Derek Broes, more cutting edge than Sherry Turkle (aka Paramount, Facebook and VooZoo)

I feel the synergy:

Derek Broes, Paramount's executive vice president for digital entertainment, got the idea about a year ago, when he began using Facebook. He saw the popular network as "voyeuristic" and a "zoo of people," he said yesterday, which gave him the idea for the name VooZoo.

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Broes recognized the popularity of short-form video on the Internet and saw the movie clips as a way of driving more users to Facebook, thereby increasing advertising views, and using the clips as what he calls "moving emoticons": ways for Facebook users to communicate with each other. So, instead of typing "What do you think of that?" a Facebook user may send a clip of Jack Nicholson in "Chinatown" saying, "How do you like them apples?"