Nu Rave Olympics!

http://www.london2012.com/about-newlook-video.html

I suppose this pop-video type promo beats a pompous speech about getting involved and being inspired etc.

http://main.london2012.com/NR/rdonlyres/66925BAB-8252-4B26-B8DE-7D1682170A08/0/newlogo_390x220.jpg

If you squint, it's quite clearly a stylised cartoon of Paula Radcliffe squatting to piss in the street.

Bad.

Also, Swastika.

wow

it's a diagram of operational rail links, midway through the games

I'm warming to it more and more. Esp. good that there will be colour variants.

On first look, it looks like the worst fucking logo ever.

Maybe it'll grow on me.

The BBC are frantically trying to remove all the "Lisa Simpson giving head" posts - but it's too late. Once you picture it you just can't get it out of your mind.

It does look a bit like a shotputter assuming the position.

But more like a broken pink swastika.

I find it annoying that the 2s aren't the same. As anyone who ever spent a boring O-level Geography class trying to design a logo for the 1992 Manchester Olympics (hey, it coulda happened) and found drawing two identical 9s freehand pretty tricky, this is tantamount to a slap in the face.

Currently 83% of people are voting it a "wooden spoon" in the BBC poll. I don't think it looks anything like a wooden spoon.

I've only just realised it spells 2012. I feel very silly, but I honestly thought they were just a bunch of random 'dynamic' shapes.

Ha, I've only just realised that the four random blocks are meant to be numbers. Makes slightly more sense now.

x-post!

There's a kind of five-eyed space gorilla thing going on too.

Now I think of it, that is def. not the worst Olympic logo ever. Examples include Sydney 2000 (let's get as many Australian cliches in as possible in a logo) and Atlanta 1996 (faux-Olympic corporate symbol crap).

But it's no Barcelona 1992!

http://www.mapsofworld.com/olympic-trivia/images/olympic-posters/mexico1968.jpg

you guys lose, pretty much

pwned

http://www.spudart.org/blog/images/2006/2016-chicago-olympics-logo.gif

Colours inspired by ilx icon.

ahahahahaha

http://www.gothamist.com/images/2004_04_olylogo.jpg

^^^^ special olympics??????? yay, you won the race and also you are the statue of liberty yay!

i wouldn't have seen it as "2012" either. it's shite. they'd have been better with this:

http://sparky.thehold.net/pix/dobber.jpg

http://b3ta.com/board/

Mexico 68 is great.

www.amazon.com/Passover-Black-Angels/dp/B000EPF76S

I wish i'd never read the Lisa Simpson thing.

Seb Coe it's not a logo it's a brand

more rubbish...

Prime Minister Tony Blair said: 'When people see the new brand, we want them to be inspired to make a positive change in their life.'

what, like never voting labour again?

we need this again:
http://www.imcmascots.com/mascots/olympics-mascot-izzy.jpg

here's some suggested improvements that a friend knocked together in a few hours.. i think you can see where he's going with it

http://img.photobucket.com/albums/v134/tracerhand/OlympicLogoProposedImprovements.jpg

Good, but I don't like the way it cuts off Hainault.

that Chicago logo is too 'fantasist' and ridiculously tall.

is he implying that the olympics is a bag of shit and that nobody is even going to notice the logo much less give a shite. is that it?

ENGLANDE surely (xpost)

i'm going to puke. this thing is terrible. delete olympics.

i might've been tempted to put the 'london' underneath the numbers in a nice chunky but stylish font. i don't like it when they try and fit words into shapes like this really - it's not too bad a compromise tho.

Countdown to "political correctness gone mad" headlines.

Cost of developing the Visual Brand = £ 400,000 [received by a top branding consulting company]

a cheaper alternative...
a GCSE competition for London Schools, winning school and pupil get a small cash prize

tell it to Damien Hirst, Martian

waht

Now I want the diamond skull to be the logo.

holy shit, that's awesomely bad.

