Adbusters - C or D?

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I sympathasize with their agenda, but the magazine seems to reflect the design-heavy content-light worldview they profess to oppose. I'm guessing that their strategy is to subvert the techniques of advertising to attack advertising itself, but it doesn't seem terribly effective (perhaps because advertising has already effectively exploited people's cynicism about advertising?).

fritz, Friday, 7 December 2001 01:00 (twenty-four years ago)

Sometimes this exploitation of people's cynicism about ads backfires for the ad company? The Nivea for Men advert, perhaps? Are these the same people who did the Absolut Impotence mickey-take? I liked that. I think its less a question of the tactic than the individual executions of the parody. Some work very well, some don't.

Will, Friday, 7 December 2001 01:00 (twenty-four years ago)

I like culture jamming and actual billboard alterations better.

Kerry, Friday, 7 December 2001 01:00 (twenty-four years ago)

classic.

ethan, Friday, 7 December 2001 01:00 (twenty-four years ago)

Adbusters is a coffeetable rag purchased to cancel out karmic debt of pleasure derived from purchase-porn like wallpaper* & the j. crew catalogue.

If it's setting itself to be media rosaries - penance for all our materialist indulgence, a meditation to clear our heads of corporate mindfuckery - then it should be more hair-shirt & self-flagellation. Or at least have some fucking information in it.

fritz, Friday, 7 December 2001 01:00 (twenty-four years ago)

I'm with Fritz.

Sean, Friday, 7 December 2001 01:00 (twenty-four years ago)

Was utter classic at the start, the Marblero ad with the hiden upside phallic horse was timeless. Lately its been pretty much full of itself and has been hard to give a shit about.

Also becoming increasingly difficult to seperate the magazine from the cultural left coast bubble it occupies. It really has very little relevance to someone who lives in the hinterlands of Canada.

Mr Noodles, Friday, 7 December 2001 01:00 (twenty-four years ago)

Tristero detourns postage stamps used in WASTE in Thomas Pynchon's The Crying of Lot 49. The descriptions of them sound far, far better than most busted ads I've seen.

Josh, Saturday, 8 December 2001 01:00 (twenty-four years ago)

It could be considered valuable purely as funny entertainment, but maybe their certainty of the importance and truth of their message causes problems? Do they do easy stuff like print on recycled paper and that sort of thing?

maryann, Saturday, 8 December 2001 01:00 (twenty-four years ago)

Adbusters is to advertising and commerce, what Nader and the Green Party were to Election 2000. To wit, a pomo wankfest by self- righteous self-styled "progressives" with little-to-no influence upon the phenomenon it purports to be rebelling against/subverting. So sure of their "rightness" that they don't bother to explain themselves to the lumpen like you and me. They have the main idea right -- about how pernicious advertising/marketing has become in everyday life -- but ultimately feckless, really not significantly different from drawing a moustache on a Tommy Hilfiger ad. Yet another example of how feckless, ineffectual, and irrelevant the American pomo Left has become.

Tadeusz Suchodolski, Saturday, 8 December 2001 01:00 (twenty-four years ago)

tadeusz, what's "pomo" mean? cos, well i just got up and misread it as "porno".

katie, Saturday, 8 December 2001 01:00 (twenty-four years ago)

post-modern dear.

you actually get some half decent billboard defacements on Cowley Road, the usual BABYKILLERS type one on anything nestle, but during the election campaign the tories had one with like a prison window with bars on (why on earth the tories were bothering in like the single safest labour seat in the south i don't know), and someone drew a little cartoon of jonathan aitken on it, i laughed anyway...

carsmilesteve, Saturday, 8 December 2001 01:00 (twenty-four years ago)

I dunno, I understand perfectly well what Adbusters is saying and I'm just a dumb white trash girl. Still it's comforting that people are willing to speak for us against those imperious Adbusters.

Kerry, Saturday, 8 December 2001 01:00 (twenty-four years ago)

didn't some companies actually use adbusters style shit, kind of like an anti-sell for the slacker market? Nike maybe, in Australia? subersion of the subversives for consumerist ends?

gareth, Monday, 10 December 2001 01:00 (twenty-four years ago)

Who's speaking for you, Kerry? I'd like very much to hear what fans of the magazine like about it. To me, it seems to contain less and less of substance as each issue passes.

fritz, Monday, 10 December 2001 01:00 (twenty-four years ago)

Well, Tadeusz, no doubt practicing for his political career, made the following pronouncement: "So sure of their "rightness" that they don't bother to explain themselves to the lumpen like you and me." Yeah, right on, dude. I don't read Adbusters on a regular basis, I find it a bit thin and underwhelming, but I honestly don't see what is so elitist or offensive about it. I also resent any statements on the part of the middle-class that this, that or the other thing is "elitist". Such claims are self-serving more than anything. I just wonder what the real reasons are behind people's hostility - it's all too cheap and easy to condemn an activist movement and a bunch of people you don't know as "self-righteous". More often than not, it's because people's lifestyles are threatened, or the criticism makes them feel defensive.

