Let's Fix CanCon

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Group seeks Cancon reform; wants more indie artists on radio, less Celine
By Angela Pacienza
TORONTO (CP) — A group of indie musicians is pushing to reform Canadian content rules in the hope that lesser-known outfits like Arcade Fire and the Trews will get more radio play.
“Frankly, Avril Lavigne doesn’t need government legislation to receive radio airplay in Canada,” begins the CanCon Pro petition, launched earlier this week at www.letsfixcancon.ca.
The group is asking the CRTC to create an incentive-based measuring system for CanCon content regulations.
“We’ve created a lot of stars here . . . the problem is Canadian radio, to fill their Cancon quotas, are only playing the international stars,” says Gregg Torrence, who is spearheading the campaign. He’s the president of Indie Pool, a Toronto-based independent distributor of CDs by unsigned artists.
“There’s absolutely no reason to take any chance on someone new. There’s no reason to play a new Kathleen Edwards or Ron Sexsmith song because you could play the new Sarah McLachlan song.”
By midday Thursday, more than 1,500 signatures had been added to the online petition.
Most seemed to come from struggling musicians.
“Thank you for taking a stand and trying to improve the conditions for ALL artists trying to either attain or maintain any type of radio recognition,” wrote Tracy Millar, of New Sarepta, Alta.
“I have been a professional musician in Thunder Bay for 20 years. The only time my original material has been played is when I have won some sort of contest, and even then it was sporadic and didn’t last long,” wrote David Miskimins.
“Local programmers/DJs have told me that the chances of any original independent releases getting a spin are ‘less than slim and none, regardless of format or how good the material is.’ All other local artists have the same problem. We are getting spins in Europe and Down Under, but not in our own backyard!”
Under the proposed changes, Cancon credits would be divided into four categories: international, established, national and developing artists. Each grouping would be worth between 0.75 and 1.50 credits.
For example, superstars like Celine Dion, Nickelback and Shania Twain would only be worth 0.75 while a song by a more obscure artist like Vancouver-based singer Jeremy Fisher song would earn 1.25.
Artists would jump to a different category if they received a pre-determined number of radio spins.
The proposal has generated a lot of chatter among the music industry, said Terrence.
Glenn O’Farrell, president of the Ottawa-based Canadian Association of Broadcasters, which represents the radio stations, says his organization will review the group’s suggestion.
“It’s an idea that’s well worth debating,” he said.
“It all depends on the application of the specifics . . . from a broad-stroke perspective, yes, point systems have proven to be of value. We need to examine it more carefully.”
Started in 1971, Cancon forced radio stations to include 30 per cent made-in-Canada tunes in their playlists.
The level was bumped up to 35 per cent in 1999, the last time Canadian content regulations were modified.
Another review of the commercial radio policy is planned for later this year.

Huk-L, Thursday, 5 May 2005 18:56 (twenty-one years ago)

You're slipping Huk, thats old hat.

Rufus 3000 (Mr Noodles), Thursday, 5 May 2005 19:08 (twenty-one years ago)

Don't blame me, blame CP!

Huk-L, Thursday, 5 May 2005 19:10 (twenty-one years ago)

is much still playing Boy's "Same old song"? god that song sucks

a banana (alanbanana), Thursday, 5 May 2005 19:20 (twenty-one years ago)

I'd say that the Trews fit pretty solidly into the CanCon Tragically Hip vibe, and while CanCon has produced some awful dretch, it might just be, in the case of David Miskimins, professional musician in Thunder Bay for 20 years, that no one really wants to hear it.

Jay Watts III (jaywatts), Thursday, 5 May 2005 20:21 (twenty-one years ago)

The only problem I see is that even if this goes through, there'll still be some shit musician on a message board whining about how the system is keeping him off the radio.

Can we get rid of those, please?

Xii (Xii), Thursday, 5 May 2005 21:55 (twenty-one years ago)

yeah, let's make CanCon a more laughable policy than it already is!

ken taylrr (ken taylrr), Thursday, 5 May 2005 23:02 (twenty-one years ago)

(not meant in response to Xii's comments, but rather the piece itself)

ken taylrr (ken taylrr), Thursday, 5 May 2005 23:03 (twenty-one years ago)

There is something reasonable about the idea though. If the purpose of CanCon is to 'level the playing field' so Canadian artists can compete with more heavily-funded and -promoted US artists, it might also make sense to level the field a bit so that less-funded and -promoted indie artists get more of a chance. Do they have any ideas re points for Native or francophone artists as well?

