lowercase logos

that's a 00s transition i think - probably because of the rise of 'huggable'/DIY internet brands. remember the nasty old HP and Aiwa logos from ten years ago.

― blueski, Monday, 3 March 2008 16:40 (seventeen years ago)

has anybody else noticed that first lays potato chips switched to these obama campaign looking packages and now krafts salad dressing just did too

― and what, Monday, 3 March 2008 16:41 (seventeen years ago)

http://www.portfolio.com/images/feeds/news-markets/national-news/ap/855532bb-f846-4e72-b96b-5c025f391a4f.jpg

― I DIED, Monday, 3 March 2008 16:42 (seventeen years ago)

Not many transport logos are lowercase, the CTA being a notable exception

― Ed, Monday, 3 March 2008 16:42 (seventeen years ago)

http://www.flickr.com/photos/dotcommunist/1323778510/in/pool-transporticons

― Ed, Monday, 3 March 2008 16:42 (seventeen years ago)

http://farm2.static.flickr.com/1422/1323778510_c3097c431b.jpg

― Ed, Monday, 3 March 2008 16:43 (seventeen years ago)

http://www.five.tv/media/image/11793648.gif

― ledge, Monday, 3 March 2008 16:43 (seventeen years ago)

http://www.basingstoke.gov.uk/NR/rdonlyres/0050DD2D-C441-4EE2-A0E6-4A407B54A328/0/job_centre_logo.jpg

― Tracer Hand, Monday, 3 March 2008 16:43 (seventeen years ago)

cant find a pic of the dressing but lol @ this

http://www.price-club.co.jp/cgi-bin/tkxdoc/goods_img/Lays%20Classic%20Potato%20Chips%20L.jpg http://ecx.images-amazon.com/images/I/5156XNZ-fML._AA280_PIbundle-120,TopRight,0,0_AA280_SH20_.jpg

― and what, Monday, 3 March 2008 16:43 (seventeen years ago)

chips we can believe in

― and what, Monday, 3 March 2008 16:43 (seventeen years ago)

helvetica crunch

― and what, Monday, 3 March 2008 16:43 (seventeen years ago)

http://www.itv.com/img/150x50/ITV-11023745-5477-4318-aca3-af0565d1d318.jpg

― ledge, Monday, 3 March 2008 16:44 (seventeen years ago)

think privatisation has resulted in more lowercase transport logos ("we're the friendliest bus co. seee?")

― blueski, Monday, 3 March 2008 16:44 (seventeen years ago)

No6t stagecoach, arriva or firstgroup though, however:

http://www.nationalexpress.com/nx_ims/nxlogo.gif

― Ed, Monday, 3 March 2008 16:45 (seventeen years ago)

there aren't many lowercase beer logos...

http://www.peakbrewing.com/assets/Peak_Organic_logo.jpg

is all I've found so far.

― Kerm, Monday, 3 March 2008 16:45 (seventeen years ago)

old: http://content.answers.com/main/content/wp/en/thumb/d/d2/200px-BBC_Three_logo.png
new: http://www.bbc.co.uk/ui/ide/1/images/brand/50/bbc_three.gif

― blueski, Monday, 3 March 2008 16:46 (seventeen years ago)

old logo is 100000000x better

― and what, Monday, 3 March 2008 16:46 (seventeen years ago)

http://kohm.org/blog/wp-content/uploads/2007/07/bp-logo.jpg

― I DIED, Monday, 3 March 2008 16:46 (seventeen years ago)

old:http://www.inksmartshopping.com/images/xerox-logo.gif

new:http://i11.tinypic.com/6yxk6kx.jpg

― and what, Monday, 3 March 2008 16:47 (seventeen years ago)

will every logo one day be lowercase?

― and what, Monday, 3 March 2008 16:47 (seventeen years ago)

what are handgun maker logos like?

― blueski, Monday, 3 March 2008 16:49 (seventeen years ago)

xerox going lowercase pisses me off actually - its XEROX theyre supposed to look like an imposing faceless corporation!!!

― and what, Monday, 3 March 2008 16:49 (seventeen years ago)

xp lol iGun

― and what, Monday, 3 March 2008 16:49 (seventeen years ago)

Duh: http://upload.wikimedia.org/wikipedia/en/thumb/2/20/Adidas_Logo.svg/562px-Adidas_Logo.svg.png

― Kerm, Monday, 3 March 2008 16:50 (seventeen years ago)

http://www.telegraph.co.uk/news/graphics/2007/06/04/uolympics.jpg

― I DIED, Monday, 3 March 2008 16:50 (seventeen years ago)

old bbc three logo is much larger for some reason

― Tracer Hand, Monday, 3 March 2008 16:51 (seventeen years ago)

http://freakytrigger.co.uk/wordpress/wp-content/themes/ft_2008_widgeted/images/ftlogo.gif

