independent labels dying?

Message Bookmarked
Bookmark Removed
are they?

grand royal's gone under, and I've heard rumours speculating that matador & sub pop are near death.

have economic woes and file-sharing done in the last of the li'l guys?

fritz, Sunday, 16 September 2001 00:00 (twenty-four years ago)

well, i suppose a better question is are typically "indie" labels dying? i'm sure plenty of independent dance and hiphop labels are doing better than ever. and those in the electronica/glitchy underground make no pretensions to a "wider audience" so their size is seen more out of scale than economic instability.

jess, Sunday, 16 September 2001 00:00 (twenty-four years ago)

What about Maverick? Didn't Madonna kick out a few people?

nathalie, Sunday, 16 September 2001 00:00 (twenty-four years ago)

But Jess, what about the fact that Matador has tried very hard to become a dance and hip-hop label? They distribute Warp in the U.S., and have picked up a whole lot of "undie" rap (by which I don't mean Paul Barman).

Surprising to hear that about them -- I'd have thought the Belle and Sebastian moment alone would have filled their coffers for years to come.

Nitsuh, Sunday, 16 September 2001 00:00 (twenty-four years ago)

CD sales have been down in general, so this might be related - I would imagine that indie's have a very awkward position of trying to make a handful of artists somewhat profitable. Seems that Subpop's kinda been 'in trouble' for some time - always teetering on instability, but usually has some save (or layoffs) in the end.

jason, Sunday, 16 September 2001 00:00 (twenty-four years ago)

The LAST of the little guys?

In non-rock arenas (as Jess noted), they're thriving. Check the Independent charts on Billboard.com - that's what sells. In the land of guitars and drums, though, there are still PLENTY of low-level labels scurrying around, making li'l pockets of noise, doin' their thang. That's not going to change any time soon. It's never died - regardless of what Alternative Press might say - and it's not going to, as long as there's someone willing to drop a few thousand to put out a friend's record.

The BIG names, though - the Matadors, the Sub Pops, the Grand Royals - all allied themselves (at one point or another) with the Big Boys. I know for a fact that both Matador and Sub Pop were partially owned by major label interests at one point - the majority of the label was still owned by its founders, but the corporate percentage was probably 49%. None of them have had a major success like, for instance, Epitath (with the Offspring and, to a lesser extent, Rancid, receiving much love from the mainstream punk explosion) or even Lookout (via Green Day's success).

Well, yeah, there was that Sub Pop / Nirvana thing. Whoops. Of course, there have been rumours of Sub Pop's demise for quite a while.

It just strikes me as odd that most of the labels mentioned have been able to sustain themselves, given the amount of product they're promoting, and the number of bands they're sponsoring. It's tough enough to keep one's head above water when just trying to release an album by yourself (& the pro bono help of your friends) - spending money on radio promotions, magazine promotions, and all sorts of staff can't be good when a group hasn't even gone Gold (a milestone I don't believe Belle & Sebastian has reached, unfortunately).

The eclectisism of both labels is definitely worth praising - especially Matador, offering more outside of the "usual" rock music stuff - but I'm not sure it's fiscally prudent.

David Raposa, Sunday, 16 September 2001 00:00 (twenty-four years ago)

well, i think there's a difference between a label like matador and a label like kompakt or tresor or even locked on. being in the thick of "dance music proper" (blech to "proper" but a necessary evil here), a single 12" with minimal packaging, production costs, etc. can sell as much as one of matadors lesser selling *albums*. it's released, picked up by dj's, blows up, liscensed to all sorts of comps, and disappears in a month or three. matador's still trying to sell to the finicky and fickle amurrican *album* market, where they're still concerned with product placement, image, appropriate channels, advertising, long term recognition and sales. (not that i necessarily think any of these are bad things, just not the type of concerns a lumpen prole dance label is likely to have.) matadors electronic records are still more "listening oriented"; their 12"s are still more like radio singles or adverts for the forthcoming album. the tradeoff, however, is that the size and profitability of a dance label can be incredibly fleeting, especially when you are in the thick of a new scene (all those 2-step labels making a killing in DJ 12s between 1998-2000, who will disappear within the year.)

jess, Sunday, 16 September 2001 00:00 (twenty-four years ago)

I really don't know a whole lot about the money aspects of running a label, but 1) I don't think you could ever really call Grand Royal an indie and 2) Sub Pop and (to a lesser extent) Matador have been sort of out of touch for years.

