"Milkshake" vs "I Luv U"

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Will the (to me, anyway) shocking success of Kelis's oddest single help pave the way for American listeners to pick up on Dizzee Rascal?

Dan Perry (Dan Perry), Wednesday, 17 December 2003 22:14 (twenty-one years ago)

I don't know if the singles are that connected... Kelis' song is a "club banger," as they say, with a catchy gimmick behind it (shaking yr boobs and all that, as some sort of empowerment message)... Dizzee's song is far more gloomy, I think.. I mean, lyrically, it's about teen pregnancy, and musically it has the ominous quality to it. They're both great songs, to me, but I just can't picture hearing Dizzee in a club (outside of his Basement Jaxx song I mean).

Ben Boyer (Ben Boyer), Wednesday, 17 December 2003 22:20 (twenty-one years ago)

Fix up, look sharp, Ben.

Barima (Barima), Wednesday, 17 December 2003 22:22 (twenty-one years ago)

Damn, good point, Barima...

Ben Boyer (Ben Boyer), Wednesday, 17 December 2003 22:24 (twenty-one years ago)

I agree that the tone of both songs are very differnt, but I do think there's a good overlap on the sonic palates used by both songs and I originally thought that "I Luv U" sounded too far out there to be accessible to mainstream America (who have then gone on to cause "Milkshake" to debut at #28 this week on the top 40). If I was wrong about the sonics being off-putting, why I can't I also be wrong about the subject matter being off-putting?

Conversely, is "Milkshake" a "token weird" record that's snapped up the niche "I Luv U" might have filled had it gotten an earlier US release?

Dan Perry (Dan Perry), Wednesday, 17 December 2003 22:24 (twenty-one years ago)

Has the (post-meteoric rise) Neptunes association, the video or Kelis being American (as a counterpart to Dizzee's London-ness as part of the question) helped?

Barima (Barima), Wednesday, 17 December 2003 22:27 (twenty-one years ago)

I would definitely say that The Neptunes' success/ubiquity definitely helped Kelis this time around, but it does strike me as odd that "Milkshake" would be her US breakthrough.

Dan Perry (Dan Perry), Wednesday, 17 December 2003 22:28 (twenty-one years ago)

Seems to me like "Milkshake" is hardly a 'banger' as I understand the term, since it's a mid-tempo Mary Jane Girls type eighties track, but with a raunchy electro-clashy riff.

As for it's influencing America's "I Luv U" reception, while that raunchy sound is somewhat challenging, it's more in a "techno" vein to American ears (kind of like how "We Need a Resolution" opened up the acid squelch to RnB and Hip Hop), whereas Dizzee's vocal delivery might be much more off putting/abrasive.

Spencer Chow (spencermfi), Wednesday, 17 December 2003 22:29 (twenty-one years ago)

When you said "We Need A Resolution", did you mean "Try Again"?

Dan Perry (Dan Perry), Wednesday, 17 December 2003 22:30 (twenty-one years ago)

Yeah, abrasive is the key word - "Milkshake" is odd but also smooth and quite sparse, while "I Luv U" is odd in a hectic, busy, grating way.

The Lex (The Lex), Wednesday, 17 December 2003 22:32 (twenty-one years ago)

right, the acid breakdown, sorry.

xpost

Spencer Chow (spencermfi), Wednesday, 17 December 2003 22:32 (twenty-one years ago)

'Milkshake' = seductive, sorta dirty and kinky, tantalising robo-sex. 'I Luv U' = getting incredibly pissed off when that kinda robo-sex goes mad wrong.

Barima (Barima), Wednesday, 17 December 2003 22:39 (twenty-one years ago)

Dan, no, you're absolutely right about the subject matter thing. I immediately thought of a number of songs with bummer topics that have gotten club play.

I guess I just don't see "Milkshake" as being that weird... it seems like a bunch of other Neptunes tracks. The first time I heard it, I thought it was catchy as hell. I figure it's no more out there than anything Missy Elliott has put out... either way, I like it a lot.

On a side note, I thought a REALLY weird single that did well was the Lumidee song from this past summer, where she just goes "Uh Ohhhhh" over that galloping, dubby beat.

