Stop press: NME editor revealed to be fairly ordinary young managerial type!

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Did anyone else see the piece on NME editor Conor McNicholas in today's Media Guardian?
He doesn't come across awfully well, it must be said. But the parts about presiding over the cancellation of Muzik magazine representing an example of getting a magazine 'back on the rails' are funny.

M Carty (mj_c), Monday, 16 May 2005 11:30 (twenty years ago)

Link please (I stopped taking the Guardian last week).

Marcello Carlin (nostudium), Monday, 16 May 2005 11:32 (twenty years ago)

It's registration only, unfortunately. Could be best for your blood pressure if you don't get to see it!

M Carty (mj_c), Monday, 16 May 2005 11:35 (twenty years ago)

It's a "how I got where I am today" piece. It reads very like the Brand Manager of the Week sections you get in the back of Marketing, only a lot longer.

Tom (Groke), Monday, 16 May 2005 11:39 (twenty years ago)

But I don't agree that he seems obnoxious or anything, he comes across better in print than as a talking head on TV.

Tom (Groke), Monday, 16 May 2005 11:40 (twenty years ago)

http://img80.echo.cx/img80/831/gua160505med446sz.jpg

Huey (Huey), Monday, 16 May 2005 11:41 (twenty years ago)

Well, that reads 'fair enough'. Not making any grand claims for himself, anyway...

mark grout (mark grout), Monday, 16 May 2005 11:46 (twenty years ago)

Q: why did NME close down it's messageboards?

DJ Martian (djmartian), Monday, 16 May 2005 11:46 (twenty years ago)

Yeah, I agree with Tom now that I see this article again. I was in an overly bad mood when I read it this morning on the train.
Perhaps a kindly moderator could re-title this thread 'NME editor reveals self to be brand manager who gets things back on the rails' or similar?

M Carty (mj_c), Monday, 16 May 2005 11:47 (twenty years ago)

"I recognised he was the editor of a title with a Britpop hangover"

So he gave him a hair of the dog?

Dom Passantino (Dom Passantino), Monday, 16 May 2005 11:50 (twenty years ago)

yeah hes not that much of a git, really.

ppp, Monday, 16 May 2005 11:51 (twenty years ago)

A: Because of ILM?

Well, he may be a git, but not by that article anyway.

mark grout (mark grout), Monday, 16 May 2005 11:52 (twenty years ago)

sounds like a git to me, frankly, but less so than red bandana'd steve sutherland.

N_RQ, Monday, 16 May 2005 11:52 (twenty years ago)

i mean does he give a tenth of a fuck about music? going on that article, no.

N_Rq, Monday, 16 May 2005 11:53 (twenty years ago)

Perhaps I'll go out and buy a copy of the guardian to read this.

did anyone read that piece by an ex nme staffer who was all like "while I was reviewing k-lame indie fux0rz, really i secretly liked supertramp and genesis and hawkwind etc" - I kind of felt a bit annoyed about it, because of the total bogosity of it, but the writer was hott in a kind of young shirley collins way so I couldn't get too annoyed.

Pashmina (Pashmina), Monday, 16 May 2005 12:00 (twenty years ago)

Was that Danny Baker?

mark grout (mark grout), Monday, 16 May 2005 12:01 (twenty years ago)

oops, should have read on, Pash, shouldn't I have?

mark grout (mark grout), Monday, 16 May 2005 12:02 (twenty years ago)

Considerably better title, thank you!