Look at the stuff Sub Pop releases right now-- crappy, no-subtlety rock like Nebula, the Makers, and the Murder City Devils makes up a big chunk of the roster, and then you have Damien Jurado and they recently released a fucking Bruce Springsteen tribute record. There's just too much terrible stuff that no one will buy taking up room on the payroll.

Matador, to a lesser extent, has the same problem... they have some really interesting stuff-- Pole, Dalek and Matmos come to mind-- but hands up, who's digging the new Khan or Sad Rockets records?

I think it's too bad if Matador's going down, but I think if they are they (and Sub Pop) are dying because they waste too much money on going-nowhere artists, and not because of some economic problem that's killing independent labels.

charlie va, Sunday, 16 September 2001 00:00 (twenty-four years ago)

Well, it's certainly nice to think that the quality of the roster itself may be what defines an indie label's profitability. :)

I wonder if anyone here knows how Merge stands, profit-wise? It occurred to me last year that they've sort of switched places with Matador, whose roster used to feature most of the bigger-name indie artists/records (Pavement, Yo La Tengo, Belle and Sebastian, Cat Power, John Spencer, Cornelius, etc.) Whereas over the past few years, Merge has suddenly started doing better with non-Superchunk releases: 69 Love Songs (and, after that, the Mag Fields back catalog), Lambchop, Neutral Milk Hotel, Versus, the Clientele. It's as if they're filling the hole Matador leaves as it moves toward becoming either Warp or an Arsonists vanity label.

Nitsuh, Sunday, 16 September 2001 00:00 (twenty-four years ago)

Wait -- that should be something like "mostly bigger-name indie..." I.e., there was a time when any Matador band was the sort of band whose t-shirt you might even see someone wearing in a frat house.

Nitsuh, Sunday, 16 September 2001 00:00 (twenty-four years ago)

"Well, it's certainly nice to think that the quality of the roster itself may be what defines an indie label's profitability. :)"

Well, I wasn't offering that as a general principle-- that would be completely stupid. I was just using it to explain these particular cases.

charlie va, Sunday, 16 September 2001 00:00 (twenty-four years ago)

[Sub Pop] recently released a fucking Bruce Springsteen tribute record. There's just too much terrible stuff that no one will buy taking up room on the payroll.

I'd bet this was one of the label's better-selling and more profitable records of the past couple of years. Is Sub Pop really that bad off? Its releasing a lot of product these days, can it be doing that poorly? That "no-subtlety" rock probably has a decent following for whatever reason (the Hellacopters and the Go, as well as those mentioned above; Pleasure Forever, too, although they're less straightforward rawk) and the Indie Pop arm of Sub Pop can't be hurting it, either (Saint Etienne, Shins, Looper, Beachwood Sparks, Trembling Blue Stars, Red House Painters, Damon and Naomi, a few Joe Pernice products, and, yes, D. Jurado) and I'd certainly take most of that group over the stuff the label was releasing five or six years ago.

David's right about the really little guys; if anything, there may be too many labels around, there's a ridiculous amount of product released. It's some of the midlevels that if, say, one Smog album sorely underperforms, could collapse.Sadly, some of the Chicago labels (drag city, thrill jockey) are always teetering and need the shot in the arm that Merge got the past couple of years. Neither have much of a staff or ad budget.

scott p., Monday, 17 September 2001 00:00 (twenty-four years ago)

I'd bet this was one of the label's better-selling and more profitable records of the past couple of years.