Ben Boyer (Ben Boyer), Wednesday, 17 December 2003 22:40 (twenty-one years ago)

"Milkshake" is essentially a sped-up version of "Grindin'" with the bass fuzzed into oblivion when you break it down, but the sheer VOLUME of the bass line and how it swallows up the rest of the track is just really unlike anything else on American Top 40 radio at the moment. (It's interesting that you bring up Lumidee because "Milkshake" could also be seen as "I'll Never Leave You" to the 100th power, only "Milkshake" doesn't have the advantage of riding off of two hugely successful tracks that used the same beat.)

Dan Perry (Dan Perry), Wednesday, 17 December 2003 22:49 (twenty-one years ago)

while "I Luv U" is odd in a hectic, busy, grating way

exactly, it's much more claustrophobic than "Milkshake", as if the beats/squelches aren't so much sequenced as simply stacked on top of each other.

Spencer Chow (spencermfi), Wednesday, 17 December 2003 22:50 (twenty-one years ago)

I think Tim Finney will have something to say about Neptunes-sonic-uniformity there, Ben. I thought their signature stamp was definitely diminished when I heard the track.

I can't wait til "Show me your Milkshake" becomes a catchphrase. Or maybe "Shake that Milk". The message makes me think of lactating tits, unfortunately.

Barima (Barima), Wednesday, 17 December 2003 22:52 (twenty-one years ago)

Basically what you guys are telling me is that the metallic reverb on the "I Luv U" beat is going to keep it from charting in the US.

Dan Perry (Dan Perry), Wednesday, 17 December 2003 22:52 (twenty-one years ago)

Ben otm about Lumidee, I'm still shocked that "Never Leave You" was so popular because it's beyond sparse, there's nothing to it except the Diwali riddim and the beat and her out-of-tune voice. But it's beautiful.

"Damn right, it's better than yours" is already my catchphrase.

The Lex (The Lex), Wednesday, 17 December 2003 22:53 (twenty-one years ago)

(Also another thing for Lumidee is that she had a fairly ubiquitous remix with Busta Rhymes and Fabolus on it, which is like radio gold.)

Dan Perry (Dan Perry), Wednesday, 17 December 2003 22:57 (twenty-one years ago)

The other thing Lumidee had going for her was that there was in fact still room in the collective consciousness for another song making a catchphrase out of "uh oh".

Barima (Barima), Wednesday, 17 December 2003 22:58 (twenty-one years ago)

I Luv U is a total banger. thing I found with Dizzee was first it seemed a great load of weird noises all at odds, then eventually tracks like I Luv U and Wot U On gelled together and became these fierce driving banger tunes which I could imagine breaking my neck dancing to.

Ronan (Ronan), Wednesday, 17 December 2003 23:00 (twenty-one years ago)

Even then it was still really odd, and Fabolous made it WORSE.

US charts are based mostly on radio airplay aren't they? "I Luv U" is not very radio friendly. "Fix Up Look Sharp", on the other hand... I see no reason why that couldn't chart, though sadly the novelty may be the biggest factor.

(xpost xpost)

The Lex (The Lex), Wednesday, 17 December 2003 23:00 (twenty-one years ago)

Haha yeah Barima, TS Lumidee vs Nelly.

Dan Perry (Dan Perry), Wednesday, 17 December 2003 23:00 (twenty-one years ago)

Basically what you guys are telling me is that the metallic reverb on the "I Luv U" beat is going to keep it from charting in the US

I think it's more the accent than the reverb. You don't hear many thick Cockney accents on US radio.

o. nate (onate), Wednesday, 17 December 2003 23:01 (twenty-one years ago)

"I Luv U" (Wouldn't It Be Luverly mix)

Is "Cockney" the best description for his accent?

Dan Perry (Dan Perry), Wednesday, 17 December 2003 23:05 (twenty-one years ago)

re: the metallic reverb.

Actually yeah, the track is a little too, well,clangy and metallic for mainstream American club and radio play.

..and while there are extreme voices in American hip-hop, Dizzee's is extreme and heavily accented.

That said! "Lucky Star" is getting US club play.

Spencer Chow (spencermfi), Wednesday, 17 December 2003 23:07 (twenty-one years ago)

On the TS tip, don't forget your girl, B. Or your boy, Young.

