Do you see through your ears?

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Does advertising work? Have you ever bought a release because of an ad? Do you even care?

Blurry eyed (1411), Saturday, 23 November 2002 22:18 (twenty-three years ago)

Not for me.
No.
No.

Venus Glow (1411), Saturday, 23 November 2002 22:20 (twenty-three years ago)

silly me, I thought this would be a thread about synaesthesia.

Curtis Stephens, Saturday, 23 November 2002 23:09 (twenty-three years ago)

definitely when I was younger I'd be excited by bands that looked like bands I liked and promising promises and all. But an ad (and ads include videos, folks) rarely pushes a button that others don't try to also. I've certainly gotten over the They-Look-Like-A-Band-I'd-Like problem. That said, I bought the Hives album despite being not thoroughly charged by their singles (yet), because I really wanted hard copies of those vidoes.

you have to remember advertising's goal isn't always to make you buy it, but to make you think its important. Hype may not make you buy it, but it will make you think about it and it will up its "importance." Ads promote awareness more so than conversion.

Anthony Miccio (Anthony Miccio), Saturday, 23 November 2002 23:17 (twenty-three years ago)

Sily me, I thought this would be a thread about psychedelia.

Stewart Osborne (Stewart Osborne), Saturday, 23 November 2002 23:32 (twenty-three years ago)

Have you ever bought a release because of an ad?

You mean like a music video?

I'm sure I must've bought something because I saw it was on sale in a flyer, or saw a banner walking past HMV talking up a sale that made me go in and look around (although I'm sure this resulted in purchsing DVDs more than music).

Vic Funk, Sunday, 24 November 2002 15:11 (twenty-three years ago)

OK, lets say videos don't count here, or sale items. Only new music purchases from print ad's, back-lit photo boxes in store windows, fancy floor displays, all those colorful ad's in Magnet, AP, and whatnot.

Venus Glow (1411), Sunday, 24 November 2002 17:43 (twenty-three years ago)


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