Bye-Bye NME, Hello NDE!

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Somthing odd is down with the music press. First, the melody maker restyles itself to look like Kerrang and throws itself behind the nu-metal "revoloution". A couple of years later its 70(?) year run is ended due to falling sales. Then, just as the MM is shut down, the Nme becomes the New Durst Express and throws itself behind the American "rock" scene as well, supporting bands like Limp Bizket and AMen that NOONE over 19 (i.e probably quite a hefty chunk of their readership) would ever dream of following.

So whats going on? is Nu-Metal genuinely better than every other genre of music which has emerged over the last 30 years? have music Jurno's taken too many drugs/seen to many bands and become completley derranged? or is it a cynical ploy to either a)destroy the music press once and for all or b)give nu metal some badly needed "Credability"

discuss!

Nick Greenfield, Thursday, 22 February 2001 01:00 (twenty-four years ago)

the music press have always thrown themselves at scenes, whether good or bad, and this is just another example of that. at least in the uk, the only real scenes around at the moment are nu-metal and garage, and the latter's been taken by the dance press, giving the nme almost no choice but to worship durst.

and besides, what the hell's wrong with nu-metal?! it's fun to get beaten to death in a moshpit dammit, and besides, it shocks your parents. the music press have to throw themselves after a scene that teenagers are into, otherwise their readership will get progressively older and older with no fresh blood.

jess owens, Thursday, 22 February 2001 01:00 (twenty-four years ago)

I dunno about your parents, but nowerdays it takes a bit more tham a few rude words and the mention of satan to shock the older generation.

Nu-metal is just awful. To stupid to be taken seriously, to pretensious to be taken with a pinch of salt. It's metal without the skill but at the same time Punk without the wit and decent tunes, also (and this sounds like a criticism your dad would make) all the bands sound the bloody same!

I see what you mean about the press and having to stick to certain "scenes". Though I can't see the logic in them diving straight into the same scene which killed their sister mag.

Nick Greenfield, Thursday, 22 February 2001 01:00 (twenty-four years ago)

It's not about shocking the parents, silly, it's about shocking the older brothers. And on those grounds nu metal is doing pretty well (as is hard house, for that matter).

Tom, Thursday, 22 February 2001 01:00 (twenty-four years ago)

At the risk of stating the obvious, I think the NME is simply desperate to stay afloat, and calculates that switching allegiance to this music from dying British Indie will attract more readers.

I also note that the NME is trying to sell mail-order copies to the USA (offer publicised through its website and daily emails). Another indication that a financial crisis is looming?

David, Thursday, 22 February 2001 01:00 (twenty-four years ago)

Its not the NDE, its the NEE - New Eminem Express.

DG, Thursday, 22 February 2001 01:00 (twenty-four years ago)

That doesn't surprise me knowing the NME.

Nu-metal is the lowest form of music. Ever. I was forced to go to a high school where Nu-metal was the most popular choice of music. No wonder I was sucidial in high school. No other music got through.

And even today, I shall not rest until Nu-metal is killed off and buried far far way in the desert.

Phil Paterson, Thursday, 22 February 2001 01:00 (twenty-four years ago)

Indeed, David. The entire cultural milieu that the old NME reflected and defined is dying. The British indie scene is now in the absolute final stages of the collapse which Jonathan Selzer had already identified circa 93 / 94: "The parochial English experience recorded so relentlessly by the dreary, clogged melodicisms of The Wedding Present, Ned's Atomic Dustbin and Mega City Four hasn't disappeared, it's just that it no longer provides a definitive picture of our national character, and its essential conservatism can no longer symbolise a country undergoing such rapid changes as our own ... every last tenet of indiepop is under attack from dance."

And, remember, that was written way pre-Blair; the process Selzer identified has accelerated dramatically, especially since 1997. The NME will now do anything to stay alive; its embrace of nu-metal cannot save it in the long term (nothing can) but it makes sound commercial sense in the short term, in a way that indie never will again.

The Collective Freemasons of Fotheringhay, Friday, 23 February 2001 01:00 (twenty-four years ago)

With all due respect, though, that Selzer quote is bollocks. MC4, Ned's AD, the Wedding Present weren't about 'defining an English experience' at all - Selzer was just puffing up his dislike of them. They were basically fulfilling the same function 'emo' etc. do now for American teens - soundtracking romantic adolescent disappointment in as noisy a way as possible. Also if Selzer was writing that in 1993 he must have had egg on his face when Britpop rolled around and explicitly nationalist indie pop dominated the charts.

Tom, Friday, 23 February 2001 01:00 (twenty-four years ago)

Actually, NME appears to be trying jump out of the "Curse of Durst" straitjacket via hip-hop (eg the hilarious "How Hip-Hop Stole The Show" special, which ranks alongside MM's early 90s "conversion" to dance music in the desperate "We're Still Indie, But We're Not Old Fogies- Honest!!!" stakes!!!) and other desperate flirtations with NAM and pop, etc.,...