Barima (Barima), Wednesday, 17 December 2003 23:07 (twenty-one years ago)

Is "Cockney" the best description for his accent?

Isn't Cockney the standard term for an East-end London accent? FWIW, in the NY Times article, Dizzee himself says, "I'm Cockney."

o. nate (onate), Wednesday, 17 December 2003 23:22 (twenty-one years ago)

I'm not trying to diss or anything, it's just that the first things that pop into my head when I see the word "Cockney" are Dick Van Dyke in "Mary Poppins" and "My Fair Lady". I know nothing about Dizzee's background.

Dan Perry (Dan Perry), Wednesday, 17 December 2003 23:25 (twenty-one years ago)

(forgive me for being cynical, but won't dizzee's matador/beggars status hurt 'i love u''s chances of cracking the US top 40 on its first go-round more than the metallic beat of the song (which i think is great, btw)?)

maura (maura), Wednesday, 17 December 2003 23:35 (twenty-one years ago)

nb - I would LOVE to be wrong about my prediction.

Spencer Chow (spencermfi), Wednesday, 17 December 2003 23:36 (twenty-one years ago)

Maura, I think that's probably the point of view that resonates the most with me.

Dan Perry (Dan Perry), Wednesday, 17 December 2003 23:44 (twenty-one years ago)

Metallic reverb and and odd clipped gruff accents certainly haven't hurt the Ying Yang Twins, though of course it's a totally different situation.

Whether or not "I Luv You" get any radio play in the US (which I don't think it will), I do think there are good odds of Lil Jon hearing it. And that's when things could get interesting...

Brian Miller, Wednesday, 17 December 2003 23:50 (twenty-one years ago)

"I would like some milk from the milkman's wife's tits"

John Wurberjensenmanman, Thursday, 18 December 2003 02:04 (twenty-one years ago)

"Milkshake" groove is kinda like the synths from "Southern Hospitality" over the groove from "Beautiful", no? I think it's a lot harder than almost any R&B single that the Neptunes have done (at least that I can think of offhand). Dan's right that it's the way the bass-synth swallows up everything else that distinguishes it (otherwise it's the same basic instrument set-up the Neptunes have used since "Superthug").

One of the problems with talking about Dizzee effecting a similar crossover is working out where it's crossing over from. Presumably all the surprisingly hard urban crossover hits have all had their popularity reared in urban clubs and on urban radio, and then it spills across into Mainstream America consciousness. For Dizzee to build on the success of tracks like "Milkshake", he'd have to succeed in such club/radio contexts first, where he doesn't have the advantage of the physical familiarity of the Neptunes' changing-same groove structure (at this stage of the game the Neptunes' approach to grooves is like its own genre), or some equivalent like Southern Bounce (which i suspect is closer to "I Luv U" than "Milkshake" is, and just as abrasive).

Tim Finney (Tim Finney), Thursday, 18 December 2003 05:07 (twenty-one years ago)

I didn't expect Milkshake to be as big as it is, but a certain measure of success seemed to be a natural assumption. The thing is that people have in America a REASON to care about the new Kelis single (many reasons, in fact), whereas "I Luv U" will probably strike many as a hip-hop-ish club track with nearly-indecipherable foreign vocals. Which it is, and that's part of why I like it, but 'Milkshake' comes at the height of a couple years worth of good will towards the Neptunes name and sound. People also remember "Caught Out There", and if Kelis was basically small-time before, they still know that she's dating Nas and are at least vaguely aware of her; the public has basically been *primed* for Milkshake. And this is all still secondary to the fact that the song is fucking maddeningly catchy and great. Even if Dizzee had something as musically advanced and electric to his name (besides Lucky Star) (and I love the beats on his record, but it's a cutthroat market), it'd still be an uphill battle to get any kind of success.

i guess I'm kinda missing the point though, which is that sonically the game had to be changed enough for something like Milkshake too be released into the wild (it doesn't really sound too jarring after Grindin' and that Busta track about asses being on fire). but it still GROOVES like a motherfucker, the Neps can probably get as harsh and abrasive sounding as they want (and probably will, bless em) as long as they can still arrange so precisely. Also, maybe grasping at straws a bit by this point, but does it maybe help that the chorus starts at the opening of the track? That chorus alone could be enough for a giant single, and maybe the fact that it kicks it off is enough to mask any harshness in the beat.

