The people of the Southern Comfort drinks company want us to call their drink 'SoCo' and i for one flatly refuse to do so.

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There is an advert at the cinemas (here in the UK) depicting would-be trendy youngsters going 'I'll have a SoCo' and 'SoCo for me please' and the like. It's the most transparent and laughable attempt imaginable by a brand to suddenly appear down with the kids.

I dunno, is this is just a UK thing? Perhaps the drink is known as that already the world over and we're late to catch up or something.

― pisces, Thursday, 26 April 2007 12:42 (eighteen years ago)

That ad features an incredibly irksome and ropey big beat tune, upping the annoyance factor even more.

― Neil S, Thursday, 26 April 2007 12:56 (eighteen years ago)

Imagine trying to buy a round if this took off:

"I'll have a SoCo, a JackDan, a JackDanAnCo, two pints of CarlBlaLa, a pint of LonPri... and a small glass of WiWi"

― ledge, Thursday, 26 April 2007 12:58 (eighteen years ago)

Sometimes I am embarrassed to be a marketer.

You can clearly see the wheels turning here. "What do Jack Daniels have that we don't." "They have a nickname! People call it Jack!" "HALLELUJAH"

― Groke, Thursday, 26 April 2007 13:01 (eighteen years ago)

What do Jack Daniels have that we don't? Oh, a NICE TASTE! Southern Comfort is nasty sicky sweet stuff. The kind of thing kids mix with Dr. Pepper before they know better.

― Masonic Boom, Thursday, 26 April 2007 13:02 (eighteen years ago)

Soooo irritating...

Makes me puke nearly as much as the drink.

― Ned Trifle II, Thursday, 26 April 2007 13:03 (eighteen years ago)

i can only imagine what's next!

"yes, barkeep, i shall have a 'jack' and 'coke'"

you'd be laughed out of the club!

― ghost rider, Thursday, 26 April 2007 13:04 (eighteen years ago)

I've seen that advert, it's revolting!

I find it mind boggling how many ads simply feature images of the company's perfect customer consuming in the most shit-eating way. Do you remember that ad for Nivea For Men (I think) where two "lads" sit around some luxury apartment watching adverts on a top of the range TV. Your typical inoffensive Nivea montage ad comes on and it cuts to one of these ponces going "What is this? What a rubbish advert!" and the other guy agreeing with him and at the end, the other guy goes "Yeah, but it's good innit?". How is that supposed to sell me fucking male grooming products?

― the next grozart, Thursday, 26 April 2007 13:05 (eighteen years ago)

"They have a nickname! People call it Jack!"

do they really?!

― lex pretend, Thursday, 26 April 2007 13:14 (eighteen years ago)

bit like that ad where the black dude goes "Hey! I'll have a babysham!"

6months later, oob!

― Mark G, Thursday, 26 April 2007 13:17 (eighteen years ago)

Doh. "JD" not "Jack" - dunno what *I* was thinking. Anyway I still think that was the train of thought. Think thought thought think thunk.

― Groke, Thursday, 26 April 2007 13:22 (eighteen years ago)

"soco" is not a new thing by any stretch, guys

― gff, Thursday, 26 April 2007 13:33 (eighteen years ago)

yeah people do call it 'jack' though i think you're right. there's a bit in BEAUTIFUL GIRLS where one of the guys goes '...jack and coke' and it feels natural enough. also there's 'jack pepsi' that 'song' by TAD. i always i assumed that meant 'jack pepsi' was a common drink in the states.

post of the day from LEDGE there i think we can agree.

― pisces, Thursday, 26 April 2007 13:42 (eighteen years ago)

my god do british people actually walk up to bartenders and order a 'jack daniels and coca-cola'?

AND THEN YOU DON'T EVEN TIP THEM???

― ghost rider, Thursday, 26 April 2007 13:47 (eighteen years ago)

i can remember splitting a fifth of soco with my best friend jon when we were 19 and getting violently ill the next day. that gave birth to the "southern uncomfortable" which was black coffee and an egg and cheese croissant from mcdonalds. it was all either of us could keep down.

i recently had a shot of it with some rose's lime, it wasn't bad. the lime juice really cut the icky sweetness.