Mind you, if you really want an NDE, then Emap's thinking of you!!! According to this article (via DJ Martian) Emap are going to be launching "Kingsize", a mag catering to the very same niche market that was so, erm, successful for Melody Maker!!!

(Actually, I have to say that article linked to above is complete crap!!!! It's contains the usual unimaginitive rock-centric line, that not only completely ignores the continuing success of pop and dance publications, but it keeps promoting nostaligic visions of byegone bands with "character" and "attitude" and similar egotistical bollox over musical and stylistic innovation- which is exactly what brought the UK indie scene to it's present sorry state in the first place!!! A little less mouth and a little more trousers next time, please...)

Old Fart!!!!

Old Fart!!!, Friday, 23 February 2001 01:00 (twenty-four years ago)

Tom:

"MC4, Ned's AD, the Wedding Present weren't about 'defining an English experience' at all"

Not strictly speaking, but that particular sound has always seemed desperately parochial to me. There is no other music that does more to evoke a restricted, small-town life, and I was thinking that perhaps the increasing cosmopolitanisation of such environments is a factor in the decline of indie and, therefore, of the NME.

"Also, if Selzer was writing that in 1993 he must have had egg on his face when Britpop rolled around and explicitly nationalist indie pop dominated the charts."

Maybe, but no more so than those who believed that Britpop had eliminated the uncertainties and doubt of the era and had returned us to a simplistic environment of national certainties (the 60s, basically) had egg on their faces by 1998.

The Collective Freemasons of Fotheringhay, Friday, 23 February 2001 01:00 (twenty-four years ago)

Erm, Tom!!! I'm not too sure if you can really say that Britpop actually "dominated" the charts!!!! I remember talking with some US folks about it at the time, and I remember noticing that despite all the hype, there were only really 3-4 bands (Oasis, Blur, Pulp, and to a lesser extent, Suede) that actually dominated the charts. The rest of them either had single hits (eg Menswear, Boo Radleys "Wake Up Boo!") or were bands with the occasional top 10, but mainly top 20 action (eg Supergrass). And even by then the volatile nature of the UK charts was apparent with bands getting a top entry and then sailing down the charts in the following weeks. There was probably a maximum of 4 or 5 Britpop records in the chart at any one time at it's height.

Compare that to the wave of techno hardcore hits between 1991-1992- at one point (Nov-Dec 1991) almost a quarter of the UK Top 40 was techno hardcore, most of which had little or no radio airplay or music mag coverage. Certainly not compared to the tub-thumping coverage given to Britpop at the time and since. (Which to be honest, is what's given it an importance which is perhaps overstated a little.) But the wave of 91-92 is still influencing cutting-edge music even now- note the amount of UK garage with references to "hardcore" and other ravey artifiacts. Even flipping Craig David and the "Rewind" single includes references to "doing it real hardcore", pirate radio namechecks, and even a couple of ravey sirens!!!!

Erm, wot were we talking about again? ;)

Old Fart!!!!

Old Fart!!!, Friday, 23 February 2001 01:00 (twenty-four years ago)

Of course, that late 91 / early 92 wave of hardcore / rave, which had an incredible impact on me as a pop kid, completely caught Radio 1 napping; at the time it was stuck in a mid-80s timewarp of the old pop aristocracy, with a DJ lineup between 9am and 5.30pm unchanged since 1984. Britpop was the precise opposite; with the ratings collapsing they needed something to attach themselves to, and suddenly Evans, Mayo, Campbell et al were riding the bandwagon (and indeed seemed reassured by it because it reminded them of the "classic" records they loved ...)

The Collective Freemasons of Fotheringhay, Friday, 23 February 2001 01:00 (twenty-four years ago)

Old Fart: yeah, the impact of Britpop was overrated and that of hardcore was underrated, but Britpop also enjoyed strong album sales, and definitely as a phenomenon it was more genuinely popular than any other indie-derived 'scene' before or since - which makes Selzers comments seem in hindsight premature.

Robin: I still don't agree. The lyrics of those bands very rarely strayed outside well-worn personal themes (I actually think Gedge was a very good lyricst, but not a terribly original one to be certain). As for the 'sound' of them, often it wasn't exciting but in fact those bands were less parochial than you think, taking inspiration and dynamics from a lot of American indie and putting a British spin on it. I still maintain that Selzer didn't like the music and shoved in a lot of socio-cultural generalisation to bolster his argument and turn it into a fun clash of genres.

