A Finger of Fudge Is Just Enough To Give Your Kids a Treat

Message Bookmarked

Bookmark Removed

Is this the most outrageous claim ever made in an advertisement?

― MarkH (MarkH), Wednesday, 25 September 2002 13:01 (twenty-three years ago)

What is the problem with it? It was a treat in those post-rationing days of the 1980s. Kids today..

― N. (nickdastoor), Wednesday, 25 September 2002 13:02 (twenty-three years ago)

I'd consider that a treat, though I'm no longer a kid of today sigh.

― Graham (graham), Wednesday, 25 September 2002 13:03 (twenty-three years ago)

I seem to remember finding them just enough for a small treat.

also, in the way that the young are more impressionable, I felt that if the television said it was enough, then it was enough.

― DV (dirtyvicar), Wednesday, 25 September 2002 13:07 (twenty-three years ago)

Indeed, it is all these king size bars of chocolate and giant bags of crisps that are around these days that are making kids obese. Apparently grown ups can stop themselves from eating the whole lot (can they? really? how?) but kids with their wanton greed cannot. We should return to an era of mere fingers of Fudge.

― Emma, Wednesday, 25 September 2002 13:11 (twenty-three years ago)

"it's full of Cadbury's goodness" went the song. Ehhh???

― MarkH (MarkH), Wednesday, 25 September 2002 13:14 (twenty-three years ago)

Chocolate is v.good for you. I'm sure I read so in Metro.

― N. (nickdastoor), Wednesday, 25 September 2002 13:16 (twenty-three years ago)

I hope you are not mocking me, boy.

― Emma, Wednesday, 25 September 2002 13:19 (twenty-three years ago)

I would never do that. I tried to find this story in the authoritative Metro of the web, Ananova, but BBC Online will have to do:

Chocolate 'is good for you'

― N. (nickdastoor), Wednesday, 25 September 2002 13:25 (twenty-three years ago)

NUM NUM.

― Emma, Wednesday, 25 September 2002 13:26 (twenty-three years ago)

chocolate may be good for you - but is fudge?

― DV (dirtyvicar), Wednesday, 25 September 2002 13:37 (twenty-three years ago)

http://www.prwatch.org/images/tsigfy.gif

― N. (nickdastoor), Wednesday, 25 September 2002 13:42 (twenty-three years ago)

I used to think the song went "it's full of peppery goodness".....could never understand why it didn't taste like pepper......

― Anonymous, Wednesday, 25 September 2002 13:43 (twenty-three years ago)

I seem to remember kids playing conkers in the original advert. Then there was a later one with a kid falling off a gate.

― MarkH (MarkH), Wednesday, 25 September 2002 14:11 (twenty-three years ago)

I was a peppery goodness man too. Maybe it was...

― Pete (Pete), Wednesday, 25 September 2002 14:14 (twenty-three years ago)

Or maybe you need Otex.

― Emma, Wednesday, 25 September 2002 14:18 (twenty-three years ago)

Did they have Otex back then?

― Anonymous, Wednesday, 25 September 2002 14:19 (twenty-three years ago)

I'm sure they had a crude 1970s/80s equivalent.

― Emma, Wednesday, 25 September 2002 14:21 (twenty-three years ago)

I also used to completely and totally believe that you could eat a Milky Way between meals and not loose your appetite.

― Anonymous, Wednesday, 25 September 2002 14:26 (twenty-three years ago)

Anonymous, how about inventing a name for yourself - all this 'Anonymous' business is quite disorienting.

― N. (nickdastoor), Wednesday, 25 September 2002 14:27 (twenty-three years ago)

Fudge is icky.

― alix, Wednesday, 25 September 2002 14:29 (twenty-three years ago)

That's part of the fun.......

― Anonymous, Wednesday, 25 September 2002 14:32 (twenty-three years ago)

Does anyone think that 'fudge' could be a euphemism? Or have I gone to far?

― Fidelma, Wednesday, 25 September 2002 14:42 (twenty-three years ago)

You perv.....

― Anonymous, Wednesday, 25 September 2002 14:44 (twenty-three years ago)

Here we are, happily reminiscing about our childhood and you have to go and corrupt it with your filthy mind...

― Anonymous, Wednesday, 25 September 2002 14:46 (twenty-three years ago)

I have a pencil case with the Fudge advert on it, purchased in the 80s, and *totally* for the double-entendre aspect.

― suzy (suzy), Wednesday, 25 September 2002 15:11 (twenty-three years ago)

Here we are, happily reminiscing about our childhood and you have to go and corrupt it with your filthy mind...