― chicago kevin, Thursday, 26 April 2007 13:49 (eighteen years ago)

it's a waste of rose's lime to not drink it with gin tho

― ghost rider, Thursday, 26 April 2007 13:53 (eighteen years ago)

Dude, no, rose's lime - made to be mixed with RUM and turned into GROG.

"JD" if ordered straight, "jack and coke" if mixed.

― Masonic Boom, Thursday, 26 April 2007 13:55 (eighteen years ago)

Soco was my essay-writing drink. I had a large bottle sitting on my desk that lasted forever. If that had been a bottle of Jack or Beam, my grades might have suffered more.

― Fluffy Bear Hearts Rainbows, Thursday, 26 April 2007 14:04 (eighteen years ago)

there really isn't an excuse for southern comfort.

― chicago kevin, Thursday, 26 April 2007 14:05 (eighteen years ago)

yeah guys, SoCo has been a nickname for Southern Comfort forever. :/ It's way too sweet for me.

― jessie monster, Thursday, 26 April 2007 14:06 (eighteen years ago)

I can understand the company wanting to standardise branding globally, but trying to standardise nicknames globally is madness!

― Groke, Thursday, 26 April 2007 14:08 (eighteen years ago)

SoCo tastes like my mental image of a perfect blend of Nutrasweet and diseases prostitute ass.

― HI DERE, Thursday, 26 April 2007 14:09 (eighteen years ago)

J-Lo to thread.

― Matt DC, Thursday, 26 April 2007 14:11 (eighteen years ago)

(I meant standardised nicknames, not diseased prostitute ass)

― Matt DC, Thursday, 26 April 2007 14:12 (eighteen years ago)

Likely story.

― HI DERE, Thursday, 26 April 2007 14:12 (eighteen years ago)

Southern Comfort + lemonade + lime is an awesome drink btw.

― Matt DC, Thursday, 26 April 2007 14:14 (eighteen years ago)

Soco was my essay-writing drink. I had a large bottle sitting on my desk that lasted forever. If that had been a bottle of Jack or Beam, my grades might have suffered more.

-- Fluffy Bear Hearts Rainbows, Thursday, 26 April 2007 15:04 (8 minutes ago)

is it lower in alcohol volume?

― pisces, Thursday, 26 April 2007 14:19 (eighteen years ago)

I think he would have consumed more.

― HI DERE, Thursday, 26 April 2007 14:20 (eighteen years ago)

my god do british people actually walk up to bartenders and order a 'jack daniels and coca-cola'?

AND THEN YOU DON'T EVEN TIP THEM???

-- ghost rider, Thursday, 26 April 2007 14:47 (44 minutes ago)

JD'n'Coke.

I can see how, in some places "SoCo" is alright, but the accents of the people in the advert are so horrible and upper-class English "I'll have a SoCo" - it makes you want to PUNCH!

― the next grozart, Thursday, 26 April 2007 14:36 (eighteen years ago)

I've never heard 'SoCo' or "JD" before. JD makes me think "juvenille deliquent"

hello, maker's mark anyone?

― Ms Misery, Thursday, 26 April 2007 14:41 (eighteen years ago)

maker's yeah. deelicious. also wild turkey and nob creek but that's a whole 'nother thread.

― pisces, Thursday, 26 April 2007 15:03 (eighteen years ago)

"Maker's" "Turkey" "Nob", natch

― Ms Misery, Thursday, 26 April 2007 15:03 (eighteen years ago)

maker's mark is where it's at.

― chicago kevin, Thursday, 26 April 2007 15:03 (eighteen years ago)

Maybe your problem is with the commercial and not the expression "SoCo" and you're a shut it aspie rube who is hiding his insecurity at not being clued in to mass cultural at all?

― Catsupppppppppppppp dude ‫茄蕃‪, Thursday, 26 April 2007 15:05 (eighteen years ago)

Your search - "shut it aspie" - did not match any documents.