The idea that indie was being beaten creatively and culturally by dance music has very little to do with the stuff he was saying about parochialism and conservatism. Dance music was more sociable, more novel and had better drugs, was about the size of it. And the conservatism stuff is in itself a bit silly - the idea that guitar bands de facto make the best or only music is dated, but it does not follow that guitar bands themselves are.

The decline of the music press is very little to do with dance music. In the late 80s and early 90s there was a division in the rock press between the mags like Q who covered 'mainstream' rock and the weeklies who covered 'indie'. The 90s saw that division collapse and the NME has been looking for an underground ever since.

Nu-metal and associated musics (and remember in Britain nu-metal is linked with At The Drive-In and QOTSA in ways it's not in the US) can easily sell a regular mag: Kerrang! is doing very well for itself. But Kerrang! had the initial cred in terms of covering that kind of thing and Melody Maker didn't.

As I said up above, alt.pop is as much about annoying the generation just above you as it is your parents. The outraged squawks on FT and the forum - some of them mine - proves that nu-metal is doing the job very well!

Tom, Friday, 23 February 2001 01:00 (twenty-four years ago)

erm, im only 17 years old myself. Tom, I don't understand where you get this "annoying the generation above thing" from. IN fact, most of the nu-metal fans I know don't really know what its about.

Nick Greenfield, Friday, 23 February 2001 01:00 (twenty-four years ago)

It's scary that many nu-metal fans will soon be 18.....it seemed like yesterday they were only getting bumfluff.

They're hilarious to look at. But only at a distance. When I went to school not too long ago, I think I was the only student that wasn't a nu-metal saddo. Of course, when you get a bunch of nu-metal boys who think they're dangerous and see someone rather more different and hateful of nu-metal like my good self, it's "oh, look at da pooftah!".

Fools. I'm straight and a lot more dangerous then they'll ever be.

So basically, I keep saying this: their music and "culture" is shite. And I'm scared these "people" will grow up and we'll have Limp Bizkit retrospectives in twenty year's time. Even if all their fans will be unemployed or working in factories. Ha!

Phil Paterson, Friday, 23 February 2001 01:00 (twenty-four years ago)

To be fair NME still does cover a range of groups. Someone needs to do a content analysis over say a 3-4 month period! We need empirical evidence. I only really read it in WHSmiths, to see if anyone is playing live that I like.

jel, Friday, 23 February 2001 01:00 (twenty-four years ago)

"The decline of the music press is very little to do with dance music. In the late 80s and early 90s there was a division in the rock press between the mags like Q who covered 'mainstream' rock and the weeklies who covered 'indie'. The 90s saw that division collapse and the NME has been looking for an underground ever since".

"Dance Music" didn't really exist before House. What existed before was mostly classified as "Black Music" and had a different appeal. "Dance Music", as it has developed since c1988, offers a new aesthetic which is attractive to large numbers of white people who would otherwise have gravitated towards Indie. I'm not sure of the sales figures of magazines like 'DJ' & 'Mixmag' but I'd guess them to be a lot more bouyant than those of the NME. As for the NME looking for an underground, it had one - British Indie (but this is now no more than a rump, and far too small to sustain the NME, MM, Select etc).

David, Friday, 23 February 2001 01:00 (twenty-four years ago)

David, I think some of the articles Tom has recently linked to mentioned the relative healthiness of the dance press's sales compared to those of the NME. Unfortunately I can't remember which ones they were.

Tom, I get your point about Selzer attempting to internalise his simple dislike of British indie, and make it seem like a socio- cultural battle which it actually wasn't. I can't help thinking that he was left with egg on his face *and* was prophetic; you can be both. In this case, he was left with egg on his face in the short- term (the development of indie, and a form of it which was as you say *far* more nationalistic and parochial than David Gedge could ever have been, into the mainstream sound of the mid-90s) but was prophetic in the long term (the decline of indie after the collapse of Britpop into a rump which seems unlikely now ever to seriously resurge again).

Some of the points in that article (www.vanguardonline.f9.co.uk/00541.htm)are very well-made, though; I like the dissection of the difference between Ultramarine's agrarian progressivism to Ozric Tentacles' drug-addled crusty boredom.

Robin Carmody, Friday, 23 February 2001 01:00 (twenty-four years ago)

*anality*

"the difference between Ultramarine ... to Ozric Tentacles ..."

should of course read:

"the difference between Ultramarine ... *and* Ozric Tentacles ..."

