When, how and why did 2-3+ years between albums become the rule instead of the exception?

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Was thinking about this while listening to Boston's Don't Look Back and recalling that Scholz got a lot of crap for taking two whole years! to record the followup to the debut, and the only thing that kept Springsteen from following up Born to Run in less than three years was a protracted court battle. Seems that most bands were one a one-a-year pace as of the late '70s and early '80s -- Blondie, the Cars, Devo, etc. (The Clash released a ridiculous 7 LPs' worth from 1977-1980, not including Black Market Clash.) Now we go two-three years between records by most acts, and nobody blinks. Not to sound naive, but what changed?

Stupornaut (natepatrin), Thursday, 7 April 2005 01:43 (twenty years ago)

the expected length of releases?

mullygrubbr (bulbs), Thursday, 7 April 2005 01:47 (twenty years ago)

the expected length of releases?

that's probably part of it....compared to the old days, I guess now a typical album could be considered 2 or at least 1 1/2 albums from back then in terms of running time....

...but it does seem like it takes people longer even if they keep their stuff fairly short, like the strokes or something...

M@tt He1geson (Matt Helgeson), Thursday, 7 April 2005 01:48 (twenty years ago)

labels wanting time to milk the successes with world tours and as many singles as possible (and put the non-successes on the shelf to retool their sound/image next time)

Al (sitcom), Thursday, 7 April 2005 01:50 (twenty years ago)

are mmore albums released these days? i mean - could it be record companies holding stuff up for the market?

xpost

mullygrubbr (bulbs), Thursday, 7 April 2005 01:50 (twenty years ago)

Way more albums are released now (according to Xgau, I think it's around 30,000+ new releases a year nowadays compared to ~3,000 back in the late 70's).

Like the above posts, I think the two main reasons are the CD format's extended running time and savier marketing (less is more, build anticipation).

Keith C (kcraw916), Thursday, 7 April 2005 01:53 (twenty years ago)

Of course the 'anticipation' scheme only works if there's an established fan base...for new artists, they flood the banks every chance they get.

Keith C (kcraw916), Thursday, 7 April 2005 01:54 (twenty years ago)

labels wanting time to milk the successes with world tours and as many singles as possible

What I wanna know is how the Beatles pulled it off; they'd usually release one or two (non-soundtrack) full-lengths the same year they spent a pretty decent amount of time making movies.

are mmore albums released these days? i mean - could it be record companies holding stuff up for the market?

Maybe, but isn't the market be more fragmented than it was 25 years ago? A Strokes album two years in the making shouldn't have to compete with a Missy record that's been incubating for the same amount of time (though fuck it, I'd buy both)

Stupornaut (natepatrin), Thursday, 7 April 2005 01:55 (twenty years ago)

Bands should be cleverer and write as many songs as they would've had to in the old days, but just keep them in reserve. If David Bowie, e.g., had only released 4 or 5 records in the '70s, he could still have had enough songs to put out an album every three years after that, to NOW even, full of great stuff, and we would be completely ignorant of the fact that he lost his gift or whatever long ago like all the rest.

Eyeball Kicks (Eyeball Kicks), Thursday, 7 April 2005 01:57 (twenty years ago)

I think it's more to do with the post-Thriller phenomenon. And maybe a post-Pyromania phenomenon. When record companies wised up to the fact that they could milk a single album for a ton of singles over the course of a year and beyond, with the proper media blitz. Also coinciding with MTV and etc. So I'd say like mid-80s for when big-name acts started kicking back and relaxing. The Def Leppard and Michael Jackson were the big "when is the next one coming???" records I remember from youth. i recall the 3 year break U2 took between Rattle and Hum and Achtung Baby seemed like a really big deal at the time.

I know nobody on ILM gives a crap, but the Rolling Stones, who started gradually elongating their between album waits with the 3-year wait between 83's Undercover and 86's Dirty Work, are currently in the midst of the biggest between-studio-album (note: STUDIO album) void in their history: almost 8 years since Bridges to Babylon!!

But it really doesn't hold when you take a look at hip-hop... look at a fool like Ja Rule -- an album a year between 1999 and 2004. SIX Ja Rule albums in that stretch!! Who the heck owns or would want to own six Ja Rule albums? Is this necessary??