M Carty (mj_c), Monday, 16 May 2005 12:04 (twenty years ago)

link?

piscesboy, Monday, 16 May 2005 12:09 (twenty years ago)

God, so he was the guy who turned Muzik into a really shitty clone of all the other dance mags c.1999/2000? (Or was he the one after that, who pulled it slightly back from the brink c.2002? Although it folded anyway of course...)

mike t-diva (mike t-diva), Monday, 16 May 2005 12:11 (twenty years ago)

did anyone read that piece by an ex nme staffer who was all like "while I was reviewing k-lame indie fux0rz, really i secretly liked supertramp and genesis and hawkwind etc"

Sarah Dempster I think? Yeah, I read it and thought it forced, basically because it crunched two ideas together as completely interrelated:

1) Stick to your guns with what you like and don't be afraid of saying that you prefer older x to younger y, or that the music of your youth still works for you if, indeed, it still works for you -- a perfectly fine sentiment

2) The natural consequence of aging is that one will, among other things, automatically like Phil Collins and start investing in U2 back catalogues -- a perfectly idiotic sentiment

(An overstatement on my part, obv, but she was talking how 'all her friends' more or less felt the same way re: classic RAWK man, and tried to show there was variety and that this was not as groupthink as you might think by saying that she herself didn't care as much for Billy Joel. This didn't cut the mustard with me.)

Ned Raggett (Ned), Monday, 16 May 2005 12:12 (twenty years ago)

Is it just me, or has the title of this thread been changed?

Stop press: fairly ordinary young managerial type revealed to be a git!

And is it just me who finds that this is almost invariably the case?

Stewart Osborne (Stewart Osborne), Monday, 16 May 2005 12:15 (twenty years ago)

Sarah Dempster, yes. Here is a link to the article, wot I just found:

http://www.guardian.co.uk/weekend/story/0,,1476908,00.html

I think it's perfectly bogus, her claim that the music she really likes (prog rock, queen, phil collins) is "crap music", whilst she's bigging up muse and interpol, I dunno, hos stupid? Would she not have been a better force for music if she'd spent her time at the nme pushing bands she really liked instead of regulation foursquare indie? Feh.

Pashmina (Pashmina), Monday, 16 May 2005 12:15 (twenty years ago)

"how stupid" not "hos stupid".

Pashmina (Pashmina), Monday, 16 May 2005 12:18 (twenty years ago)

There was also the suggestion that, once you get past a certain age, it's idiotic/undignified to keep caring about new music. That was the bit that really annoyed me. It also showed that she was still bound by snobbery... hence the need to "defend" her love of ELO/Phil Collins etc in the first place.

mike t-diva (mike t-diva), Monday, 16 May 2005 12:21 (twenty years ago)

I linked to that Dempster article in another thread (can't remember which one). In isolation I didn't think it was a bad effort, and at least a bit more honest than similar recent articles - the trouble is there seems to have been an avalanche of such articles recently, all of which encourages the average 42-year-old Grauniad reader Not To Bother With That Awful New Music/Awful Old Noisy Music (Not Approved By The Kentish Town Good Music Society) That's So Difficult To Listen To. No wonder such viewpoints are popular - think of all the hard work they've been saved from doing!

Oh, and apropos Conor McNicholas - get yer hair cut.

Marcello Carlin (nostudium), Monday, 16 May 2005 12:22 (twenty years ago)

What's wrong with Hawkwind?!

jed_ (jed), Monday, 16 May 2005 12:22 (twenty years ago)

There was also the suggestion that, once you get past a certain age, it's idiotic/undignified to keep caring about new music.

John Peel dies and now there's all this, "Well, THAT's all over with, now we don't have to use him as a role model." (I wonder how much I am kidding.)

Ned Raggett (Ned), Monday, 16 May 2005 12:24 (twenty years ago)

Nothing at all wrong with Hawkwind! I've been listening to their 30 Year Anthology 3CD set over the weekend. Some amazing stuff, especially the less appreciated "Kerb Crawler"/"Quark, Strangeness And Charm" period (partly anticipating Wire at their own game).

Marcello Carlin (nostudium), Monday, 16 May 2005 12:25 (twenty years ago)

"Quark, Strangeness and Charm" is great, and one of my favourite albums ever. The idea that someone should feel they have to surpress their love for such music to fit in really quite intensely annoys me.

You were at the VdGG gig, marcello? I wish I'd known, I was there as well!!