Kerry, Monday, 10 December 2001 01:00 (twenty-four years ago)

But Tad also sez that Adbusters are RIGHT.

Tom, Monday, 10 December 2001 01:00 (twenty-four years ago)

I know what you mean, Kerry, dismissing activists as self-righteous just because they think that they're right is unfair. Would we prefer activists who didn't believe in what they're fighting for?

In the case of Adbusters, though, I don't think it's so much self- righteousness but ineffectiveness. Maybe they've just run out of steam. I really just wish they would pursue some different ways of looking at ads. It's such a huge topic, I'd really like to see them explore it from some new angles.

fritz, Monday, 10 December 2001 01:00 (twenty-four years ago)

and as far as Adbusters hitting too close to home - "the criticism makes [its critics] feel defensive" - I wish it would. I don't think it really makes me think analytically about my own ad-viewing and purchasing at all, instead it just kind of feeds my own feel-good liberalism. Self-righteous may be too strong a word, but smug might hit it.

fritz, Monday, 10 December 2001 01:00 (twenty-four years ago)

lifestyle activism bores me to tears.

Sterling Clover, Monday, 10 December 2001 01:00 (twenty-four years ago)

They're right most of the time, and it's a shame that the mag is smug, humorless, and boring.

dan, Monday, 10 December 2001 01:00 (twenty-four years ago)

one year passes...
i just wanted to say that adbusters is an amazing collection of photography. dense with excellent pics! i just noticed a couple of uta barth photos, do lots of famous photogs have stuff printed in there?

ron (ron), Sunday, 6 April 2003 17:36 (twenty-two years ago)

"smug" is a really nice way to put it: the most toxic (geddit?) thing in the magazine is the binary "with us or against us" 'tude - that there's no way to interact with the big bad "deeply mediocre" monolith of consumer culture beyond the destructive. a proud reader wrote in with his newest subversive technique: watching tv with the sound down and his cd collection up - apparently the jammingest (geddit?, part ii) example was martha stewart coupled with tom waits (somebody get this boy a boomselection cdr!). for the most part, the salient points (yes, those do pop up) are left unburdened by the greying effects of critical insight, if they're not completely lost amidst the grandstanding (eg. a wordless two page photo of people buying things at "the 99c store", not finding it necessary to ask if these people might live below the comfortable income level that allows dudes to throw away their tv after buying it).

mitch lastnamewithheld (mitchlnw), Sunday, 6 April 2003 19:37 (twenty-two years ago)

It's great--but it costs a fucking fortune! It's a coffee-table item! Doesn't that rather undercut their presumed political thrust? I think the deal is that these are design creeps who latched on to culture-jamming--as a style. The fact that they execute it well should not divert attention from the fact that it's a closed loop.

Methuselah (Methuselah), Sunday, 6 April 2003 23:48 (twenty-two years ago)

my beef with them is it seems they've run out of things to say.

'advertising is out of control. ...
er......
that is all.'

dyson (dyson), Monday, 7 April 2003 01:48 (twenty-two years ago)

BUY OUR BUY-NOTHING-DAY T-SHIRT!

Chris P (Chris P), Monday, 7 April 2003 04:39 (twenty-two years ago)

four years pass...

http://adbusters.org/the_magazine/71/The_American_Lefts_Silly_Victim_Complex.html

and what, Thursday, 14 June 2007 13:39 (eighteen years ago)

Well SORRY. Maybe we should be out doing something politically useful like CULTURE-JAMMING, MAN!

Hurting 2, Thursday, 14 June 2007 13:49 (eighteen years ago)

i like taibbi but that piece swings wildly from decent insight to cheap gags at the expense of hippie strawman. like srsly the points on the media and the donor class were a lot more substantial than the jokes about dudes on stilts. (maybe that should read "i like taibbi because etc etc", that is kind of his schtick)

xpost uh hurting i don't think you really got it

ghost rider, Thursday, 14 June 2007 13:54 (eighteen years ago)

http://adbusters.org/the_magazine/images/stories/71/inside_silly2.jpg

and what, Thursday, 14 June 2007 13:57 (eighteen years ago)

journalism is the art of taking a half-decent one-liner and stretching it into 17 column inches, on a periodic basis

"why would you want to call yourself the left when everbody knows in America we drive on the RIGHT"

TOMBOT, Thursday, 14 June 2007 14:01 (eighteen years ago)

xpost uh I got it fine. It's a pretty easy article to "get." It's also been written 100 times before and better.

