At least part of the magazine's success is due to the fact that Enis has her readership pretty much sussed. "Our typical reader is 16 to 35, a lot of them are in relationships and have children. They all have jobs, or part-time jobs. They've money to spare, and a lot of them are buying their own places. They haven't been ground down by life. They still think it could happen - they could get their dream job or meet Mr Right. They haven't reached a bitter and disappointed end.
I must say that the last part ov that struck me as being more than a little cycnical, & actually quite horrible in a way. Perhaps I am reading too much into it, but there seems to be an implication that it isn't "going to happen", and Ms Ennis' readers are going to reach a "bitter and disappointed end". How sad. It also says that "Now!" is "somehow kinder than "Heat", without fading into the sycophancy of "Hello!" On the same page is a similar statement that you can compare - "The Cosmo girl usually goes to bed on the first date and probably can't remember the bloke's name the following morning. The glamour girl (nb "Glamour" is a magazine in competition with "Cosmopolitan") makes him wait until the third date and insists he take her shopping the next morning". Good grief. Sometimes I see these magazines in the dentist or doctor's waiting room. They are often RUBBIDGE I must confess. "heat" worst of all, I just don't see the point. "Cosmopolitan" is sometimes amusing. "Media Guardian" is amazing. Amazing that people give a shit about all ov this, and are in fact paid to write about it. I, on the other hand, am very stupid, in that I give enough ov a shit abot this to post about it here, & expose myself to ridicule, and I do it for free as well.
Fire away.
― N0RMaN PHaY, Monday, 19 August 2002 11:24 (twenty-three years ago)
― Graham (graham), Monday, 19 August 2002 11:31 (twenty-three years ago)
― mark s (mark s), Monday, 19 August 2002 11:32 (twenty-three years ago)
Ms. Ennis may be talking abt herself, party...
― Andrew L (Andrew L), Monday, 19 August 2002 11:34 (twenty-three years ago)
― mark s (mark s), Monday, 19 August 2002 11:35 (twenty-three years ago)
― Graham (graham), Monday, 19 August 2002 11:38 (twenty-three years ago)
ALL THE WRITING in heat is the worst thing i've ever read in a pro mag. it's really just awful. really. how they get away with it is obv, but it knocks me back every time -- so very VERY poor. i still enjoy it tho, cos it's less about the writing and more about the hats and the "whose boobs are they anyway?" competitions (num num).
― Alan (Alan), Monday, 19 August 2002 11:46 (twenty-three years ago)
― N0RMaN PH4Y, Monday, 19 August 2002 11:48 (twenty-three years ago)
― Alan (Alan), Monday, 19 August 2002 11:50 (twenty-three years ago)
― Norman Ph/-\y, Monday, 19 August 2002 11:52 (twenty-three years ago)
― Alan (Alan), Monday, 19 August 2002 11:56 (twenty-three years ago)
Right, I have to go back to work now.
― Norm@n Ph@y, Monday, 19 August 2002 12:00 (twenty-three years ago)
― Norman Ph@y, Monday, 19 August 2002 12:01 (twenty-three years ago)
― Archel (Archel), Monday, 19 August 2002 12:05 (twenty-three years ago)
Norman thought the only tail he had to worry about was the driver behind him swerving recklessly across the narrow country road. BUT HOW WRONG HE WAS. Fate was also sneaking up behind him -- in the shape of a vicious grey squirrel... (cont p 92)
― Alan (Alan), Monday, 19 August 2002 12:21 (twenty-three years ago)
There aren't enough magazines in A2 or A1. Maybe Everett could do a relaunch of CTCL that size.
― Billy Dods (Billy Dods), Monday, 19 August 2002 12:39 (twenty-three years ago)
It's the existence of well-paid magazine editors like her that grinds me down into bitter disappointment.
But then I've yet to read last week's Observer Review which allegedly explains how Heat et al are actually Cultural Masterpieces, so no doubt I'll be enlightened forthwith hahaha.
― Ray M (rdmanston), Monday, 19 August 2002 12:54 (twenty-three years ago)
― Ronan (Ronan), Monday, 19 August 2002 12:58 (twenty-three years ago)
― Alan (Alan), Monday, 19 August 2002 13:01 (twenty-three years ago)
― Emma, Monday, 19 August 2002 13:24 (twenty-three years ago)
Emma has given up on living.
