In Praise of.... ...if I Die, I Die by the Virgin Prunes

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I know there's been a lot of chatter here about this band -- much by me -- of late, but that's because of the recent spat of re-issues. Inspired by same, I dug out this amazing record from 1982 (hoping to convince myself that I did not, in fact, need to purchase the newly sonically "baked" re-issue) and fell in love with it all over again.

I didn't find out abou the Virgin Prunes from my usual channels. It was the summer of 1986. I was working thanklessly as a dish-washer at a crappy "gourmet eatery" out in Westhampton (on Long Island), scraping burnt croissant crusts off of baking sheets and basically being a surly bastard. Most of the kitchen was a bright, airy place...apart from the dish-washing area, where myself and a couple of other lackeys wallowed in damp, airless squallor, listening to `round-the-clock airrings of Black Flag and Iron Maiden (after we'd disconnected the restaurant speaker which force-fed the rear of the kitchen tireless lashings of Sade, Swing Out Sister and the soundtrack to "Annie"). It didn't pay especially well, but it was a job.

Every summer, squadrons of Irish kids would seemingly flock from Dublin to Long Island to snatch up waitressing and au pair jobs, and this particular establishment quickly became a hotebed of plucky, brogue-chirping lasses. One such young lady was a baking server named Fiona, who lived in a suburb of Dublin called Lucan. In relatively short order, Fiona and I became somewhat pals-ish (and I, in turn, soon developed a bit of a crush on her...to no great avail). In any case, she kept going on and on all the time about this gent back home named Guggi who she completely fancied (even though she allegedly already had a boyfriend who played in an excellently named band called Those Handsome Devils). Guggi was this chap who evidently sang in a band called the Virgin Prunes. Unimpressed, I sniffed that I'd never heard of'em (and being that she was otherwise obsessed with Lloyd Cole & the Commotions, I didn't imagine they were, as they say, "much cop".

So, I'm trolling around my usual network of downtown record stores during one of my weekly trips into the city (where my other job as an apprentice to a schizophrenic grahic desinger kept me running all around town delivering mock-ups to ungrateful cosmetic companies) and I happened to spy an album cover emblazoned with the name Virgin Prunes. But....what's this? THEY LOOK LIKE SCARY, PUNKY, FUCKED-UP, CROSS-DRESSING PYROMANIACS!!! HOW COULD THIS BE ANYTHING BUT COMPLETELY BRILLIANT!!!! Clearly, no drab, mawkish Lloyd Cole-isms were going to be found here. Fiona's stock instantly rose a few more degrees, and I snatched up a copy of ...If I Die, I Die (great title, too!) on the spot!.

Despite not being able to get my head around what Fiona could possibly have seen in Guggi (himself of presumbly indeterminate sexual preference), I was instantly intrigued by this mysterious band with the funny names, obscure language and pointed disdain for convention. Certainly a bit Bauhausy, but Bauhaus never sounded this disheveled and possessed (except for maybe "Stigmata Martyr"). As with many of the other albums I've cited in my In Praise Of..'s, this record literally has a sound that is completely all its own (or if there's another record out there like it, I sure as fuck haven't heard it).

Meandering between creepy atmospherics and pounding caterwaul, ...If I Die, I Die is a primal, tribal, nightemarish YAWP of a record, and decidedly not right for every occaission (the album was met by a dependable chorus of "what the fuck is this shit?" by every college housemate I ever had). It's a lot to swallow in one sitting if you're not in the mood, but the single-y tracks (the positively jaunty "Baby Turns Blue" and the jagged "Pagan Love Song") alone are worth wading through the disquieting stuff. There's just some great stuff here, from the ghoulish shanty of "Theme for Thought" (boasting the fiendish chorus of Die-d-Die-Die-Die-Die-d-d-d-Die as crooned by a drunken ensemble of evil leperchauns) to the serpentine stomp of "Caucasian Walk" (pre-figuring an eerily similar "Frenzy" on Fire Dances by my beloved Killing Joke by a year or two).

Nothing ever ended up happening between me and Fiona. She left at the end of the summer to go back to Lucan (and never wrote), but I still felt I got something great out of it. Subsequent `Prunes records didn't quite pack the punch of ...if I Die, I Die (though I later found a whole new appreciation for Gavin Friday's solo work). As I've pointed out labouriously on other threads, this is the third re-release on compact disc for this album, and it's evidently the "one to get". So, if you've not heard it, might I strenuously recommend it.

Play it at your sister.

Alex in NYC (vassifer), Saturday, 5 February 2005 05:11 (twenty years ago)

probably still my fave album of 1982 - love it

Alex do you know Clock DVA's great album of 1983 - Advantage ?
(yes, of course Thirst is almost as great - and rawer)

those two albums (and Seven Souls) kept my post-punk fetish going almost to mid-80's
post-punk gone new pop (production-wise, the legacy of 154 to some extent)

If I Die, I Die, Garlands and The Birthday Party are true goth
by comparison most others are more cartoon

Paul (scifisoul), Saturday, 5 February 2005 05:32 (twenty years ago)

It might have been a good selling point to mention it was produced by Wire's Colin Newman, as well.

