Guaranteed success in a commercial

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My mom's advice to me & all other musicians: "Try to write a song that people can play in commercials or in football games, movie previews, etc. That 'things that make you go mmm' song is perfect for a food coommercial." Other examples of songs she thinks are brilliant: We are the Champions, that Chumbawumba tune about getting knocked down, We Built this City, Who Let the Dogs Out, etc. Catchy & with lyrics about defeating the odds/persevering. So Survivor and Eye of the Tiger (also good for high schools with tigers for mascots) would fit the bill.

What other songs would my mother praise?

What song would you write to impress her? I tried writing one called "I am Okay" but she said it was not catchy or inspirational enough. ("Try I ROCK," she suggested.)

1 1 2 3 5, Tuesday, 7 August 2001 00:00 (twenty-four years ago)

I HATE you so much right now.

jamesmichaelward, Tuesday, 7 August 2001 00:00 (twenty-four years ago)

Why?

, Wednesday, 8 August 2001 00:00 (twenty-four years ago)

I mentioned this some months ago, but I'm certain it was ILM faves Stereolab's "The Free Design" being used in a Verizon commercial here in the states last spring. Someone please assure me I wasn't hallucinating.

X. Y. Zedd, Wednesday, 8 August 2001 00:00 (twenty-four years ago)

There definitely was a Stereolab song used in one of the Volkswagen Beelte campaigns. (This was the same campaign that used "Ladies And Gentlemen We Are Floating In Space" and "Absurd" for other spots.)

Dan Perry, Wednesday, 8 August 2001 00:00 (twenty-four years ago)

Yes, Stereolab, Red House Painters and many more have been used in ads lately. I was thinking more basely commercial. I doubt the Free Design was written expressly for the hopes that it would be used by Volkswagen, a wireless phone company, etc. I am thinking of the very irritating type of song that ends up being used in commercials you see during shows such as "The Price is Right". Such as I'm too Sexy for my Shirt. Clearly an awful song, as were all my other examples, but advertisers would use it. So my mom suggests this is the key to musical success, writing such base songs that are irresistable to such kinds of advertisers. I think it is quite a trick to be able to write such songs, and seems to contradict the popular idea of writing music because it is meaningful to you, or an expression of joy, or etc. Many people say Moby is guilty of this, and while his songs are in many advertisements, they would not play them at a sports rally. This the goal I think my mom was aiming for. A little more versatile and less moody than something like "Porcelain".

, Wednesday, 8 August 2001 00:00 (twenty-four years ago)


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