What the hell is "lifestyle beer"?!

"Lifestyle" seems to have become a ubquitous byword for something but I haven't really figured out for what

The way I imagine it is that it basically means "expensive and yuppieish import beer", but I could be wrong.

"Over-priced"

Oop, Tuomas xpost

Maybe it's a bar exclusively for alcoholics

Well it is in Finland after all

Someone was marketing a beer as "lifestyle beer" here recently. It had less calories than "regular beer", basically.

Which makes me wonder if "lifestyle" is a new euphemism for "diet".

I think "lifestyle" is more a euphemism for "targeted at young single lads who like to think they're funny but are really complete tossers" - see WKD, Lynx, etc., etc..

It's ridiculous, I mean, you don't get "lifestyle biscuits" or "lifestyle crisps". However you do get "lifestyle water" (see "innocent smoothie" thread). So maybe "lifestyle" means "the person buying this product is a cock who wishes to impress other people with how cool they are, but doesn't actually want to commit to doing anything aside from purchasing a readymade item that is advertised as being an integral part of the social clique the person wishes to belong to".

I mean, you don't get "lifestyle biscuits" or "lifestyle crisps".

ryvita
kettle chips

wait actually not kettle chips

actually maybe

"Byron Bay Cookie Company, known for its range of gluten-free biscuits, has launched two new ‘lifestyle’ cookies in response to growing consumer demand for ..."

"the person buying this product is a cock who wishes to impress other people with how cool they are, but doesn't actually want to commit to doing anything aside from purchasing a readymade item that is advertised as being an integral part of the social clique the person wishes to belong to".Society's downward spiral doesn't seem to be slowing down yet does it?

Lifestyle communion wafers

Tuomas, your vexaton is merited. It means nothing. I would drink it though.

What's a "vexaton"?

Ah, "vexation". I thought vexaton was some obscure theological concept, like eschaton.

vexation is a beer cocktail popular in the usa

And why is my vexation merited then?

Vexatouomas

Vex-A-Tuomas

Tuomas it is merited bcz 'lifestyle beer' is a phrase made up by those semi-human leagues of marketers, and it means fuck all.

I have no idea what "lifestyle beer" could be, but I would bet $1000 it's for assholes

lifestyle beer = beer you buy as part of a broader scheme to be the kind of person who buys that sort of beer

lifestyle mp3 player = mp3 player you buy as part of a broader scheme to be the kind of person who buys that sort of mp3 player

etc

Buying just got more confusing!

ILX complaining about "lifestyle" branding has the potential to make my head explode, given that every tenth post on here is all about hating the kind of person who buys X and listens to Y and wears Z

http://www.keepcondom.com/images/products/lifestyles-warm1.jpg

lifestyle beer = beer you buy as part of a broader scheme to be the kind of person who buys that sort of beer

-- nabisco, Thursday, August 14, 2008 2:24 PM (5 minutes ago) Bookmark Link

Hey thanks, nabisco! Is it liquid? Do you drink it with your mouth?

(you know i love you. i just couldn't resist a zing)

I think nabisco just said in one sentence what it took me a whole paragraph to say upthread.

my how times have changed

this makes me wonder what lifestyles could go with popular beers

Old Style: BUUHHHHHHHH GO CUBBIEEEEEEEEEES WHOOOOOOOOOOOOO

Pabst: "Hottie over there in the headband. No, to your left, the one in the formal shorts and the headband."

U forgot the Dan Deacon glasses.

I am lolling at someone dissing one girl in a headband for another one wearing formal shorts. So glad I don't go out in NYC, I would probably get beaten up all the time from all of the pointing and laughing.

That's all one girl, Dan!

Drinking Pabst involves a lot of clarifying

haha I thought you were talking to the girls, not your friend! I guess that would be like hipster-guido behavior?

(The extra clarification does imply that there are two girls with headbands on, though, and I am mostly laughing because I am imagining athletic headbands.)

Formal shorts, colored tights, high-heeled tap shoes, a stretchy headband, giant unnecessary 80s glasses frames = you are at Silent Barn and you brought the PBR with you.

Hahaha I have to admit, walking right up to women and being all like "hey you, the hot one in the headband" does sound like Boston behavior

lifestyle strong lager = get pissed up quickly, then: start fight/eat kebab/throw up (pick two)

Rheingold: "I am only drinking this so I can wait around the bar until the dealer shows up."

O'Douls: "I am a Martian, still trying to figure this whole Earthling thing out."

