Ryanair's "Hottest Back-to-School" fares, um, what?

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Ryanair schoolgirl ad criticised
[i]
Ryanair has refused to comply with the ASA's demands
Budget airline Ryanair has been told to withdraw an advert featuring a model in schoolgirl-style clothes and a headline "hottest back to school fares".
The Advertising Standards Authority (ASA) said the "irresponsible" image appeared to link teenage girls with sexually provocative behaviour.

The advert shows the model with a bare midriff in a short skirt, tie, shirt and knee-high socks in a classroom.

Ryanair refused to withdraw the image and said the ruling was "censorship".
[i]

Mark G, Wednesday, 30 January 2008 10:33 (eighteen years ago)

Oh, it seems the bbcode parser doesn't apply to the question text!

Anyroad:

The airline hit back, saying the number of complaints was insignificant when compared to the newspapers’ combined readership.

So, that's all right then!

Mark G, Wednesday, 30 January 2008 10:35 (eighteen years ago)

wow... I saw that cockfarmer who heads Ryanair yesterday and was kicking myself all afternoon for not punching his face in.

The Real Dirty Vicar, Wednesday, 30 January 2008 10:35 (eighteen years ago)

Perhaps we ought to alert Operation Ore to have a look at his files...

Dingbod Kesterson, Wednesday, 30 January 2008 10:37 (eighteen years ago)

http://img.thesun.co.uk/multimedia/archive/00427/RyanairAd_682_427306a.jpg

In the interests of research..

Mark G, Wednesday, 30 January 2008 10:39 (eighteen years ago)

This just in: Sun editor Ross Kemp seized in a police swoop as part of the Sun's BURN THE PAEDIATRICIANS campaign.

Dingbod Kesterson, Wednesday, 30 January 2008 10:42 (eighteen years ago)

After an investigation, the ASA said the model’s clothing strongly suggested she was a schoolgirl.

To say nothing of standing in a classroom, waving a ruler, etc etc..

Mark G, Wednesday, 30 January 2008 10:45 (eighteen years ago)

She could have been a teacher.

Alba, Wednesday, 30 January 2008 10:47 (eighteen years ago)

i don't understand the ad.

That one guy that hit it and quit it, Wednesday, 30 January 2008 10:48 (eighteen years ago)

Is she Erwin James?

Dingbod Kesterson, Wednesday, 30 January 2008 10:49 (eighteen years ago)

It's saying if you flying with Ryanair, you'll have money left to pay for child prostitutes.

Alba, Wednesday, 30 January 2008 10:50 (eighteen years ago)

NONCEair morelike

Dingbod Kesterson, Wednesday, 30 January 2008 10:54 (eighteen years ago)

"The Daily Mail and Scottish Daily Mail had not received any complaints from readers but said they would not run the promotion again."

Jarlrmai, Wednesday, 30 January 2008 14:36 (eighteen years ago)

how does the scottish daily mail differ from the daily mail?

blueski, Wednesday, 30 January 2008 14:39 (eighteen years ago)

it's not in bold

Jarlrmai, Wednesday, 30 January 2008 14:41 (eighteen years ago)

it comes wrapped in deep fried batter

blueski, Wednesday, 30 January 2008 14:42 (eighteen years ago)

i don't understand the ad.

It's crap. It's like a throwback to plumbers ads with scantily clad women holding wrenches.

Ned Trifle II, Wednesday, 30 January 2008 14:44 (eighteen years ago)

I wonder who is behind this story. Ryannair (who have just been told off by the ASA for another ad promising £10 fares incidentally) have nothing to gain from this but more publicity have they?

Ned Trifle II, Wednesday, 30 January 2008 14:49 (eighteen years ago)

What about all those St Trinian's ads though?

Ned Trifle II, Wednesday, 30 January 2008 14:56 (eighteen years ago)

indeed.

Jarlrmai, Wednesday, 30 January 2008 15:14 (eighteen years ago)

http://eur.i1.yimg.com/eur.yimg.com/ng/mo/mrib/20071221/15/1582882710.jpg

Worse/Better/Same?

Jarlrmai, Wednesday, 30 January 2008 15:15 (eighteen years ago)

I think the appropriate term here is "either shit or get off the pot," i.e. ban all of it or none of it. If newspapers don't ban this sort of advertising then they have no moral right to drone on about OUR CHILDREN'S INNOCENCE, walk it/talk it, practise/preach &c.

Dingbod Kesterson, Wednesday, 30 January 2008 15:27 (eighteen years ago)

b-b-b-but the model isn't a schoolgirl- she's over 16 right? and not actually doing anything.

this is just very silly, isn't it?

darraghmac, Wednesday, 30 January 2008 15:40 (eighteen years ago)

the fact that the ad doesn't make any sense (back to school offers?) is more of a complaint.

darraghmac, Wednesday, 30 January 2008 15:41 (eighteen years ago)

Maybe she's a teacher, who's just flown back to school. And her skirt's a bit overtight and come open at the waist, etc..

Mark G, Wednesday, 30 January 2008 15:46 (eighteen years ago)

Maybe she's part of the Britney Through The Ages tribute show currently doing the rounds of selected West London pubs.

