Is ILM being used for market research?

Message Bookmarked

Bookmark Removed

I know we've had other discussions on ILM having a small-but-measurable impact on the popularity of certain artists, and there is other evidence to the effect that there are a few people paying attention, but the article on Big Champagne (company who sell statistics harvested from supposedly "illegal" DLs to record companies) in this month's Wired got me thinking - Is someone using ILM for similar purposes? And if not, maybe they should.

Then again, perhaps we are not as wide a reflection of the music-listening audience as I might like to think...

― adaml (adaml), Thursday, 2 October 2003 20:50 (twenty-one years ago)

...how else to explain the continued existence of Andrew WK?

*DUCKS*

― adaml (adaml), Thursday, 2 October 2003 20:51 (twenty-one years ago)

All my mates at school and I fink Blazin' Squad is shit and we wanna see more fit birds like Rachel S Club but with their clothes off next time

― stevem (blueski), Thursday, 2 October 2003 20:54 (twenty-one years ago)

j0hn darn1elle for governor!

― adaml (adaml), Thursday, 2 October 2003 20:54 (twenty-one years ago)

I no longer find the NME interesting, but my! how I love these microhouse ringtones.

― richteenager (adaml), Thursday, 2 October 2003 20:56 (twenty-one years ago)

I thought that this was the purpose of ILM... Isn't that Tom's field of work?

― gygax! (gygax!), Thursday, 2 October 2003 20:58 (twenty-one years ago)

Yes, we are just mice in his dirty maze. His dirty moneymaking maze. More cheese?

― adaml (adaml), Thursday, 2 October 2003 21:00 (twenty-one years ago)

"Oh MY! This Yo La Tengo Ice Cream is tasty!"

― scott m (mcd), Thursday, 2 October 2003 21:38 (twenty-one years ago)

Are you mad? When has an ILX artist rised to fame through ILM? Ha. Ludicrous.

― John Prescot, Thursday, 2 October 2003 21:55 (twenty-one years ago)

ILM is pretty much useless for MR purposes (but then I would say that). If a record company was commissioning some kind of survey the chances are that most ILXors would get discarded as outliers - people who listen to atypically large amounts of music and whose presence in the survey would therefore skew it.

ILM would have more use as a focus group or as a resource for people whose job it is to promote/harvest new trends. Even then I've never seen anything here that feels like the work of a 'street team'. I also think that ILM's wide (by Interweb standards) coverage and high level of reflexive cynicism would make it fairly rubbish even for that kind of research: a more tightly focussed board would work better for spotting 'underground' hits.

― Tom (Groke), Friday, 3 October 2003 07:04 (twenty-one years ago)

Tom Ewing in "ILM is rubbish" shocker!

― adaml (adaml), Friday, 3 October 2003 07:12 (twenty-one years ago)

Viral marketing?

Tom's employers must kno he's onna internet the whole time - there's *gotta* be a quid pro quo...

― Enrique (Enrique), Friday, 3 October 2003 07:53 (twenty-one years ago)

harvesting? why set up a site to do that, when you can just write a bot to do the grunt work for you from everyone else's!

― anonee, Friday, 3 October 2003 08:48 (twenty-one years ago)

Didn't that Guardian article last week sort of imply that NYLPM, ILM and Blissblog influenced the NME to cover Dizzee?

― Nick H, Friday, 3 October 2003 15:13 (twenty-one years ago)

I would like to think that in the best possible world, the thread about whether the ass on the cover of Loverboy's Get Lucky is male or female would have some practical use to the advertising world.

― Horace Mann (Horace Mann), Friday, 3 October 2003 15:23 (twenty-one years ago)

it's pretty obvious that Pitchfork is using ILM for market research, for whatever that's worth.

― Al (sitcom), Friday, 3 October 2003 15:30 (twenty-one years ago)

You must be logged in to post. Please either login here, or if you are not registered, you may register here.