"I am a Hoxtonite"

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Spoof, surely? (Sorry if already posted)

― Chuck_Tatum (Chuck_Tatum), Friday, 31 March 2006 15:11 (nineteen years ago)

I think we have a new "is the drummer in Gay Dad" here:

Dr Lida Hujic is an insight consultant at New Solutions strategic innovation agency.

― Jerry the Nipper (Jerrynipper), Friday, 31 March 2006 15:13 (nineteen years ago)

'Mr Yummy'

― Konal Doddz (blueski), Friday, 31 March 2006 15:16 (nineteen years ago)

Presumably the use of that term 'Mr Yummy' in a national newspaper article was an innovative strategy developed via consulation and insight so as to endear the author to her readers instead of enraging them with their protests of authenticity, realness and supposed genuine talent. Stick to the knitting.

― Konal Doddz (blueski), Friday, 31 March 2006 15:18 (nineteen years ago)

omg i have turned into Enrique!

― Konal Doddz (blueski), Friday, 31 March 2006 15:18 (nineteen years ago)

this is why i stopped buying the grauniad (apart from the all the terrible music writing, obv)

― Ward Fowler (Ward Fowler), Friday, 31 March 2006 15:20 (nineteen years ago)

always been suspicious of the idea of 'creative types' moving to a specific area, being drawn to the buzz etc. - what do they really gain from this, other than anonymity/inability to stand out? having that much contact with similar people doing similar things would be just as likely to lead to stagnation/failure to innovate as it would be to fortify skills and inspire. the internet has presumably helped to render geography less relevant in this respect. but you often get the most innovative, talented people working in 'the middle of nowhere' and rarely keeping up with what other people are doing (as it can really cloud your own visions/ideas).

too bad Hujic didn't want to develop this idea instead of just moaning about being mistaken for yet another wannabe with a radical haircut.

― Konal Doddz (blueski), Friday, 31 March 2006 15:24 (nineteen years ago)

many know of "second-hand clothes" coming back into fashion under the new label "vintage", but few know of Mei Hui Lui

er, 'specially since it's mei hui liu

― Chuck_Tatum (Chuck_Tatum), Friday, 31 March 2006 15:27 (nineteen years ago)

Lo-Slung Denim

― Konal Doddz (blueski), Friday, 31 March 2006 15:29 (nineteen years ago)

" have never understood how come someone, somewhere, at the same time as you, decides to revive the same fashion accessory, "

er... because you copied someone else? are you sure you're an insight consultant?

― jed_ (jed), Friday, 31 March 2006 15:30 (nineteen years ago)

love the whole 'i was the first person to love '99 Red Balloons' unironically' thing

― Konal Doddz (blueski), Friday, 31 March 2006 15:31 (nineteen years ago)

Ohmigod, Dr. Lida!!! You're not just a fashion victim! You're just a victim of PREJUDICE AGAINST fashion victims!

My heart fucking bleeds for you.

― STOP! Time Thief! (kate), Friday, 31 March 2006 15:33 (nineteen years ago)

love the whole 'my friend actually invented knitting' thing

― Chuck_Tatum (Chuck_Tatum), Friday, 31 March 2006 15:34 (nineteen years ago)

that's one of the most desperate and delusional things i've ever read.

― jed_ (jed), Friday, 31 March 2006 15:36 (nineteen years ago)

I wonder if Suzy knows her?

― Jerry the Nipper (Jerrynipper), Friday, 31 March 2006 15:41 (nineteen years ago)

Our values are reflected in a new breed of quirky-but-upscale boutiques reflecting demand for a new kind of premium product to express a new kind of individuality. We are New Premium Consumers ...

no, really. you had me at "boutiques". you don't need to explain any more. what you mean is "like my dreadful cronies, i am an unmitigated knobshiner", and that's all you needed to say.

― grimly fiendish (grimlord), Friday, 31 March 2006 15:54 (nineteen years ago)

to express an enhanced illusion of individuality, she must mean

bloody NePreCons!