― blueski, Monday, 3 March 2008 16:51 (seventeen years ago)

national express was that a recent change?
used to look like this
http://www.euc2007.org/images/partners/national_express_large.gif

― ken c, Monday, 3 March 2008 16:51 (seventeen years ago)

http://www.logicalscience.com/videos/index_files/ABC-logo.jpg

― I DIED, Monday, 3 March 2008 16:51 (seventeen years ago)

Walther is predictably uppercase but the retro wave element makes it quite cheery

― blueski, Monday, 3 March 2008 16:53 (seventeen years ago)

The hottest deer scent technology on the market today:
http://littlequacker.com/images/buckbomb_sm.jpg

― Kerm, Monday, 3 March 2008 16:53 (seventeen years ago)

More Scandinavian crap http://www.spenst.no/spenst/frontend/elements/spenst_logo.gif

― Øystein, Monday, 3 March 2008 16:55 (seventeen years ago)

http://www.demonware.net/images/logo_namco.jpg

― Kerm, Monday, 3 March 2008 16:58 (seventeen years ago)

http://www.habitat.co.uk/pws/images/img_mainlogo.gif

― Ed, Monday, 3 March 2008 16:58 (seventeen years ago)

irony!: http://www.sportslogos.net/images/logos/1/30/full/284.gif

― Kerm, Monday, 3 March 2008 16:59 (seventeen years ago)

old: http://www.kentfind.co.uk/images/directory/listings/230.gif - man that bevel and emboss effect was so fresh in '94
new: http://www.omstrategy.com/wp-content/uploads/2007/10/hmv.gif - necessary and successful upgrade imo

― blueski, Monday, 3 March 2008 17:04 (seventeen years ago)

http://www.newmilfordbike.com/images/cannondale.jpg
http://www.cecilwalker.com.au/images/cinelli.jpg
http://spokesmanbicycles.com/merchant/142/images/site/CERVELO.jpg

― Mark C, Monday, 3 March 2008 17:06 (seventeen years ago)

http://www.zavvi.co.uk/assets/images/zavvi.gif

― Ed, Monday, 3 March 2008 17:06 (seventeen years ago)

zavvi is bad

― blueski, Monday, 3 March 2008 17:08 (seventeen years ago)

will logos drop the url suffix (increasingly un-necessary) before they all go lowercase?

― blueski, Monday, 3 March 2008 17:09 (seventeen years ago)

Bulgarian arms manufacturer:
http://asabulgaria.com/UserFiles/Image/Ammu%20Factory/Arsenal_logo2.jpg

― Kerm, Monday, 3 March 2008 17:09 (seventeen years ago)

will logos drop the url suffix (increasingly un-necessary) before they all go lowercase?
-- blueski, Monday, March 3, 2008 12:09 PM (11 minutes ago) Bookmark Link

We're STILL putting "www" in front of our really long domain name (hint s*ein*rdt.nWHYJEW.edu) for the rest of this ad cycle. I fucking hate everyone and want them to die.

― Catsupppppppppppppp dude 茄蕃, Monday, 3 March 2008 17:25 (seventeen years ago)

http://www.obsolyte.com/images/digital_logo.gif

― Tracer Hand, Wednesday, 5 March 2008 18:03 (seventeen years ago)

I used to work with a radio host that would say "You put in the three w's and then DOT, etc."

We worked at a station called 103.7 The Buzz, pronounced One-OH-three-seven. But having to explain that the second character was a zero and not an 'o' drove me up the wall.

― Pleasant Plains, Wednesday, 5 March 2008 18:19 (seventeen years ago)

http://www.teasemedia.net/img/press/guardian/main.gif

― chap, Wednesday, 5 March 2008 18:57 (seventeen years ago)

my employer's website won't appear in IE unless you include the www because www is included in the server name for some reason i don't understand. firefox gets around this tho.

― blueski, Wednesday, 5 March 2008 19:08 (seventeen years ago)

http://www.dance4life.com/afbeeldingen/friends/durex_logo_large.jpg

― snoball, Wednesday, 5 March 2008 19:33 (seventeen years ago)

fuck sake. All lower case is so 1990s CAN'T WE MOVE ON?

― Alba, Wednesday, 5 March 2008 21:56 (seventeen years ago)

but it isn't really

― blueski, Wednesday, 5 March 2008 22:03 (seventeen years ago)

Ugh.

<img=http://991.com/newGallery/Oasis-The-Oasis-Phenome-378832.jpg>;

― Alba, Wednesday, 5 March 2008 22:59 (seventeen years ago)

http://991.com/newGallery/Oasis-The-Oasis-Phenome-378832.jpg

― Alba, Wednesday, 5 March 2008 23:01 (seventeen years ago)

most of these are friendly
but the odd one is more creepy than friendly

lol xpost for the proof

― rrrobyn, Wednesday, 5 March 2008 23:02 (seventeen years ago)

blur's was nice tho!

http://www.fashion.ie/assets/41/8A041002-0F49-3942-93641C8BEA015FAE_thumbnailImage/blur_logo.gif

i'd say it's more an early 00s thing for big business tho.