I was just trying to point out that this:
To me a progressive is not fighting Mom and Dad, Nixon, Bush or really any people at all, but things – political corruption, commercialism, pollution, etc. It doesn’t have that same Marxian us-versus-them connotation that liberalism still has, sometimes ridiculously. It’s about goals, not people.

is pretty ironic considering the supposed point of the article, as "commercialism" is one of the pet issues of the ineffectual liberal elite, and the whole thing is ironic considering it's in Adbusters, whose whole approach to leftism suits that very same elite liberal "creative class" quite well.

Hurting 2, Thursday, 14 June 2007 14:03 (eighteen years ago)

taibbi annoys me because every time I read his shit I'm dumbstruck by how such a seemingly smart dude has gotten himself pigeonholed into writing columns where every paragraph seems like it ought to be punctuated by "HEY-O!!!"

TOMBOT, Thursday, 14 June 2007 14:03 (eighteen years ago)

hurting have you ever heard of the trees? they're what the forest is made of

TOMBOT, Thursday, 14 June 2007 14:04 (eighteen years ago)

Based on this article, Mike Taibbi doesn't seem to have any better ideas about how to reconnect progressive ideas with mainstream America than the people he decries, so what's the forest?

Hurting 2, Thursday, 14 June 2007 14:08 (eighteen years ago)

taibbi's a better reporter than columnist, his gags need to be grounded in observable reality or else he just floats off into "LOL CHE SHIRTS"

and i'd never call him a progressive, really.

ghost rider, Thursday, 14 June 2007 14:13 (eighteen years ago)

lol hurting you should prob read like one other thing by matt "mike" taibbi before you continue making him into the strawman he's ripping on here

ghost rider, Thursday, 14 June 2007 14:14 (eighteen years ago)

Fair point, but it would be pretty easy to turn him into that straw-man based on his bio (son of journalist, Bard college-educated, etc.)

The only person I ever knew who had a Che Guevarra t-shirt was doing pretty dangerous organizing work with maquiladoras in Mexico.

I once dated a girl who was an organizer for the SEIU. She was from a rich family, and people used to make fun of her all the time for her "out-of-touch" sounding political and social comments - and sometimes they were funny. But the fact is that she was busting her ass organizing for the SEIU while everyone making fun of her was just sitting around.

I know this isn't the larger point, and I know the larger point about the base of the (dramatically weakened) left being with well-off, pet-issue urban/suburbanites who don't care much about the old progressive issues is well-taken. But this piece just comes off as a lot of wallowing.

Hurting 2, Thursday, 14 June 2007 14:39 (eighteen years ago)

luv taibbi 4ever for http://www.rollingstone.com/politics/story/14952564/giuliani_worse_than_bush

and what, Thursday, 14 June 2007 14:41 (eighteen years ago)

also funniest things about the death of the pope

and what, Thursday, 14 June 2007 14:42 (eighteen years ago)

Rudy moves on. "How about you?" he says to the next boy.

"I want to be a policeman!" the kid says.

Rudy smiles. Then the next boy says he wants to be a fireman, and the crowd twitters: Wow, a fireman and a policeman, in the same room! Rudy is beaming now, almost certainly aware that every grown-up present is suddenly thinking about 9/11. His day. As he leans over, the room is filled with popping flashbulbs. Then, instead of capitalizing on the sense of pride and shared purpose everyone is feeling, Giuliani utters something truly strange and twisted.

"A fireman and a policeman, huh?" he says. "Well, the first thing that I want to do is make sure that you two get along."

Huh? Amid confused applause, Rudy flashes a queer smile, then moves on to the heart of his presentation, a neat little speech about how the election of a Democratic president will result in certain nuclear attack and the end of the free market as we know it. I'm barely listening, however, still thinking about the "make sure you get along" line.

Although few people outside of New York know it yet, there is an emerging controversy over Giuliani's heroic 9/11 legacy. Critics charge that Rudy's failure to resolve the feuding between the city's police and firefighters prior to the attack led to untold numbers of deaths, the most tragic example being the inability of firemen to hear warnings from police helicopters about the impending collapse of the South Tower. The 9/11 Commission concluded that the two departments had been "designed to work independently, not together," and that greater coordination would have spared many lives.