£400,000!

isn't the Olympics meant to be about "Community Involvement"

i bet MIA likes it

you don't think it's about "making money" instead, surely

don't be so crass

I applaud the first ever use of comic sans in an olympic logo.

should've been a poll thread (do u like it y/n)

how much did they spend on the original dull-as-ditchwater proposal enblem?

http://www.giantant.com/antenna/archive/images/munchen_72.jpg

key thing people are forgetting here is that the one of the highlights of the 2012 games will be the doctor lighting the olympic flame so a playful space spirit thing will stop turning children into drawings. this logo i feel reflects this.

ha i was thinking of matisse as i was writing that. xposts.

now THAT is awful (re Matisse) ;)

http://img34.picoodle.com/img/img34/8/6/6/f_matissem_0a398bc.jpg

matisse's contemporaries at the time sneered at his colored-paper cut-outs (many of which he designed from his hospital bed); they felt that he'd sort of lost the plot

as for the olympic rings themselves, i think they look better as just all white or all black. altho this thread does make me want to listen to this:

http://image.blog.livedoor.jp/hajime_513/imgs/b/9/b928ad4b.jpg

even more than i usually do.

is that an example of progressive, multi-layered electronic music?

i think you'll find it's a Bangin Tune.

Choon shurely

LJ's posh, I thought even dropping the 'g' was a bit much for his sensibilities.

fookin' 'ell mate

progressive AND monotonous. just like ILX.

Good. Anyway, like I said, once I get over the somewhat immature stigma so crudely appended to this Olympic logo, I'm sure I'll appreciate its installment as a good decision.

have china actually completed ripped the sydney one off there or what?

Ah but Sydney ripped off Barcelona:

http://www.whisperbrand.com/blog/i/1992olympicsposter.jpg

...

right, i has a car again, even though its bumper is now held together with what might as well be a piece of string. where were we?

why is it [ie its representation of the date] 'really really bad'?

because people are completely failing to realise what it's doing. if you've got a logo that's meant to say "2012" and a lot of people (okay, this is based on a not-very-scientific sample of knobs moaning on message boards and, er, me -- which'd be an interesting venn diagram) aren't actually seeing it, that strikes me as a failure.

from a purely personal point of view: i'd never have seen "2012" in there unless someone had pointed it out. and i'm still not sure what the hyphen (or whatever it is) is about.

i'm not saying i could do better. i'm not saying my eight-year-old godson could do better. i'm simply saying that i think it's ugly, garish and so difficult to decode that it might as well be abstract. furthermore: the typeface for the "london" bit is ugly as sin, and might as well be comic sans.

ultimately, aesthetics is in the eye of the beholder. and this beholder thinks this sucks. (perhaps literally, as louis points out, although i think "paula radcliffe taking a shit" is nearer the mark.)

it's certainly not good to set aesthetics and practicality up as enemies of each other

no, i agree; however, in this instance "practicality" isn't being used to mean "is this an appealing logo which represents the event in question" (to which i'd argue the answer is "no", natch) but "will it print well?" which is, of course, a consideration -- i mean, i've had many arguments with the picture desk in which i have to point out that it might be a beautifully composed photograph but that red background is gonna look SHIT once it's come out the other end of our presses -- but isn't something i was thinking about at all when my jaw was on the floor looking at this thing.

in what universe is that a problem??!?

joking aside: that meme is all over the place already (a quick and unscientific google of "olympic logo lisa blowjob" yields predictable results) and it's gonna stick. of course the artists wouldn't have considered that ... but if you're going to come up with a (semi-)abstract design, you have to think very carefully about what other people are going to see in it, and be prepared for wacky japesters to go "LOL IT LOOKS LIKE A COCK OR SOME TITS OR A BIG SHIT" (hello b3ta; in fairness, i find all that very amusing, but then i also subscribe to viz, so hey).

i guess the haters are actually into all that faux-primitive coffee shop brushtroke crap

eh? why would you think that? not at all: the beijing one is particularly atrocious. (still, chicago, while taking "uninspired" to new depths, at least has a reasonably appealing typeface.) but "hey, it's not as bad as these" != "this is good".

