Record label Music With A Twist will send talent scouts across the US to discover new musicians.
Matt Farber, president of media firm Wilderness, which is teaming up with Sony, said the company's clout will make the new venture a significant one.
Several compilation albums and a syndicated radio programme are also planned as part of the collaboration.
Mass appeal
The first release is expected to come out in June to coincide with National Gay Pride month in the US.
It is planned that musical artists from a variety of genres will be signed up by the new record label.
"It's a home that says to artists, 'We not only are okay with who you are, but we embrace that as part of your identity," said Mr Farber, who founded Logo, an MTV channel specifically designed for gay audiences.
He added that new acts signed to Twist could have mass appeal regardless of the artists' sexual orientation.
Mr Faber likened the gay label to being similar to other niche ventures, such as hip hop and urban music, which have been picked up by major labels and filtered into the mainstream.
NICHE VENTURES? Lame.
― Sororah T Massacre (blueski), Friday, 13 January 2006 14:13 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 14:14 (twenty years ago)
― mark grout (mark grout), Friday, 13 January 2006 14:15 (twenty years ago)
HomopomorecoTeenBeatOffBrokeback MonotoneFagtory Records4AiDsMerge
― rentboy (rentboy), Friday, 13 January 2006 14:28 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 14:29 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 14:30 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 14:33 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 14:35 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 14:36 (twenty years ago)
― Dom Passantino (Dom Passantino), Friday, 13 January 2006 14:36 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 14:37 (twenty years ago)
― js (honestengine), Friday, 13 January 2006 14:37 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 14:38 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 14:38 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 14:39 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 14:40 (twenty years ago)
― Sororah T Massacre (blueski), Friday, 13 January 2006 14:41 (twenty years ago)
― mcd (mcd), Friday, 13 January 2006 14:42 (twenty years ago)
― Sororah T Massacre (blueski), Friday, 13 January 2006 14:43 (twenty years ago)
(they only put out 10" and 12"s)
― rentboy (rentboy), Friday, 13 January 2006 14:43 (twenty years ago)
― Dom Passantino (Dom Passantino), Friday, 13 January 2006 14:43 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 14:46 (twenty years ago)
― Onimo (GerryNemo), Friday, 13 January 2006 14:56 (twenty years ago)
― Ned Raggett (Ned), Friday, 13 January 2006 14:57 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 14:57 (twenty years ago)
Limpa Arista
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 14:59 (twenty years ago)
Limp Arista
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:00 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:02 (twenty years ago)
― Sororah T Massacre (blueski), Friday, 13 January 2006 15:02 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:03 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 15:09 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:10 (twenty years ago)
― titty sanskrit (sanskrit), Friday, 13 January 2006 15:11 (twenty years ago)
― Huk-L (Huk-L), Friday, 13 January 2006 15:13 (twenty years ago)
― titty sanskrit (sanskrit), Friday, 13 January 2006 15:13 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:14 (twenty years ago)
― Edward Bax (EdBax), Friday, 13 January 2006 15:15 (twenty years ago)
Deutsche Homophobe
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:15 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:16 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:16 (twenty years ago)
― titty sanskrit (sanskrit), Friday, 13 January 2006 15:16 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:17 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:17 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:18 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:18 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 15:18 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:31 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:31 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:32 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:33 (twenty years ago)
― Edward Bax (EdBax), Friday, 13 January 2006 15:33 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:34 (twenty years ago)
― Edward Bax (EdBax), Friday, 13 January 2006 15:35 (twenty years ago)
(think back to those Corduroy records)
― rentboy (rentboy), Friday, 13 January 2006 15:35 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:36 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:37 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:38 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:39 (twenty years ago)
― dan bunnybrain (dan bunnybrain), Friday, 13 January 2006 15:40 (twenty years ago)
― Huk-L (Huk-L), Friday, 13 January 2006 15:43 (twenty years ago)
― Sororah T Massacre (blueski), Friday, 13 January 2006 15:43 (twenty years ago)
― Dom Passantino (Dom Passantino), Friday, 13 January 2006 15:46 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 15:46 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 15:47 (twenty years ago)
― Huk-L (Huk-L), Friday, 13 January 2006 15:47 (twenty years ago)
― novamax (novamax), Friday, 13 January 2006 17:59 (twenty years ago)
― superultramega (superultramarinated), Friday, 13 January 2006 18:26 (twenty years ago)
― js (honestengine), Friday, 13 January 2006 18:51 (twenty years ago)
― Huk-L (Huk-L), Friday, 13 January 2006 18:54 (twenty years ago)
― Dom Passantino (Dom Passantino), Friday, 13 January 2006 18:59 (twenty years ago)
― Huk-L (Huk-L), Friday, 13 January 2006 19:00 (twenty years ago)
― StanM (StanM), Friday, 13 January 2006 19:19 (twenty years ago)
― deej.. (deej..), Friday, 13 January 2006 19:36 (twenty years ago)
― hstencil (hstencil), Friday, 13 January 2006 19:41 (twenty years ago)
― Susan Douglas (Susan Douglas), Friday, 13 January 2006 19:58 (twenty years ago)
and i can just see the japanese sony spokesman saying this at the press conference too. "So sorry to launch gay record label! Play it homosexual again please"
― rentboy (rentboy), Friday, 13 January 2006 20:11 (twenty years ago)
― Vicious Cop Kills Gentle Fool (Dada), Friday, 13 January 2006 20:12 (twenty years ago)
― rentboy (rentboy), Friday, 13 January 2006 20:22 (twenty years ago)
― Mickey (modestmickey), Friday, 13 January 2006 20:43 (twenty years ago)
― Jena (JenaP), Friday, 13 January 2006 21:01 (twenty years ago)
― Susan Douglas (Susan Douglas), Friday, 13 January 2006 21:14 (twenty years ago)
And don't forget the Electroclash.
― Myke Weiskopf (Myke Weiskopf), Friday, 13 January 2006 23:13 (twenty years ago)
― Cunga (Cunga), Saturday, 14 January 2006 01:24 (twenty years ago)
― R. J. Greene, Saturday, 14 January 2006 02:21 (twenty years ago)
― Jingo, Saturday, 14 January 2006 02:32 (twenty years ago)
― Jingo, Saturday, 14 January 2006 02:34 (twenty years ago)
― HAKKEBOFFER (eman), Saturday, 14 January 2006 03:02 (twenty years ago)
― anti-matos, Saturday, 14 January 2006 03:34 (twenty years ago)
― LoneNut, Saturday, 14 January 2006 06:11 (twenty years ago)
― Tuna, Wednesday, 18 January 2006 03:22 (twenty years ago)