― Konal Doddz (blueski), Friday, 31 March 2006 15:58 (nineteen years ago)

HEY FOLKS! A TOTALLY NEW KIND OF INDIVIDUALITY!

― jed_ (jed), Friday, 31 March 2006 16:03 (nineteen years ago)

grimly i think i love you.

― Tracey Hand (tracerhand), Friday, 31 March 2006 16:06 (nineteen years ago)

i think it has to be a spoof:)

its funny, that in 2006, this kind of article would come out, about hoxton. this article could have come out in 1996. it is not believable to be precious, about hoxton, in 2006. i am surprised she is still there, and hadn't followed everyone to berlin 4 years ago (or, at the very least, deptford)

i didnt understand the bit about "second hand clothes" coming back into fashion. im struggling to remember a time when this wasnt the case

it was difficult, at times, to remember this was about hoxton, the writer seemed 'sloaney' to me

― charltonlido (gareth), Friday, 31 March 2006 16:43 (nineteen years ago)

It's a rather heavy-handed spoof, fo' sho'.

― Robocock (noodle vague), Friday, 31 March 2006 16:48 (nineteen years ago)

Yes, this is surely a joke - is this actually in tomorrow's Guardian (April 1st, folks)?

― Dadaismus Is A Very Magic Fellow (Dada), Friday, 31 March 2006 16:52 (nineteen years ago)

Bel Littlejohn used to be in on Fridays, too.

― Robocock (noodle vague), Friday, 31 March 2006 16:55 (nineteen years ago)

Hahahaha I don't really know any branding consultants (my friends who 'consult' mainly work in fashion) who don't know their Hoxton from their Shoreditch (which the writer does not). Anyone who works as a branding consultant for a living has no right to bitch about their style getting ripped off, nor has any right to call their style original. Nor do they have the right to be paid £150 by the Guardian to worry in public that boyfriend's best friend might not like them. She may not be a Sloane, but I bet the suitor is.

Having Googled the wrter's company New Solutions (retch) I note it publishes a quarterly newsletter, Outside the Box. OMG - where do I get one!!!11!1

― suzy (suzy), Friday, 31 March 2006 17:50 (nineteen years ago)

"outside the Box" comes in an envelope which they push to your door...

― Raw Patrick (Raw Patrick), Friday, 31 March 2006 18:16 (nineteen years ago)

Genuine passion and a belief in craft have replaced the obsession with irony and the celebration of inauthenticity that came before.

By thinking that this heartfelt and evangelistic article is ironic or a spoof you sad schlumps reveal yourself to be caught up in yesterday's postmodernist paradigms. We unashamed second generation Hoxtonites, guided by Alain Badiou's ethic of truths, have moved far beyond irony, to a place of serenity.

It's two doors down from the Hoxton Boutique, right opposite the Electricity Showroom, if you want to join us. And I hope some day you will.

― Momus (Momus), Friday, 31 March 2006 21:47 (nineteen years ago)

OK, I'm on my way over with six cans of Red Stripe and a pack of Dorchester Menthol. See you soon.

― Raw Patrick (Raw Patrick), Friday, 31 March 2006 21:50 (nineteen years ago)

Nick, the last time we were in Hoxton Square we got voxpopped as Original Hoxtonites, not to mention local voters, didn't we? Now there's some irony for you.

The nearest place of serenity to Old Street is the Ironmonger Row Baths aka The Turks.

― suzy (suzy), Friday, 31 March 2006 22:00 (nineteen years ago)

...oh and I need you on that daft Morrissey thread on ILM, I've gone and Weighed In.

― suzy (suzy), Friday, 31 March 2006 22:01 (nineteen years ago)

haha suzy i wz at the ironmonger row baths w.dr vick earlier this evening! then we parked in hoxton square and went to cay tre

the first time i went to those turkish baths a cut in my finger reopened that i'd forgotten about and i bled really badly all over their white towels

― mark s (mark s), Friday, 31 March 2006 22:06 (nineteen years ago)

Pretty obviously a joke, but why? Or why now, anyway.