Dingbod Kesterson, Wednesday, 30 January 2008 15:50 (eighteen years ago)

that St Trinians ad is pretty tame. no navels, cleavage, very little leg showing. a huge relief for us all.

blueski, Wednesday, 30 January 2008 15:54 (eighteen years ago)

!

darraghmac, Wednesday, 30 January 2008 15:55 (eighteen years ago)

don't worry, no one saw the film either

DG, Wednesday, 30 January 2008 15:56 (eighteen years ago)

originally meant to be a vehicle for kelly brook and keira knightley. lucky escape there.

darraghmac, Wednesday, 30 January 2008 15:58 (eighteen years ago)

i'd be a vehicle for kelly brook and keira knightley alright

DG, Wednesday, 30 January 2008 15:59 (eighteen years ago)

STOUT HESSIAN GIRDLES: Melanie Phillips writes

Dingbod Kesterson, Wednesday, 30 January 2008 15:59 (eighteen years ago)

they could lucky escape me any time they want

blueski, Wednesday, 30 January 2008 16:00 (eighteen years ago)

Has everyone turned into Russell Brand, suddenly?

Mark G, Wednesday, 30 January 2008 16:02 (eighteen years ago)

I saw the film.

Alba, Wednesday, 30 January 2008 16:04 (eighteen years ago)

You could Russell Brand me anyt...no, wait....

Ned Trifle II, Wednesday, 30 January 2008 16:05 (eighteen years ago)

yeucchhhh

Dingbod Kesterson, Wednesday, 30 January 2008 16:11 (eighteen years ago)

just don't see the appeal of RB, I'm afraid; a misguided cross between Noddy Holder and Timothy Claypole.

Dingbod Kesterson, Wednesday, 30 January 2008 16:11 (eighteen years ago)

I saw the film.

-- Alba, Wednesday, 30 January 2008 16:04

bleak but effective.

Frogman Henry, Wednesday, 30 January 2008 16:13 (eighteen years ago)

I hear it had a good script.

Dom Passantino, Wednesday, 30 January 2008 16:18 (eighteen years ago)

It wasn't actually used but I understand Henry Porter got paid his fee anyway.

Dingbod Kesterson, Wednesday, 30 January 2008 16:24 (eighteen years ago)

BasilBrush.jpg

Mark G, Wednesday, 30 January 2008 16:28 (eighteen years ago)

I saw the film too actually. Worse still, I liked it.

Anna, Wednesday, 30 January 2008 16:35 (eighteen years ago)

I don't think I'd have seen it without your recommendation, Anna.

Alba, Wednesday, 30 January 2008 16:36 (eighteen years ago)

is it better than I Want Candy?

blueski, Wednesday, 30 January 2008 16:51 (eighteen years ago)

Oh, I didn't see that. Carmen Elektra is getting on a bit.

Alba, Wednesday, 30 January 2008 16:52 (eighteen years ago)

methinks thou all doth protest too much

remy bean, Wednesday, 30 January 2008 17:03 (eighteen years ago)

I Want Candy is really bad altho i did laugh a couple of times.

blueski, Wednesday, 30 January 2008 17:10 (eighteen years ago)

Oh, I didn't see that. Carmen Elektra is getting on a bit.

-- Alba, Wednesday, 30 January 2008 16:52 (19 minutes ago) Bookmark Link

Still want to give Joan Jett kudos for bagging that, though.

Dom Passantino, Wednesday, 30 January 2008 17:12 (eighteen years ago)

The girl in the ad is about 25, ffs.

Bodrick III, Wednesday, 30 January 2008 19:32 (eighteen years ago)

Paedomarketing continues apace

Woolworths withdraws Lolita bed

Alba, Friday, 1 February 2008 15:22 (eighteen years ago)

I was about to start a 'Rolling Crap PR' thread precisely for that story. Although it would fit on a 'Rolling Clueless Branding Consultant' thread as well.

Matt DC, Friday, 1 February 2008 15:23 (eighteen years ago)

A Woolworths spokeswoman said: "Now this has been brought to our attention, the product has been removed from sale with immediate effect.

I cannot believe that no-one knew what Lolita was about.

Ned Trifle II, Friday, 1 February 2008 15:51 (eighteen years ago)

lol reading books

Noodle Vague, Friday, 1 February 2008 16:26 (eighteen years ago)

Argos, however, defended its range of underwear for girls as young as nine including G-strings and padded bras as products in demand among children.

onimo, Friday, 1 February 2008 16:27 (eighteen years ago)

the fact that the ad doesn't make any sense (back to school offers?) is more of a complaint.

^^^^ this

ken c, Friday, 1 February 2008 16:32 (eighteen years ago)

they should just rebrand the beds as lololololita

ken c, Friday, 1 February 2008 16:34 (eighteen years ago)

From another news item...

...the staff running the Woolworths' website "had no idea about that word".

The press officer told her: "They'd never heard of the word and in fact, neither had I. I had to go on to Wikipedia to find out the meaning of the word."

It's not even not reading books is it. How could they have not heard the word!

Ned Trifle II, Friday, 1 February 2008 16:38 (eighteen years ago)

lol at press officer doing search for 'lolita'.

Ned Trifle II, Friday, 1 February 2008 16:39 (eighteen years ago)

"I had to go on to Wikipedia"

This is what is called a fucking liar.

Matt DC, Friday, 1 February 2008 16:40 (eighteen years ago)

Yeah, and according to Wikipedia it's the name of a popular mp3 blog that started in 2002.

Noodle Vague, Friday, 1 February 2008 16:40 (eighteen years ago)

That bad was one click away from being called "Cookham Blogsplot"

Mark G, Friday, 1 February 2008 16:41 (eighteen years ago)

Welcome back to 1971, people.

Pashmina, Friday, 1 February 2008 16:43 (eighteen years ago)

My lawyers have been suitably alerted (xpost).

Dingbod Kesterson, Friday, 1 February 2008 17:00 (eighteen years ago)


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