Friends who tarnish you name.....

I have a friend, actually my best friend who was looking for a new job. Smart kid, law school grad and wanted to get into the finance industry. Only problem was he has no financial experience at all. He was willing to take an entry level job here at my company if I could get him in. I called the recruiter and passed on his resume and cover letter as well as put in a few good words. The recruiter told me to have him call her a week later to set up something. A month later he hasn't called and I ask him every day if he plans on calling the recruiter. "Yeah, I should do that today.", he says. But he never does it. Should I waste my breathe anymore or has he already ruined it for me and himself?