Stormy Davis (diamond), Thursday, 7 April 2005 01:58 (twenty years ago)

that fool!

j blount (papa la bas), Thursday, 7 April 2005 02:01 (twenty years ago)

yeah i think blockbuster lps impact on the market (rumours as jaws, thriller as star wars?) and the marketing, savvier/more professional marketing/media schemes now, milking it, and touring is the key i'm sure.

j blount (papa la bas), Thursday, 7 April 2005 02:03 (twenty years ago)

plus considerably more time spent in the studio. even when the beatles became a studio band their output slowed considerably.

j blount (papa la bas), Thursday, 7 April 2005 02:05 (twenty years ago)

Of course, he is the exception rather than Jah Rule. (lame x-post)

moley (moley), Thursday, 7 April 2005 02:05 (twenty years ago)

I own one Ja Rule album myself. But how could even a Ja Rule fan be expected to keep up with all of that desperate product?

Also interesting that Nate mentioned Missy, as she had an album-a-year stretch there for three years running.

Stormy Davis (diamond), Thursday, 7 April 2005 02:10 (twenty years ago)

Are tours longer now than they used to be?

Keith C (kcraw916), Thursday, 7 April 2005 02:12 (twenty years ago)

most hiphop artists put out at least an album a year, don't they?

cutty (mcutt), Thursday, 7 April 2005 02:12 (twenty years ago)

most jamaican artists put out 100 singles a year none of which appear on albums

mullygrubbr (bulbs), Thursday, 7 April 2005 02:13 (twenty years ago)

Interesting as in stoopid, Stormy (shoulda name-checked, I dunno, Outkast instead -- '94-'96-'98-'00-'02)

Stupornaut (natepatrin), Thursday, 7 April 2005 02:14 (twenty years ago)

It's because hip hop is so easy to make. It takes a lot of time to write classic rock songs.

moley (moley), Thursday, 7 April 2005 02:14 (twenty years ago)

(xp: er, '03)

Stupornaut (natepatrin), Thursday, 7 April 2005 02:15 (twenty years ago)

it does too moley. just getting yer fingers strong enough to hold down a bar chord can be very trying.

mullygrubbr (bulbs), Thursday, 7 April 2005 02:17 (twenty years ago)

Exactly. Plus, classic rock has structures and proper singing. Look how long it too Brian Wilson to make Smile!

moley (moley), Thursday, 7 April 2005 02:18 (twenty years ago)

Blur were a bit of an exception for a while.

Modern Life is Rubbish - 1993
Parklife - 1994
The Great Escape - 1995
Blur - 1996

Also the Fiery Furnaces albums came out within 12 months of each other with their third (and fourth?) already written I believe.

wombatX (wombatX), Thursday, 7 April 2005 02:52 (twenty years ago)

Agree with the above.... When you spend millions and millions on recording, making videos, promotions, you then need to sell lots more records to recoup the costs. So rather than release an album a year that sells a lot of records you release one every few years which instead sells a ton.

The real shame is that majors expect bands and artists to be successful on their debut, rather than in the "good ol' days" when they'd at least let them release a few records before getting dropped.

Aaron W (Aaron W), Thursday, 7 April 2005 02:58 (twenty years ago)

I'm tempted to say "indie doesn't count" here (x-post)

Al (sitcom), Thursday, 7 April 2005 03:00 (twenty years ago)

i think blockbuster lps impact on the market (rumours as jaws, thriller as star wars?)

Yeah, I think that's the right analogy. The whole shift to making tons of money over a protracted period off one thing instead of making less money over shorter time off several things consecutively. (Look at the difference between Asian cinema and Hollywood, even now -- Wong Kar-wai excepted -- but I mean, look how many movies Stephen Chow or Maggie Cheung have made compared to American stars the same age.) This was Prince's whole fight, wasn't it, wanting to release more records than Warner Bros. would let him? And we all know publishing has followed the same blockbuster model.

Kinda makes me wonder about the possible impact of by-the-song digital sales. What if you had an artist who could sell 100,000 copies of any new song in a few days? Maybe the incentive would shift back to releasing a song a week or something.

gypsy mothra (gypsy mothra), Thursday, 7 April 2005 03:07 (twenty years ago)

Fuzzy Logic - 1996
Radiator - 1997
Outspaced - 1998 (not a proper album, but hey..)
Guerilla - 1999
Mwng - 2000
Rings Around the World - 2001
....
Phantom Power - 2003
(I don't think Gruff's solo album counts)
They'd better hurry up, those lazy bastards!

Yngwie AlmsteenMay (sgertz), Thursday, 7 April 2005 04:42 (twenty years ago)

Uh, they no longer exist as a unit, best I can remember

Stupornaut (natepatrin), Thursday, 7 April 2005 05:12 (twenty years ago)

A few guesses...

1.Technology! Dunno what the present-day standard for recording is: 64-track or 128-track or whatever. But you can bet that since "they" (musicians, producers, etc.) have so many tracks at their disposal, there's no way they're NOT gonna take advantage & fill 'em all up. I would assume that mixing is an absolute nightmare.