― ledge, Thursday, 26 April 2007 15:07 (eighteen years ago)

Guys it's KNOB.

― nickalicious, Thursday, 26 April 2007 15:09 (eighteen years ago)

even better

― Ms Misery, Thursday, 26 April 2007 15:10 (eighteen years ago)

you googled aspie and rube too?

― the next grozart, Thursday, 26 April 2007 15:20 (eighteen years ago)

No, all that googling was starting to make me feel like a shut in aspie rube.

― ledge, Thursday, 26 April 2007 15:26 (eighteen years ago)

slurpin' on the knob yo

― Catsupppppppppppppp dude ‫茄蕃‪, Thursday, 26 April 2007 15:28 (eighteen years ago)

what's a "mass cultural"?

― Frogman Henry, Thursday, 26 April 2007 15:28 (eighteen years ago)

n00b creek

― gershy, Thursday, 26 April 2007 15:30 (eighteen years ago)

I heard the term "SoCo" long before I knew what Southern Comfort actually was.

― jon /via/ chi 2.0, Thursday, 26 April 2007 15:30 (eighteen years ago)

it's a waste of rose's lime to not drink it with gin tho

*cough*VODKA, BLOGGER YOU KNOW THIS*cough*

― pretzel walrus, Thursday, 26 April 2007 15:31 (eighteen years ago)

I though SoCo was a neighborhood...?

But seriously, fussing about the name and the marketing is silly. You're missing the big picture here, ppl. Which is that you should ignore SoCo, never order it, never drink it, and never think about it again. It is a Thing That Should Not Be.

― kenan, Thursday, 26 April 2007 15:32 (eighteen years ago)

Yes I saw one of these billboards recently and thought they were trying to associate their drink with the neighborhood. which is even lamer.

― Ms Misery, Thursday, 26 April 2007 15:32 (eighteen years ago)

when in SoHo, SoCo
when in NoLiTa, mojito
when in TriBeCa, dos equis

― gershy, Thursday, 26 April 2007 15:35 (eighteen years ago)

what the fuck is wrong with 98% of you? seriously?

― the schef (adam schefter ha ha), Thursday, 26 April 2007 15:36 (eighteen years ago)

NoHoMo

― Catsupppppppppppppp dude ‫茄蕃‪, Thursday, 26 April 2007 15:37 (eighteen years ago)

what's a "mass cultural"?

-- Frogman Henry, Thursday, April 26, 2007 11:28 AM (8 minutes ago)

being too annoyed to revise what you wrote

― Catsupppppppppppppp dude ‫茄蕃‪, Thursday, 26 April 2007 15:37 (eighteen years ago)

Skipping 315 messages at this point... Click here if you want to load them all.

oh shit yr in boise?

― river wolf, Thursday, 26 April 2007 23:44 (eighteen years ago)

once some uh country fellow was about to, i belieive, make fun of me for buying southern comfort one time but we ended up having a convo & he said the best whisky is some shit called jeremiah weed, which he had only ever found once & is like 'soco' but not as sweet or something

― deeznuts, Thursday, 26 April 2007 23:44 (eighteen years ago)

its been my holy grail ever since

― deeznuts, Thursday, 26 April 2007 23:45 (eighteen years ago)

No...I am in New Mexico now, the land with liquor stores on every store, none of which sell Dickle. but...why?

xp

Jeremiah's yum, too.

― Abbott, Thursday, 26 April 2007 23:46 (eighteen years ago)

I've never knowingly drunk SoCo.

― admrl, Thursday, 26 April 2007 23:46 (eighteen years ago)

drank?

― admrl, Thursday, 26 April 2007 23:46 (eighteen years ago)

my best friends basically of all time live in the Fe

― river wolf, Thursday, 26 April 2007 23:46 (eighteen years ago)

I drank a bunch of SoCo between the ages of 17-19. I lost my appetite for it.