Robin Carmody, Friday, 23 February 2001 01:00 (twenty-four years ago)

A few points: 1) Tom's assertion about nu-metal's striving for parental annoyance may be right when concerned with the bands, but the fans for the most part don't seem to give a shit about anything. Even annoying their parents. All they seem to care about is this mythical divide between them and 'trendies' or 'sheep' or any other patheticly pompous put- down. Engage a metaller in conversation (if you can), they know fuck- all about anything, even metal. Oh, except 80s slasher films. Spending any amount of time with them (and believe me, I have - in Romford the clubbing choice is between typical clubs filled with violent Romford scum and metal clubs, and I'm buggered if I'm spending the best part of £10 at Time & Envy to get my teeth knocked out) will result in the realisation that there is no difference between them and the 'trendies' they despise. Therefore, they are utterly pointless. 2) What's all this about indie being dead? How do you define 'dead'? Ok, so there might not be an Oasis-sized unit-shifting pop monster at the moment, but stroll up to, say, Camden and there are LOADS of typical indie bands playing away. They might be (and probably are) rubbish, but the interest is still there. 3) What's so great about dance music if you don't/can't (both in my case) dance? Or hate clubbing?

DG, Friday, 23 February 2001 01:00 (twenty-four years ago)

Kind of what I've tried to say here and elsewhere. Nu-metallers know nothing about anything, let alone care.

Robin Carmody, Saturday, 24 February 2001 01:00 (twenty-four years ago)

eight months pass...
Where I come from in Croydon the nu-metal hordes are overtaking the Garys in sheer density-recently I saw a 5 year old kid wearing a Slipknot T-shirt. They generally hang round the metal section in HMV, headbanging and buying Slipknot albums. I have seen at least 2 nu- metallers wearing safety-pin necklaces. Generally I am exceptionally irritated by the sight of them and the fact that they think they are 'hard' cos they listen to Slipknot and Linkin Park!!!!! AAAAAAAAAAAAAAAAAAAARRRRRRRRRRRRRRRRRRRRRRRGGGGGGGGGGGGGGGGgghHHHHHHHH HHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

And they also seem to get the girls too-god life is so unfair....

sid, Tuesday, 20 November 2001 01:00 (twenty-three years ago)

Look everyone, it's FatNick's first thread!

RickyT, Tuesday, 20 November 2001 01:00 (twenty-three years ago)

Oh Gawd, I had *no idea* that was DG's brother until now ...

Robin Carmody, Tuesday, 20 November 2001 01:00 (twenty-three years ago)

Pah! it R imposter! look at the abuse of language!

Fatnick, Thursday, 22 November 2001 01:00 (twenty-three years ago)

five years pass...

Anyone know if there's any truth in the rumour that the inky version of NME will disappear very soon leaving only an online presence, much like 'Straight No Chaser' have done?

Billy Dods, Monday, 29 October 2007 13:12 (seventeen years ago)

conor is still mooting 'new durst express' as a rebranding exercise.

That one guy that hit it and quit it, Monday, 29 October 2007 13:14 (seventeen years ago)

"Now I know y'all be lovin' this shit right here" would be a good vision statement for the NME

Dom Passantino, Monday, 29 October 2007 13:18 (seventeen years ago)

Billy - here's a hint, the rumour was in Popbitch.

Matt DC, Monday, 29 October 2007 13:25 (seventeen years ago)

a year left. we've heard that before but hmm feel more logical lately. seeing OASIS on the front of the paper in 2007 is a worry.

pisces, Monday, 29 October 2007 13:41 (seventeen years ago)

Circulation figures don't suggest it's going anywhere soon

DJ Mencap, Monday, 29 October 2007 13:53 (seventeen years ago)

the NME communicated to Popbitch that the rumours were false, this was clarified in a subsequent apology statement.

djmartian, Monday, 29 October 2007 14:11 (seventeen years ago)

Pity

Herman G. Neuname, Monday, 29 October 2007 14:21 (seventeen years ago)

I don't think NME could ever get good again.
Surprised there hasn't been a poll on the future of NME yet.

Herman G. Neuname, Monday, 29 October 2007 14:46 (seventeen years ago)

i think they need to get some better beats and get some better rhymes.

That one guy that hit it and quit it, Monday, 29 October 2007 14:50 (seventeen years ago)

Jonesin' for a fix of that Mark Beaumont mix

Dom Passantino, Monday, 29 October 2007 14:56 (seventeen years ago)

Billy - here's a hint, the rumour was in Popbitch.

I heard the rumour from SOMB, not that it will be much more reliable.

Billy Dods, Monday, 29 October 2007 15:35 (seventeen years ago)

i'd wager the majority of the NME's profit still comes from the ads in the papery version. that profit won't be what it was, but it'll be way more than the website makes.

unless it's managed to buck the ENTIRE FUCKING NEWSPAPER TREND :/

grimly fiendish, Monday, 29 October 2007 16:37 (seventeen years ago)

Grimly for NME editor!

Herman G. Neuname, Monday, 29 October 2007 16:40 (seventeen years ago)

nu metal had comedy value at least, more than you can say for the view.
(ok, the singers dopey face is quite funny)

pc user, Monday, 29 October 2007 18:54 (seventeen years ago)


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