God, what a horrifying thought. As for Drag City and Thrill Jockey, as long as Corey Rusk and Touch and Go are willing to put up the fight they'll stay afloat.

Ned Raggett, Monday, 17 September 2001 00:00 (twenty-four years ago)

How is Secret Canadian or Razor and Tie doing ?

anthony, Monday, 17 September 2001 00:00 (twenty-four years ago)

Scott is dead-on re: the amount of product being released. Christ, look @ the Fading Captain Series on Rockathon (the GBV boutique) - do ya need more songs, Bob? Do ya?

Re: the glut of Sub Pop product - during Creation Records' dire straits, they released a SLEW of records, hoping that the sales of the new product would do nothing more than produce revenue for the company. (Granted, I'm just recapitulating what I read - if Everett / Jerry is still around, he'd know best.)

But to return to Fritz's original question - I wouldn't be surprised if file-sharing has had a deleterious effect. When thousands of people download Britney Spears and *NSYNC, the supposed "losses" are minimal compared to the actual sales revenue generated. However (and this is all supposition), I'd wager that "indie" fans (mostly in college) are savvier and more "in touch" with the internet, AND on a tighter budget. It only takes a few kids from various college radio stations to throw the latest Superchunk / Pedro the Lion / Preston School of Industry on the 'web for all to listen.

Of course, this wouldn't be a problem if folks actually followed the ideal plan and PURCHASED said albums (assuming they liked them). Maybe that's the problem right there - sales are dropping due to a customer's prior knowledge of the product.

David Raposa, Monday, 17 September 2001 00:00 (twenty-four years ago)

PS:

The only things I know about Razor & Tie are that they released the last Dar Williams album, and that their post-punk compilation (Totally Wired) is out-of-print, which is CRIMINAL.

Meanwhile, Secretly Canadian is chuggin' along as well, with plans to release the entire back catalog of ex-Jacobite / ex-Swell Map (?) Nikki Sudden. And anyone giving the Danielson Familie a home is A-OK in my book.

David Raposa, Monday, 17 September 2001 00:00 (twenty-four years ago)

The Danielson Family is the sing-a-along CHRISTIAN rock of the Shaggs.

porch monkey, Monday, 17 September 2001 00:00 (twenty-four years ago)

Man's Ruin is dead, too! I think the really real independents will stay in business but the ones that were only masquerading as such to sell major label amounts of units found that promotions, big tours and studio time are too expensive to stay afloat. Sympathy For The Record Industry, Crypt, March and crap like that are probably maintaining and doing fine. Sympathy's got some of the better releases lately.

Nude Spock, Monday, 17 September 2001 00:00 (twenty-four years ago)

I heard that Crypt did go under, or stopped releasing new stuff at any rate.

Sympathy will be able to maintain themselves because they don't generally pay the bands, don't send out promo or buy ads and don't keep their old records in stock until each pressing of 1,000 is sold out. I'm not knocking them, it's probabably the only way a lot of those records would come out at all.

fritz, Monday, 17 September 2001 00:00 (twenty-four years ago)

Crypt more or less packed it in in 1998. They said they were losing too much money on modern bands (with touring, promotion, etc). This is why the only things you've seen on the label in the last three years were latest Las Vegas Grind LPs and the two Pagans comps. from earlier this year.

As for Matador distributing Warp (mentioned above), Warp's had an American arm since late 2000, so they, and not Matador, Tommy Boy and Nothing, are distributing their own records now. Given Matador's slate this year (Eitzel, Downes, and others) I think they're entering the AAA-market.

And the Springsteen comp was a benefit album, so they shouldn't have profitted from it.

Vic Funk, Monday, 17 September 2001 00:00 (twenty-four years ago)

Oh right, those selfish Doctors Without Borders...

scott p., Monday, 17 September 2001 00:00 (twenty-four years ago)

the two Pagans comps. from earlier this year.

Both of which I just picked up cheap at my local store, so I'm glad for Crypt hanging in there for that.