― Shakey Mo Collier, Thursday, 26 April 2007 23:47 (eighteen years ago)

Merle Haggard on DICKEL v. JACK DANIOLS:

"I think George Dickel is absolutely the best Tennessee mash whiskey. It's my understanding that Jack Daniel's was an attempt to try to take the recipe of George Dickel to a commercial state of reproducing it. Whereas they couldn't do that with George Dickel, because in order to make it the way they make it, they would have had to repeat too many different formulas. It would have been impossible. They did certain things at certain temperatures in a certain kind of water. So I went down there and looked at their distilleries and saw what they were doing, saw the difference between that and Jack Daniel's, and I couldn't believe it. You take George Dickel and you pour it over ice and hold it up to the light, and it won't separate. But if you take Jack Daniel's and do that, hold it up to the light, you'll notice that the corn oil starts separating from the whiskey, because it hasn't been married at the correct temperature. When you go down and have this education thrown upon you, and then you drink it—everybody got drunk when we was taking pictures. It was about 20 girls and about 20 guys, and we're all down in this creek drunk with two fists of George Dickel apiece, and we all stayed over and had breakfast together, and not a one of us had a hangover."

― Abbott, Thursday, 26 April 2007 23:47 (eighteen years ago)

http://en.wikipedia.org/wiki/Jeremiah_Weed

air force installations???

― deeznuts, Thursday, 26 April 2007 23:48 (eighteen years ago)

It was about 20 girls and about 20 guys, and we're all down in this creek drunk with two fists of George Dickel apiece, and we all stayed over and had breakfast together, and not a one of us had a hangover."

Aw, I thought this story was going places.

― Alba, Thursday, 26 April 2007 23:49 (eighteen years ago)

WOMDERFUL PLACES

― Abbott, Thursday, 26 April 2007 23:49 (eighteen years ago)

wombderful places?

― river wolf, Thursday, 26 April 2007 23:50 (eighteen years ago)

like, srsly, why did i stuff fifths of that shit down the front of my pants when i went to bars in dublin?????

For a second I didn't know if this was about steak or public health.

The GeoDick posts have made me scream with laughter, btw.

― HI DERE, Thursday, 26 April 2007 23:51 (eighteen years ago)

especially if you pronounce it Jo-Dick

― river wolf, Thursday, 26 April 2007 23:51 (eighteen years ago)

that is superior to yr typical ratio
xps

― deeznuts, Thursday, 26 April 2007 23:51 (eighteen years ago)

Wouldn't that be GioDick?

― HI DERE, Thursday, 26 April 2007 23:52 (eighteen years ago)

you are american, dan, as am i.

we are not eye-talian

― river wolf, Thursday, 26 April 2007 23:52 (eighteen years ago)

JoieDique

― Abbott, Thursday, 26 April 2007 23:52 (eighteen years ago)

but that would not imply transvestisism
xp

― deeznuts, Thursday, 26 April 2007 23:53 (eighteen years ago)

wifey

wifey

― Abbott, Thursday, 26 April 2007 23:53 (eighteen years ago)

you are american, dan, as am i.

we are not eye-talian

I am listening to OPERA though, in preperation for rehearsal tomorrow.

Granted it's a French opera but still.

― HI DERE, Thursday, 26 April 2007 23:54 (eighteen years ago)

Also I am drinking Harpoon, not SoCo, because Harpoon is tasty and SoCo tastes like liquid shit.

― HI DERE, Thursday, 26 April 2007 23:55 (eighteen years ago)

ive never heard of harpoon but that sounds like the most badass whiskey ever

― deeznuts, Thursday, 26 April 2007 23:56 (eighteen years ago)

it's beer!

― ENBB, Thursday, 26 April 2007 23:57 (eighteen years ago)

You have not heard of Harpoon whiskey because it is beer. (The Hibernian "Irish Style" Red Ale to be precise.) I could bust out either the Jim Beam or the Maker's Mark if I want to be fucking useless at rehearsal tomorrow!

― HI DERE, Thursday, 26 April 2007 23:57 (eighteen years ago)

hooray!