Bimble... (Bimble...), Saturday, 5 February 2005 07:14 (twenty years ago)

It's 1982. I'm sitting in Ivo Watts-Russell's lilac-painted apartment in Acton with my band, The Happy Family. We're thrilled to be staying in the same room The Birthday Party use when they're in town. Ivo plays us this new band he's releasing, The Cocteau Twins. I'm not really impressed. Too much reverb. Then he says Gavin from the Virgin Prunes is interested in producing our first album. Plays us a bit of 'If I Die, I Die'. What a silly Ziggy Stardust voice the singer has! Nah, we're not interested. Then Ivo puts on 'Songs For A New Society', 'Heart Attack And Vine', and some Tim Buckley records. We haven't heard any of this stuff before, and it's not bad. Is this Buckley guy available to produce us, then?

Momus (Momus), Saturday, 5 February 2005 09:41 (twenty years ago)

I must say it's good to hear from you Momus. I was actually thinking of you just a moment ago.

Bimble... (Bimble...), Saturday, 5 February 2005 10:28 (twenty years ago)

I've never really given my almost twenty year old copy of this more than a few spins. I remember a couple good songs, probably the same you mentioned above, but making it through the whole album rarely happened.

Garibaldianne (Garibaldianne), Saturday, 5 February 2005 17:13 (twenty years ago)

Sonically re-baked? Wah? Where? and by whom?

kwhitehead (stephen schmidt), Monday, 7 February 2005 21:09 (twenty years ago)

Sonically re-baked? Wah? Where? and by whom?

Read about it (or what precious little Gavin cares to say about the process) here:

http://www.virginprunes.com/articles/virginprunescom_gavin_interview_part_1.html

Alex in NYC (vassifer), Monday, 7 February 2005 21:16 (twenty years ago)

thanks!

kwhitehead (stephen schmidt), Monday, 7 February 2005 21:28 (twenty years ago)

Saw a worn-out copy in the used bin near my office. Gonna go buy it now (ha, worst backstory on this thread).

alex in montreal, Monday, 7 February 2005 21:47 (twenty years ago)

....IF I REVIVE, I REVIVE!

I succumbed. Yes, it's official. I'm weak. I have no willpower. I'm a pathetic, spineless, fetishizing completist. I admit it. YES, OKAY, I ADMIT IT. I BOUGHT ..IF I DIE, I DIE FOR A THIRD TIME (fourth, really, if you count the vinyl version in `86). I'm sorry, but I couldn't help myself. To be fair, it's 3:51 am here in frigid NYC, and I'm here at the office, giving my computer's speakers a worrying workout with a high volume airring of "Theme For Thought", and YES, the "re-baked" sound indeed does POSITIVELY CRACKLE with a new aura of dimensional depth arguably lost on the previous versions. But, are my ears really that sophisticated or am I merely projecting. WHO CARES? I LOVE THIS RECORD!!!!

Alex in NYC (vassifer), Friday, 18 February 2005 08:53 (twenty years ago)

Indeed. Wouldn't have it any other way.

It was a cloudless day in Seattle today. That's like saying...it was a sane day in the life of Michael Jackson.

Bimble... (Bimble...), Friday, 18 February 2005 09:09 (twenty years ago)

It's really great to have this back in the shops again, it's been out of print for ages.

Mute records showed some unreleased footage of the Prunes from around that time filmed at the Hacienda in Manchester at a Mute Film Night at the Ritzy in Brixton. There was some vague talk of a DVD release behind the merch table...it looked a bit grainy but it was cool to see a Prunes show in all its dramatic glory...

thomas, Friday, 18 February 2005 13:15 (twenty years ago)

I've only had one-and-a-half crack at it, and it's definitely going back on the turntable. Thus far, I really like the second half (hence the -and-a-half) with "Baby Turns Blue" still sticking in my mind.

alex in montreal, Friday, 18 February 2005 13:57 (twenty years ago)

BTW, I love reissues. This always guarantees an influx of the original versions in the used bins.

alex in montreal, Friday, 18 February 2005 13:59 (twenty years ago)

Is this the album produced by Colin Newman?

Dadaismus (Dada), Friday, 18 February 2005 14:00 (twenty years ago)

Yes.

Bimble... (Bimble...), Friday, 18 February 2005 22:15 (twenty years ago)

i have "the moon looked down and laughed" but i havent listened to it

charleston charge (chaki), Friday, 18 February 2005 23:20 (twenty years ago)

It wounds me in my heart that the images of the various incarnations of this fine album's cover have vanished from the top of this thread, so I'm going to do my best to reclaim and re-present them:

http://images-eu.amazon.com/images/P/B0002IJ8Z8.02.LZZZZZZZ.jpg ihttp://eil.com/newgallery/Virgin-Prunes-If-I-Die-I-Die-127224.jpg ihttp://www.gutsofdarkness.com/pochettes/898_2238.jpg

Alex in NYC (vassifer), Saturday, 19 February 2005 02:42 (twenty years ago)

one month passes...
just a bump...

dug out the vinyl just now and it is GREAT.

how does the recent cd reissue compare with the vinyl? I adore the sound of everything on this.

