Kultural!@# Tat!@#

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To-day I am reading the "Media Guardian" supplement. There is a pheature on thiz UK supermarket tat magazine called "Now!" Wow, "Now!" Most of it is an interview w/thee magazine's editor, a womyn called Ms Ennis. This quote I thought was quite interesting & perhaps revealing:


At least part of the magazine's success is due to the fact that Enis has her readership pretty much sussed. "Our typical reader is 16 to 35, a lot of them are in relationships and have children. They all have jobs, or part-time jobs. They've money to spare, and a lot of them are buying their own places. They haven't been ground down by life. They still think it could happen - they could get their dream job or meet Mr Right. They haven't reached a bitter and disappointed end.


I must say that the last part ov that struck me as being more than a little cycnical, & actually quite horrible in a way. Perhaps I am reading too much into it, but there seems to be an implication that it isn't "going to happen", and Ms Ennis' readers are going to reach a "bitter and disappointed end". How sad. It also says that "Now!" is "somehow kinder than "Heat", without fading into the sycophancy of "Hello!" On the same page is a similar statement that you can compare - "The Cosmo girl usually goes to bed on the first date and probably can't remember the bloke's name the following morning. The glamour girl (nb "Glamour" is a magazine in competition with "Cosmopolitan") makes him wait until the third date and insists he take her shopping the next morning". Good grief. Sometimes I see these magazines in the dentist or doctor's waiting room. They are often RUBBIDGE I must confess. "heat" worst of all, I just don't see the point. "Cosmopolitan" is sometimes amusing. "Media Guardian" is amazing. Amazing that people give a shit about all ov this, and are in fact paid to write about it. I, on the other hand, am very stupid, in that I give enough ov a shit abot this to post about it here, & expose myself to ridicule, and I do it for free as well.

Fire away.

N0RMaN PHaY, Monday, 19 August 2002 11:24 (twenty-three years ago)

No one knocks Heat on my watch.

Graham (graham), Monday, 19 August 2002 11:31 (twenty-three years ago)

glamour = A5 format which is k-kewl

mark s (mark s), Monday, 19 August 2002 11:32 (twenty-three years ago)

I like 'Heat' 'cos it has gd soap and bb goss, blurry pics of celebs doing their shopping, and no features abt their lovely homes. Davina McCall's column in 'Heat' is the worst thing I've ever read in a 'professional' mag, mind...

Ms. Ennis may be talking abt herself, party...

Andrew L (Andrew L), Monday, 19 August 2002 11:34 (twenty-three years ago)

d'you think the person ghosting DM's column is enjoined to make it sound as if she actually wrote it? (haha i wd accept no money for that gig in fact i wd pay for it...)

mark s (mark s), Monday, 19 August 2002 11:35 (twenty-three years ago)

Welcome to Davinablog:

Graham (graham), Monday, 19 August 2002 11:38 (twenty-three years ago)

Davina McCall's column in 'Heat' is the worst thing I've ever read in a 'professional' mag

ALL THE WRITING in heat is the worst thing i've ever read in a pro mag. it's really just awful. really. how they get away with it is obv, but it knocks me back every time -- so very VERY poor. i still enjoy it tho, cos it's less about the writing and more about the hats and the "whose boobs are they anyway?" competitions (num num).

Alan (Alan), Monday, 19 August 2002 11:46 (twenty-three years ago)

Oh come on. I have read "Heat" magazine on roughly 3 occasions, twice in doctor/dentist waiting rooms, & once in the back ov a mini car being driven @ unsafe speeds thru country lanes by a demented raver couple. It is.... er.... look, there's just NOTHING THERE!@# just....nothing. Such a gaping, yawning abyss ov NOTHINGNESS that it's actually hard to think ov anything to write about it even. "Hello!" at least has moments of surreal weirdness that make yer head go funny a bit "princess nobody of nowhere returns to her ancestral home for the first time since the communists siezed it in 1946" or "A smiling Briget Bardot appears at a charity fundraising gala - a mere 25 minutres later she had a nervous breakdown and had to be stretchered from the venue", that sort of stuff. "Take a Break" at least has AWESOME headlines like "IMPALED while I was half asleep!" "heat", on thee other hand....nothing. Nothing. Pfff.....


N0RMaN PH4Y, Monday, 19 August 2002 11:48 (twenty-three years ago)

take a break is da bomb.

Alan (Alan), Monday, 19 August 2002 11:50 (twenty-three years ago)

It is, isn't it. "Debbie you BITCH you stole my man! (goes on in like vein for 500 wds) ker-ching! fifty quid! Thank you!

Norman Ph/-\y, Monday, 19 August 2002 11:52 (twenty-three years ago)

not forgetting the original household hints. they are so much funnier than viz ever aspired to be. a friend of mine worked briefly at bella (not as good, but same mag essentially) and she said that the letters they print are just the believable tip of the loony/unacceptable iceberg. some of the things ppl wrote in about seemed cruel/dangerous (tie your cats up in a carrier bag to stop them buggin you while you work) or just plain sectionable.