― blueski, Wednesday, 5 March 2008 23:12 (seventeen years ago)

http://imagebank.ipcmedia.com/imageBank/l/loaded.jpg

― Alba, Wednesday, 5 March 2008 23:18 (seventeen years ago)

As for big business, wasn't first direct (launched in 1989) a lowercase pioneer? I think Next was lowercase before it went upper and now it's back to lower again.

― Alba, Wednesday, 5 March 2008 23:20 (seventeen years ago)

Ocean Games

http://atariforce.free.fr/st/images/scans/ivanhoe.jpg

― blueski, Wednesday, 5 March 2008 23:22 (seventeen years ago)

http://upload.wikimedia.org/wikipedia/en/e/e7/Sinclair.gif

― Alba, Wednesday, 5 March 2008 23:30 (seventeen years ago)

http://www.zen.co.uk/userfiles/images/ZenHome/logos/Customers/inspiralcarpets.jpg

― blueski, Wednesday, 5 March 2008 23:31 (seventeen years ago)

Ocean's is almost Web 2.0. with its shadow and all.

― Alba, Wednesday, 5 March 2008 23:32 (seventeen years ago)

http://musicmoz.org/img/editors/pipvis/daftpunk_homework.jpg

― blueski, Wednesday, 5 March 2008 23:33 (seventeen years ago)

http://www.thephantoms.net/logo_oasis_new.gif

― blueski, Wednesday, 5 March 2008 23:34 (seventeen years ago)

http://upload.wikimedia.org/wikipedia/en/9/99/Boo-com.png

― Alba, Wednesday, 5 March 2008 23:41 (seventeen years ago)

http://fullcircleentertainment.com.au/uploads/res_Bodum_Logo.jpg

― Alba, Wednesday, 5 March 2008 23:44 (seventeen years ago)

http://www.latitude-online.co.uk/images/bmi.jpg

easyJet doesn't count tho

― blueski, Wednesday, 5 March 2008 23:45 (seventeen years ago)

http://en.wikipedia.org/wiki/Image:Thirtysomethingcast.jpg

― Alba, Wednesday, 5 March 2008 23:46 (seventeen years ago)

http://www.abc.net.au/reslib/200611/r114204_559345.jpg

― W4LTER, Wednesday, 5 March 2008 23:46 (seventeen years ago)

http://upload.wikimedia.org/wikipedia/en/a/ad/Thirtysomethingcast.jpg

― Alba, Wednesday, 5 March 2008 23:47 (seventeen years ago)

http://www.airlineboutique.com/images/Gemini/GJ_SwissairMD11.jpg

― blueski, Wednesday, 5 March 2008 23:47 (seventeen years ago)

http://elmodem.files.wordpress.com/2006/07/reservoir_dogs_art_01.jpg

― Alba, Wednesday, 5 March 2008 23:53 (seventeen years ago)

whoa thirtysomething is a REALLY good influential example!

― 69, Thursday, 6 March 2008 00:05 (seventeen years ago)

This year, London Fashion Week quietly throbbed with lower-case letters. Barely a capital was to be seen. Meanwhile, across the high street, the logo louts are lowering their voices and bearing capital- free fascias. People of letters may have noticed: capitals are becoming as passe as the prawn cocktail.

From Just not their type by Oliver Bennett, The Independent, Dec 9, 2000.

― Alba, Thursday, 6 March 2008 00:22 (seventeen years ago)

(which I found by googling for thirtysomething lower case typography. Bennett also cites the first direct example.)

― Alba, Thursday, 6 March 2008 00:25 (seventeen years ago)

"The updated visual identity places greater emphasis on the star and the use of lower case 'nab' in the logo is designed to support the contemporary development of our business. We are about being less institutional, and more relevant for our customers and the communities in which they live."

Get. fucked.

― W4LTER, Thursday, 6 March 2008 00:27 (seventeen years ago)

http://providerfiles.thedms.co.uk/eandapics/TK/3031842_1.jpg

― blueski, Thursday, 6 March 2008 00:34 (seventeen years ago)

http://www.livedownloads.com/images/shows/moe070527_01.jpg

― Eazy, Thursday, 6 March 2008 00:40 (seventeen years ago)

http://ecx.images-amazon.com/images/I/41VRH6TM0GL._AA240_.jpg

― Eazy, Thursday, 6 March 2008 00:41 (seventeen years ago)

http://i.cnn.net/cnn/2004/SHOWBIZ/Music/01/07/music.edie.brickell.ap/cover.volcano.jpg

― Eazy, Thursday, 6 March 2008 00:42 (seventeen years ago)

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