Given all that, why did Rudy offer this weirdly unsolicited reference to the controversy now? Was he joking? And if so, what the fuck? It was a strange and bitter comment to make, especially right on the heels of his grand-slam performance in the previous night's debate. If this is a guy who chews over a perceived slight in the middle of a victory lap, what's he going to be like with his finger on the button? Even Richard Nixon wasn't wound that tight.

and what, Thursday, 14 June 2007 14:44 (eighteen years ago)

one year passes...

This magazine is just the most vapid, inane "anti-consumer" crap ever, isn't it.

Mordy, Monday, 18 August 2008 09:21 (seventeen years ago)

I'm sipping a scummy pint of cloudy beer in the back of a trendy dive bar turned nightclub in the heart of the city’s heroin district. In front of me stand a gang of hippiesh grunge-punk types, who crowd around each other and collectively scoff at the smoking laws by sneaking puffs of “fuck-you,” reveling in their perceived rebellion as the haggard, staggering staff look on without the slightest concern.

The “DJ” is keystroking a selection of MP3s off his MacBook, making a mix that sounds like he took a hatchet to a collection of yesteryear billboard hits, from DMX to Dolly Parton, but mashed up with a jittery techno backbeat.

“So… this is a hipster party?” I ask the girl sitting next to me. She’s wearing big dangling earrings, an American Apparel V-neck tee, non-prescription eyeglasses and an inappropriately warm wool coat.

“Yeah, just look around you, 99 percent of the people here are total hipsters!”

“Are you a hipster?”

“Fuck no,” she says, laughing back the last of her glass before she hops off to the dance floor.

http://www.adbusters.org/magazine/79/hipster.html

James Mitchell, Monday, 18 August 2008 10:34 (seventeen years ago)

That's precisely the article I was thinking about.

Mordy, Monday, 18 August 2008 10:34 (seventeen years ago)

"so... this is a hipster party?"
http://farm1.static.flickr.com/184/435422616_475b6228dc.jpg

cozwn, Monday, 18 August 2008 10:38 (seventeen years ago)

"so... not gonna happen"

cozwn, Monday, 18 August 2008 10:39 (seventeen years ago)

Adbusters mocking hipsters is a lot like Furries mocking Cosplayers.

Mordy, Monday, 18 August 2008 10:40 (seventeen years ago)

oh, is it time for "a youth culture someone told me about is RUINING EVERYTHING" articles again?

GOTT PUNCH II HAWKWINDZ, Monday, 18 August 2008 10:42 (seventeen years ago)

According to the article, hipsters are vapid and just an easy fake counter-culture. Unlike, ya know, Whole Foods shoppers who are FUCKING DANGEROUS.

Mordy, Monday, 18 August 2008 10:44 (seventeen years ago)

yes, adbusters is a waste of time, welcome to 1998 and No Logo

strgn, Monday, 18 August 2008 11:06 (seventeen years ago)

your deleuze and foucault and adorno will get you farther, not much

strgn, Monday, 18 August 2008 11:08 (seventeen years ago)

I'm thinking at this point that they should change the magazine's name to Self-Righteous Twenty-Year-Old Member of the Student Socialists Organization Who, Despite Never Having Lived Outside Of His Parents' House or a Dorm That His Parents Are Paying For, Somehow Feels Qualified To Judge Real-World Issues in Purely Black-and-White Terms, Maaaaaaan Monthly.

Deric W. Haircare, Monday, 18 August 2008 12:03 (seventeen years ago)

I wonder how he knew her glasses were non-prescription? Did he try them on?

Colonel Poo, Monday, 18 August 2008 12:11 (seventeen years ago)

your deleuze and foucault and adorno will get you farther, not much

In my case, I'm hoping they'll get me to a tenure position.

Mordy, Monday, 18 August 2008 18:30 (seventeen years ago)

According to the article, hipsters are vapid and just an easy fake counter-culture. Unlike, ya know, Whole Foods shoppers who are FUCKING DANGEROUS

lawlz
lawdy lawdy

elmo argonaut, Monday, 18 August 2008 18:31 (seventeen years ago)

as I've posted elsewhere:

DUD for self-aggrandizing / apocalyptic worldview

elmo argonaut, Monday, 18 August 2008 18:33 (seventeen years ago)

I thought that article was terrible. Isn't ensuring that you don't use the same terms over and over and over one of the most crucial things of, you know, writing about stuffs? It's so unneccesarily angry and fuming while lacking any sort of memorable justification. They're not ruining a damn thing; the ultra-narcissistic arrogant ones (which, in my real-life experience, are much more few and far between than anyone would like to have you realize) are annoying, but they're having fun without causing any harm, so why not just let them be?