Alan (Alan), Monday, 19 August 2002 11:56 (twenty-three years ago)

By the by, driving to work this AM I squashed a grey squirrel. I just thought you might like to know about that. I didn't feel very good about it, but I couldn't slam on the brakes 'coz some mentalist in a golf was right on my ass.


Right, I have to go back to work now.

Norm@n Ph@y, Monday, 19 August 2002 12:00 (twenty-three years ago)

'though perhaps if I wrote thee experience up in an Xciting manner, "Take a Break" would give me fifty quid.

Norman Ph@y, Monday, 19 August 2002 12:01 (twenty-three years ago)

In an idle moment I would rather read Heat than Hello, if only because Heat is at least mostly about people who have DONE things (even if what they've done is only sing terrible pop songs), whereas Hello still trades on the names of people who just ARE.

Archel (Archel), Monday, 19 August 2002 12:05 (twenty-three years ago)

CRUSHED NUTS - my brush with grey squirrel menace left me crushed

Norman thought the only tail he had to worry about was the driver behind him swerving recklessly across the narrow country road. BUT HOW WRONG HE WAS. Fate was also sneaking up behind him -- in the shape of a vicious grey squirrel... (cont p 92)

Alan (Alan), Monday, 19 August 2002 12:21 (twenty-three years ago)

glamour = A5 format which is k-kewl

There aren't enough magazines in A2 or A1. Maybe Everett could do a relaunch of CTCL that size.

Billy Dods (Billy Dods), Monday, 19 August 2002 12:39 (twenty-three years ago)

Someone I know who reads 'Heat' and who DEFINITELY ISN'T ME reckons that the TV reviews are surprisingly good.
All these celebrity and fashion pish mags though - I hate them.
The mixture of conflicted toadying and resentment driving them is pathetic - ooooh i want to be rich and famous or look like that to lend my dreary life some meaning and look at those bastards they've done that and wouldn't it be nice to touch the hem of their garment but i won't get to because i'm just a pleb but who the hell do they think they are anyway i mean they're only a b-list celebrity and i know all about their bad behaviour and just look at the state of that picture what a slob/tart/tasteless git etcetc
It wouldn't take much to convert the self-generating 'validity' of some justification that they are (by defn) some form of cultural knowledge/connectedness into a mentalist conspiracy theory that the faux-social-involvement and constant display of fame/wealth and its associated costumery is part of the general capitalist consumption drive to encourage people to remain perpetually dissatisfied with their lives and thus BUY INTO THE DREAM.
That quote from Madam Editor just about sums it up really - got to catch our plebs while they're still living the adolescent fantasy, feed them good clean dirty fun and 'gossip' about famous people and the 'aspirational' mentality, allow them to have a laugh on top of the market-driven cynicism decoding the inevitability of their no-mark drudgery.

It's the existence of well-paid magazine editors like her that grinds me down into bitter disappointment.

But then I've yet to read last week's Observer Review which allegedly explains how Heat et al are actually Cultural Masterpieces, so no doubt I'll be enlightened forthwith hahaha.

Ray M (rdmanston), Monday, 19 August 2002 12:54 (twenty-three years ago)

The music reviews in heat aren't that bad, I have to confess I was surprised greatly......

Ronan (Ronan), Monday, 19 August 2002 12:58 (twenty-three years ago)

(Emma is obv shunning ilxor)

Alan (Alan), Monday, 19 August 2002 13:01 (twenty-three years ago)

I am lurking as the daft monitor I'm using chops off half the screen so I am liable to make lots of stupid typos. Also I cannot be arsed to defend Heat to a bunch of people who clearly will never understand how utterly grebt it is.

Emma, Monday, 19 August 2002 13:24 (twenty-three years ago)

Also I cannot be arsed to defend [x] to a bunch of people who clearly will never understand how utterly grebt it is.

Emma has given up on living.

Graham (graham), Monday, 19 August 2002 13:30 (twenty-three years ago)

Ms Ennis

Hihihi... Ms ENNIS

DO YOU SEE?!

Chupa-Cabras (vicc13), Monday, 19 August 2002 15:12 (twenty-three years ago)

Prompted by Norman I went out to buy heat today. Nowhere had it so instead I bought an ice cream and a LEMONADE PANDA POP. It's like primary school discos all over again.

Graham (graham), Monday, 19 August 2002 16:00 (twenty-three years ago)

Well, I just got home. I made a point ov driving past thee place where I committed squirrelcide, and there it was lying on its back w/its legs sticking up in the air like something out ov a cartoon. Poor little thing. Oh well.


One thing that occured to me on thee way home was that when U look @ a copy ov "cosmopolitan" (and I suspeckt similar magazines), there's all this guff abt achievig some kind of physickal perfection, illustrated by pics ov models who are perfect (in the sense of society's idea of fem perfectione etc, it's not what gets me hot & bothered but there y'go) probably even before photoshop worked its EV0L magick, and then in the classified sect @ thee back there's all these adverts for cosmetick surgery. Now I'm sure this is hardly an original observation, but there does seem to be something wrong there, somehow.


