gaaaah! wire soundtracking an advert for slacks

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so i'm sitting here in bed, recovering from last night's BEER, tapping away at the laptop while those T4 mooks mutter away in the background, when my ears prick up at the sound of "three girl rhumba" by wire.

on closer inspection it turns out to be an advert for sodding H&M!

am i right to feel sickened to the very core of my being by this? it's WIRE. they're holy. how was this allowed to happen? are the band happy? it's almost as bad as when someone (hello wilson) let barclays bloody bank use "atmosphere".

or am i over-reacting? have adverts become an acceptable medium for music in this market economy?

― grimly fiendish (grimlord), Sunday, 24 October 2004 12:05 (twenty-one years ago)

ilm'er in using the word slacks shocker.

― jed_ (jed), Sunday, 24 October 2004 12:27 (twenty-one years ago)

ok, it's not all slacks. there are some tweeds in there too. and maybe some pantaloons.

― grimly fiendish (grimlord), Sunday, 24 October 2004 12:45 (twenty-one years ago)

It could just be that cover that's around that sounds exactly like the original. It was used in a commercial TV station promo here.

― Sasha (sgh), Monday, 25 October 2004 00:33 (twenty-one years ago)

mark e smith wears slacks!

― Fritz Wollner (Fritz), Monday, 25 October 2004 00:41 (twenty-one years ago)

It could just be that cover that's around that sounds exactly like the original. It was used in a commercial TV station promo here.

Elastica perchance?

― Ben Dot (1977), Monday, 25 October 2004 20:28 (twenty-one years ago)

PS There are literally (yes LITERALLY (well maybe not "literally")) 80,000 ILM threads that have covered this same general topic.

― n/a (Nick A.), Monday, 25 October 2004 20:36 (twenty-one years ago)

no, it is Wire.

― kyle (akmonday), Monday, 25 October 2004 20:47 (twenty-one years ago)

good for them. they deserve the cash.

― Ian John50n (orion), Monday, 25 October 2004 20:51 (twenty-one years ago)

To be honest, I just thought this was H+M knowing one of their core markets really well. All the hip indie kids buy their stuff from there...

― John Cei Douglas (John Cei Douglas), Monday, 25 October 2004 21:12 (twenty-one years ago)

so have the adverts been used in any adverts yet? that'd be cool!

― chuck, Monday, 25 October 2004 21:14 (twenty-one years ago)

bored teenagers...shop at Hot Topic!

― Dan Selzer (Dan Selzer), Monday, 25 October 2004 21:20 (twenty-one years ago)

Well, at least it ain't jeans.

― William Bloody Swygart (mrswygart), Monday, 25 October 2004 21:21 (twenty-one years ago)

The Great British Mistake...IS THAT BLOUSE, EWWWW!

― Michael Daddino (epicharmus), Monday, 25 October 2004 21:35 (twenty-one years ago)

What's sad is that most people will hear it and think, "Elastica!"

― Ian Moraine (Eastern Mantra), Monday, 25 October 2004 21:48 (twenty-one years ago)

No, an actual cover. Klonhertz, I think is the moniker of the talentless wankers that appropriated it.

― Sasha (sgh), Monday, 25 October 2004 23:30 (twenty-one years ago)

the elastica cover was better.

― fortunate hazel (f. hazel), Monday, 25 October 2004 23:52 (twenty-one years ago)

oh dear. brave, but i hope no one on here knows where you live.

― Thea (Thea), Monday, 25 October 2004 23:57 (twenty-one years ago)

it will almost certainly be the klonhertz version.

― the surface noise (slight return) (electricsound), Tuesday, 26 October 2004 02:26 (twenty-one years ago)

but regardless of the version, wire - or members thereof - get the publishing royalties, yeh?

i mean - and if anyone knows this for sure, please enlighten me - i assume the original writers/the people on the publishing credits have to give their consent before their song is used on an ad?

still. somehow the notion of it being a cover makes me feel better.

― grimly fiendish (grimlord), Tuesday, 26 October 2004 07:05 (twenty-one years ago)

Would you prefer Wire to starve?

Leave the dreary kneejerk anti-capitalist posturing to D*ss*ns*s please.

― Marcello Carlin, Tuesday, 26 October 2004 08:24 (twenty-one years ago)

I can't imagine that a song would get me to buy ... (derisively) slacks (or pants, trousers, culottes). Now maybe if the advertising wonks matched 12XU to, say, COFFEE, I'd run out and drink some.

― salim (salim), Tuesday, 26 October 2004 08:48 (twenty-one years ago)

I've seen wire, and they haven't starved.

(caveat: I haven't seen them in person, but you get the idea...)

― mark grout (mark grout), Tuesday, 26 October 2004 08:57 (twenty-one years ago)

Is there a song which cannot be made funnier by dropping the word "Trousers" in there somewhere...

― What did you do in the war, Dadaismus? (Dada), Tuesday, 26 October 2004 09:41 (twenty-one years ago)

Leave the dreary kneejerk anti-capitalist posturing to D*ss*ns*s please.

eh? i'm, er, asking a question. that's what ILM is for. isn't it?

and there ain't no posturing about my anti-capitalism, matey. i've got my AK-47 ready and a big wall at which to line people up (ugh, too many prepositions there) when my revolution comes. you're welcome to take your place :)

― grimly fiendish (grimlord), Tuesday, 26 October 2004 10:39 (twenty-one years ago)

I haven't seen them in person, but you get the idea

i have. lewis certainly ain't starving. colin is a bit gaunt, mind ... but that's probably only because lewis eats all his pies.

― grimly fiendish (grimlord), Tuesday, 26 October 2004 10:40 (twenty-one years ago)

If you really believe that, then give your CD collection to an Albanian refugee family of twelve.

― Marcello Carlin, Tuesday, 26 October 2004 11:37 (twenty-one years ago)

Buzzcocks in VH1 ad.

"The song selection process is pretty organic," says Nigel
Cox-Hagan, senior vice president for creative group and
consumer marketing at VH1 in New York.

― W i l l (common_person), Tuesday, 2 November 2004 14:31 (twenty-one years ago)

nigel cock-hogging, more like. what the FUCK does that mean? fucking marketing people. jesus.

― grimly fiendish (grimlord), Tuesday, 2 November 2004 22:32 (twenty-one years ago)

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