― river wolf, Thursday, 26 April 2007 23:57 (eighteen years ago)

for beer, like

― river wolf, Thursday, 26 April 2007 23:58 (eighteen years ago)

beer >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> getting stabbed by midgets >>> SoCo

― HI DERE, Friday, 27 April 2007 00:00 (eighteen years ago)

this Harpoon sounds awesome

― Morley Timmons, Friday, 27 April 2007 00:02 (eighteen years ago)

That would be because IT IS.

― HI DERE, Friday, 27 April 2007 00:03 (eighteen years ago)

oh come on soco is flavored with PEACH which is the greatest fruit ever, its not that bad

― deeznuts, Friday, 27 April 2007 00:04 (eighteen years ago)

Peach schnapps = YUM!
SoCo = GODDAMMIT I WILL KILL YOU AND ALL OF YOUR LIVING FOREFATHERS FOR MAKING ME DEFILE MY TASTEBUDS WITH THIS HORRIBLE HORRIBLE BILE

― HI DERE, Friday, 27 April 2007 00:05 (eighteen years ago)

At the end of the day, anyone who walks into a British pub/bar and asks for a SoCo is a fucking idioto.

Blojo on the other hand, had me in stitiches.

― the next grozart, Friday, 27 April 2007 00:38 (eighteen years ago)

What's the name of that awful Canadian sweet SoCo style blended whiskey again?

― John Justen, Friday, 27 April 2007 00:44 (eighteen years ago)

Steve?

― HI DERE, Friday, 27 April 2007 01:03 (eighteen years ago)

Merle Haggard on DICKEL v. JACK DANIOLS
--

WOW! abbot that's a revelation. seperation? oils? i knew nothing of these things.

― pisces, Friday, 27 April 2007 01:44 (eighteen years ago)

YUKON JACK! YUKON JACK!

I feel so much better now. You guys suck for not helping me out there.

― John Justen, Friday, 27 April 2007 01:50 (eighteen years ago)

the offending ad is here:

http://www.youtube.com/results?search_query=soco+advert

trust you tube

uh-oh:

TV commercial for Southern Comfort featuring 'The Usual Suspects' by The Luxembourg Brothers. The song will be released on May 25, 2007 through Boston's Chelsea Recordings.
__________

TO THE HILLS!

― pisces, Friday, 27 April 2007 02:10 (eighteen years ago)

should i put a link to this thread in the comments box at the bottom of the advert?

no i won't actually. that would be bad.

― pisces, Friday, 27 April 2007 02:11 (eighteen years ago)

Omaha Lemonade = SoCo + CanDry

― baaderonixx, Friday, 27 April 2007 08:10 (eighteen years ago)

I would post-bigbeat rather than bigbeat.

― Ed, Friday, 27 April 2007 08:16 (eighteen years ago)

Also I am drinking Harpoon, not SoCo, because Harpoon is tasty and SoCo tastes like liquid shit.

-- HI DERE, Thursday, April 26, 2007 6:55 PM (Yesterday)

harpoon winter warmer = my favorite beer of all time.
there was a time when i first started living by myself when the only drinkware i owned was harpoon pint glasses.
i have been in the harpoon newsletter.

― chicago kevin, Friday, 27 April 2007 13:59 (eighteen years ago)

fuck heine.

http://www.library.umass.edu/subject/music/heine/HEINE.JPG

― braveclub, Friday, 27 April 2007 14:06 (eighteen years ago)

i like you all gave up on the italics!

― gff, Friday, 27 April 2007 14:44 (eighteen years ago)

wait no you didn't! what the fuck is wrong with my browser!

― gff, Friday, 27 April 2007 14:45 (eighteen years ago)

depends on whether or not you have all posts showing

― bernard snowy, Friday, 27 April 2007 14:45 (eighteen years ago)

as soon as i posted they went away. this means i fixed it.

― gff, Friday, 27 April 2007 14:48 (eighteen years ago)

I hear your posts keep tigers away too

― bernard snowy, Friday, 27 April 2007 14:50 (eighteen years ago)

one year passes...

us vs. uk metathreads = zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

-- gershy, Thursday, April 26, 2007 9:01 AM (1 year ago)

lol, wtf @ me

― gershy, Thursday, 1 May 2008 06:14 (seventeen years ago)

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