Ed Burns tries to make people care about him

I guess it worked, I'm linking this:

Still, you can see why Apple liked the film. Its mix of wealthy young lawyers and wealthy young artists, and its unending string of plush cribs, seems well suited to the company's carefully cultivated aesthetic -- you know, artsy and hip, but with a dash of world domination. "Is that the ideal way you'd want someone to watch your film?" said Burns of the new iPod. "No. But does it look pretty" -- uh, darn -- "good?"