Pashmina (Pashmina), Monday, 16 May 2005 12:27 (twenty years ago)

I tell you what - from my understanding of "relevance," I reckon VDGG might be the most relevant band on the planet right now. Amazing how Hammill had the heart surgery and has come back this rampant and raging.

The last time I saw them was when my dad took me to see them at the Glasgow Apollo back in 1974, and they were every bit as good and powerful at the RFH last week as they were 31 years ago.

Marcello Carlin (nostudium), Monday, 16 May 2005 12:30 (twenty years ago)

xpost

Point of information: in 70s gay clone hankie code, a red bandana means you are into fisting. Just saying . . .

Drew Daniel (Drew Daniel), Monday, 16 May 2005 17:15 (twenty years ago)

He looks like zach braff

ihope (ihope), Monday, 16 May 2005 18:38 (twenty years ago)

"...the conversation turned, as conversations often do, to the subject of Phil Collins."

Times have gotten tough at the Algonquin Roundtable.

righteousmaelstrom (righteousmaelstrom), Monday, 16 May 2005 18:46 (twenty years ago)

or a young pete townshend (xpost)

ken taylrr (ken taylrr), Monday, 16 May 2005 19:58 (twenty years ago)

I read the piece on the way home. It was a bit boring, I thought.

Pashmina (Pashmina), Monday, 16 May 2005 20:23 (twenty years ago)

+ as far as Marcello's comments w/r/t relevance, yeah, obviously I agree - I keep thinking about this bit during VdGG's set, were they played "Darkness", and they got to the bit w/thee organ solo, and there was just Hugh Banton and Guy Evans playing, and holy fuck, I've seen good four and five piece rock bands play less powerfully than just these 2 old guys on their own, & then I compare that w/that puff-piece on coldplay's new album in the guardian last week where no-voice from embrace or whoever says to coldplay's singer "the album's great, but it just needs a song, just a simple song" then I think about "darkness" or better yet "sleepwalkers" played by these four old guys, and i think FUCK "JUST A SIMPLE SONG", you fucking ambition free no-mark, you have not one ounce of poetry in yr soul, .

Pashmina (Pashmina), Monday, 16 May 2005 20:29 (twenty years ago)

...get one copy of "godbluff", and see where you can go if you are able to think beyond "just a simple song"...

Pashmina (Pashmina), Monday, 16 May 2005 20:31 (twenty years ago)

re: Sarah Dempster, presumably this party of 29-yr-olds wherein she revealed her fondness for Phil Collins was attended by more than one or two NME staffers? does this (plus Conor McBoring) explain everything you need to know about the NME?

Dave M. (rotten03), Monday, 16 May 2005 23:29 (twenty years ago)

At least he's nothing like that "Action Rock" A&R dude in that New Yorker issue.. or whatever magazine that was.

donut debonair (donut), Monday, 16 May 2005 23:39 (twenty years ago)

It's a variation on that 'silly-old-me-as-I-get-older-but-why-not-it's-a-laugh' theme at which many lesser media people have a crack in their late 20's/early 30's.

There may even be positive relationship between a writer's talent and the age at which they write that article, with the ones who never write it being the most talented of all.

moley, Monday, 16 May 2005 23:45 (twenty years ago)

(I'm responding to the Guardian article mentioned above, not the article this thread is about. I think that NME guy sounds like a nice old stick, quite humble and unpretentious)

moley, Monday, 16 May 2005 23:49 (twenty years ago)

I am a rockist oh shit

moley, Monday, 16 May 2005 23:55 (twenty years ago)

three words: JOHN FUCKING PEEL.

(RIP)

Dave M. (rotten03), Tuesday, 17 May 2005 04:21 (twenty years ago)

And while on the subject let us hear it for Richard Cook who in the NME in 1985 gave rave reviews to Derek Bailey AND New Order AND Phil Collins.

Marcello Carlin (nostudium), Tuesday, 17 May 2005 05:55 (twenty years ago)

i think it's perfectly OK to give up on pop like dumpster, but if you are going to do it STOP TRYING TO WRITE ABOUT NEW MUSIC. john peel is no hero of mine. but it's much WORSE if you keep on trying to be down when you actually don't give a shit.