Ned Raggett, Monday, 17 September 2001 00:00 (twenty-four years ago)

WAIT! I thought Crypt came back?!

Nude Spock, Tuesday, 18 September 2001 00:00 (twenty-four years ago)

http://www.cryptrecords.com/

Nude Spock, Tuesday, 18 September 2001 00:00 (twenty-four years ago)

I know quite a few labels that are doing well with one bread winner it seems. Part of this that I also wonder about is distribution - who is doing it, how it's handled, how they are paid, etc. While I know a few people who work in distribution, I'm shamefully a novice in this area - does anyone out there know how it works? If they are taking the same hits?

jason, Tuesday, 18 September 2001 00:00 (twenty-four years ago)

I THINK a label gives a distributor so much of their product, with the distributor beholden to pay the label for the product they actually distribute (and the extra being sent back to the label). The problem comes when the distributor doesn't PAY the label for what's sold, and THEN doesn't return the product they "took" from the label. Hence, when a big-time distributor like Cargo Music or Rough Trade went under, a lot of labels went down as a result, because so much of their product / money was involved w/ distribution.

Recently, I've heard of some US distribution issues w/ Parasol Music (labels / bands not receiving their $$$), and one well-known "punk" distributor (Saul Goodman, MD) just declared bankruptcy, thereby screwing a good # of labels in the process (since you can't collect moolah from a company legally claiming poverty - forgive me if my understanding of the business world is a bit ... spotty).

Everything I know about the workings of the underground I learned from the Simple Machines Mechanics' Guide to Putting Out Records. Click here for more information. I'm all but sure I'm missing a few major parts of the puzzle - that explanation seems too basic to be the truth.

David Raposa, Tuesday, 18 September 2001 00:00 (twenty-four years ago)

distribution is the most arcane part of the music biz this side of publishing - but, as far as I understand it - distributors do get fucked over by non-selling product clogging up their shelves, but not as badly as retailers and labels themselves.

distributors' costs are warehousing and shipping - relatively cheap compared to labels' & stores' expenses. stores can send back a certain percentage of unsold product to the distributor. the distributor can then send back a certain percentage to the label. of course, it's in the distro's interest to make sure the records get sold so they make their cut, but they shouldn't be as likely to be wiped out as a label if things go sour.

fritz, Tuesday, 18 September 2001 00:00 (twenty-four years ago)

three weeks pass...
Frankly, if nobody cares enough to buy much of these labels' albums, nobody cares enough to pirate them either. As an example, I'd say that only about 10-20% of the small-label releases they review at pitchforkmedia.com are available through any mp3 source, though as time goes on that improves. And many of the artists that are available only have a few sample mp3s, not whole albums.

I think a better explanation for small-label woes is the overall economic situation. In case anyone hasn't noticed yet, we're in a recession now. Though officially we're just "heading towards recession." (The government and media would probably say that if fistfights were breaking out at bread lines). Small, auteur labels are a sufferance of a rich, connosieur public.

In any case, as some others have said, a few big indies going down hardly signifies the end of an era. There's still a buffer of about a million and one little outfits between us and musical starvation.

Jack Redelfs, Wednesday, 10 October 2001 00:00 (twenty-four years ago)

fourteen years pass...

I have recently tried to buy direct from labels/artists if possible... often to be rewarded with poor communication, slow shipping (weeks or more), and higher prices. I get that label owners and artists have other stuff going on but it's still obnoxious.

One recent purchase I could have done through bandcamp for less money with instant downloads. Instead I bought for a couple dollars more from the label web site, it took more than a month to arrive and then they said they couldn't provide download codes. Last time I'll be buying from them.

skip, Friday, 4 December 2015 17:06 (ten years ago)

huh, i feel like i've had the opposite experience lately with buying direct from labels... guess it just depends.

tylerw, Friday, 4 December 2015 17:09 (ten years ago)


You must be logged in to post. Please either login here, or if you are not registered, you may register here.