Hello Tosh, Gotta Toshiba?

In an flourish of retro-chic, the “ello Tosh gotta Toshiba” TV advert
has been revived as part of a major new marketing push from Toshiba’s
Computer Systems Division...

Breaking on Monday 17 October, the new advertisement features
Toshiba’s memorable Blueprint man speaking the familiar tag line,
“ello Tosh”, originally recorded by Ian Dury, and now updated by
Madness singer Suggs.

The original advert featuring the tagline “ello Tosh” was created
nearly 20 years ago in 1987 by Dave Trott, creative director from
advertising agency GGT.

(See original 80's ad here)
http://www.visit4info.com/details.cfm?adid=25273

DFGW has created the new advertisement. Although originally used to
promote Toshiba’s televisions, today the phrase “’ello Tosh” from the
Blueprint man will be promoting Toshiba’s latest range of laptops,
highlighting features such as spill resistant keyboards and drop
resistant technology.

To give the campaign a modern edge, the advertisement features a
high-tech electronics laboratory where robots subject Toshiba
notebooks to a series of rigorous tests. The Blueprint man has evolved
from a 2D image to 3D wire mesh man to reflect the advancement in
technology over the intervening years. As well as voice over from
Suggs, the advert also features rapped lyrics from JC001, who
according to the Guinness book of records is the fastest rapper alive.

(See the new adverts for Toshiba Portable Notebook featuring Suggs here)

http://www.visit4info.com/details.cfm?adid=26113 Dabs.com Version

http://www.visit4info.com/details.cfm?adid=26089 Misco.co.uk Version

Matt McDowell, marketing manager for Toshiba Computer Systems Division
commented, “We were looking for a way to make Toshiba’s advertising
stand out amongst the noise, and the more we thought about it, the
more we realised that the Blueprint man and his “ello Tosh” tagline
was the answer. If you ask anyone what they think of in relation to
Toshiba, most people cite the advert first.”

Dave Waters, creative director at DFGW said, “The 'ello Tosh’ tagline
has gone down in advertising history, demonstrated by the fact people
still remember it today - it’s been a privilege to take the original
creative and give it a modern twist. It will be interesting to see the
impact the new advertisements have on the general public, and
crucially the impact it will have on Toshiba’s laptop sales.”

As well as television advertising the campaign will be supported
online advertisements, and a specially created “ello Tosh” website.

Original article taken From NMK.CO.UK with ad links from
Visit4info.com

Note: The song used and adapted in the adverts was originally "Hello,
John Got a new Motor" released by comedian Alexi Sayle in the early
80's.