N_RQ, Tuesday, 17 May 2005 08:09 (twenty years ago)

I see no reason why a writer like Dempster should stop writing about new music, but she should write about music she likes.

Pashmina (Pashmina), Tuesday, 17 May 2005 08:18 (twenty years ago)

No, it's worse to keep on writing about new music and slagging it off when you actually don't give a shit. That's how the Hornbys of this world get away with it.

Marcello Carlin (nostudium), Tuesday, 17 May 2005 08:20 (twenty years ago)

it's partly about positioning: if you're able to give your opinion on things but acknowledge that you're a bit out of it, i guess that's okay, but in the nme where it's all (and always has been) about teh NOW, it's just unethical to write stupid puff-pieces (sex pistols/stone roses/interpol/whoever will CHANGE YOUR LIFE) if your heart's not in it. i'm not all against stupid puff-pieces, but they have to be deeply felt, i think.

N_RQ, Tuesday, 17 May 2005 08:28 (twenty years ago)

Yeah, but let's assume - in the best possible world, and all that - Dempster likes Hawkwind and early Genesis, right? Well, If I were Dempster, that would mean I'd be looking for artists who while not necessarily sounding like Hawkwind and early Genesis, made music that kind of pleased me in the same way (in my case, Broadcast come to mind, but I want more, plz.) - I certainly wouldn't waste my time and writing skills on more middling vague tinnitus pig iron indie guitar drone, which she kind if implies she did. In my ideal world it would be OK for Dempster to prop Genesis and Hawkwind in the NME as well, you know, as you say "Quark, Strangeness and Charm" is a great rekkid, "Nursery Cryme" also.

Pashmina (Pashmina), Tuesday, 17 May 2005 08:32 (twenty years ago)

https://entertainment.theonion.com/history-of-rock-written-by-the-losers-1819567078

The Scampos of Young Werther (Noodle Vague), Wednesday, 12 August 2020 09:36 (five years ago)

In case anyone doubted that this would be the true voice of McNicholas:

At NME, we didn’t come up with the New Rock Revolution the fans did, or rather, the haters did. It was a tossed-off line on a Datsuns cover -- “All hail the heroes of the new rock revolution.” It was a revolution in rock that was new.

Steppin' RZA (sic), Wednesday, 12 August 2020 09:53 (five years ago)

This line will go down in history, surely.

Being NME Editor is a bit like being Pope or Doctor Who – there always has to be one.

Anti-Cop Ponceortium (Camaraderie at Arms Length), Wednesday, 12 August 2020 12:18 (five years ago)

Tragically he was proved wrong

The Scampos of Young Werther (Noodle Vague), Wednesday, 12 August 2020 12:19 (five years ago)

They still have an editor, don't they? Google says it's Charlotte Gunn.

Anti-Cop Ponceortium (Camaraderie at Arms Length), Wednesday, 12 August 2020 12:46 (five years ago)

I thought that was a great read. I didn’t read NME during that era, and it seems the brand is completely unsustainable now - and that was sown during those years in many ways - but he had a remit and a job and he went for it and it seems like it was exciting as fuck. I bet it was. Totally not for me, but I wasn’t the demographic and even when I was, I was a weirdo.

Hey Bob (Scik Mouthy), Wednesday, 12 August 2020 13:45 (five years ago)

xp aw shit does it still have some zombie existence

The Scampos of Young Werther (Noodle Vague), Wednesday, 12 August 2020 13:45 (five years ago)

Gunn quit in February iirc.

Scampo di tutti i Scampi (ShariVari), Wednesday, 12 August 2020 13:47 (five years ago)

The website has new owners now, I looked reasonably recently and the quality of writing looked better and the range of acts more relevant than before, but I have no idea who its aimed at or whether it has any cache or even name recognition among young people at all any more.