Hari A$hur$t (Toaster), Monday, 18 April 2005 20:38 (twenty years ago)

I have the vinyl release as well. It sounds great on CD, going by the copy I got from my brother to put on my i-Tunes.

Gear! (can Jung shill it, Mu?) (Gear!), Monday, 18 April 2005 20:56 (twenty years ago)

Huh. You know, as a U2 fan, you hear about the Prunes once in a while, and I'd always kind of put them in my mental Pete Best category (because, how good can a band be if you only hear about them because of who they hung out with in high school?). But they're good? And weird? I think I need to check this out.

Lyra Jane (Lyra Jane), Monday, 18 April 2005 21:26 (twenty years ago)

I like this album better than any U2 album

Hari A$hur$t (Toaster), Monday, 18 April 2005 21:28 (twenty years ago)

dug out the vinyl just now and it is GREAT.

how does the recent cd reissue compare with the vinyl? I adore the sound of everything on this.

It's majikal.

Alex in NYC (vassifer), Monday, 18 April 2005 21:35 (twenty years ago)

one month passes...
Any thoughts on the An Extended Play 12" that came out on Mute along with the reissues? I've found a cheap copy, and I'm thinking "Baby Turns Blue," "Pagan Lovesong" and some short instrumentals on vinyl could be useful- but the version of BTB included is a new version by Colin Newman, and Soulseek isn't turning up any of the instrumentals ("Greylight," "Mad Bird in the Wood" and "Red Nettle").

Telephonething, Saturday, 21 May 2005 04:01 (twenty years ago)


but the version of BTB included is a new version by Colin Newman, and Soulseek isn't turning up any of the instrumentals ("Greylight," "Mad Bird in the Wood" and "Red Nettle").

The dreadful remix of "Baby Turns Blue" that blighted the original Rough Trade edition of If i Die... is retitled "The Faculties of a Broken Heart," and is avaiable on Over the Rainbow. Stick with the original, tho'.

Alex in NYC (vassifer), Saturday, 21 May 2005 04:04 (twenty years ago)

I hope to pick this up finally over the weekend (I need this and Over the Rainbow to complete the reissues, and happily already had Sons Find Lovers.)

Ned Raggett (Ned), Saturday, 21 May 2005 04:15 (twenty years ago)

I was about 15 when I heard Gavin Friday's voice for the first time when he guested on a maginificent Dave Ball track called (I think) 'In Strict Tempo'. I was struck by how debauched, stylish and mad was his singing voice and style of delivery. I eventually traced my way back to the Virgin Prunes, but it was always about Gavin Friday's scary voice for me.

moley, Saturday, 21 May 2005 05:00 (twenty years ago)

another great record sorta in this vein: Wolfgang Press - Standing Up Straight

Paul (scifisoul), Monday, 23 May 2005 15:06 (twenty years ago)

seven months pass...
i miss the back to nature movement.

taking sides: if i die, i die -vs- dreams less sweet

scott seward (scott seward), Sunday, 22 January 2006 21:23 (nineteen years ago)

As much as I love If I Die, I Die, I'm going for Dreams Less Sweet.

It has "No microphones at all were used in the recording of this L.P." and C.D. the attack dog and the Karate class and the underground cave percussion and "the tattoo executed on Geff (John Balance R.I.P.) during Eden 1 was recorded at the studio of Mr. Sebastian" and the Zuccarelli Holophonics Binaural 3D sound and truckloads of variation and the sweetest evil song "Black Moon" and oh so much more.

If I Die, I Die also has a lot going for it, but I ultimately prefer Gavin's voice on his later solo/with the Man Seezer work where it's not as... dunno, annoying sometimes, I suppose.

StanM (StanM), Sunday, 22 January 2006 21:38 (nineteen years ago)

four years pass...

Listening to the reissue of this right now... (the only possible follow-up after listening to Purple Rain and Kid A)

Alex NYC's Fiona story = CLASSIC

Elvis Telecom, Wednesday, 24 February 2010 01:12 (fifteen years ago)

one year passes...

I absolutely love this album! I've also got a live album that I never play and have heard one or two other VP albums but didn't connect with them. It appears to me a well-chosen anthology would serve this band very well.

Gerald McBoing-Boing, Monday, 22 August 2011 19:07 (fourteen years ago)

imo New Form Of Beauty is even better! I love everything they did though.

sleeve, Monday, 22 August 2011 19:47 (fourteen years ago)

two years pass...

This is how I waste my time these days.

Alex in NYC, Monday, 11 November 2013 22:44 (eleven years ago)


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