So how do we all feel about Pepsi biting the Obama vibe with their new logo/ads?

?

great

Doesn't PepsiCo own KFC? Maybe they're trying to erase the memory of Obama Bucks.

yah im not really opposed, but i am a little stunned about how brazenly obvious it is.

cbs was doing the same with their 'how i met yr mother' ads during football yesterday

Ha, this occurred to me totally at random while I was falling asleep last night -- I was thinking about how they'd rejiggered the logo, and being kind of amazed at how altering the curves of something can make it more or less modern and fashionable (I do like the way the new one looks), and then it hit me that yeah, it's been bent somewhat into Obama-logo shape.

Which makes total sense in terms of the marketing in general -- they seem to be really rolling out with the old Pepsi = generational shift idea, in an effort to grab the moment. It feels a little bit too transparent, but then I always hate any ad that cycles through stereotypical visions of decades past to remind you that the product's been around forever. (Except when Tampax did it, because there is something riskier and cooler about being all "Tampax: soaking up the menstrual blood of your ancestors ever since your grandma's menarche.")

http://blogs.reuters.com/oddly-enough/files/2008/08/obama-pepsi-crop-this-300.jpg

Haha see a horizontal wavy line saying everything is staying the same, whereas an arcing one says we are on a road of change into the FUTURE! (Would anyone ever use something that arced down?)

I can't stop cracking up everytime I see dude take a swig of Pepsi and then jump through the Berlin Wall into the "Evenflow" video.

i'm going to have to check this out!

Obama's campaign was a case study in marketing. It only makes sense that some corporate brands are trying to piggy back off of it.

xpost - But then the camera swings around and it would appear that some kind of Black Eyed Peas / Mighty Mighty Bosstones supergroup is performing

Much discussion of new Pepsi logo, including Obamaness, in this thread

Also, they did not drink Pepsi in the 1930s.

Pepsi is so gross, you guys. Not because of the logo but because of it's weird ketchup-y taste.

Didn't someone do a book recently on the period where Pepsi was marketing heavily toward black communities? If I remember correctly, they were one of the first major/national products to start looking at black people and businesses as a sales demographic (including hiring black advertisers).

xpost ketchup? The main taste I get out of it is something along the lines of "Coke should have been sweeter and less bitter"

For clarity: I think the period I'm talking about was just post-war

obama drinks coke when nodody is looking or else I give up my faith him

As a result of segregated regiments in World War II, Pepsi-Cola is the only soft drink available to African-American soldiers. By the end of World War II, it is the soft drink of choice among African-Americans in the Armed Forces overseas.

^^ Shows you the fallibility of the "separate, but equal" rule.

> Haha see a horizontal wavy line saying everything is staying the same, whereas an arcing one says we are on a road of change into the FUTURE! (Would anyone ever use something that arced down?)

uh....

http://www.learn-french-today.com/images/smiley_face.gif

ketchup? The main taste I get out of it is something along the lines of "Coke should have been sweeter and less bitter"

There's always been a very strange ketchup-like undertone to Pepsi, at least to me.

hmmm... Windsor (Ontario) tap water always tasted like ketchup to me.

Maybe that's what it is? I have no idea where local Pepsi is bottled, but I wouldn't be surprised if it was Windsor.

pepsi is going to have to give the country Universal Health Care before I choose them over Coke.

Even then...no.

Didn't someone do a book recently on the period where Pepsi was marketing heavily toward black communities?

Yep.

As a result of segregated regiments in World War II, Pepsi-Cola is the only soft drink available to African-American soldiers. By the end of World War II, it is the soft drink of choice among African-Americans in the Armed Forces overseas.

― •--• --- --- •--• (Pleasant Plains), Monday, 19 January 2009 20:05 (Yesterday)

atlanta african americans just adore pepsi

They still really need to go back to the YOU GOT THE RIGHT ONE BABY UH-HUH era.

this is awesome and I thought I would just put it on the nearest obama thread