― Alba (Alba), Friday, 31 March 2006 23:39 (nineteen years ago)

Sadly no joke. Blame an editor.

― suzy (suzy), Friday, 31 March 2006 23:49 (nineteen years ago)

I'm not saying Lida Hujuc isn't real, necessarily. Just that printing it it is a joke of someone's, somewhere.

"many know of "second-hand clothes" coming back into fashion under the new label "vintage", but few know of Mei Hui Lui who, by recycling vintage fabrics to give old Victoriana a modern spin, was one of the main instigators of this trend."

hello?

― Alba (Alba), Friday, 31 March 2006 23:57 (nineteen years ago)

She had beef that her mates didn't get credit for things and I assume this named person was one.

― suzy (suzy), Friday, 31 March 2006 23:59 (nineteen years ago)

Re supposed fakeness of article, wouldn't an April Fools story in a national newspaper (or indeed the globally available online representation of a national newspaper) would not be so narrowly and arrogantly focussed on Hoxton, a tiny area of the capital with a reputation that most people outside of it don't even have an awareness of let alone an opinion on?

Apparently the Guardian's official April Fool story concerned Chris Martin reworking the song 'Talk' into a promotional anthem for David Cameron.

― Konal Doddz (blueski), Saturday, 1 April 2006 14:51 (nineteen years ago)

always been suspicious of the idea of 'creative types' moving to a specific area, being drawn to the buzz etc. - what do they really gain from this

More frequent opportunities to steal ideas that are better than their own - especially ones that haven't been used, yet. The idea is that, if you are just bright enough to pass for a 'creative', then you are bright enough to hoodwink the really creative people, who are often naive and very absorbed in their own creative universe. Hence, you'll benefit by moving to a target-rich environment to do your hunting in.

― Aimless (Aimless), Saturday, 1 April 2006 15:14 (nineteen years ago)

I have to believe it's a fake because if I really thought that article was written by a genuine, adult human being I'd be forced to either shoot myself or several random strangers in the face tonight.

― Mystic Handyman (noodle vague), Saturday, 1 April 2006 15:20 (nineteen years ago)

an April Fools story in a national newspaper (or indeed the globally available online representation of a national newspaper) would not be so narrowly and arrogantly focussed on Hoxton

yes, but why have ANY story on hoxton? in what way is hoxton an 'interest story' anymore, even the most flimsy of lifestyle guff?

perhaps mr yummy may be able to shed some light on it? paging mr yummy...

― charltonlido (gareth), Saturday, 1 April 2006 15:27 (nineteen years ago)

Are your navels very lovely??

― hobart paving (hobart paving), Saturday, 1 April 2006 19:27 (nineteen years ago)

Gorgeou darling.

― Anna (Anna), Saturday, 1 April 2006 20:10 (nineteen years ago)

http://www.chartamede.org/belgradedetails/lidaleca.htm

― heehee, Saturday, 1 April 2006 20:54 (nineteen years ago)

""Hoxtonite" is the term used to describe people like me who, since around 1993, have populated what was once a forgotten land of housing estates, pie and mash and cheap market stalls in east London"

I've always used "shit-faced fuckhead scumbag" myself, but I suppose "Hoxtonite" will do.

― Hello Sunshine (Hello Sunshine), Monday, 3 April 2006 04:26 (nineteen years ago)

the real enrique couldn't get through the third paragraph without involuntarily tearing out his own bile duct through his mouth.

― Real Goths Don't Wear Black (Enrique), Monday, 3 April 2006 08:56 (nineteen years ago)

always been suspicious of the idea of 'creative types' moving to a specific area, being drawn to the buzz etc. - what do they really gain from this, other than anonymity/inability to stand out?

living next door to london's trendy boogaloo, my own crack 'n' supermodels lifestyle has been tragically overlooked...

― Real Goths Don't Wear Black (Enrique), Monday, 3 April 2006 09:00 (nineteen years ago)

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