Matt DC, Wednesday, 12 August 2020 13:50 (five years ago)

www.nme.com

mark s, Wednesday, 12 August 2020 13:51 (five years ago)

ppl I know who know CmcN say he is much happier and more fulfilled and a better thing as a motorsport journalist (which was his pre-nme job that he since went back to)

mark s, Wednesday, 12 August 2020 13:53 (five years ago)

not his words, the words of Top Gear magazine

The Scampos of Young Werther (Noodle Vague), Wednesday, 12 August 2020 14:01 (five years ago)

"The moment paper music journalism ceased to matter was in 2006 when Pitchfork reviewed the second Jet album. They just put up a gif of a monkey pissing in its own mouth. It wasn’t about the nature of the criticism - it really was an utterly forgettable album - it was the manner in which it was delivered. It wasn’t the product of a subs desk trying to shape something into the NME-style or the Q-style, it wasn’t crafting words to communicate a devastating putdown. It was a uniquely contemporary digital response to a band that felt like it was from another age. It was a new age sticking two fingers up to a previous generation in a way that they couldn’t respond. It was something that could be shared on mobile phones. Print was fucked from that point."

Interesting how little writing or criticism is mentioned throughout up to this point.

xyzzzz__, Wednesday, 12 August 2020 14:11 (five years ago)

yes, I still have very little idea how he feels about music

Anti-Cop Ponceortium (Camaraderie at Arms Length), Wednesday, 12 August 2020 14:13 (five years ago)

not his words, the words of Top Gear magazine

*chuckle*

Young Boys of Bernie (Tom D.), Wednesday, 12 August 2020 14:16 (five years ago)

I'm sure there was once a Swells review of a My Vitriol single in NME that was pretty much just 'FUCK OFF.'

nashwan, Wednesday, 12 August 2020 14:21 (five years ago)

I'm sure I remember reading somewhere he mainly just like classical music and the be****s

calzino, Wednesday, 12 August 2020 14:23 (five years ago)

the Be Sharps were good tbf

The Scampos of Young Werther (Noodle Vague), Wednesday, 12 August 2020 14:24 (five years ago)

I think Swells best work was never really music related!

calzino, Wednesday, 12 August 2020 14:28 (five years ago)

I can't remember if was in the nme, but I recall once seeing Swans single review that was just: This Is Shit (Wankers)

calzino, Wednesday, 12 August 2020 14:37 (five years ago)

Dom Passantino was doing gif reviews at Stylus before p4k.

Hey Bob (Scik Mouthy), Wednesday, 12 August 2020 14:53 (five years ago)

(which was his pre-nme job that he since went back to)

not according to his account in the linked article. somehow he was at Ministry Of Sound magazine and then editor of Muzik despite his lack of interest in either sound or music, let alone dance music

"Richie Hawtin had made some records in the 90s I guess, but until he grew his hair out and had a tidy fringe, me or the kids had no way of paying attention."

"I had booked a national stadium tour featuring the biggest trance acts, and turned up to the final night when it was close enough for me to expense a cab home. Tiesto did this thing where he put his hand to his ear, then pointed both arms out wide, beaming at the crowd. Nobody had pulled a move like that off since the 60s. At that moment, I knew he was going to make it."

Steppin' RZA (sic), Wednesday, 12 August 2020 19:11 (five years ago)

The Charles Pooter of music journalism

The Scampos of Young Werther (Noodle Vague), Wednesday, 12 August 2020 19:35 (five years ago)

he was consultant editor at landrover magazine until may this year according to LinkedIn (which is not formula 1 but also not a music magazine)

and a freelance motors editor at various titles from 2012-17

im p sure I remember writers beefing abt his not coming from a music title when he arrived at nme but I may have misremembered the exact route

mark s, Wednesday, 12 August 2020 19:45 (five years ago)

It's as if... you don't need to be into the subject to edit a magazine, and that you have to hire people to do the actual writing, or something.

(I know, I know..)

Mark G, Thursday, 13 August 2020 08:23 (five years ago)

I mean that isn't entirely untrue!

mark s, Thursday, 13 August 2020 08:40 (five years ago)

He definitely had a background in the dance press, there are posts from the time about that and people who have posted here worked with him on it.