Sundar (sundar), Thursday, 5 May 2005 23:17 (twenty-one years ago)

It seems like a good idea in spirit but I don't understand the credit thing. If a spin of Celine Dion is worth less won't they just play her twice?

walter kranz (walterkranz), Thursday, 5 May 2005 23:33 (twenty-one years ago)

The only problem I see is that even if this goes through, there'll still be some shit musician on a message board whining about how the system is keeping him off the radio.

Can we get rid of those, please?

Painfully OTM. A friend of mine worked in commercial radio and was always amused by the sheer volume of unsolicited CanCon CDs. 99.9% percent of them were shitty, badly produced self-indulgences that either:

a) ignored established radio formats in favor of free-form noodling,

b) slavishly imitated an established top 40 act, only without the hooks or personality that made that act successful,
or,
c) documented Marissa-style descents into mental illness.


Tantrum The Cat (Tantrum The Cat), Friday, 6 May 2005 16:47 (twenty-one years ago)

i've got a lot of problems with cancon but i'd rather see the gov't continue to tinker with it than simply scrap altogether. to my mind cancon is the exactly the sort of thing industry and gov't SHOULDN'T easily agree upon.

jones (actual), Friday, 6 May 2005 17:00 (twenty-one years ago)

Ha. Jones OTM.

I did a story back in 99 when they upped CanCon from 30 to 35%, and a commercial radio flat out said, "we're just going to play Celine Dion and Shania Twain more often."

Being involved with an entirely volunteer run community radio station, I can't say I welcome the extra paperwork the new proposal would bring, and hell, in terms of community and campus radio, upping the CanCon points for lesser-knowns might actually be detrimental to Canadian artists, no?

Huk-L, Friday, 6 May 2005 17:14 (twenty-one years ago)

yeah there is way too much math here for DJs.

teeny (teeny), Friday, 6 May 2005 17:44 (twenty-one years ago)

teeny, you're Canuckian?

Tantrum The Cat (Tantrum The Cat), Friday, 6 May 2005 19:44 (twenty-one years ago)

Pregnancy = being Canadian

Huk-L, Friday, 6 May 2005 19:48 (twenty-one years ago)

"Honey.... I'm CANADIAN!!!"

*weeps tears of joy*

Tantrum The Cat (Tantrum The Cat), Friday, 6 May 2005 20:11 (twenty-one years ago)

Being involved with an entirely volunteer run community radio station, I can't say I welcome the extra paperwork the new proposal would bring, and hell, in terms of community and campus radio, upping the CanCon points for lesser-knowns might actually be detrimental to Canadian artists, no?
I totally agree with you on the increased paper work aspect, but I actually like Fix CanCon idea. Though I'm sure many stations would just increase their plays of the "international" or "established" artists (as set out at the website), other stations might give some smaller acts a shot once in awhile, which may make it all worth it. And considering how many radio stations claim to play things first, even though we likely heard it on the net or elsewhere five months ago, it might push some stations to simply try harder. The stations out my way (in Newfoundland) seem to play the same songs at the same time every day for a few weeks, until one or two new songs are added to the format. It's very lazy, and this likely happens elsewhere in the country.
But I see your point, Huk, in that the stations that are already playing all walks of Canadian music will end up doing the most paper work.

Jonathan (Jonathan), Sunday, 8 May 2005 13:26 (twenty-one years ago)

seven years pass...

This story and Tumblr has been doing the rounds.

The jist:

It isn’t the purpose of this article to suggest that FACTOR should stop handing out grants to musicians. Instead, we call on FACTOR to stop handing out grants to business people who exist to prey off Canadian musicians. There is a very big difference between funding a musician and propping up lecherous business practices.

FACTOR’s internal guidelines and lack of National outreach has lead to a corrupted system that has lead to a have/have not Canadian music system. If the mandate is helping disseminate Canadian music, FACTOR is really only helping a small, very specific kind of music (largely middle of the road “indie rock”), and more specifically, business class individuals who have set themselves up to live off the profits of middle of the road indie rock.