Stella: "I'm the kind of person who is WAY too thirsty to actually look over your beer list right now."

Icehouse.

La Blatt Blue, maybe? I love that its tap has a fucking hockey helmet!

It needs to be gimmicky and have a slightly elevated alcohol %. Oh, and taste like shit.

Oh and re: Sam Adams, they're really explicit about their lifestyle -- that is surely the only beer to have ads with YOUR BOSS in them, and the suggestion that drinking Sam Adams will make you look good to YOUR BOSS

Busch light: "I prefer my beer only when ping-pong balls have been in it"

that's more of a natty ice thing

Depends on what your local store has cheapest, probably. In this lol college town, it's towers of Busch Light cases with packages of ping-pong balls for sale next to it.

Drinking Pabst involves a lot of clarifying vomiting

I think my favorite NYC-area beer purchasing tic is people who look at endless store cases forever and then just shrug and get HeBrew, because at least it's cute.

Oh and re: Sam Adams, they're really explicit about their lifestyle -- that is surely the only beer to have ads with YOUR BOSS in them, and the suggestion that drinking Sam Adams will make you look good to YOUR BOSS

BAHAHAHAHAHAHAHAHAHA

Delerium Tremens, Dead Guy Ale...are what I would consider lifestyle beers. For fancypants hipster bros who are mostly awesome and funny but mostly also wicked snobs.

Sam Adams is pretty yummy, and mainly the only thing I drink these days.

dead guy on tap is superb!

in a bottle, not so much.

I have no lifestyle and I drink Stella (sometimes)

La Blatt Blue

i wish it was actually called this!

But I thought "lifestyle" was euphemism for gay. Unless maybe? I am still living in 1989?

What is it actually called, Rrrroy-bin?

xp: not w/out "alternative" or "cocksucking" in front of it

cheapest thing they had at my old thursday night bar:

http://www.simply70s.com/otherimages/exp/52012s.jpg

quality

cheapest thing here at bars is LoneStar, which is... basically it's a bunch of ellipses. My blurb for Lone Star IS: "..." –Abbott

labatt blue (or Bleu)
small but significant onomatopoeic difference

In Boise it was Olympia, and goddamn, I did not care for having all the streets littered with stupid-shaped bottles. (tho the cans were the cheap ones.)

does 'la blatt' mean something in French?

whenever i go to milwaukee i drink:

http://imagecache2.allposters.com/images/pic/PS/8220~Blatz-Beer-Posters.jpg

"the blatt"

hahahaha

The only French sentence I know is:

Ce (Le?) sac nés pas un Joue(x?), meaning 'the sack is not a toy," from unpacking sacks all day.

nést?

wait apparently la blatte means cockroach! but i've never heard it called that. but my french is mediocre (getting better tho!)
lol there is a beer called blatz anyway

sam adams = for mba preppies who hang out at dorrian's

ce sac n'est pas un jouet - that is pretty funny

TS: Blatz vs. Schlitz

la blatz actually means schlitz!

blatz, because their brewery tour is way cooler.

also you can get blatzed on it

lakefront brewery has the best tour in milwaukee, though (giant beer slide + fish fry!)

http://img.photobucket.com/albums/v66/repeatextension/bigbeer2.jpg

waht do liters of FAXE beer say about me

it says you should be tagging that chick with the pabst.

Kevin, you never let me down.

never, always, what's the difference?

Hamm's actually isn't that bad.

I agree!

Yeah, Stella's definitely lifestyling it -- ordering a Stella is basically a classier-sounding way to get a Rolling Rock, np? The Rolling Rock of people with nice shoes.

-- nabisco, Thursday, 14 August 2008 20:23 (Yesterday) Link

There's something less classy than Stella? Does not compute.

Shiner: FUCK YOU, I'M FROM TEXAS

Coors: Those "Smokey and the Bandit" movies affected me in a profound way.

The boys are thirsty in Atlanta, and there's beer in, er, somewhere else...

TEXARKANA!

I was trying to find a picture of Burt Reynolds waking up from behind a mountain of empty beer cans, but it seems that every other result that GIS turns up is that one from Cosmopolitan.

THE BEER REFRESHIIIIIIIIING

THE BEER REFRESHIIIIIIIIING

http://farm1.static.flickr.com/167/436744981_6da7bac3cb.jpg?v=0

Quiet this time:

...the beer refreshiiiiiiing...

Oh my god, it's a beer refreshing MIDI.