― Graham (graham), Monday, 19 August 2002 13:30 (twenty-three years ago)
Hihihi... Ms ENNIS
DO YOU SEE?!
― Chupa-Cabras (vicc13), Monday, 19 August 2002 15:12 (twenty-three years ago)
― Graham (graham), Monday, 19 August 2002 16:00 (twenty-three years ago)
One thing that occured to me on thee way home was that when U look @ a copy ov "cosmopolitan" (and I suspeckt similar magazines), there's all this guff abt achievig some kind of physickal perfection, illustrated by pics ov models who are perfect (in the sense of society's idea of fem perfectione etc, it's not what gets me hot & bothered but there y'go) probably even before photoshop worked its EV0L magick, and then in the classified sect @ thee back there's all these adverts for cosmetick surgery. Now I'm sure this is hardly an original observation, but there does seem to be something wrong there, somehow.
I liked Alan T's Take a Break spoof. Ice Cream & Lemon Panda Pop sounds not only like a whole lot more phun than a copy ov "heat", but also like a song title by an uber-twee indie band.
― |\|0|2|\/|/-\|\| |*|-|/-\'/, Monday, 19 August 2002 17:15 (twenty-three years ago)
― n0rm@n Ph@y, Monday, 19 August 2002 17:16 (twenty-three years ago)
― Tracer Hand (tracerhand), Monday, 19 August 2002 17:32 (twenty-three years ago)
― Josh (Josh), Monday, 19 August 2002 17:51 (twenty-three years ago)
― |\|0RMaN PHaY, Monday, 19 August 2002 18:51 (twenty-three years ago)
B Yes it's all part of THE CONSPIRACY.The Observer: you’ll get no argument from me about its shitness, since I never read it myself anymore, but the companion does - I just grabbed the Review bit because of that article....A piece which was outrageously lame anyway: the examples of evidence which acted as a stout defence against the 'dumbing down' of our culture included TV programmes 'The Simpsons' and 'The West Wing' (who would class these as ‘dumb’ anyway?), the popularity of Pub Quizzes (yeah just GIVE ME THE FACTS), and Sven's classical compilation album. (Football’s gone all cultural! Hurrah!) A side headline was: 'We can tape a documentary on Bosnia and an episode of Father Ted. There is no shame in doing both. We are more intellectually secure.' Oh yeah, never thought of it that way. But you’ll all be glad to know that the murky bogwaters of ALERTALERT irony RELAXRELAX were lightly leapt over. Probably because he would have ended up covered in shit.Live w/o Sunday newspaper isn't too bad actually.Well, they’re certainly a bit swollen in all dimensions, but I like to read at least one newspaper a week......And have thus inevitably ended up hoarding piles of old unread ones like some Dickensian obsessive.Since moving to Edinburgh I’ve gone for ‘Scotland On Sunday’ which, in spite of its Darwinian Brigadooner tendencies, at least covers/reviews things more local and relevant to my......’LIFESTYLE’ hahahahaaaa
― Ray M (rdmanston), Tuesday, 20 August 2002 09:46 (twenty-three years ago)
There was a funny and defensive editorial in NZ Cosmo this month where the editor gave a sort of piecemeal rant about how some MEN, would you believe it MEN, had had her up at a dinner party about being a traitor to her gender, but a) according to her, they still flirted with the attractive girls and b) they've got no right to judge and you have to be assertive and say 'I am what I am' or some other useless piece of self-help they're promoting in the mag this month.
― maryann, Wednesday, 21 August 2002 03:21 (twenty-three years ago)
― Josh (Josh), Wednesday, 21 August 2002 04:47 (twenty-three years ago)
THANKS NORMAN!
― Graham (graham), Tuesday, 1 October 2002 09:25 (twenty-three years ago)
― Graham (graham), Tuesday, 1 October 2002 13:06 (twenty-three years ago)
― N0RM4N PH4Y, Tuesday, 1 October 2002 19:58 (twenty-three years ago)