NME relaunches its print edition, but

As NME Relaunches Print Magazine, COO Details ‘High-Hype Model’ With Limited Drops and Emerging Artist Focus (EXCLUSIVE) on Variety...

Iconic music publication NME is relaunching its print magazine.

After shutting down production in 2018 to focus on its digital presence, the brand will return as a global bimonthly magazine with a July/August issue featuring fast-rising indie singer-songwriter D4vd. Each issue will focus on an emerging artist as part of NME’s commitment to music discovery, and a limited number of copies will be sold via select partners (starting with music retailer Dawsons on Aug. 9) to enact what NME Networks COO Holly Bishop calls a “high-hype model.”

“We believe there’s value in scarcity, and you really see this in the hype and buzz that’s created in the fashion world, particularly around sneaker drops. We’re taking a similar approach to the magazine,” Bishop, who has worked in publishing at NME for 10 years, tells Variety. “Of course, we want the brand to be accessible … but there really is something valuable in delivering a product that’s hard to get your hands on.”

Are those high-in-the-sky-apple-pie hypes?

Finally the NME is gonna have a go at harnessing the power of hype.

Dawsons !?
Who/where/what ?

Kind’ve on-brand to double down on the ludicrous hype and skip the music coverage

Kind’ve on-brand for me to say the same thing as Daniel but in a duller way.

So, judging by the stock-shot photos, it looks a lot like the "The Face" reboot, big, heavy, one every three months and (maybe) heavy with adverts.

And super expensive too probably

this strategy sounds like it might work if they exclusively hype already-gigantic kpop groups

I like how they don’t talk about the quality of the journalism/writing.

Anyone get the feeling that this will be paid advertising?

£10

Get fucked

that's surprisingly generous, i'd definitely look at it for a tenner

the overwealthy 5 cds a year types this is aimed at will never buy it!!!!

I'm dreading the super-stylised graphic design. I'm imagining a lot of big pictures and negative space.