Interesting how simplicity is used both as a criticism (my child could have done it) and as praise (good design = simple design)

oh, absolutely ... although i don't think the london logo is remotely simple. it's fussy, garish and over-designed.

There's no mention of which Olympiad this is, either. I can't even remember. I guess big f-off Roman numerals is a bit Superbowl, though.

I like the logo. It's both slapdash and geometrically precise. Jaunty with an undercurrent of violence.

(Many x-posts)

it's not so much 'will it print well' as 'will it display well' (on screen, on page, as an actual physical object thinking exhibitons etc.) and i think the answer to that is a definite yes and it will display better in these ways than previous Olympics logos because of it's bulk and the way everything is joined together.

you have to think very carefully about what other people are going to see in it, and be prepared for wacky japesters to go "LOL IT LOOKS LIKE A COCK OR SOME TITS OR A BIG SHIT"

but this is a plus! you'd have clouds outlawed next, i daresay

i'm pretty sure people will find a shape to resemble genitals in any logo. see what you want to see etc.

http://www.thesneeze.com/art/fx.gif
can you see the hidden penis?

I'm warming to it, but what was wrong with this one?

http://www.scilt.stir.ac.uk/images/London20201220Olympics20logo.jpg

that one looks like the logo for a 5k fundraiser walk.

or the 5k pride walk.

I'm warming to it, but what was wrong with this one?

as someone with five balls and a multicoloured cock, i find it offensive.

Pulled due to risk of seizures!

what, my multicoloured cock?

LONDON - An animated display of London’s jigsaw-style 2012 Olympics logo, which has drawn an unfavorable public response, was removed from an official Web site Tuesday following concern it could trigger epileptic seizures.

Epilepsy Action, a British health charity, said 10 people had complained about the animation and some had suffered seizures from watching images depicting a diver plunging into a pool.

Here's the video which they removed from the site:

http://www.youtube.com/watch?v=txXC6PwgEmc

It starts out very nicely (and helps to show where they wanted to go with the logo), but at the end it turns into BATTLE-SEIZURE-ROBOT.

haha just twitching with menace at the end! exactly capturing the real sense of overwhelming looming dread the olympixx represents.

i love london for this.

London Olympics Logo vs Saved By The Bell

http://youtube.com/watch?v=hPjF8iL8qA4

best ever cock logo
http://www.kantor.com/blog/badlogo.jpg

hahahah

"riding low in my chair, she won't know that i'm there" at the same time as jazzy paralympic footage!!!!!!!!!!! A+++++++++++++ would lolz again

pah, you've nicked that from b3ta, ken, they published it about three years ago...I like the Atherton Car Centre one (or whatever it is) most.

well at the very least all this has generated a good amount of "buzz". so it has kinda done it's job on that front.

you're right, the olympics are usually lacking for buzz

5 years ahead tho

well, for exaple, i did not know they were going to be in london in 2012 (or i forgot), nor did i particularly care. but this shit - i will remember!

Apparently skateboarding is going to be an Olympic sport from 2012.

will this spell the end of the x-games??

ok so they pulledremoved the goatse pic from the 'your logos' but unless i missed it in this thread already

http://news.bbc.co.uk/1/hi/in_pictures/6722205.stm

pic 8

http://newsimg.bbc.co.uk/media/images/43010000/jpg/_43010245_glenn_holland_2202.jpg

hmmm

I was listening to some random phone-in on Five Live over the weekend, and one person complained that the logo was "politically correct".

http://radicalmuslim.blogsome.com/2007/06/10/olympic-zion-logo/

^ timed out

That epi-inducing video above = Queen's It's a Kind of Magic.

to my mind ALL of the proposed alternatives are shit. at least the nu rave one is striking and distinctive.

http://radicalmuslim.blogsome.com

go here and scroll down past the post claiming Naked Bike Day is a zionist conspiracy. It's just above 'In Defence of Saddam'.

is that an agent provocateur or what?