Classic Pre-Release Overclaims

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Fond memories of Suede's "Stay Together": "It's gonna be eight minutes long....AND BRETT'S GONNA DO A RAP!"

Also - dance elements to our music, best album ever, loops, etc. etc. - your favourites?

Tom, Friday, 20 July 2001 00:00 (twenty-four years ago)

About 18 months before 'Fold Your Hands Child, You Walk Like A Peasant' was released, Mark Jones (Jeepster man) told me that the forthcoming album would 'blow my mind'. It didn't, really. Although I did blow my top when 'Beyond the Sunrise' came on, if that counts.

Also - Ride's 'Leave them all behind'

Also - Psyclapse and Bandersnatch (the megagames). I was really sucked into that one.

Nick, Friday, 20 July 2001 00:00 (twenty-four years ago)

I didn't even have a Spectrum and I was suckered into the Megagames hype.

Tom, Friday, 20 July 2001 00:00 (twenty-four years ago)

Huey Lewis & The News, Small World : "It's a return to our R&B roots"

R.E.M., every new album : "This one is a little strange, our fans might have a problem with it".

Patrick, Friday, 20 July 2001 00:00 (twenty-four years ago)

gnr's chinese democracy - what, it's not out yet?

Geoff, Friday, 20 July 2001 00:00 (twenty-four years ago)

YES! A Heuy Lewis Mention! I thought Spiritualised Ladies and Gents... was a let down, and BLur's last record, and hell, just about everything.

Mike Hanle y, Friday, 20 July 2001 00:00 (twenty-four years ago)

Alan McGee owns this topic with his irritating statements like the classic: "Live Forever is the Wild Horses of the 90s!" No it is not, sir! It's the 'You're in the Army Now' of the 90s.

Omar, Friday, 20 July 2001 00:00 (twenty-four years ago)

was it heavy stereo that got a full page thingy from mcgee once? it should have read "heavy stereo, possibly as good as the gyres"

gareth, Friday, 20 July 2001 00:00 (twenty-four years ago)

You know, it could be argued that big pre-release fusses are actually constructive, in certain sense. I'm thinking specifically of "Leave Them All Behind," and everyone's running around with knees bent, all atwitter that a single should be longer than 4 minutes. "How bold! This single will actually have an into and a decent-sized instrumental bridge! It will develop at a moderate, 70s album- rock pace! And is that a boy or a girl on the cover?"

Couldn't you give that whole fuss partial credit for the widening of bands' options re: size and scale and format? Obviously you could blame them as well for a lot of long-winded pretentious crap, but do you think the fact that the option is there may have something to do with listeners just getting used to the possibility? In other words, silly as the fuss was and as much as Ride seemed to be specifically courting it for marketing purposes, couldn't it be claimed that there really was something bold and challenging about releasing "Leave Them All Behind" as a pop single instead of going straight to "Twisterella?"

Nitsuh, Friday, 20 July 2001 00:00 (twenty-four years ago)

Not at all, Nitsuh. Because they specifically released a short single edit of the track to go with the equally conventional video. ;-)

Ned Raggett, Friday, 20 July 2001 00:00 (twenty-four years ago)

Wow, that really was some good pre-release bullshit, then. They had me thinking they were somewhat brave, at the time.

Nitsuh, Friday, 20 July 2001 00:00 (twenty-four years ago)

Early 70's glam rocker Jobriath ("the world is ready for a true fairy and I'm it") was managed by svengali-wannabe Jerry Brandt, who splashed his picture over buses and billboards, and talked him up to every journalist who'd listen that Jobriath was going to be the next superstar. It worked for Bowie, right? Well, he flopped. Miserably.

BTW, I dearly love Jobriath, and treasure both of his (rare) LPs.

Sean, Friday, 20 July 2001 00:00 (twenty-four years ago)

The actual song on the album and all that is indeed the full cut, but the single release was about four minutes long -- now, this is in fact the *American* version of the single. Conceivably the original Creation single release was the eight-minute deal.

Ned Raggett, Friday, 20 July 2001 00:00 (twenty-four years ago)

I didn't buy the Creation single, but their appearance on TOTP was an absolutely wretched edited version of the album track. No intro (the best bit), no bridge, just the verser/chorus bit badly sung by Gardener. I was deeply disappointed, especially as their appearance on the pops was in the previously unheard of circumstances of three good indie bands being on TOTP in the same week. Primal Scream, JAMC and Ride all being in the top twenty at once was a definite cause for excitement when I was 16.

Richard Tunnicliffe, Friday, 20 July 2001 00:00 (twenty-four years ago)

Who is being discussed here???

Sean, Friday, 20 July 2001 00:00 (twenty-four years ago)

But it's just right up there, Sean. ;-) Ride, or Roide if you prefer. ;-)

Ned Raggett, Friday, 20 July 2001 00:00 (twenty-four years ago)

How about that "new phase Beatles album", Let It Be? Bwahaha!!!

Joe, Friday, 20 July 2001 00:00 (twenty-four years ago)

Magazine reform!! Shot By Both Sides reworked as espionage thriller with Devoto as mercenary hacker genius thus displacing the existential paranoia of th'riginal song....etc...

spherical, Friday, 20 July 2001 00:00 (twenty-four years ago)

Before The Fragile came out Reznor was claiming it sounded like Tom Waits through a blender. I am still waiting to hear that album.

bnw, Saturday, 21 July 2001 00:00 (twenty-four years ago)

Ha, I THOUGHT that was bs.

Josh, Saturday, 21 July 2001 00:00 (twenty-four years ago)

the fucking canibus album.

ethan, Sunday, 22 July 2001 00:00 (twenty-four years ago)

here in the Land That Time Forgot, "it's going to come out some day" is a common Pre-Release Overclaim.

duane, Sunday, 22 July 2001 00:00 (twenty-four years ago)

Be Here Now. anyone remember that one?!

Bill

Bill, Sunday, 22 July 2001 00:00 (twenty-four years ago)

My s.o. Jane (we met on my Oasis list, so go figure) recently was berating that very album and talking about editing the hell out of it. So it's remembered, just not fondly. ;-)

Ned Raggett, Sunday, 22 July 2001 00:00 (twenty-four years ago)

Those Beatles/Oasis comparisons are just spooky - "new phase Beatles album" was actually part of Macca's evidence in court that Allan Klein was destroying everything the band stood for, as they "don't do hype." Alan McGee's statements that "Be Here Now" would be the greatest most mind-blowing incredible album ever made were said by Noel Gallagher to be "slightly over the top. Maybe."

But what about "Free As A Bird"? MONTHS before that came out i read previews where people said it sounded like NIRVANA but with 21st Century sensibilities...

MJ Hibbett, Monday, 23 July 2001 00:00 (twenty-four years ago)

Wasn't prml scrm's "star" supposed to be a "storming tabla-led dub symphony" or suchlike? "star", y'know? pfffff.....

xoxox

Norman Fay, Monday, 23 July 2001 00:00 (twenty-four years ago)

Jerry mentioning Levitation on the 'bands you've forgotten' thread reminded me of the hype preceding their first album on Rough Trade. ISTR Geoff Travis saying that it'd save Rough Trade because they were going to be bigger than the Smiths. I think the stress of his indie empire collapsing might have got to him a bit at that point, his other big signings of that year being the bloody Cardiacs.

Richard Tunnicliffe, Monday, 23 July 2001 00:00 (twenty-four years ago)


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