Keep Music Live

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Recently, I made an album of instrumental music that I suppose you might call post-rock/electronica. Without getting into the specifics of it all, the response to the album so far has left me feeling quietly confident that I will get some kind of release for it sooner or later.

I thought it would be an easy task to draw up a list of 15 or so suitable indies to send CD-Rs to, but I'm struggling at five or six because so many labels are saying in their website FAQs that they won't even consider a band or artist that isn't touring/playing live.

I was surprised to find that the live thing is still such an issue. If you if made a pure electronica record that was good enough, you could probably get signed to an electronica label without playing live being much of an issue at all. But because my record has guitars on it, it must be Indie so thou MUST play live. It's THE RULES.

Well, fuck the rules. The whole point of using technology in music is that you can create sounds that cannot be achieved through 'organic' means. Maybe indie artists would be more sonically ambitious if they didn't have to think "Yeah, but can I recreate this in the backroom of a pub with a shitty PA system and no monitors?".

I'm not saying that live music is redundant, and I can see why playing live would be an advantage in terms of promotion. But surely having a policy of ABSOLUTELY REFUSING TO CONSIDER a non-live act is just plain stupid?

Dan, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

1. is it a financial thing do you think?

2. write to the ones who don't accept non-live, ask why, and we can run the results as an article heh.

Tom, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

Most labels are convinced, and not without reason, that the ONLY way to raise an artist's profile enough to lift sales toward that Kubla Khan Pleasure Dome territory of breaking even is for the artist to tour. If an artist won't tour, he'll sell fewer albums that he would have if he did. Although my own experience is strictly anecdotal (I sell more albums when I tour than when I don't), it seems to be everybody else's experience, too. If I were a label head and knew at the outset that the band I was considering signing was dead-set against doing exactly what I believed to be the single most important sales tool -- I don't guess I'd wanna sign that band, no.

John Darnielle, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

To turn this around - does anyone reading this feel cheated or think less of a band that doesn't play live? I mean obviously I don't but then I hardly ever go and see bands live.

One solution - play live but play something completely different to what's on the record.

Tom, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

Aw, don't "turn this around" just yet! Can I not have loads of sympathetic responses first, in the vein of this thread:

http://www.ilxor.com/bboard/q-and-a-fetch-msg.tcl?msg_id=006Kjy

That would make feel me feel much better. Yes.

Dan, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

I think there was an extra feel in that last sentence.

Dan, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

To turn this around - does anyone reading this feel cheated or think less of a band that doesn't play live?

Not one bit. I'd hate to be in a band and have fans tell me I'm obligated to play Akron or wherever. "I really like your record! Now you owe me! You must come to my town and play! You better be good, or else I'll start to think that you suck and that you don't care about your fans!"

Andy K, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

Maybe learn how to DJ? That seems to be a good alternative to performing live -- mix some of your tracks with other records you like.

Mark, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

I haven't played a deliberate live show in years. It was initially a deliberate decision, to crawl into my home studio and disappear. Honestly, I miss it so much now, that I'm going to try to start playing live again. Live is great, the energy of others in communion or opposition to the music...you can't really beat it.

Gage-o, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

I'm not ruling out playing live FOREVER. It's just that for practical and financial reasons, it's just not possible in the forseeable future.

Aren't there ANY previously unknown artists working in the ambient field who have had records released without doing live work? There must be some.

Dan, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

Of course, everyone should be able to do whatever they want whenever they want, maaaaaaaaaaaaan, but I like the old-fashioned hardcore ethic that bands do owe their fans something - playing in Akron, playing well, being nice, caring about how audiences react to their music.

I like the idea that performing might be helpful to the process of creating music. That conceptually and technically, a musician will become stronger by playing music live in front of people. That an audience ought to matter to a musician.

fritz, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

I mean obviously I don't but then I hardly ever go and see bands live.
Why not?

helenfordsdale, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

Dan, I side with you on this one--in fact, this is one of the sticky points that I had when I was negotiating with a major. In fact, we still haven't resolved it and I'm sorta in limbo. I don't mean for this to be any name-dropping or whatnot, but maybe this will explain their thinking, it's actually fairly practical.

Anyhoo, the way you can look at it is--labels don't make any money on records, they make money on live acts. So there's no reason, unless you're HUGE, for the majors to sign you if you won't tour--another words, if you're not Tom Waits or Leonard Cohen or, on the electronic side, Aphex Twin or something, there's very few reasons for them to sign you unless your music is already as great as the Beatles. I was actually being courted for popmusic, and my point was, similar to yours, basically that I can't recreate what I do on tape as a band. Also, I can't stand the idea of touring over 200 days a year, which was part of another label's requirements--and their salient response to both points was, basically, if the Beatles can do it, you can do it. Looking at it from their perspective, I can certainly understand their argument.

The good news is that if your music is good, then there are a myriad of indies, from Bar/none to Beggars Banquet, who are very nice and will take demos from off the street. In fact, that may be the better way to go for you. Certainly artists on labels such as these get as much attention as the major artists do, and further more, you will be written up more quickly in the indie mags--Wire, whatnot, and get played more on indie college radio, etc. So don't despair, and beware of strangers bearing gifts.

Mickey Black Eyes, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

Because I don't usually enjoy it much. Increasingly these days the kind of music I can cheaply and easily see live is the kind of music I don't like.