2.Revenue! I may be totally wrong about this, but didn't touring overtake album sales in terms of profits some years ago? 'Way back when, bands went on tour mostly to promote their latest LP. Until the late 60s or early 70s, when the situation reversed itself. Now, before the Stones decide to go on tour, they slap together a half-assed LP to ensure visibility.

3.Songs! As in, bands simply record TOO G-DAMNED MANY of the fuckers! Why write/record 40 if only 20, 25 tops are going to be used on the LP? Plus maybe a half-dozen for b-sides and whatnot.

4.And yes, also the "Thriller" phenomenon already mentioned plays a part.

Myonga Von Bontee (Myonga Von Bontee), Thursday, 7 April 2005 05:31 (twenty years ago)

As several people have said, acts that are more or less "indie" or "alternative", don't seem to follow this. Same about some rap acts (Missy Elliott obviously). But it seem that the major stars tend to wait a lot between albums. Those who are already established, and who know that they may wait a few years and they still will not risk being forgotten next time around.

Probably has to do with milking the album for a lot of singles, which means it may indeed have started with "Thriller", "Hysteria", "Rhythm Nation" and those other 80s albums that contained a zillion singles in one album.

Geir Hongro (GeirHong), Thursday, 7 April 2005 09:09 (twenty years ago)

My first thought on reading the title was "The Beatles have been nine months making this Seargant Pepper album! Have they lost it?"

When I saw Gruff Rhys play, he introduced a song as being off the next SFA album.

Those who are already established, and who know that they may wait a few years and they still will not risk being forgotten next time around.

..are increasingly wrong. See interviews with U2 two years ago about "Pearl Jam released a record last year, and it sold nothing! R.E.M. the same! What the hell is going on?".

Andrew Farrell (afarrell), Thursday, 7 April 2005 09:30 (twenty years ago)

**Probably has to do with milking the album for a lot of singles, which means it may indeed have started with "Thriller", "Hysteria", "Rhythm Nation" and those other 80s albums that contained a zillion singles in one album.**

Bingo. The Def Leppard method became the rule, not the exception.

m coleman (lovebug starski), Thursday, 7 April 2005 09:46 (twenty years ago)

Plus, a lot of bands' "second album within a year" were let-downs.

e.g. The Jam's "This is the modern world" or Buzzcocks "Love Bites" would both have benefitted from a little more time and work.

Exception : "White Light White Heat" but that was because the Banana album was finished for ages before it got released...

mark grout (mark grout), Thursday, 7 April 2005 09:51 (twenty years ago)

There's a happy medium between Ryan Adams (11 official studio albums in 10 years by the end of this year, numerous bootleg studio albums, and a 2-LP side project, and that includes a 2-1/2 year gap between the release of Strangers Almanac and Heartbreaker, as well as counting Love Is Hell, Gold, and Cold Roses as one album each) and Fiona Apple (uh, it's been awhile, and it had been a pretty long awhile even before she got into the current record company tsurris)or Kate Bush. Artists can really hurt themselves either way. Adams has come to market too often with too little QC (although his fans, I included, have bought it all). Others have really hurt themselves by waiting too long between real releases -- Apple, certainly, but also Jimmy Eat World (the last record would have sold 5x whatever it has if it had come out 18 months earlier), Jill Scott, Counting Crows.

For major label artists, a lot of the blame rests with the narrow bandwidth of the mass-market promotional channel. Even with roster cuts, there are still a lot more artists on major labels than can release a record a year and have at least one song be one of the 60-70 or so total that get any kind of non-niche radio or TV play at any one time. Plus, yes, tours are longer (go everywhere twice), recordings twice as long (although they're getting shorter), and people way fussier about sound. And they take more vacations.

Vornado (Vornado), Thursday, 7 April 2005 13:59 (twenty years ago)

Plus, a lot of bands' "second album within a year" were let-downs.

Not always. I'm upset that Ween now has 3-years between all their albums, when one of their best records, The Mollusk, was released only 9 months after 12 Golden Country Greats.

And Amnesiac was anything but a let-down, IMO.

billstevejim, Thursday, 7 April 2005 16:07 (twenty years ago)

What I have learned from this thread: Ja Rule is the Woody Allen of hip-hop.

jaymc (jaymc), Thursday, 7 April 2005 16:14 (twenty years ago)

Ja Rule isn't the only guy who released an album a year over that period.

Alex in SF (Alex in SF), Thursday, 7 April 2005 16:15 (twenty years ago)

Stormy/Geir OTM with Thriller btw.

