Mitsubishi Gallant uses Devo's "Uncontrollable Urge" in a commercial.....

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....and I weep.

― Alex in NYC (vassifer), Friday, 4 June 2004 01:15 (twenty years ago) link

yeah. it took me about 20 seconds to figure out what it was, but i knew it was something i loved. and then it hit me.

(still... i feel like the devo guys are probably amused.)

― el sabor de gene (yournullfame), Friday, 4 June 2004 01:26 (twenty years ago) link

http://www.buyolympia.com/combined/images/bo5_wwdd_lg.gif

― Ryan WS (fffv), Friday, 4 June 2004 01:27 (twenty years ago) link

"(still... i feel like the devo guys are probably amused.) "

yeah, it validates their whole philosophy.

― latebloomer (latebloomer), Friday, 4 June 2004 01:28 (twenty years ago) link

i sure hope there are some anti-consumerist subliminal messages mixed in.

― stockholm cindy (Jody Beth Rosen), Friday, 4 June 2004 01:36 (twenty years ago) link

During the production of When Pigs Fly, Devo frontman Mark Mothersbaugh made a curious admission: he and his bandmates often seeded their music with subliminal messages.
Among Mothersbaugh's mischievous pranks? Instructing people to buy jeans because they are "the uniform of the proletariat" and smuggling the phrase "sugar is bad for you"... into a cereal commercial.

[Mothersbaugh also said it was "entirely possible" that the line "question authority" had been snuck into the Rugrats soundtrack!]

http://www.anecdotage.com/index.php?aid=9987

― stockholm cindy (Jody Beth Rosen), Friday, 4 June 2004 01:38 (twenty years ago) link

fiery furnaces 'tropical icey land' is selling jeans in australia

― the surface noise for the sake of noise (electricsound), Friday, 4 June 2004 01:39 (twenty years ago) link

How about the use of Devo in that movie Raising Helen, I think it is. Conan did a pretty funny bit on it.

― David Allen (David Allen), Friday, 4 June 2004 02:01 (twenty years ago) link

What? What song did they use?

― Alex in NYC (vassifer), Friday, 4 June 2004 02:02 (twenty years ago) link

Theres a part in the movie where they all take out DEVO hats and play Whip It and dance around and laugh about how silly it is!! Because she's such a rock n roll mom!!

― David Allen (David Allen), Friday, 4 June 2004 02:09 (twenty years ago) link

Time to kill Kate Hudson, then.

― Alex in NYC (vassifer), Friday, 4 June 2004 03:13 (twenty years ago) link

ROCK 'N' ROLL MOM = KATE HUDSON
ROCK 'N' ROLL DAD = ALEX IN NYC

A match!

― deanomgwtf!!!p%3Fmsgid%3D4581997 (deangulberry), Friday, 4 June 2004 03:16 (twenty years ago) link

I saw this the other night while in the midst of a conversation with my Dad. I froze midsentence and uttered WTF? It's really amusing to me that Devo has been placed into so many ads. The worst was Swiffer, followed closely by the Target "It's a Beautiful World" ad where they cut it out just before the "not me". But over all, I don't know if I'm happy that Devo's still getting stuck in people's heads or pissed that they're being used as a marketing tool. I do know that somewhere Mark is laughing and buying something really cool with the cash he's raking in.

the commercial brings me back to my high school days when I played "Uncontrollable Urge" as the opening track to the morning announcements. I was chastised for letting the vocals in, since they were "lewd". To avoid the issue I played Kraftwerk's "Numbers" the next time, and was chastised for playing "creepy Nazi music" (I thought it was educational!), and banned from choosing tunes. Lewd! Creepy Nazi music! God it still pisses me off to this day that stupid prudish Southern Baptist kids had so much sway in our little public school.

― Mike Salmo (salmo), Friday, 4 June 2004 04:08 (twenty years ago) link

and was chastised for playing "creepy Nazi music"

I was similarly chastised by a friend of mine's wife when I put "Wunderbar" by Tenpole Tudor on a mixtape for him. She literally threw it at me, telling me to stop sonically littering her home with "Nazi skinhead haterock!" As if.

― Alex in NYC (vassifer), Friday, 4 June 2004 04:11 (twenty years ago) link

didn't walmart use a really devo-esque cover of "workin' in a coalmine?"

― el sabor de gene (yournullfame), Friday, 4 June 2004 04:51 (twenty years ago) link

what's the movie wher there's a scene set in china, possibly mongolia, and the score in background is playing a slowed down version of the bassline from mongoloid?

did i dream that?

― dragon_sidebar_rock_kill, Friday, 4 June 2004 09:06 (twenty years ago) link

damn i love devo - though their later stuff somewhat became cringesome. need to dig stuff the good stuff out. i have no probs with them being used in ads. they deserve compelte mass exposure.

― mark e (mark e), Friday, 4 June 2004 09:10 (twenty years ago) link

this reminds me, i should make a devo tape for my 13 year old sister.

― el sabor de gene (yournullfame), Friday, 4 June 2004 09:45 (twenty years ago) link

yup. tis that time of her life to learn all about devolution. i look forward to the day i give my firstborn access to Are We Not Men cd.

― mark e (mark e), Friday, 4 June 2004 09:46 (twenty years ago) link

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