I agree you don't need to be into the subject if you have the right writers but you also need to create and articulate the right vision. It may be that the NME he created was the right NME for that specific time in rock history - it was fortunate enough in that it rode a wave that had begun a year or two previously rather than creating one for itself, but it did so reasonably successfully. Obviously I had no interest in reading it but enough people apparently did.

It also trapped it in amber and made it virtually impossible to respond to what was happening by the late 00s. Completely failing to make a half decent website was one of them and I don't know why they allowed themselves to be so wrong-footed by Pitchfork etc.

Matt DC, Thursday, 13 August 2020 08:53 (five years ago)

I have this vague memory that the NME website was quite good when I first had a job with internet access so would've been about 1998, had searchable archives of reviews etc, then at some point there was an overhaul that removed the only things I liked about it and I stopped going there. I may have imagined that.

CP Radio Gorgeous (Colonel Poo), Thursday, 13 August 2020 09:54 (five years ago)

I used to have an nme.com email address, an old schoolfriend whose band got a terrible review from the nme was suspicious of me for using it

Anti-Cop Ponceortium (Camaraderie at Arms Length), Thursday, 13 August 2020 10:22 (five years ago)

The chatroom was good.

(It was bad)

nashwan, Thursday, 13 August 2020 10:23 (five years ago)

I feel like having a chatroom was probably the laurels they were resting on?

mark s, Thursday, 13 August 2020 10:25 (five years ago)

I feel like ultimately his strength was also his undoing, he picked a solid target market (indie music), reaped the benefits of appealing to indie types, then watched as that market faded away. Who was actually buying the NME from like 2007-2015? Those Libertines fans had probably moved on with their lives, they were never going to get excited by Joe Lean and the Jing Jang Jong or whoever.

Anti-Cop Ponceortium (Camaraderie at Arms Length), Thursday, 13 August 2020 10:52 (five years ago)

Joe Lean and the Jing Jang Jong

disappointed to find out this band actually existed

groovemaaan, Thursday, 13 August 2020 13:18 (five years ago)

It appears that NME put Palma Violets, very very late doors haircut indie band, who no one cared about and barely anyone remembers, on the cover on five separate occasions. You can't say they didn't try there.

Matt DC, Thursday, 13 August 2020 13:39 (five years ago)

more bad news groovemaaan

https://ksassets.timeincuk.net/wp/uploads/sites/55/2014/12/2014KingGizzard_ImInYourMindFuzz111214.jpg

nashwan, Thursday, 13 August 2020 13:44 (five years ago)

(I actually quite like that album, sorry)

CP Radio Gorgeous (Colonel Poo), Thursday, 13 August 2020 14:00 (five years ago)

That's a good album! Nowt to do with landfill whatsoever!

mike t-diva, Thursday, 13 August 2020 14:17 (five years ago)

. Palma Violets' first single, "Best of Friends", was voted NME's song of the year for 2012
Never heard this, kind of scared to check it out.

Anti-Cop Ponceortium (Camaraderie at Arms Length), Thursday, 13 August 2020 14:17 (five years ago)

That King Gizzard album looks like it was a fantastic 80s video game which I feel like I remember very fondly already, A+

scampus unrest (a passing spacecadet), Thursday, 13 August 2020 14:54 (five years ago)

King Gizzard & The Lizard Wizard are a real (and great) band with a name that actively inspires people not to listen to them, was nashwan's joke

not as bad as Joe Lean & The Sultans Of Jing Jang Jong FC though

Steppin' RZA (sic), Thursday, 13 August 2020 19:20 (five years ago)

I have this vague memory that the NME website was quite good when I first had a job with internet access so would've been about 1998, had searchable archives of reviews etc, then at some point there was an overhaul that removed the only things I liked about it and I stopped going there. I may have imagined that.

