WTF is up with that Virgin Mobile commercial?

I've seen the "Hindu Santa" one twice on TV so far. Is this a national/international campaign? It's a bizarre promotion. At first, I thought it was really offensive and supposed to be some sort of dig at multiculturalism and/or 'political correctness'. But apparently they're actually intending to celebrate it and even give their employees a non-denominational day off for "Chrismahanukwanzakah". I don't know what to think of it. (Speaking mostly about the "Hindu Santa" one since I feel more qualified to comment on it), it does still seem to be not only a blatantly stereotypical and unflattering portrait (he even gets the door slammed in his face AFAICT) but even more fundamentally doesn't even make sense as a promotion for Virgin Mobile. The stuff about the phone just seems thrown in there with no connection to the rest of the song or scenario. It's a bang-on Tamil accent though, which I have to give them something for. I'm kind of fascinated by it. Has it been playing in Toronto? I'm curious how it would go over there.