Tom, Tuesday, 5 February 2002 01:00 (twenty-three years ago)

Doesn't stop me from going to *check out* the Strokes.

helenfordsdale, Wednesday, 6 February 2002 01:00 (twenty-three years ago)

A good example of this phenom would be Beth Orton, who was dropped from her major label because of her inability to tour frequently based on a medical condition. Record company's solution: Shea Seger.

bnw, Wednesday, 6 February 2002 01:00 (twenty-three years ago)

I think one thing to remember is that there is a glut of music out there in the world right now (and I don't see it changing anytime soon). CD-R, home computer recording/technology, etc. = tons of music. That makes it difficult for any single act to get attention without some other reason to pay attention to them.

I think most labels at this point probably have more music they hear that they would like to put out, and that they can afford to put out. So, in order to winnow the field to something slightly less unmanageable, they set up rules like that.

Unreasonable? I dunno. I mean, put yourself in the record label's shoes: how are you going to get people to buy a record people have never heard of from an artist who doesn't play live?

Doug, Wednesday, 6 February 2002 01:00 (twenty-three years ago)

Well "Fuck the rules!" is right.

Release the record yourself.

http://gygax.pitas.com, Wednesday, 6 February 2002 01:00 (twenty-three years ago)

A band's ability/willingness to tour, at least once or twice a year, is crucial to a record's success. It's not just the 'live act' part of it, but all the surrounding hype/press/attention/word-of-mouth that accompanies a touring band. Many (if not most) of our decisions to either begin or continue a relationship with a band are based on that band's willingness to do their part to guarantee a record's success, and that means touring. Sure, The Alan Parsons Project or whoever might have sold some records with no tours (or even live performances), but it's not common... unless you're Tom Waits.

Andy, Wednesday, 6 February 2002 01:00 (twenty-three years ago)

Wow... Shea Seger is pretty hot.

Andy, Wednesday, 6 February 2002 01:00 (twenty-three years ago)

Thanks for the encouragement Mickey. I should point that I'm only looking at a deal with a small indie - just 500 copies or so to start with. Besides, this album is already recorded and mastered. No money for studio time or any kind of advance needed. That would count for something, I hope.

Anyway, we'll see what happens over the next coupla' months.

Dan, Wednesday, 6 February 2002 01:00 (twenty-three years ago)

Heck, Glenn Gould felt that performing live made him feel like a Vaudevillian...This is a time (what with technology) where an artist should be able to create in their own little way--if you don't do live, oh well--not to encourage outright hermit-like behavior or anything...Perhaps if you gave in a little and made your live act a "happening" of sorts--a deconstruction of sorts or something...I don't know, just a thought.

I make music myself, and at times I struggle with how I could do a live show that would be new and viable (my instruments consisting of an old wax cylinder recorder and such)--I have no other choice but to make it a different kind of performance--even if the outcome is terrible--perhaps it is MEANT to sound bad...I have always loved sour notes.

Ashley Andel, Thursday, 7 February 2002 01:00 (twenty-three years ago)

To the record label owners/people with record label experience - your replies are very illuminating. What about, though, if a band delivers a record which can't be reproduced live? Would you still encourage them to release that record and tour anyway? Would you ask them to look elsewhere to release it? Would creating such a record without a previously established fanbase make release impossible?

Away from Dan's own situation - and good luck with your record! - the question he's asking is: what effect does it have on the music that gets released and heard that live performance is the key to shifting units?

This is a question that fascinates me, because of course two of the records at the very centre of the rock/pop canon - Sgt Peppers and Pet Sounds - were made outside of a play-live context. Unlikely though this idea might be, would those records have even seen release if they'd been a band's or artist's debuts?

Tom, Thursday, 7 February 2002 01:00 (twenty-three years ago)

in an ideal world - find out where their signed artists play and do they have any say over where they gig - if they do - limit yr dates to interesting venues/festivals - introduce new elements/improv/hook up with local talent etc - record a gig to release live tracks etc.

in the real world - release on own label and pray or make pact wiv devil/[insert rekkid comp] and gig - or pay lookilike to do gigs [they spekky slaphead who does every techno night everywhere]

, Thursday, 7 February 2002 01:00 (twenty-three years ago)

The 'live vs studio = totally different things' approach is the best.

Some people CAN'T play live, but that's up to them if they want to do anything about it. However, I get a bit suspicious of people who WON'T play live, especially if it's indie-rock music - smacks a bit of preciousness and perfectionism in a media where those two qualities are wasted if not inimical.

dave q, Thursday, 7 February 2002 01:00 (twenty-three years ago)

Dan, you're welcome! And good luck! And don't get discouraged, I think it's very easy to hear of friends and "competitors" talking to record companies and either get jealous or get disheartened. Just keep on remembering that it's the music that's important. And, to be prudent, don't ever tell record companies to fuck off (ahem, learning from experience)--it's not cute, even coming from an ingenue. They don't like that, despite urban lore. :)

As for playing live and the uppity attitude of those who chose not to, I don't see how this is any of the "listener"'s business if an artist chooses to play or not. I don't believe that it is a prerequisite in order for a musician to make a record, and I don't think that attitude is the only reason that we wouldn't want to do so.

I've seen great bands who have played to ten people in a crowd--on a string of 30 - 50 date tours going through bumpkin towns, and that totally sucks. Further, I've seen great bands reduced to sonic goulash when the club/soundguy messes with their sound. To a perfectionist, it's a nightmare--and definitely one major turn-off to live music. I think performance and composition are two different skills, and neither one should be pegged to the other.

Mickey Black Eyes, Thursday, 7 February 2002 01:00 (twenty-three years ago)

And Shea Seger is neat! She has a duet with Ron Sexsmith on that album! Even though the rest isn't so good, that alone absolves her of major sins.

Mickey Black Eyes, Thursday, 7 February 2002 01:00 (twenty-three years ago)


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