Alex in SF (Alex in SF), Thursday, 7 April 2005 16:16 (twenty years ago)

And also for the majority of hiphop albums these days, all you need is 3 radio-ready songs and the rest can just be filler. So this is why 80% of hiphop artists can release albums so quickly. This is exactly why Ja Rule has so many albums since 1998. Now if you happen to be a genius like Jay-Z, there will be significantly less filler on your records, but the 3 radio-ready songs rule still applies.

billstevejim, Thursday, 7 April 2005 16:50 (twenty years ago)

How many albums has the now-dead Tupac released since Loveless?

donut debonair (donut), Thursday, 7 April 2005 17:09 (twenty years ago)

Some people can release about an album a year even after life!

donut debonair (donut), Thursday, 7 April 2005 17:09 (twenty years ago)

Wait, Digital Underground was still around when Loveless came out... what am I talking about?

donut debonair (donut), Thursday, 7 April 2005 17:10 (twenty years ago)

I always hate to indulge in "things sure were better in the good ole days" nostalgia, but it was cool growing up in the 80s when R.E.M., Hüsker Dü, the Replacements, etc. could be counted on to drop one (or more) albums every year.

I'm not the biggest Ryan Adams fan, but I do like how he clearly doesn't give a shit whether the market is flooded with product or not - more power to you Ryan, for releasing two single albums and one double this year.

John Hunter, Thursday, 7 April 2005 18:18 (twenty years ago)

A huge element of this has already been touched on above -- but in the case of major-label artists, it's the labels not the musicians who control this schedule. In order to maximize profits on a single album, labels keep a band on tour for as long as they possibly can before shelling out for a new recording session.

This doesn't seem to be the case w/rappers, who don't seem to tour nearly as much as rock bands, and who subsequently tend to release albums at a quicker pace. It's not just Ja Rule -- Jay-Z released NINE albums from 1996-2003...

Hurlothrumbo (hurlothrumbo), Thursday, 7 April 2005 18:52 (twenty years ago)

bands are fucking lazy these days. and the industry is slower to dole out cash/promotion binges.

Shakey Mo Collier, Thursday, 7 April 2005 18:59 (twenty years ago)

A phenomenon could really fuck with the record company's multi-single release strategy. Look at Prince. There was so much product to promote – Sign O' The Times, The Black Album and Lovesexy in one 14-month period – that his record company probably said fuck it. Part of his feud with Warners Bros involved the freedom to release as many albums per year as he wanted.

Alfred Soto (Alfred Soto), Thursday, 7 April 2005 19:02 (twenty years ago)

I don't think it's actually a matter of the label keeping the bands on tour, since (Robbie Williams aside), the label doesn't get any of the tour revenue and there is no direct correlation between a successful tour and record sales. The bands who can draw on tour stay on tour because that's how they make their money, not record sales (unless they are U2, Britney Spears, or something like that). But I do think the labels set up a queue. Each one can only promote x records in a genre at one time without obviously cannibalizing itself, and they tend to issue about 3x records per period as it is. If you are a major-label artist, the last thing you want to do is to put out a record with no major-label promotion behind it, so you suck it up, wait in line, and politick.

The multi-single strategy is rational, too. I believe the numbers would indicate that nothing goes through the roof sales-wise without at least 2-3 singles. A second successful single doesn't merely double sales, it squares sales (or better).

Vornado (Vornado), Thursday, 7 April 2005 19:08 (twenty years ago)

Which doesn't mean that the Ryan Adams approach is dumb. I think the last batch showed that he can sell a couple hundred thousand of anything, mostly to the same people, regardless of promotion. He is essentially a popular niche artist with a loyal fan base. So if he puts out 3 records in a year with minimal promotion, he'll sell 600,000 copies, and if he puts out 1 with a lot of promotion he'll sell 210,000 copies. Given that he's happy to put out the 3, why not do it? He'll never be a superstar, but Lost Highway can scale its efforts to make some money this way.

Vornado (Vornado), Thursday, 7 April 2005 19:21 (twenty years ago)

labels can sure as hell keep a band on the road, they may not get money from the show but they do get money from the cd's (in theory) sold as a result of the promotion. i know for a fact at least one recent rem tour was label decreed.

j blount (papa la bas), Thursday, 7 April 2005 19:23 (twenty years ago)

I'm curious about your assertion, vornado, that there's no correlation between touring and record sales?? I would contest that hotly unless presented with evidence to the contrary.

also, what blount said -- labels DEFINITELY require an extended touring schedule, particularly if a record is not selling as well as they would like/expect.

Hurlothrumbo (hurlothrumbo), Thursday, 7 April 2005 19:33 (twenty years ago)

I definitely think it's a good point about promotion queues, too.

Hurlothrumbo (hurlothrumbo), Thursday, 7 April 2005 19:41 (twenty years ago)


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