Stevie D, Monday, 18 August 2008 18:38 (seventeen years ago)

no no, you fail to see the real grievance, let me break it down for you:

if you are re-appropriating cultural signifiers for the purpose of FUN and FASHION, then you are killing all culture, forever, times one million.

if you are re-appropriating cultural signifiers for the purpose of HUMORLESS PROVOCATION and ANTI-CORPORATE SUBVERSION, you are a gold-star hero.

elmo argonaut, Monday, 18 August 2008 18:42 (seventeen years ago)

My friend got asked to put one of her collages in adbusters what should she do

Catsupppppppppppppp dude 茄蕃, Monday, 18 August 2008 18:43 (seventeen years ago)

she should insist on GETTIN PAID

elmo argonaut, Monday, 18 August 2008 18:44 (seventeen years ago)

^^^^^^

Mordy, Monday, 18 August 2008 18:52 (seventeen years ago)

"Hipster" as pejorative.

am0n, Monday, 18 August 2008 18:58 (seventeen years ago)

close fingers, then rub thumb across fingertips; then extend open hand, palm up

universal sign for GIVE ME MONEY

elmo argonaut, Monday, 18 August 2008 18:58 (seventeen years ago)

Self-Righteous Twenty-Year-Old Member of the Student Socialists Organization Who, Despite Never Having Lived Outside Of His Parents' House or a Dorm That His Parents Are Paying For, Somehow Feels Qualified To Judge Real-World Issues in Purely Black-and-White Terms

lol ILX etc

DG, Monday, 18 August 2008 19:00 (seventeen years ago)

lotta adjectives in that article, that's how you know it's good

goole, Monday, 18 August 2008 19:01 (seventeen years ago)

they're having fun without causing any harm, so why not just let them be?

OTM. OTM about any group that is having harmless fun! Speaking of, how come they don't have midnight screenings of Newsies where everyone dresses up as a character & sings, ala Rocky Horror? IT'S ABOUT TIME. For this to happen.

Abbott, Monday, 18 August 2008 19:02 (seventeen years ago)

That movie is pretty damn homoerotic.

Abbott, Monday, 18 August 2008 19:02 (seventeen years ago)

"Anyone who resists can survive only by being incorporated. Once registered as diverging from the culture industry, they belong to it as the land reformer does to capitalism. Realistic indignation is the trademark of those with a new idea to sell."

Haha, Adorno tears Adbusters a new one.

Mordy, Monday, 18 August 2008 19:26 (seventeen years ago)

I went through an Adbusters/No Logo phase at the end of high school before I realized that I enjoy being part of soul-crushing capitalist/consumerist society.

call all destroyer, Monday, 18 August 2008 19:31 (seventeen years ago)

Am I wrong in thinking that No Logo's anti-consumerism is still more sophisticated than Adbusters?

Mordy, Monday, 18 August 2008 19:33 (seventeen years ago)

No.

BIG HOOS aka the steendriver, Monday, 18 August 2008 21:05 (seventeen years ago)

Adbusters is the college student with the tiresome worldview. No Logo is the college professor with the tiresome worldview.

BIG HOOS aka the steendriver, Monday, 18 August 2008 21:06 (seventeen years ago)

challops 101

cozwn, Monday, 18 August 2008 21:06 (seventeen years ago)

Speaking of, how come they don't have midnight screenings of Newsies where everyone dresses up as a character & sings, ala Rocky Horror? IT'S ABOUT TIME. For this to happen.

Abbott, my girlfriend kisses you.

will, Monday, 18 August 2008 21:16 (seventeen years ago)

Am I wrong in thinking that No Logo's anti-consumerism is still more sophisticated than Adbusters?

No Logo is better written but ultimately it's just as hectoring as Adbusters is. Neither one of these is as sophisticated as classic Mad Magazine.

Elvis Telecom, Monday, 18 August 2008 23:21 (seventeen years ago)

SAILEM, DON'T INHALE 'EM

Abbott, Monday, 18 August 2008 23:22 (seventeen years ago)

five years pass...

http://jacobinmag.com/2013/10/adbusted/

pretty awesome takedown of adbusters' one-dimensional, reactionary version of "anti-consumerism"

(emphasis Treeship's) (Treeship), Monday, 28 October 2013 23:50 (twelve years ago)


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