Adrian (Adrian Langston), Friday, 19 December 2003 06:24 (twenty-one years ago)

It all boils down to the fact that milkshake has a great hook and I Luv u does not.

I listened to I Luv U 20 times to figure out what the big deal was, I still don't get it. I caught about a minute of Milkshake while I was driving and without even realizing it I was singing the chorus over and over for the rest of the day.

Nihilist Pop Star (mjt), Friday, 19 December 2003 07:21 (twenty-one years ago)

My first encounter with Milkshake was on the radio. My girlfriend had the stereo up pretty loud, and the antenna was slightly out of adjustment, which meant that the radio kept drifting back and forth from mono to stereo as the signal strength varied. Since the receiver was set to "fake surround" mode, that meant that the track kept going from just being in the front speakers to being in the front and back speakers at the same time. I was in another room of the house, and it sounded like the world was ending. I mean, like Kang and Kodos had landed in the living room and were fucking shit up.

Needless to say, the track made a big impression.

d.w., Friday, 19 December 2003 18:35 (twenty-one years ago)

ugh. "Milkshake" sounds like every other shitty Neptunes beat lately, the plinky-plonky hand-drum percussion and the big fuzzy synth bassline (see also: "La La La (Excuse Me Again)"). and the lyrics are too clunky and pretentious to be even a standard sex anthem ("you must maintain your charm, same time maintain your halo"!? "it can't be bought, just the thieves get caught"!?).

I live for the shock of the new and different on the radio as much as anyone else, but I'm not going to praise garbage just because it's really weird garbage.

Al (sitcom), Friday, 19 December 2003 18:45 (twenty-one years ago)

Dude, the song is about a veteran stripper one-upping the new girl! What's not to love?

Dan Perry (Dan Perry), Friday, 19 December 2003 18:52 (twenty-one years ago)

geez, I thought it was about a slut that gets all the boys in the neighborhood to come over.

Nihilist Pop Star (mjt), Friday, 19 December 2003 18:54 (twenty-one years ago)

Also, the toy cymbal chime on beats 8 and 28 of the 8 measure loop is the greatest thing on the radio.

Dan Perry (Dan Perry), Friday, 19 December 2003 18:54 (twenty-one years ago)

(NPS I like my interpretation more even if it's completly bonkers and incorrect.)

Dan Perry (Dan Perry), Friday, 19 December 2003 19:00 (twenty-one years ago)

dan, didn't you read rollie's piece!? its about blaxploitation vigilanteism!!!!

Sterling Clover (s_clover), Friday, 19 December 2003 19:03 (twenty-one years ago)

Haha Sterl, the last time I read music writing that wasn't a list of items was... I don't when!

Dan Perry (Dan Perry), Friday, 19 December 2003 19:04 (twenty-one years ago)

(rollie's piece *is* in a list of items -- i.e. pfork yearend singles)

(but you don't really need to read it unless you think you can explain what he means about blaxploitation to me)

(bootysploitation maybe)

(splootyboybation)

Sterling Clover (s_clover), Friday, 19 December 2003 19:09 (twenty-one years ago)

I am not hating on your interpretation, I'm just saying America needs songs with women arguing over who is the champion slut of the neighorhood.

Nihilist Pop Star (mjt), Friday, 19 December 2003 19:10 (twenty-one years ago)

blaxploitation = Kelis has a retro hairstyle maybe?

Al (sitcom), Friday, 19 December 2003 19:12 (twenty-one years ago)

If anyone should be angry, it is the vegan's

Nihilist Pop Star (mjt), Friday, 19 December 2003 19:13 (twenty-one years ago)

Oh THAT! I glanced at it but I didn't read it.

Dan Perry (Dan Perry), Friday, 19 December 2003 19:15 (twenty-one years ago)

three months pass...
Milkshake win's, purely for inspiring this....

http://members.optusnet.com.au/~ben.pearson/milkshake.jpg

Billy Dods (Billy Dods), Sunday, 4 April 2004 16:00 (twenty-one years ago)

crazy kids.

s1ocki (slutsky), Sunday, 4 April 2004 18:27 (twenty-one years ago)


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