Any thoughts? The cash that Emily Haines etc gouge from taxpayers seems quite outrageous. Mind you, I'm a bit of a hater of this kind of MOR indie thing so when I see that Arts&Crafts (whose aesthetic I loathe) took $1.6 million while Jeffrey Remedios from Arts & Crafts is on the board of directors, I get angry. Are Haines, Metric, Stars, Weakerthans, Justin Hines et al. no more than businesses designed to exploit the Canadian Arts funding system?

everything, Tuesday, 16 April 2013 18:57 (thirteen years ago)

and from an earlier article on the same Tumblr:

The most recent FACTOR approvals for making a music video in the $20,000 range:

Metric
Doug Crawford
Stars
Lesley Pike
Yukon Blonde

If you want to know the difference between “HAVE” and “HAVE NOT” bands in Canada, look no further. “HAVE” bands take initial success (Metric, Stars, Yukon Blonde) and work it into a career heavily subsidized by FACTOR and provincial arts funding. I have no problem with arts funding, but there was a limit to how much I could take out in student loans, so why should grant be different?

Take Feist winning Polaris last year. So what if the milquetoast Canadian music press were so dazzled by “METALS” that they awarded it with the Polaris, but that prize came with a fucking TOURING VAN. There is no way Feist needs a touring van. WHERE IS FEIST’S TOURING VAN NOW?

everything, Tuesday, 16 April 2013 19:15 (thirteen years ago)

Some good points there. His solutions seem reasonable enough. Is there a way that representatives of other styles (plenty of good Canadian heavy rock/metal and electronica) could have more presence within FACTOR itself as well?

EveningStar (Sund4r), Thursday, 18 April 2013 23:38 (thirteen years ago)

I mean, I don't work with FACTOR myself but from the way he presents his case, it seems to make sense.

This doesn't really have anything to do with CanCon regulations per se, though, right?

EveningStar (Sund4r), Thursday, 18 April 2013 23:39 (thirteen years ago)

Also, thinking about it, I don't think artists should be required to match FACTOR grants with their own money. That would be even more of a barrier for lesser-known artists and labels than the status quo.

EveningStar (Sund4r), Friday, 19 April 2013 00:31 (thirteen years ago)

ten months pass...

Regulator cracks whip over porn channels' lack of Canadian content

mookieproof, Thursday, 6 March 2014 20:01 (twelve years ago)

Does anyone remember Kon Kan?

Smile for a while and let's be jolly
Lo-lo-lo-love shouldn't be so melancholy
Come-come-come-come along and share the good times while-while-while we caaaaaan

3×5, Saturday, 8 March 2014 07:58 (twelve years ago)

xpost Sounds like a lot of political erectness.

doug watson, Saturday, 8 March 2014 10:10 (twelve years ago)

eight months pass...

FACTOR grants?

Seems to me there is an industry that exists to distribute these grants - largely masquerading as the old-school indie record business. Case in point - Mint Records. Over the last 18 months or so, they have released albums by four acts - Tough Age, Monomyth, Jay Arner and Pick A Piper. All four received FACTOR grants, totalling about $150,000. The label itself received over $20,000 for business expenses. That's Mint's entire activities for the last two years so it seems like rather than being what I would think of as being a "record label", 100% of their business is consultation associated with distributing FACTOR grants. Selling product hardly seems like their business model any more. Or finding and nurturing new artists.

It's more like - find an act who qualifies, help them get a grant, help them spend the grant, move on to next grant recipient. I guess this could explain why Mint Records has had such a lame roster for years. But this is across the country - if you open Exclaim! and see some Canadian act that you've not thought of for a while has just brought out a new album - it's usually because they just got some federal cash to do it. I guess whether or not they sell more than a few hundred copies varies from artist to artist.

I can't work out if this is a good or bad thing. Some of the grants make sense, others seem to prop up a part of the music industry that should just die off. Is it too reactionary of me to say that Jay Arner isn't worth $50K of tax dollars? Or maybe I don't know what I'm talking about - after all his album is one of the in-flight selections on Air Canada so maybe people are into him and he's florishing and bringing in business dollars or whatever.

I personally know a couple of FACTOR recipients, who separately got $10-$20 to do little tours or cut an album. They are still playing coffee shops on Salt Spring Island or song-circle type affairs in the boonies. It's keeping them going but it seems like their whole career is now structured around qualifying and applying for these grants and similar ones.

FACTOR grants? Any takers?

everything, Monday, 1 December 2014 22:28 (eleven years ago)

six months pass...

Some story about Raekwon giving FACTOR a shakedown. Not sure why it's such a story really. $11,000? There's locals who you'll probably never hear of who have creamed closer to six figures.

everything, Tuesday, 23 June 2015 18:34 (ten years ago)

The latest Canadaland podcast also covers FACTOR - more or less the story from a year or two ago about how FACTOR favours bands like Metric ($500,000!) who have contacts on the board.

everything, Tuesday, 23 June 2015 18:36 (ten years ago)


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