. Last year they produced one that received scores of complaints because it was "offensive to cows". The problem, it transpired, was that the link between the cow and its bun-covered destiny was a little too obvious for some people's liking. Faced with the whimsical mores of the carnivorous-but-caring lobby, the underdog burger giant have been forced to come up with an idea that couldn't offend anybody, and have delivered something downright terrifying instead.

If you thought Ronald McDonald was as disconcerting as a fast food icon could ever get then brace yourself for Burger King, an eight-foot high "king" with a plastic head, a big crown and a frozen grin who wants you to eat burgers. Like a playing card come to life, Alice In Wonderland style, Burger King walks the streets of New York with the sinister gait of a runaway carnival attraction. When he sees someone about to have a sandwich for lunch, a sandwich on brown bread no less, Burger King flies into action.
In fact, Burger King is so appalled at the sight of the sandwich that he even drops what he's carrying in a mixture of shock and disgust, before springing into regal fast food action. While children applaud, Burger King throws away the man's sandwich and replaces it with a huge burger bathed in golden light. There is very little subtext here. Suffice it to say the days when the beef burger big boys were peddling salad are now officially over and they are, officially, transferring their talents back to the meat.

There is a moment of tension in the advert as the man stares at the burger, unsure of the correct response. How would Burger King, who looks like a tyrant, deal with an outbreak of nutritional insurrection? Luckily we never have to find out as next thing Burger King is holding lunch man in his arms like an adult baby while lunch man chomps down on the burger, gazing up into the king's impassive plastic eyes. "He's here to save lunch!" cries the voiceover. Which is handy, given that you might be losing yours.

("Evil Beeeeaver! Evil Beeeaver!")

revoluxian (1 month ago)
dude if that crap was on my bed the first reaction i would have is to punch it in the face and then scream lol
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Headbanger14 (1 month ago)
That's the most terrifying thing to ever appear in commercials LOL
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EmoMilkCarton (1 month ago)
Omg.I would kill myself if I woke up with that thing beside me.
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Skeletor4ever (1 month ago)
Egg and meat and cheese and meat and cheese...
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Diegotaa (3 weeks ago)
Ha ha The king is gay and can look hilarious at times!

I hate Burger King food though! Its MURDER KING INSTEAD!

oh and if alot of you havent, watch the BK BJ lost commercial, its funny as hell!
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Iash492 (2 weeks ago)
holy shit!!! who the fuk wants an egg and cheese on a crispy bisquit rite when the fukin wake up?!?! I DONT!!
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sweetestmocha (1 week ago)
lol i dont really know why i love this silly commercial! its funny to see the 'king' sitting on the bed waiting for the guy to wake up... uh actually kinda weird
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godgundam10 (1 day ago)
WHERE IS YOUR GOD NOW?!
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http://www.flickr.com/photos/majornelson/sets/72157594309734305/

http://static.flickr.com/117/258968711_abb5269f4e.jpg

A roaring success:

For all Burger King's marketing triumphs, it has lost -- and continues to lose -- ground to its largest and most significant rival, McDonald's. "Burger King is viewed as a tougher competitor now" than it was five years ago, said Ron Paul, president of Technomic, a food-industry research and consulting firm. "But it is chasing a runaway train."

Between 2003 -- the year before Burger King hired Crispin as agency of record -- and 2008, Burger King's share of the burger-chain market fell to 14.2% from 15.6%, according to Technomic, while McDonald's share rose to 46.8% from 43.6%. McDonald's has posted average annual sales growth of 6.3% compared with BK's 2.9% gain during that period.

To be sure, the comparison isn't wholly even. Burger King has fewer stores now than it did in 2003, and the chain counters that, if one factors out store closings and openings since then, it would have grown its share of the burger market 0.8%. But even by that measure, it is further behind McDonald's, which gained three full share points during the same interval.

Anyway, good to see Ron Paul keeping busy.

I've don't think I've eaten at Burger King more than twice this decade. What do they offer that another equally omnipresent FF chain doesn't do better?

The creepiest corporate mascot in history, duh!

Every time I go to Burger King (about once a year) i expect a good charbroiled-tasting burger, something beyond McDonalds. I instead always get this sloppy flattened mess every damn time, with tons of mayo mixed with ketchup getting all over my hands no matter how I grab it. I need to learn to just go to In n Out.

Another smash success

http://gizmodo.com/burger-kings-dystopian-new-ad-campaign-is-already-a-cya-1794261931