I liked Alan T's Take a Break spoof. Ice Cream & Lemon Panda Pop sounds not only like a whole lot more phun than a copy ov "heat", but also like a song title by an uber-twee indie band.

|\|0|2|\/|/-\|\| |*|-|/-\'/, Monday, 19 August 2002 17:15 (twenty-three years ago)

Blimey Graham, did you add the HTML syntax checker? That's damn clever, that is.

n0rm@n Ph@y, Monday, 19 August 2002 17:16 (twenty-three years ago)

I have prolly said this before BUT it's never stopped me before so anyway - I used to be the producer for cosmomag.com and we'd get all the pre-airbushed piX0r of the cover models and believe me even the models they get to pose are nothing like what you see on the news-stand -- your point is of course even truer because of this, but I thought the ladies and menblokes should just get that straight - they've got skin at least as gray as yours or mine, prolly grayer from all the ciggies, odd varicose canals and skinfolds - I have SEEN with mine own EYES an entire ARMPIT DISAPPEARED by the magic of photoshop!! If armpit-removal is to become compulsory grooming in this hyper-perfectionist media saturated society (which shows every sign of etc) then I say cash in those antiperspirant stoXor NOW

Tracer Hand (tracerhand), Monday, 19 August 2002 17:32 (twenty-three years ago)

there's a new makeup or somethin or other commercial on the teevee where for like five seconds they cut to the model in black and white, and you can see her pores and stuff and her skin looks bumpy and wrinkly ie pretty human-normal. it was the strangest thing I've seen all week.

Josh (Josh), Monday, 19 August 2002 17:51 (twenty-three years ago)

Oh, and I stopped reading the "Observer" about 4 weeks ago. Because it's shit. Live w/o Sunday newspaper isn't too bad actually.

|\|0RMaN PHaY, Monday, 19 August 2002 18:51 (twenty-three years ago)

Now I'm sure this is hardly an original observation, but there does seem to be something wrong there, somehow.

B Yes it's all part of THE CONSPIRACY.
The Observer: you’ll get no argument from me about its shitness, since I never read it myself anymore, but the companion does - I just grabbed the Review bit because of that article....
A piece which was outrageously lame anyway: the examples of evidence which acted as a stout defence against the 'dumbing down' of our culture included TV programmes 'The Simpsons' and 'The West Wing' (who would class these as ‘dumb’ anyway?), the popularity of Pub Quizzes (yeah just GIVE ME THE FACTS), and Sven's classical compilation album. (Football’s gone all cultural! Hurrah!)
A side headline was: 'We can tape a documentary on Bosnia and an episode of Father Ted. There is no shame in doing both. We are more intellectually secure.' Oh yeah, never thought of it that way.
But you’ll all be glad to know that the murky bogwaters of ALERTALERT irony RELAXRELAX were lightly leapt over. Probably because he would have ended up covered in shit.

Live w/o Sunday newspaper isn't too bad actually.
Well, they’re certainly a bit swollen in all dimensions, but I like to read at least one newspaper a week......And have thus inevitably ended up hoarding piles of old unread ones like some Dickensian obsessive.
Since moving to Edinburgh I’ve gone for ‘Scotland On Sunday’ which, in spite of its Darwinian Brigadooner tendencies, at least covers/reviews things more local and relevant to my......’LIFESTYLE’ hahahahaaaa

Ray M (rdmanston), Tuesday, 20 August 2002 09:46 (twenty-three years ago)

I just realised that my problem is that I reached my bitter and disappointed end when I was born. I know what you mean, NP, that is a shockingly honest comment. My friend is the dep ed of a women's mag, and I've always thought that it's strange that to actually produce these things, you have to be of a certain level of acuity where you must realise that you are basically betraying yourself - your class or gender or whatever - and the women who made this comment seems to be a classic example of the double-thinking women's mag editor.

There was a funny and defensive editorial in NZ Cosmo this month where the editor gave a sort of piecemeal rant about how some MEN, would you believe it MEN, had had her up at a dinner party about being a traitor to her gender, but a) according to her, they still flirted with the attractive girls and b) they've got no right to judge and you have to be assertive and say 'I am what I am' or some other useless piece of self-help they're promoting in the mag this month.

maryann, Wednesday, 21 August 2002 03:21 (twenty-three years ago)

popeye in identity politics shockah!

Josh (Josh), Wednesday, 21 August 2002 04:47 (twenty-three years ago)

one month passes...
You know, I think I've bought heat EVERY WEEK since Norman started this thread. I hadn't for ages and now my life is much culturally enriched. Whose saggy bum is that?

THANKS NORMAN!

Graham (graham), Tuesday, 1 October 2002 09:25 (twenty-three years ago)

Ah, mystery solved. It's Joan Collins'.

Graham (graham), Tuesday, 1 October 2002 13:06 (twenty-three years ago)

You're welcome, Graham.

N0RM4N PH4Y, Tuesday, 1 October 2002 19:58 (twenty-three years ago)


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