― CP Radio Gorgeous (Colonel Poo), Thursday, August 13, 2020 10:54 AM (four days ago) bookmarkflaglink

IIRC there was a point around 1999 when NME had big investment from IPC in the website and had numerous editors covering specific genres and was generating lots of content, and then the first internet crash happened and everyone got sacked and it was horrible and that was the end of that

Pinche Cumbion Bien Loco (stevie), Monday, 17 August 2020 21:52 (five years ago)

https://www.vice.com/amp/en_uk/article/rmjdvp/landfill-indie-johnny-borrell-razorlight-the-strokes-kooks-definitive-history?

Thought this was relevant to the discussion:

"I guess nothing in this era can even be considered without taking in the rise of social media, and the decline of record sales.

Exactly. And it wasn’t just the labels. For instance, once upon a time there used to be an actual magazine called the NME. And I don’t want to be too hard on NME, they’ve been pretty good to me – every time I said something outrageous to sell records, they’d print it to sell copies. Then they’d usually slag me off for it two weeks later in order to sell more copies, but that was just the pact we made.

But, what we all witnessed over this era was many magazines and radio programmers switching from having an actual editorial perspective, to being run as focus groups for companies to shift products to 16-24 year olds. And I mean that very literally: groups of kids in a room being played demos to see which they liked most, in order to boost advertising from Motorola or whatever.

I’m not saying that we need a bunch of self-appointed musos instructing the vulgar masses about what’s good. But there needs to be some sort of editorial integrity, right? The balance seemed to go out of whack in this era, and you can see the result in all the magazines folding, and Radio 1 losing millions of listeners. To me, that’s what “landfill” meant. The airwaves just became a dump that needed to be filled with product that looked a bit like other product that had done okay"

xyzzzz__, Thursday, 27 August 2020 14:28 (five years ago)

That Vice list of 50 landfill indie songs is extremely bad, mostly because it kicks off with Pete & The Pirates, who were absolutely not landfill indie but actually-good indie

imago, Thursday, 27 August 2020 14:32 (five years ago)

that's exactly the response a list of shitty indie records is supposed to elicit

A Short Film About Scampoes (Noodle Vague), Thursday, 27 August 2020 14:33 (five years ago)

I should do a Music I will never listen to thread and just post a link to that piece but I think I've accidentally heard a couple of those.

xyzzzz__, Thursday, 27 August 2020 14:42 (five years ago)

there are several records on that list i quite like or have quite liked but they all belong on that list

A Short Film About Scampoes (Noodle Vague), Thursday, 27 August 2020 14:49 (five years ago)

"many magazines and radio programmers switching from having an actual editorial perspective, to being run as focus groups for companies to shift products to 16-24 year olds. And I mean that very literally: groups of kids in a room being played demos to see which they liked most, in order to boost advertising from Motorola or whatever."

Is the above true? I've really been out of the loop what with reading about that experimental music lark when some grand experiments were being conducted in unlikely places.

xyzzzz__, Thursday, 27 August 2020 15:02 (five years ago)

some form of focus grouping had always gone on*, but it definitely became how (and why) publishers exerted leverage over editorial from the late 80s onwards, as the last remnants of countercultural solidarity were dwindling and the techniques of niche-marketing began delivering marginal sales competitiveness -- a few titles were able to pitch themselves to a readership as valuable resource bcz exactly not this (e.g. the wire!) (also tbf MM until i dunno the mid-90s, i wasn't following very closely), but it was a market force almost impossible to push back against in the long term when advertisers were paying the bulk of the bills

*it's what the xmas readers' polls were in the 70s, it's why almost all polls are (a) bad not good, and (b) part of the problem and nonew of the solution

mark s, Thursday, 27 August 2020 15:45 (five years ago)

Thanks - makes sense as a process.

Polls -- despite being fun to do, for some -- in the way put here, end up as a kind of consent manufacture, its terribly corrosive.

xyzzzz__, Thursday, 27 August 2020 22:33 (five years ago)

Blimey, Johnny Borrell otm!

Mark G, Friday, 28 August 2020 08:48 (five years ago)


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