You haven't been around the ILX bunch long, have you?

― j.lu (j.lu), Wednesday, 25 September 2002 15:14 (twenty-three years ago)

I haven't been around long but I'm beginning to get the idea, I humbly apologise.

― Anonymous (Anonymous), Wednesday, 25 September 2002 15:22 (twenty-three years ago)

WHERE ARE YOU, DAN PERRY?!?!?!?!?!

― jess (dubplatestyle), Wednesday, 25 September 2002 16:28 (twenty-three years ago)

"What's got a hazelnut in every bite? [Topic!] Real milk chocolate and pure delight!"
So I used to eat mine in tiny nibbles and think 'Ha! There's no hazelnut in that bite! See? You big FIBBERS!'

― DavidM (DavidM), Wednesday, 25 September 2002 16:41 (twenty-three years ago)

Well at school, a finger of fudge did mean [slippy fingers behind the bike shed with hairy Mary], so in theory... the advertisment was spot on. Don't hissss at me, you all did it!

― kinski (kinski), Wednesday, 25 September 2002 18:07 (twenty-three years ago)

Do Salt n' Shake crisps still exist?

― kinski (kinski), Wednesday, 25 September 2002 18:08 (twenty-three years ago)

...post-rationing days of the 1980s...

haha Nick you young people have no idea! Rationing ended in the '50s (I think - it predates me, anyway) so kids in the '80s were hardly likely to be delighted at even a small quantity of fudge. Of course, as someone who actually dates from the '50s, just, it is enough to give me a treat. "A finger of fudge is just enough to give your middle-aged friend a treat."

― Martin Skidmore (Martin Skidmore), Wednesday, 25 September 2002 20:06 (twenty-three years ago)

How big is "a finger"?
Are we talking new born baby or Big Bird size??

― brg30 (brg30), Wednesday, 25 September 2002 20:19 (twenty-three years ago)

Ordinary adult diameter, more or less, but maybe 50% longer than my middle finger. My fingers are quite stubby, though.

― Martin Skidmore (Martin Skidmore), Wednesday, 25 September 2002 21:22 (twenty-three years ago)

Martin, I was joking you big dummy. Then again, they were still post-rationing and I did experience vicarious chocothrills from hearing my dad's tales of bananas and Fry's chocolate creams.

― N. (nickdastoor), Wednesday, 25 September 2002 23:42 (twenty-three years ago)

A finger of fudge is about the size of a grown man's finger, only longer. And without the knuckles.

― Fidelma, Thursday, 26 September 2002 10:05 (twenty-three years ago)

just think, Cadburys must employ people to pack all that fudge.

― DV (dirtyvicar), Thursday, 26 September 2002 10:37 (twenty-three years ago)

Happily, you CAN still get Salt n Shake crisps. Also happily, you CAN'T still get the variation in which the sachets contained not salt but 'cheese and onion flavour' or 'beef flavour' or whatever.

― Archel (Archel), Thursday, 26 September 2002 11:42 (twenty-three years ago)

[kids reengineered the supply chain by simply crumbling Oxo cubes into the packet]

― N. (nickdastoor), Thursday, 26 September 2002 11:45 (twenty-three years ago)

I also used to completely and totally believe that you could eat a Milky Way between meals and not loose your appetite.

Aha. But it never said that. It said you eat it between meals without ruining your appetite.

Whatever happened to pacers BTW?

― Dave B (daveb), Friday, 27 September 2002 13:48 (twenty-three years ago)

Pacers were great, as were Splicers

― Plinky (Plinky), Friday, 27 September 2002 13:49 (twenty-three years ago)

Clearly my presence on this thread was not needed; the Dirty Vicar and kinski have more than made up for my absence!

― Dan Perry (Dan Perry), Friday, 27 September 2002 13:53 (twenty-three years ago)

it'd be enough for me. any fudge would. and i CAN eat a milky way between meals and not lose my appetite, so ha.

― Maria (Maria), Friday, 27 September 2002 18:55 (twenty-three years ago)

It said you eat it between meals without ruining your appetite.

This claim was quite true, but since when did eating any chocolate bar between meals ruin one's appetite?

― David (David), Friday, 27 September 2002 20:53 (twenty-three years ago)

the phrase "ruining yr appetite" seems to have been quietly shelved anyway, a relic of a lost world

― mark s (mark s), Friday, 27 September 2002 21:13 (twenty-three years ago)

You must be logged in to post. Please either login here, or if you are not registered, you may register here.