Maya Angelou goes to work for Hallmark
American author Maya Angelou has been named in-house poet
to the Hallmark greeting card company.
The Maya Angelou Life Mosaic Collection includes 104 greeting
cards and assorted bookends, photo frames, coffee mugs and
other gift items.
Many of the messages inscribed in the cards and other products
are condensed versions of essays from Angelou's books.
Maya Angelou goes to work for Hallmark
The Arts Report
American author Maya Angelou has been named in-house poet
to the Hallmark greeting card company.
The Maya Angelou Life Mosaic Collection includes 104 greeting
cards and assorted bookends, photo frames, coffee mugs and
other gift items.
Many of the messages inscribed in the cards and other products
are condensed versions of essays from Angelou's books.
Hallmark would not say how much it paid Angelou.
― rox, Monday, 4 February 2002 01:00 (twenty-three years ago)
Yeah, dude, cos she's like sold out, eh? I think there should be more
of this - in my previous incarnation I worked on a
scheme that
arranged lots of these projects - poets in shops and offices and
libraries and football clubs and oil rigs and zoos and so on. A lot
of this was kinda gimmicky, and I think we received the money from
the Lottery (£500,000) partly to make poets feel less like a bunch of
useless tossers - BUT I think it did succeed in some of its aims: to
present poetry in different contexts, to people who wouldn't
necessarily come across it otherwise. That makes it sound like
cultural missionary work (which the Reithian in me is not entirely
opposed to). But it also rubbed up a lot of poets' innate
ponciness/aesthetism (and there are no artists who more like to feel
like tortured unacknowledged legislators) against potential audiences
they had ignored/lost/not considered - hopefully both sides of the
equation learned something from the encounter.
― Edna Welthorpe, Mrs, Tuesday, 5 February 2002 01:00 (twenty-three years ago)
eight years pass...